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市場調查報告書
商品編碼
1405974

身臨其境型娛樂市場規模、佔有率、趨勢分析報告：按技術類型、按應用、按地區、細分市場預測，2023-2030 年

Immersive Entertainment Market Size, Share & Trends Analysis Report By Technology Type (Virtual Reality, Augmented Reality, Mixed Reality, Others), By Application, By Region, And Segment Forecasts, 2023 - 2030
出版日期: | 出版商: Grand View Research | 英文 150 Pages | 商品交期: 2-10個工作天內

價格

身臨其境型娛樂市場成長與趨勢：

Grand View Research, Inc.最新研究顯示，預計2030年全球身臨其境型娛樂市場規模將達4,267.7億美元，2023年至2030年複合年成長率為23.6%。

身臨其境型技術在遊戲、電影、音樂、體育、現場活動等各個娛樂領域的廣泛應用是推動市場成長的主要因素。這種廣泛的利用預計將增加身臨其境型娛樂的整體吸引力，擴大其對不同受眾的影響，並在預測期內推動市場成長。

整合身臨其境型技術來增強現場表演和活動已成為推動身臨其境型娛樂產業的關鍵因素。這包括虛擬音樂會、戲劇體驗以及各種現場娛樂活動，這些活動實施虛擬實境 (VR) 和擴增實境(AR) 功能，為觀眾創造引人入勝的互動體驗，從而擴大市場。

在該市場營運的公司正致力於擴大其在市場的影響力，以服務更大的客戶群並鞏固其在行業中的立足點。例如，2023 年 1 月，全球科技公司 Cosm 收購了身臨其境型視訊解決方案公司 C360 Technologies, Inc.，增強了其領先業界的身臨其境型體驗能力。主要企業的這些策略預計將推動市場成長。

身臨其境型娛樂市場報告亮點

  • 按技術類型分類，虛擬實境 (VR) 領域在 2022 年佔據最大的市場佔有率。這一市場佔有率的成長得益於 VR 硬體的持續進步。
  • 按應用程式分類，遊戲應用領域在 2022 年佔據最大收益佔有率。 VR、AR 和 MR 等創新技術的實施正在推動該領域的成長。
  • 北美區域市場在2022年佔據主導地位。巨大的市場佔有率主要歸功於主要市場參與企業的存在。

目錄

第1章調查方法和範圍

第 2 章執行摘要

第3章 市場變數、趨勢與範圍

  • 市場體系展望
  • 產業價值鏈分析
  • 市場動態
    • 市場促進因素分析
    • 市場抑制因素分析
    • 市場挑戰
    • 市場機會
  • 產業分析工具
    • 波特的分析
    • 宏觀經濟分析
  • 身臨其境型娛樂市場 - COVID-19 影響分析
  • 身臨其境型娛樂市場 - 科技趨勢

第4章 技術類型估算及趨勢分析

  • 2022年和2030年技術類型變化分析和市場佔有率
  • 依技術類型
    • 虛擬實境（VR）
    • 擴增實境（AR）
    • 混合實境（MR）
    • 其他

第5章 應用預估/趨勢分析

  • 2022年和2030年應用變化分析和市場佔有率
  • 按申請
    • 遊戲
    • 現場活動
    • 博物館/文化體驗
    • 音樂/音樂會
    • 運動的
    • 遊樂場工作室
    • 身臨其境型劇場
    • 其他

第6章 區域估計/趨勢分析

  • 2022 年和 2030 年身臨其境型娛樂市場（按地區）
  • 北美洲
    • 2018-2030 年北美身臨其境型娛樂市場估計與預測
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 2018-2030 年歐洲身臨其境型娛樂市場估計與預測
    • 德國
    • 英國
    • 法國
    • 義大利
    • 西班牙
  • 亞太地區
    • 2018-2030 年亞太地區身臨其境型娛樂市場估計與預測
    • 中國
    • 日本
    • 印度
    • 韓國
  • 南美洲
    • 2018-2030 年南美洲身臨其境型娛樂市場估計與預測
    • 巴西
  • 中東/非洲
    • 2018-2030 年中東和非洲身臨其境型娛樂市場估計和預測
    • 阿拉伯聯合大公國
    • 南非

第7章身臨其境型娛樂市場-競爭形勢

  • 主要市場參與企業
    • Meta Platforms, Inc.
    • Microsoft Corporation
    • HTC Corporation
    • Barco NV
    • Magic Leap, Inc.
    • Samsung Electronics Co., Ltd.
    • Apple Inc.
    • Sony Group Corporation
    • Qualcomm Technologies, Inc.
    • Unity Technologies
  • 主要市場參與企業的最新發展和影響分析
  • 公司分類
  • 參與企業概況
  • 財務績效
  • 產品基準評效
  • 公司市場定位
  • 企業熱力圖分析
  • 策略規劃
    • 擴張
    • 併購
    • 夥伴關係與協作
    • 新產品發布
    • 研究與開發
Product Code: GVR-4-68040-166-6

Immersive Entertainment Market Growth & Trends:

The global immersive entertainment market size is expected to reach USD 426.77 billion by 2030, growing at a compound annual growth rate (CAGR) of 23.6% from 2023 to 2030, according to a new study by Grand View Research, Inc. The widespread application of immersive technologies across various entertainment sectors, such as gaming, movies, music, sports, and live events, is the primary factor driving the growth of the market. This broad utilization augments the overall appeal of immersive entertainment, extending its reach to a diverse audience is expected to fuel market growth over the forecast period.

The integration of immersive technologies to enhance live performances and events is becoming a key factor propelling the immersive entertainment industry. This includes virtual concerts, theater experiences, and a diversity of live entertainment events that implement the features of virtual reality (VR) and augmented reality (AR) to create captivating and interactive experiences for the audience, which augment the market.

Several companies operating in the market are focused on expanding their market presence to cater to the larger customer base and to strengthen their foothold in the industry. For instance, in January 2023, Cosm, a global technology company, acquired C360 Technologies, Inc., an immersive video solution company, to boost its industry-leading capacity to drive immersive experiences. Such strategies by key players are anticipated to propel the growth of the market.

Immersive Entertainment Market Report highlights

  • Based on the technology type segment, the virtual reality (VR) segment accounted for the largest market share in 2022. This growth in market share is attributed to the ongoing advancements in VR hardware
  • Based on the application segment, the gaming application segment accounted for the largest revenue share in 2022. The implementation of innovative technologies like VR, AR, and MR fuels the growth in the segment
  • The North America regional market dominated the market in 2022. The substantial market share is primarily attributed to the presence of key market participants

Table of Contents

Chapter 1 Methodology and Scope

  • 1.1 Market Segmentation & Scope
  • 1.2 Market Definitions
  • 1.3 Information Procurement
    • 1.3.1 Information Analysis
    • 1.3.2 Market Formulation & Data Visualization
    • 1.3.3 Data Validation & Publishing
  • 1.4 Research Scope and Assumptions
    • 1.4.1 List of Data Sources

Chapter 2 Executive Summary

  • 2.1 Market Snapshot
  • 2.2 Segment Snapshot
  • 2.3 Competitive Landscape Snapshot

Chapter 3 Market Variables, Trends & Scope

  • 3.1 Market Lineage Outlook
  • 3.2 Industry Value Chain Analysis
  • 3.3 Market Dynamics
    • 3.3.1 Market Driver Analysis
    • 3.3.2 Market Restraint Analysis
    • 3.3.3 Market Challenges
    • 3.3.4 Market Opportunities
  • 3.4 Industry Analysis Tools
    • 3.4.1 PORTER'S Analysis
    • 3.4.2 MACROECONOMIC Analysis
  • 3.5 Immersive Entertainment Market - Covid-19 Impact Analysis
  • 3.6 Immersive Entertainment Market - Technology Trends

Chapter 4 Technology Type Estimates & Trend Analysis

  • 4.1 Technology Type Movement Analysis & Market Share, 2022 & 2030
  • 4.2 Immersive Entertainment Market Estimates & Forecast, By Technology Type (USD Million)
    • 4.2.1 Virtual Reality (VR)
    • 4.2.2 Augmented Reality (AR)
    • 4.2.3 Mixed Reality (MR)
    • 4.2.4 Others

Chapter 5 Application Estimates & Trend Analysis

  • 5.1 Application Movement Analysis & Market Share, 2022 & 2030
  • 5.2 Immersive Entertainment Market Estimates & Forecast, By Application (USD Million)
    • 5.2.1 Gaming
    • 5.2.2 Live Events
    • 5.2.3 Museum and Cultural Experiences
    • 5.2.4 Music and Concerts
    • 5.2.5 Sports
    • 5.2.6 Arcade Studios
    • 5.2.7 Immersive Theater
    • 5.2.8 Others

Chapter 6 Regional Estimates & Trend Analysis

  • 6.1 Immersive Entertainment Market by Region, 2022 & 2030
  • 6.2 North America
    • 6.2.1 North America Immersive Entertainment Market Estimates & Forecasts, 2018 - 2030 (USD Million)
    • 6.2.2 U.S.
      • 6.2.2.1 U.S. Immersive Entertainment Market Estimates & Forecasts, 2018 - 2030 (USD Million)
    • 6.2.3 Canada
      • 6.2.3.1 Canada Immersive Entertainment Market Estimates & Forecasts, 2018 - 2030 (USD Million)
    • 6.2.4 Mexico
      • 6.2.4.1 Mexico Immersive Entertainment Market Estimates & Forecasts, 2018 - 2030 (USD Million)
  • 6.3 Europe
    • 6.3.1 Europe Immersive Entertainment Market Estimates & Forecasts, 2018 - 2030 (USD Million)
    • 6.3.2 Germany
      • 6.3.2.1 Germany Immersive Entertainment Market Estimates & Forecasts, 2018 - 2030 (USD Million)
    • 6.3.3 U.K.
      • 6.3.3.1 U.K. Immersive Entertainment Market Estimates & Forecasts, 2018 - 2030 (USD Million)
    • 6.3.4 France
      • 6.3.4.1 France Immersive Entertainment Market Estimates & Forecasts, 2018 - 2030 (USD Million)
    • 6.3.5 Italy
      • 6.3.5.1 Italy Immersive Entertainment Market Estimates & Forecasts, 2018 - 2030 (USD Million)
    • 6.3.6 Spain
      • 6.3.6.1 Spain Immersive Entertainment Market Estimates & Forecasts, 2018 - 2030 (USD Million)
  • 6.4 Asia Pacific
    • 6.4.1 Asia Pacific Immersive Entertainment Market Estimates & Forecasts, 2018 - 2030 (USD Million)
    • 6.4.2 China
      • 6.4.2.1 China Immersive Entertainment Market Estimates & Forecasts, 2018 - 2030 (USD Million)
    • 6.4.3 Japan
      • 6.4.3.1 Japan Immersive Entertainment Market Estimates & Forecasts, 2018 - 2030 (USD Million)
    • 6.4.4 India
      • 6.4.4.1 India Immersive Entertainment Market Estimates & Forecasts, 2018 - 2030 (USD Million)
    • 6.4.5 South Korea
      • 6.4.5.1 South Korea Immersive Entertainment Market Estimates & Forecasts, 2018 - 2030 (USD Million)
  • 6.5 South America
    • 6.5.1 South America Immersive Entertainment Market Estimates & Forecasts, 2018 - 2030 (USD Million)
    • 6.5.2 Brazil
      • 6.5.2.1 Brazil Immersive Entertainment Market Estimates & Forecasts, 2018 - 2030 (USD Million)
  • 6.6 Middle East & Africa (MEA)
    • 6.6.1 MEA Immersive Entertainment Market Estimates & Forecasts, 2018 - 2030 (USD Million)
    • 6.6.2 UAE
      • 6.6.2.1 UAE Immersive Entertainment Market Estimates & Forecasts, 2018 - 2030 (USD Million)
    • 6.6.3 South Africa
      • 6.6.3.1 South Africa Immersive Entertainment Market Estimates & Forecasts, 2018 - 2030 (USD Million)

Chapter 7 Immersive Entertainment Market - Competitive Landscape

  • 7.1 Key Market Participants
    • 7.1.1 Meta Platforms, Inc.
    • 7.1.2 Microsoft Corporation
    • 7.1.3 HTC Corporation
    • 7.1.4 Barco NV
    • 7.1.5 Magic Leap, Inc.
    • 7.1.6 Samsung Electronics Co., Ltd.
    • 7.1.7 Apple Inc.
    • 7.1.8 Sony Group Corporation
    • 7.1.9 Qualcomm Technologies, Inc.
    • 7.1.10 Unity Technologies
  • 7.2 Recent Development & Impact Analysis, By Key Market Participants
  • 7.3 Company Categorization
  • 7.4 Participant's Overview
  • 7.5 Financial Performance
  • 7.6 Product Benchmarking
  • 7.7 Company Market Positioning
  • 7.8 Company Heat Map Analysis
  • 7.9 Strategy Mapping
    • 7.9.1 Expansion
    • 7.9.2 Merger & Acquisition
    • 7.9.3 Partnerships & Collaborations
    • 7.9.4 New Product Launch
    • 7.9.5 Research & Development

List of Tables

  • Table 1 Global Immersive Entertainment Market Revenue Estimates and Forecast, By Technology Type, 2018 - 2030 (USD Million)
  • Table 2 Global Immersive Entertainment Market Revenue Estimates and Forecast, By Application, 2018 - 2030 (USD Million)
  • Table 3 Recent Developments & Impact Analysis, By Key Market Participants
  • Table 4 Company Heat Map Analysis
  • Table 5 Key Companies undergoing expansions
  • Table 6 Key Companies involved in M&As
  • Table 7 Key Companies undergoing collaborations
  • Table 8 Key Companies launching new products
  • Table 9 Key Companies undertaking R&D activities

List of Figures

  • Fig. 1 Immersive Entertainment Market Segmentation
  • Fig. 2 Information Procurement
  • Fig. 3 Data Analysis Models
  • Fig. 4 Market Formulation and Validation
  • Fig. 5 Data Validating & Publishing
  • Fig. 6 Market Snapshot
  • Fig. 7 Segment Snapshot (1/2)
  • Fig. 8 Segment Snapshot (2/2)
  • Fig. 9 Competitive Landscape Snapshot
  • Fig. 10 Immersive Entertainment Market Value, 2022 (USD Million)
  • Fig. 11 Immersive Entertainment - Industry Value Chain Analysis
  • Fig. 12 Immersive Entertainment Market Dynamics
  • Fig. 13 Immersive Entertainment Market: PORTER's Analysis
  • Fig. 14 Immersive Entertainment Market: PESTEL Analysis
  • Fig. 15 Immersive Entertainment Market share by Technology Type, 2022 & 2030 (USD Million)
  • Fig. 16 Immersive Entertainment Market, by Technology Type: Market Share, 2022 & 2030
  • Fig. 17 Virtual reality market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 18 Augmented reality market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 19 Mixed reality market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 20 Others market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 21 Immersive Entertainment Market share by Application, 2022 & 2030 (USD Million)
  • Fig. 22 Immersive Entertainment Market, by Application: Market Share, 2022 & 2030
  • Fig. 23 Gaming market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 24 Live events market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 25 Museum and cultural experiences market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 26 Music and concerts market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 27 Sports market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 28 Arcade studios market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 29 Immersive theater market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 30 Others market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 31 Immersive Entertainment Market Revenue, by Region, 2022 & 2030 (USD Million)
  • Fig. 32 Regional Marketplace: Key Takeaways (1/2)
  • Fig. 33 Regional Marketplace: Key Takeaways (2/2)
  • Fig. 34 North America Immersive Entertainment Market Estimates and Forecast, 2018 - 2030 (USD Million)
  • Fig. 35 U.S. Immersive Entertainment Market Estimates and Forecast, 2018 - 2030 (USD Million)
  • Fig. 36 Canada Immersive Entertainment Market Estimates and Forecast, 2018 - 2030 (USD Million)
  • Fig. 37 Mexico Immersive Entertainment Market Estimates and Forecast, 2018 - 2030 (USD Million)
  • Fig. 38 Europe Immersive Entertainment Market Estimates and Forecast, 2018 - 2030 (USD Million)
  • Fig. 39 Germany Immersive Entertainment Market Estimates and Forecast, 2018 - 2030 (USD Million)
  • Fig. 40 U.K. Immersive Entertainment Market Estimates and Forecast, 2018 - 2030 (USD Million)
  • Fig. 41 France Immersive Entertainment Market Estimates and Forecast, 2018 - 2030 (USD Million)
  • Fig. 42 Italy Immersive Entertainment Market Estimates and Forecast, 2018 - 2030 (USD Million)
  • Fig. 43 Spain Immersive Entertainment Market Estimates and Forecast, 2018 - 2030 (USD Million)
  • Fig. 44 Asia Pacific Immersive Entertainment Market Estimates and Forecast, 2018 - 2030 (USD Million)
  • Fig. 45 China Immersive Entertainment Market Estimates and Forecast, 2018 - 2030 (USD Million)
  • Fig. 46 Japan Immersive Entertainment Market Estimates and Forecast, 2018 - 2030 (USD Million)
  • Fig. 47 India Immersive Entertainment Market Estimates and Forecast, 2018 - 2030 (USD Million)
  • Fig. 48 South Korea Immersive Entertainment Market Estimates and Forecast, 2018 - 2030 (USD Million)
  • Fig. 49 Latin America Immersive Entertainment Market Estimates and Forecast, 2018 - 2030 (USD Million)
  • Fig. 50 Brazil Immersive Entertainment Market Estimates and Forecast, 2018 - 2030 (USD Million)
  • Fig. 51 MEA Immersive Entertainment Market Estimates and Forecast, 2018 - 2030 (USD million)
  • Fig. 52 UAE Immersive Entertainment Market Estimates and Forecast, 2018 - 2030 (USD Million)
  • Fig. 53 South Africa Immersive Entertainment Market Estimates and Forecast, 2018 - 2030 (USD Million)
  • Fig. 54 Key Company Categorization
  • Fig. 55 Company Market Positioning
  • Fig. 56 Strategic framework