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市場調查報告書
商品編碼
1363024

美國數位市場規模、佔有率和趨勢分析報告：按解決方案、服務、部署、公司規模、最終用途和細分市場進行預測，2023-2030 年

U.S. Digital Marketing Software Market Size, Share & Trends Analysis Report By Solution, By Service, By Deployment, By Enterprise Size, By End-use, And Segment Forecasts, 2023 - 2030
出版日期: | 出版商: Grand View Research | 英文 80 Pages | 商品交期: 2-10個工作天內

價格

美國數位行銷軟體市場成長與趨勢：

Grand View Research, Inc.最新研究顯示，預計2030年美國數位行銷軟體市場規模將達到826.2億美元，2023年至2030年年複合成長率為17.8%。

由於技術進步以及最終用戶行業和垂直行業（尤其是中小企業）需求的變化，數位行銷軟體市場正在不斷擴大。該地區雲端運算平台的快速成長預計也將推動內容管理、行銷自動化和 CRM 解決方案的使用。

領先的公司和品牌正在尋求更多的受眾來宣傳自家公司的內容並線上上提供他們的產品和服務。隨著消費者線上購買偏好的發展，廣告商應該期待更多線上銷售產品的機會。因此，該國的數位行銷軟體市場正在成長。此外，該國也是甲骨文公司、國際商業機器公司和微軟公司等大公司的所在地，這使其在市場上具有優勢地位。

數位行銷軟體中的內容體驗平台 (CEP) 為內容創建、管理和分發提供了全面的解決方案，確保無縫且引人入勝的用戶體驗，因此內容管理可以取代傳統系統，並且已經發展得更加出色。例如，2023 年 3 月，IBM iX 宣布與內容管理系統 Contentful 建立合作關係，以協助客戶建立數位體驗。 Contentful 透過提供內建編排、有效的應用程式生態系統以及可輕鬆使平台適應特定需求的框架，幫助團隊連接、開發和增強內容。我們將使您能夠有效合作。

隨著串流媒體平台的普及，媒體和娛樂公司正在使用數位行銷軟體來推廣其絕對內容、贏得用戶並在競爭格局中脫穎而出。例如，2023年6月，TikTok宣布與媒體公司Candle Media合作，在美國與品牌娛樂共同開發新內容。這項合作關係預計將為獨立且代表性不足的 TikTok 創作者創造商機，並有可能隨著時間的推移進一步擴大。

美國數位行銷軟體市場報告亮點：

  • 行銷自動化軟體預計將在預測期內受到普及，因為它可以自動管理多方面數位行銷活動中的行銷流程，例如電子郵件行銷、即時聊天、網站監控和社交媒體行銷。
  • 預計 2023 年至 2030 年，管理服務業的年複合成長率最高。託管服務提供者專注於提供全面的分析和報告功能。這使公司能夠更深入地了解其行銷績效，並根據資料主導的見解做出資訊的決策。
  • 雲端細分市場預計將在預測期內出現顯著成長，因為它可以幫助企業降低成本並建立指揮中心來追蹤、組織和協調其數位行銷活動的許多方面。
  • 預計 2023 年至 2030 年，中小企業領域的年複合成長率最高。這是因為小型企業使用數位行銷軟體與客戶互動，這使他們能夠更好地與客戶溝通並增加銷售。
  • 2023年至2030年，媒體和娛樂領域將創下最高年複合成長率。媒體和娛樂領域正在採用數位行銷軟體來分發行銷內容、吸引粉絲並允許消費者與內容互動，以擴大客戶覆蓋範圍並增加銷售。

目錄

第1章 調查方法與範圍

第2章 執行摘要

第3章 美國數位行銷軟體產業預測

  • 市場體系預測
  • 價值鏈分析
  • 美國數位行銷軟體市場 – 市場動態
  • 市場分析工具

第4章 美國數位行銷軟體：解決方案預測

  • 美國數位行銷軟體市場：2022 年和 2030 年按解決方案領域分類的預測和市場佔有率
  • 客戶關係管理軟體
  • 電子郵件行銷
  • 社群媒體
  • 搜尋行銷
  • 內容管理軟體
  • 行銷自動化
  • 活動管理
  • 其他

第5章 美國數位行銷軟體：服務預測

  • 美國數位行銷軟體市場：2022 年和 2030 年按服務領域分類的預測和市場佔有率
  • 專業的服務
  • 管理服務

第6章 美國數位行銷軟體：發展預測

  • 美國數位行銷軟體市場：2022 年和 2030 年按部署領域分類的預測和市場佔有率
  • 雲
  • 本地

第7章 美國數位行銷軟體：企業規模預測

  • 美國數位行銷軟體市場：2022 年和 2030 年按企業規模細分的預測和市場佔有率
  • 主要企業
  • 中小企業 (SME)

第8章 美國數位行銷軟體：最終用途預測

  • 美國數位行銷軟體市場：2022 年和 2030 年按最終用途細分的預測和市場佔有率
  • 汽車
  • BFSI
  • 教育
  • 政府
  • 衛生保健
  • 製造業
  • 媒體娛樂
  • 其他

第9章 競爭分析

  • 分類（成熟玩家、新興玩家）
  • 2022 年公司市場佔有率分析
  • 企業熱力圖分析
  • 策略規劃
  • 公司簡介（公司簡介、業績、產品類型概要、策略性配合措施）
Product Code: GVR-4-68039-931-0

U.S. Digital Marketing Software Market Growth & Trends:

The U.S. digital marketing software market size is expected to reach USD 82.62 billion by 2030, registering a CAGR of 17.8% from 2023 to 2030, according to a new study conducted by Grand View Research, Inc.. The digital marketing software market has expanded with technological advancements and the changing needs of end-user industries and industry verticals, particularly SMEs. The rapid growth of cloud computing platforms in the region is also expected to boost the usage of content management, marketing automation, and CRM solutions.

Major companies and brands are looking for a larger target audience to promote their content and offer their products and services online. Advertisers should expect more opportunities to market their items online as consumers' preferences for online purchasing evolve. As a result, the digital marketing software market in the country is growing. Furthermore, the country is home to major industrial companies such as Oracle Corporation, International Business Machines Corporation, and Microsoft Corporation, well-positioned in the market.

Content management is evolving beyond traditional systems, as Content Experience Platforms (CEP) within digital marketing software provide comprehensive solutions for content creation, management, and distribution, ensuring seamless and engaging user experiences. For instance, in March 2023, IBM iX announced a partnership with Contentful, a content management system, to assist clients in building digital experiences. Contentful enables teams to collaborate more effectively to connect, develop, and enhance content by providing built-in orchestration, an effective app ecosystem, and frameworks that make it simple to adapt the platform to meet specific requirements.

With the proliferation of streaming platforms and media & entertainment companies are using digital marketing software to promote absolute content, engage subscribers, and differentiate their offerings in a competitive landscape. For instance, in June 2023, TikTok announced a partnership with Candle Media, a media company, to co-develop branded entertainment and new content in the U.S. The partnership is expected to generate opportunities for independent, underrepresented TikTok creators, with the potential to scale further over time.

U.S. Digital Marketing Software Market Report Highlights:

  • The adoption of marketing automation software is anticipated to gain traction over the forecast period as it automatically manages the marketing processes within multifaceted digital marketing campaigns, including email marketing, live chats, website monitoring, and social media marketing
  • The managed services segment is anticipated to register the highest CAGR from 2023 to 2030. Managed services providers were focusing on delivering comprehensive analytics and reporting capabilities. This allowed businesses to gain deeper insights into their marketing performance and make informed decisions based on data-driven insights
  • The cloud segment is expected to register significant growth over the forecast period since it aids firms in lowering costs and establishing a command center to track, organize, and coordinate many aspects of their digital marketing campaign
  • The SMEs segment is anticipated to register the highest CAGR from 2023 to 2030 as SMEs interact with customers using digital marketing software, allowing better communication with customers and enhancing sales
  • The media and entertainment segment will register the highest CAGR from 2023 to 2030. The media and entertainment sector is adopting digital marketing software to distribute marketing content, engage with fans, and have consumers interact with the content to expand customer reach and increase sales

Table of Contents

Chapter 1 Methodology and Scope

  • 1.1 Research Methodology
  • 1.2 Information Procurement
    • 1.2.1 Purchased Database
    • 1.2.2 GVR'S Internal Database
    • 1.2.3 List Of Secondary Sources
    • 1.2.4 Primary Research
  • 1.3 Information Analysis
  • 1.4 Market Formulation & Data Visualization
  • 1.5 Data Validation & Publishing
  • 1.6 List of Abbreviations

Chapter 2 Executive Summary

  • 2.1 Market Snapshot
  • 2.2 Segment Snapshot
  • 2.3 Competitive Analysis Snapshot

Chapter 3 U.S. Digital Marketing Software Industry Outlook

  • 3.1 Market Lineage Outlook
  • 3.2 Value Chain Analysis
  • 3.3 U.S. Digital Marketing Software Market - Market Dynamics
    • 3.3.1 Market driver analysis
      • 3.3.1.1 Rising popularity of social media and social advertising
      • 3.3.1.2 Increasing penetration of smartphones and digital apps
    • 3.3.2 Market challenge analysis
      • 3.3.2.1 Integration of Digital Marketing Software tools with other business applications
    • 3.3.3 Market opportunity analysis
      • 3.3.3.1 Rising Need to Accelerate Customer Experience Digitally
  • 3.4 Market Analysis Tools
    • 3.4.1 U.S. Digital Marketing Software Market - Porter's Five Forces Analysis
    • 3.4.2 U.S. Digital Marketing Software Market - PESTEL Analysis

Chapter 4 U.S. Digital Marketing Software Solution Outlook

  • 4.1 U.S. Digital Marketing Software Market: By Solution Segment Outlook & Market Share 2022 and 2030
  • 4.2 CRM Software
    • 4.2.1 CRM digital marketing software market, 2018 - 2030
  • 4.3 Email Marketing
    • 4.3.1 Email digital marketing software market, 2018 - 2030
  • 4.4 Social Media
    • 4.4.1 Social media digital marketing software market, 2018 - 2030
  • 4.5 Search Marketing
    • 4.5.1 Search digital marketing software market, 2018 - 2030
  • 4.6 Content Management Software
    • 4.6.1 Content management digital marketing software market, 2018 - 2030
  • 4.7 Marketing Automation
    • 4.7.1 Marketing automation digital marketing software market, 2018 - 2030
  • 4.8 Campaign Management
    • 4.8.1 Campaign management digital marketing software market, 2018 - 2030
  • 4.9 Others
    • 4.9.1 Other digital marketing software market, 2018 - 2030

Chapter 5 U.S. Digital Marketing Software Service Outlook

  • 5.1 U.S. Digital Marketing Software Market: By Service Segment Outlook & Market Share 2022 and 2030
  • 5.2 Professional Services
    • 5.2.1 Digital marketing professional services market, 2018 - 2030
  • 5.3 Managed Services
    • 5.3.1 Digital marketing managed services market, 2018 - 2030

Chapter 6 U.S. Digital Marketing Software Deployment Outlook

  • 6.1 U.S. Digital Marketing Software Market: By Deployment Segment Outlook & Market Share 2022 and 2030
  • 6.2 Cloud
    • 6.2.1 Cloud-based U.S. digital marketing software market, 2018 - 2030
  • 6.3 On-premise
    • 6.3.1 On-premise U.S. digital marketing software market, 2018 - 2030

Chapter 7 U.S. Digital Marketing Software Enterprise Size Outlook

  • 7.1 U.S. Digital Marketing Software Market: By Enterprise Size Segment Outlook & Market Share 2022 and 2030
  • 7.2 Large Enterprises
    • 7.2.1 U.S. digital marketing software market in large enterprises, 2018 - 2030
  • 7.3 Small & Medium Enterprises (SMEs)
    • 7.3.1 U.S. digital marketing software market in SMEs, 2018 - 2030

Chapter 8 U.S. Digital Marketing Software End-use Outlook

  • 8.1 U.S. Digital Marketing Software Market: By End-use Segment Outlook & Market Share 2022 and 2030
  • 8.2 Automotive
    • 8.2.1 U.S. digital marketing software market in automotive, 2018 - 2030
  • 8.3 BFSI
    • 8.3.1 U.S. digital marketing software market in BFSI, 2018 - 2030
  • 8.4 Education
    • 8.4.1 U.S. digital marketing software market in education, 2018 - 2030
  • 8.5 Government
    • 8.5.1 U.S. digital marketing software market in government, 2018 - 2030
  • 8.6 Healthcare
    • 8.6.1 U.S. digital marketing software market in healthcare, 2018 - 2030
  • 8.7 Manufacturing
    • 8.7.1 U.S. digital marketing software market in manufacturing, 2018 - 2030
  • 8.8 Media & Entertainment
    • 8.8.1 U.S. digital marketing software market in media & entertainment, 2018 - 2030
  • 8.9 Others
    • 8.9.1 U.S. digital marketing software market in other end-use, 2018 - 2030

Chapter 9 Competitive Analysis

  • 9.1 Categorization (Mature Players, Emerging Players)
  • 9.2 Company Market Share Analysis, 2022
  • 9.3 Company Heat Map Analysis
  • 9.4 Strategy Mapping
  • 9.5 Company Profiles (Overview, Financial Performance, Product Type Overview, Strategic Initiatives)
    • 9.5.1 Adobe, Inc.
    • 9.5.2 Hewlett Packard Enterprise Company
    • 9.5.3 Hibu Inc.
    • 9.5.4 Hubspot, Inc.
    • 9.5.5 International Business Machines Corporation
    • 9.5.6 Marketo, Inc.
    • 9.5.7 Microsoft Corporation
    • 9.5.8 Oracle Corporation
    • 9.5.9 Salesforce.com, Inc.
    • 9.5.10 SAS Institute, Inc.

List of Tables

  • Table 1 List of Abbreviations
  • Table 2 U.S. digital marketing software market, by solution, 2018 - 2030 (USD Million)
  • Table 3 U.S. digital marketing software market, by service, 2018 - 2030 (USD Million)
  • Table 4 U.S. digital marketing software market, by deployment, 2018 - 2030 (USD Million)
  • Table 5 U.S. digital marketing software market, by enterprise size, 2018 - 2030 (USD Million)
  • Table 6 U.S. digital marketing software market, by end-use, 2018 - 2030 (USD Million)
  • Table 7 U.S. digital marketing CRM software market 2018 - 2030 (USD Million)
  • Table 8 U.S. digital email marketing software market 2018 - 2030 (USD Million)
  • Table 9 U.S. digital social media marketing software market 2018 - 2030 (USD Million)
  • Table 10 U.S. digital search marketing software market 2018 - 2030 (USD Million)
  • Table 11 U.S. digital content management marketing software market 2018 - 2030 (USD Million)
  • Table 12 U.S. digital marketing automation software market 2018 - 2030 (USD Million)
  • Table 13 U.S. digital campaign management marketing software market 2018 - 2030 (USD Million)
  • Table 14 Other U.S. digital marketing solution market 2018 - 2030 (USD Million)
  • Table 15 Professional services in U.S. digital marketing software market 2018 - 2030 (USD Million)
  • Table 16 Managed services in U.S. digital marketing software market 2018 - 2030 (USD Million)
  • Table 17 Cloud U.S. digital marketing software market 2018 - 2030 (USD Million)
  • Table 18 On-premise U.S. digital marketing software market 2018 - 2030 (USD Million)
  • Table 19 U.S. digital marketing software market in large enterprises 2018 - 2030 (USD Million)
  • Table 20 U.S. digital marketing software market in SMEs 2018 - 2030 (USD Million)
  • Table 21 U.S. digital marketing software market in automotive 2018 - 2030 (USD Million)
  • Table 22 U.S. digital marketing software market in BFSI 2018 - 2030 (USD Million)
  • Table 23 U.S. digital marketing software market in education 2018 - 2030 (USD Million)
  • Table 24 U.S. digital marketing software market in government 2018 - 2030 (USD Million)
  • Table 25 U.S. digital marketing software market in healthcare 2018 - 2030 (USD Million)
  • Table 26 U.S. digital marketing software market in manufacturing 2018 - 2030 (USD Million)
  • Table 27 U.S. digital marketing software market in media & entertainment 2018 - 2030 (USD Million)
  • Table 28 U.S. digital marketing software market in other end-use 2018 - 2030 (USD Million)

List of Figures

  • Fig. 1 Market research process
  • Fig. 2 Primary research process
  • Fig. 3 Information Analysis
  • Fig. 4 Data validation and publishing
  • Fig. 5 U.S. digital marketing software market analysis and key buying criteria, 2018 - 2030
  • Fig. 6 U.S. digital marketing software market segmentation
  • Fig. 7 Competitive Landscape Snapshot
  • Fig. 8 U.S. digital marketing software market - Value chain analysis
  • Fig. 9 U.S. digital marketing software market - Market dynamics
  • Fig. 10 U.S. digital marketing software market - Porter's five forces analysis
  • Fig. 11 U.S. digital marketing software market - PESTEL analysis
  • Fig. 12 U.S. digital marketing software market: By solution segment outlook & market share, 2022 and 2030
  • Fig. 13 U.S. digital marketing software market: By service segment outlook & market share, 2022 and 2030
  • Fig. 14 U.S. digital marketing software market: By deployment segment outlook & market share, 2022 and 2030
  • Fig. 15 U.S. digital marketing software market: By enterprise size segment outlook & market share, 2022 and 2030
  • Fig. 16 U.S. digital marketing software market: By end-use segment outlook & market share, 2022 and 2030
  • Fig. 17 U.S. digital marketing software market - Key Company Categorization
  • Fig. 18 U.S. digital marketing software market - Company ranking analysis, 2022