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市場調查報告書

早餐用麥片穀類的全球市場

Breakfast Cereals

出版商 Global Industry Analysts, Inc. 商品編碼 371007
出版日期 內容資訊 英文 327 Pages
商品交期: 最快1-2個工作天內
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早餐用麥片穀類的全球市場 Breakfast Cereals
出版日期: 2016年08月01日 內容資訊: 英文 327 Pages
簡介

這份報告提供全球早餐用麥片穀類市場相關調查分析,提供您熱麥片穀類,冷麥片穀類等各市場區隔考察,以及美國,加拿大,日本,歐洲,亞太地區,中東/非洲,南美之各市場相關分析,並彙整2015年到2022年的市場預測,過去6年的市場分析,主要企業簡介等相關資訊。

第1章 簡介,調查方法,產品定義

第2章 摘要整理

  • 市場概要
    • 早餐用麥片穀類:廣泛的消費者的需求維繫
    • 健康性的早餐雖然受歡迎下降,但是需求仍然持續
    • 促進全球成長的重要因素
    • 熱麥片穀類使之恢復市場
    • 競爭情形:主要企業
  • 市場趨勢,課題,促進要素
  • 產品概要
    • 早餐用麥片穀類的歷史
    • 早餐用零食
    • 早餐用麥片穀類的種類
      • 熱麥片穀類
      • 冷麥片穀類
  • 產品的銷售
  • 近來產業活動
  • 全球主要企業
  • 全球市場概要

第3章 市場

  • 美國
  • 加拿大
  • 日本
  • 歐洲
    • 法國
    • 德國
    • 義大利
    • 英國
    • 西班牙
    • 俄羅斯
    • 歐洲的其他各國
  • 亞太地區
    • 中國
    • 印度
    • 亞太地區的其他各國
  • 中東/非洲
  • 南美
    • 巴西
    • 墨西哥
    • 南美的其他各國

第3章 競爭情形

目錄
Product Code: MCP-2206

This report analyzes the worldwide markets for Breakfast Cereals in US$ Million and Metric Tons by the following Segments: Hot Cereals, and Cold Cereals. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Middle East & Africa, and Latin America. Annual estimates and forecasts are provided for the period 2015 through 2022. Also, a six-year historic analysis is provided for these markets. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based on public domain information including company URLs. The report profiles 78 companies including many key and niche players such as -

Alara Wholefoods Ltd.
Attune Foods
AVEES Products India
Back to Nature Foods Company, LLC
Bobs Red Mill Natural Foods

Table of Contents

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

  • Study Reliability and Reporting Limitations
  • Disclaimers
  • Data Interpretation & Reporting Level
    • Quantitative Techniques & Analytics
  • Product Definitions and Scope of Study

II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW

  • Breakfast Cereals: Catering to Varied Needs of Diverse Cultures and Demographics
  • Market Snapshots
  • Despite Losing Shine as a Healthy Breakfast Option, Novel Eating/Storage Preferences Continue to Sustain Demand
  • Saturated North America Slowing Down Global Growth Rate
  • Emerging Markets Dictate Volume Consumption
  • Important Factors Sustaining Global Growth
  • Increasing Health-Consciousness among Consumers
  • Convenience
  • Increasing Impulse Purchases
  • Greater Options
  • Customization to Local Tastes
  • Hot Cereals Set to Revive Market
  • Competitive Landscape: A Look at Market Majors
    • Table 1: Leading Cereal Companies Worldwide (2015): Percentage Share Breakdown of Revenue for General Mills/Cereal Partners Worldwide, Kellogg, PepsiCo, Private Label, and Others (includes corresponding Graph/Chart)
  • Companies Move towards Digital Targeting

2. MARKET TRENDS, ISSUES & DRIVERS

  • Growing Preference for Healthy, Organic & All-Natural Cereals Drives Steady Market Demand
  • Organic and Whole Grain Based Cereals Witness Strong Market Penetration
  • Manufacturers Join Health and Wellness Bandwagon, Embrace Ancient Grains
  • Salt/Sugar/Fat-free Products Register Declining Demand
    • Excessive Levels of Sugar and Fat in Breakfast Cereals Raises Concern
  • Breakfast Cereal Innovations: Reinvigorating Market Growth
  • Rise of Vegetarianism Favors Market Adoption
  • Functional/Fortified Yogurts: Competing or a Complimentary Option?
    • Table 2: Yogurt Market Growth in Select Markets (2010-2015): Growth Estimates for Spoonable Yogurt Market in China, Germany, Ireland, South Africa, and UK (includes corresponding Graph/Chart)
  • Demand for Cereal Bars Gain Momentum, Benefits Market Expansion
  • Gluten-free Cereal: The New Buzzword
  • Ready to Eat Cereals (RTEC) Market Strive to Attract Fussy Millennials
  • RTEC for Children Gain Favorable Nutritional Profile, Bodes Well for Market Penetration
    • Table 3: Decreasing Sugar Content in Breakfast Cereals (2010, 2013 & 2015): Number of Cereals Containing < 9 grams of sugar, ≥ 10 grams, and > 11 grams of sugar (includes corresponding Graph/Chart)
  • Manufacturers Target Children or Specific Adult Groups
  • Snack Foods to Cannibalize the Conventional Breakfast Cereals Market
    • Table 4: Global Per-Capita Consumption of Packaged Snack Food by Region/ Country (2015E): Per Capita Value Consumption (US$) for Asia-Pacific, Egypt, Europe, Latin America, Middle East/Africa, and North America (includes corresponding Graph/Chart)
  • Favorable Economic and Demographic Trends Strengthen Market Prospects
  • Ballooning Global Population Offers Lucrative Growth Opportunities
    • Table 5: World Population by Geographic Region (2000-2050) (in Millions) (includes corresponding Graph/Chart)
  • Child Population: A Weighty Demographic Driver
    • Table 6: Global Population of Children in the Age Group of 0-15 Years by Region (2015E): Less than 15 Years Population (In Millions) for Africa, Americas, Asia, Europe, and Oceania (includes corresponding Graph/Chart)
    • Table 7: Global Population of Less than 15 Years Children (2015E): Percentage of Less than 15 Years Population of the Total Population for Major Regions & Countries (includes corresponding Graph/Chart)
  • Expanding Urban Population Spurs Growth in RTEC Consumption
    • Table 8: World Urban Population in Thousands: 1950-2050P (includes corresponding Graph/Chart)
    • Table 9: Degree of Urbanization Worldwide: Urban Population as a % of Total Population by Geographic Region for the Years 1990, 2014 & 2050 (includes corresponding Graph/Chart)
  • Urbanization: A Megatrend Fueling Demand for RTEC in Emerging Economies
    • Select Mega-Urban Regions Worldwide (2035)
    • Table 10: Percentage of Urban Population in Select Asian Countries (2014 & 2050) (includes corresponding Graph/Chart)
  • Shrinking Family Size Favors Smaller Packaging of Cereals

3. PRODUCT OVERVIEW

  • Breakfast Cereals - A Historical Perspective
  • Breakfast Snacks
  • Breakfast Cereals by Type
  • Cold Cereals
  • Hot Cereals

4. PRODUCT LAUNCHES

  • Castlemil Launches Breakfast Cereal for Infants
  • Manjilas Group Launches Multi-grain Flakes Cereal
  • Nutribrix Launches Breakfast Biscuit and Rebrands to Nutri-Brex
  • General Mills Launches Tiny Toast in Blueberry and Strawberry Flavors
  • Lotus Fine Foods Launches Quinoa Cereal
  • Peace Cereal Launches Seven New Cereal and Granola Flavors
  • Nestle Adds Gluten Free Rice Pops and Coco Rice cereals to GoFree(tm) Range
  • Kellogg's Launches Innovative Breakfast Choices
  • PepsiCo Expands Quaker Range with SuperGrains Products
  • Great Little Grains Launches New Cereal Packed in Board Tube
  • Kashi(r) Launches GOLEAN Clusters Cereal and Bars
  • Kellogg Launches gluten-free Corn Flakes and Special K in Australian Market
  • General Mills Launches Annie's Branded Cereals
  • Weetabix Launches New Weetabix Protein
  • Kellogg's to Launch Ancient Legends Range of Breakfast Cereals in the UK
  • Mondelez International Launches belVita Breakfast Biscuits in China
  • Kellogg Australia Launches Improved Nutri- Grain Recipe
  • Kashi Brand Launches "Overnight Muesli" and Sweet Potato Cereal
  • Nestle Launches FITNESS(r) Cereal with Enhanced Recipe in ME
  • Kellogg's Launches New Summer Cereals
  • Post Foods Launches Sherbet-Flavored Breakfast Cereal "Ice Cream Pebbles"
  • Gaia Launches Cereal Oats with Vegetables
  • Nestle Ghana Launches Milo "Nutrifill" RTEC
  • Mornflake Launches Choco-orange Cereal Squares
  • Peace Cereal Launches Supergrains Line in New Flavors
  • Kellogg's Teams up with Disney to Launch "Frozen" Cereal
  • Back to the Roots Launches Organic Stoneground Flakes
  • Kellogg's Introduces Single Price Point on its Price-Marked Cereal Range
  • Malt-O-Meal(r) Launches 2 New Cereals and Integrated Marketing Campaign
  • ThinkThin Expands Product Line to Include Protein & Fiber Hot Oatmeal
  • Pacific Foods Launches Organic Ready-To-Eat Steel-Cut Oatmeal
  • Post Foods Reintroduces Its Strawberry Honeycomb(r) Cereal
  • Post Foods Introduces 2 New Varieties to the Honey Bunches of Oats Range
  • Nestle Launches its First Gluten-free Breakfast Cereal
  • Barbara's Launches New Cereal Varieties
  • Weight Watchers(r) Launches RTEC
  • Ancient Harvest(tm) Launches Hot Breakfast Cereals
  • Kellogg Australia Launches Special K Nourish(r)
  • Kellogg's(r) Launches Kellogg's(r) Jif(tm) and New Rice Krispies(r)
  • YoCrunch Partners with Kellogg to Launch YoCrunch Cereal Bowl
  • Weetabix Launches Range of Breakfast Drinks

5. RECENT INDUSTRY ACTIVITY

  • Fazer Group Acquires Swedish Oats Company Frebaco
  • 3TL Technologies Signs Agreement to provide Platform3 for Leading Cereal Brand
  • E. Flahavan & Sons Enters into Distribution Partnership with Source Atlantique
  • Kellogg Acquires Egypt's Mass Food Group
  • Heinz Merges with Kraft Foods to Form the Kraft Heinz Company
  • Post Holdings Completes Acquisition of MOM Brands
  • General Mills Completes Acquisition of Annies
  • Associated British Foods Acquires Dorset Cereals

6. FOCUS ON SELECT GLOBAL PLAYERS

  • Alara Wholefoods Ltd. (UK)
  • Attune Foods (US)
  • AVEES Products India (India)
  • Back to Nature Foods Company, LLC (US)
  • Bob's Red Mill Natural Foods (US)
  • Food For Life Baking Co., Inc. (US)
  • General Mills Inc. (US)
  • Kellogg Company (US)
  • B&G Foods, Inc. (US)
  • mymuesli GmbH (Germany)
  • Mornflake Oats Limited (UK)
  • McKee Foods Corporation (US)
  • Nestle S.A. (Switzerland)
  • Post Holdings, Inc. (US)
  • Post Foods, LLC (US)
  • MOM Brands Company, LLC (US)
  • Pristine (Malaysia)
  • Quaker Oats Company (US)
  • The Hain Celestial Group, Inc. (US)
  • The Jordans and Ryvita Company (UK)
  • The Weetabix Food Company (UK)
  • Weight Watchers International, Inc. (US)

7. GLOBAL MARKET PERSPECTIVE

  • Value Analytics
    • Table 11: World Recent Past, Current & Future Analysis for Breakfast Cereals by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Sales in US$ Million for Years 2015 through 2022 (includes corresponding Graph/Chart)
    • Table 12: World Historic Review for Breakfast Cereals by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Sales in US$ Million for Years 2009 through 2014 (includes corresponding Graph/Chart)
    • Table 13: World 14-Year Perspective for Breakfast Cereals by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets for Years 2009, 2016 & 2022 (includes corresponding Graph/Chart)
    • Table 14: World Recent Past, Current & Future Analysis for Hot Breakfast Cereals by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific, Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Sales in US$ Million for Years 2015 through 2022 (includes corresponding Graph/Chart)
    • Table 15: World Historic Review for Hot Breakfast Cereals by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Sales in US$ Million for Years 2009 through 2014 (includes corresponding Graph/Chart)
    • Table 16: World 14-Year Perspective for Hot Breakfast Cereals by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets for Years 2009, 2016 & 2022 (includes corresponding Graph/Chart)
    • Table 17: World Recent Past, Current & Future Analysis for Cold Breakfast Cereals by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Sales in US$ Million for Years 2015 through 2022 (includes corresponding Graph/Chart)
    • Table 18: World Historic Review for Cold Breakfast Cereals by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Sales in US$ Million for Years 2009 through 2014 (includes corresponding Graph/Chart)
    • Table 19: World 14-Year Perspective for Cold Breakfast Cereals by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets for Years 2009, 2016 & 2022 (includes corresponding Graph/Chart)
  • Volume Analytics
    • Table 20: World Recent Past, Current & Future Analysis for Breakfast Cereals by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Consumption in Metric Tons for Years 2015 through 2022 (includes corresponding Graph/Chart)
    • Table 21: World Historic Review for Breakfast Cereals by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Consumption in Metric Tons for Years 2009 through 2014 (includes corresponding Graph/Chart)
    • Table 22: World 14-Year Perspective for Breakfast Cereals by Geographic Region - Percentage Breakdown of Volume Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets for Years 2009, 2016 & 2022 (includes corresponding Graph/Chart)

III. MARKET

1. THE UNITED STATES

  • A. Market Analysis
    • The US: Largest Breakfast Cereals Market in the World Witness Trying Times
    • Young Millennials: A Lucrative Demographic Segment & the New Advertising Target
    • Technological and Government Initiatives Boosts Market Prospects
    • Competitive Landscape
    • Table 23: Leading Cold Breakfast Cereal Companies & Brands in the US (2016): Percentage Share of Revenue for Cheerios (General Mills), Cinnamon Toast Crunch (General Mills), Frosted Flakes (Kellogg), Honey Bunches of Oats (Post), Honey Nut Cheerios (General Mills), and Others (includes corresponding Graph/Chart)
    • Table 24: Leading Hot Breakfast Cereal Manufacturers in the US (2015): Percentage Share Breakdown of Revenue for B and G Foods, Bob's Red Mill, MOM Brands, PepsiCo, Private Label, and Others (includes corresponding Graph/Chart)
      • List of Leading Cereal Brands in the US by Manufacturer: 2016
      • Ranking of Leading Ready-to-Eat Cereal Brands in the US: 2015
      • Kellogg Commands Leading Value Market Share
    • Product Launches
    • Strategic Corporate Developments
    • Key Players
  • B. Market Analytics
    • Value Analytics
    • Table 25: US Recent Past, Current & Future Analysis for Breakfast Cereals by Product Segment - Hot Cereals and Cold Cereals Markets Independently Analyzed with Annual Sales in US$ Million for Years 2015 through 2022 (includes corresponding Graph/Chart)
    • Table 26: US Historic Review for Breakfast Cereals by Product Segment - Hot Cereals and Cold Cereals Markets Independently Analyzed with Annual Sales in US$ Million for Years 2009 through 2014 (includes corresponding Graph/Chart)
    • Table 27: US 14-Year Perspective for Breakfast Cereals by Product Segment - Percentage Breakdown of Dollar Sales for Hot Cereals and Cold Cereals Markets for Years 2009, 2016 & 2022 (includes corresponding Graph/Chart)
    • Volume Analytics
    • Table 28: US Recent Past, Current & Future Analysis for Breakfast Cereals Market Analyzed with Annual Consumption in Metric Tons for Years 2015 through 2022 (includes corresponding Graph/Chart)
    • Table 29: US Historic Review for Breakfast Cereals Market Analyzed with Annual Consumption in Metric Tons for Years 2009 through 2014 (includes corresponding Graph/Chart)

2. CANADA

  • A. Market Analysis
    • Grim Outlook for Retail Sales of Breakfast Cereals
    • Cereal Companies' Initiatives to Revive Cereal Market
    • Huge Potential for US Food Products
    • Product Launch
  • B. Market Analytics
    • Value Analytics
    • Table 30: Canadian Recent Past, Current & Future Analysis for Breakfast Cereals by Product Segment - Hot Cereals and Cold Cereals Markets Independently Analyzed with Annual Sales in US$ Million for Years 2015 through 2022 (includes corresponding Graph/Chart)
    • Table 31: Canadian Historic Review for Breakfast Cereals by Product Segment - Hot Cereals and Cold Cereals Markets Independently Analyzed with Annual Sales in US$ Million for Years 2009 through 2014 (includes corresponding Graph/Chart)
    • Table 32: Canadian 14-Year Perspective for Breakfast Cereals by Product Segment - Percentage Breakdown of Dollar Sales for Hot Cereals and Cold Cereals Markets for Years 2009, 2016 & 2022 (includes corresponding Graph/Chart)
    • Volume Analytics
    • Table 33: Canadian Recent Past, Current & Future Analysis for Breakfast Cereals Market Analyzed with Annual Consumption in Metric Tons for Years 2015 through 2022 (includes corresponding Graph/Chart)
    • Table 34: Canadian Historic Review for Breakfast Cereals Market Analyzed with Annual Consumption in Metric Tons for Years 2009 through 2014 (includes corresponding Graph/Chart)

3. JAPAN

  • A. Market Analysis
    • Granola: Prime Growth Category
  • B. Market Analytics
    • Value Analytics
    • Table 35: Japanese Recent Past, Current & Future Analysis for Breakfast Cereals by Product Segment - Hot Cereals and Cold Cereals Markets Independently Analyzed with Annual Sales in US$ Million for Years 2015 through 2022 (includes corresponding Graph/Chart)
    • Table 36: Japanese Historic Review for Breakfast Cereals by Product Segment - Hot Cereals and Cold Cereals Markets Independently Analyzed with Annual Sales in US$ Million for Years 2009 through 2014 (includes corresponding Graph/Chart)
    • Table 37: Japanese 14-Year Perspective for Breakfast Cereals by Product Segment - Percentage Breakdown of Dollar Sales for Hot Cereals and Cold Cereals Markets for Years 2009, 2016 & 2022 (includes corresponding Graph/Chart)
    • Volume Analytics
    • Table 38: Japanese Recent Past, Current & Future Analysis for Breakfast Cereals Market Analyzed with Annual Consumption in Metric Tons for Years 2015 through 2022 (includes corresponding Graph/Chart)
    • Table 39: Japanese Historic Review for Breakfast Cereals Market Analyzed with Annual Consumption in Metric Tons for Years 2009 through 2014 (includes corresponding Graph/Chart)

4. EUROPE

  • A. Market Analysis
    • Breakfast Cereals Market to Post Steady Growth in the Region
  • B. Market Analytics
    • Value Analytics
    • Table 40: European Recent Past, Current & Future Analysis for Breakfast Cereals by Geographic Region - France, Germany, Italy, UK, Spain, Russia & Rest of Europe Markets Independently Analyzed with Annual Sales in US$ Million for Years 2015 through 2022 (includes corresponding Graph/Chart)
    • Table 41: European Historic Review for Breakfast Cereals by Geographic Region - France, Germany, Italy, UK, Spain, Russia & Rest of Europe Markets Independently Analyzed with Annual Sales in US$ Million for Years 2009 through 2014 (includes corresponding Graph/Chart)
    • Table 42: European 14-Year Perspective for Breakfast Cereals by Geographic Region - Percentage Breakdown of Dollar Sales for France, Germany, Italy, UK, Spain, Russia & Rest of Europe Markets for Years 2009, 2016 & 2022 (includes corresponding Graph/Chart)
    • Table 43: European Recent Past, Current & Future Analysis for Breakfast Cereals by Product Segment - Hot Cereals and Cold Cereals Markets Independently Analyzed with Annual Sales in US$ Million for Years 2015 through 2022 (includes corresponding Graph/Chart)
    • Table 44: European Historic Review for Breakfast Cereals by Product Segment - Hot Cereals and Cold Cereals Markets Independently Analyzed with Annual Sales in US$ Million for Years 2009 through 2014 (includes corresponding Graph/Chart)
    • Table 45: European 14-Year Perspective for Breakfast Cereals by Product Segment - Percentage Breakdown of Dollar Sales for Hot Cereals and Cold Cereals Markets for Years 2009, 2016 & 2022 (includes corresponding Graph/Chart)
    • Volume Analytics
    • Table 46: European Recent Past, Current & Future Analysis for Breakfast Cereals by Geographic Region - France, Germany, Italy, UK, Spain, Russia & Rest of Europe Markets Independently Analyzed with Annual Consumption in Metric Tons for Years 2015 through 2022 (includes corresponding Graph/Chart)
    • Table 47: European Historic Review for Breakfast Cereals by Geographic Region - France, Germany, Italy, UK, Spain, Russia & Rest of Europe Markets Independently Analyzed with Annual Consumption in Metric Tons for Years 2009 through 2014 (includes corresponding Graph/Chart)
    • Table 48: European 14-Year Perspective for Breakfast Cereals by Geographic Region - Percentage Breakdown of Volume Sales for France, Germany, Italy, UK, Spain, Russia & Rest of Europe Markets for Years 2009, 2016 & 2022 (includes corresponding Graph/Chart)

4a. FRANCE

  • A. Market Analysis
    • French Breakfast Cereals Market Revives After Bleak Performance
  • B. Market Analytics
    • Value Analytics
    • Table 49: French Recent Past, Current & Future Analysis for Breakfast Cereals Market Analyzed with Annual Sales in US$ Million for Years 2015 through 2022 (includes corresponding Graph/Chart)
    • Table 50: French Historic Review for Breakfast Cereals Market Analyzed with Annual Sales in US$ Million for Years 2009 through 2014 (includes corresponding Graph/Chart)
    • Volume Analytics
    • Table 51: French Recent Past, Current & Future Analysis for Breakfast Cereals Market Analyzed with Annual Consumption in Metric Tons for Years 2015 through 2022 (includes corresponding Graph/Chart)
    • Table 52: French Historic Review for Breakfast Cereals Market Analyzed with Annual Consumption in Metric Tons for Years 2009 through 2014 (includes corresponding Graph/Chart)

4b. GERMANY

  • A. Market Analysis
    • German Breakfast Cereals Market Reaching Saturation
    • mymuesli GmbH - A Major Germany-Based Company
  • B. Market Analytics
    • Value Analytics
    • Table 53: German Recent Past, Current & Future Analysis for Breakfast Cereals Market Analyzed with Annual Sales in US$ Million for Years 2015 through 2022 (includes corresponding Graph/Chart)
    • Table 54: German Historic Review for Breakfast Cereals Market Analyzed with Annual Sales in US$ Million for Years 2009 through 2014 (includes corresponding Graph/Chart)
    • Volume Analytics
    • Table 55: German Recent Past, Current & Future Analysis for Breakfast Cereals Market Analyzed with Annual Consumption in Metric Tons for Years 2015 through 2022 (includes corresponding Graph/Chart)
    • Table 56: German Historic Review for Breakfast Cereals Market Analyzed with Annual Consumption in Metric Tons for Years 2009 through 2014 (includes corresponding Graph/Chart)

4c. ITALY

  • A. Market Analysis
    • Market Grows In Accordance to Changing Customer Tastes
    • Table 57: Leading Cereal Manufacturers in Italy (2015): Percentage Share Breakdown of Revenue for Kellogg Co., Nestle S.A., Valsoia, and Others (includes corresponding Graph/Chart)
  • B. Market Analytics
    • Value Analytics
    • Table 58: Italian Recent Past, Current & Future Analysis for Breakfast Cereals Market Analyzed with Annual Sales in US$ Million for Years 2015 through 2022 (includes corresponding Graph/Chart)
    • Table 59: Italian Historic Review for Breakfast Cereals Market Analyzed with Annual Sales in US$ Million for Years 2009 through 2014 (includes corresponding Graph/Chart)
    • Volume Analytics
    • Table 60: Italian Recent Past, Current & Future Analysis for Breakfast Cereals Market Analyzed with Annual Consumption in Metric Tons for Years 2015 through 2022 (includes corresponding Graph/Chart)
    • Table 61: Italian Historic Review for Breakfast Cereals Market Analyzed with Annual Consumption in Metric Tons for Years 2009 through 2014 (includes corresponding Graph/Chart)

4d. THE UNITED KINGDOM

  • A. Market Analysis
    • Breakfast Cereals Experience Difficult Phase
    • Kellogg Enjoys Leading Position
    • Liquid Breakfasts Catching On in the UK Market
    • Oats Make a Comeback in the UK
    • Product Launches
    • Strategic Corporate Development
    • Select Key Players
  • B. Market Analytics
    • Value Analytics
    • Table 62: UK Recent Past, Current & Future Analysis for Breakfast Cereals Market Analyzed with Annual Sales in US$ Million for Years 2015 through 2022 (includes corresponding Graph/Chart)
    • Table 63: UK Historic Review for Breakfast Cereals Market Analyzed with Annual Sales in US$ Million for Years 2009 through 2014 (includes corresponding Graph/Chart)
    • Volume Analytics
    • Table 64: UK Recent Past, Current & Future Analysis for Breakfast Cereals Market Analyzed with Annual Consumption in Metric Tons for Years 2015 through 2022 (includes corresponding Graph/Chart)
    • Table 65: UK Historic Review for Breakfast Cereals Market Analyzed with Annual Consumption in Metric Tons for Years 2009 through 2014 (includes corresponding Graph/Chart)

4e. SPAIN

  • A. Market Analysis
    • Market Characterized by Price-Conscious Spending Patterns
  • B. Market Analytics
    • Value Analytics
    • Table 66: Spanish Recent Past, Current & Future Analysis for Breakfast Cereals Market Analyzed with Annual Sales in US$ Million for Years 2015 through 2022 (includes corresponding Graph/Chart)
    • Table 67: Spanish Historic Review for Breakfast Cereals Market Analyzed with Annual Sales in US$ Million for Years 2009 through 2014 (includes corresponding Graph/Chart)
    • Volume Analytics
    • Table 68: Spanish Recent Past, Current & Future Analysis for Breakfast Cereals Market Analyzed with Annual Consumption in Metric Tons for Years 2015 through 2022 (includes corresponding Graph/Chart)
    • Table 69: Spanish Historic Review for Breakfast Cereals Market Analyzed with Annual Consumption in Metric Tons for Years 2009 through 2014 (includes corresponding Graph/Chart)

4f. RUSSIA

  • A. Market Analysis
    • Russia: An Under-penetrated Market
  • B. Market Analytics
    • Value Analytics
    • Table 70: Russian Recent Past, Current & Future Analysis for Breakfast Cereals Market Analyzed with Annual Sales in US$ Million for Years 2015 through 2022 (includes corresponding Graph/Chart)
    • Table 71: Russian Historic Review for Breakfast Cereals Market Analyzed with Annual Sales in US$ Million for Years 2009 through 2014 (includes corresponding Graph/Chart)
    • Volume Analytics
    • Table 72: Russian Recent Past, Current & Future Analysis for Breakfast Cereals Market Analyzed with Annual Consumption in Metric Tons for Years 2015 through 2022 (includes corresponding Graph/Chart)
    • Table 73: Russian Historic Review for Breakfast Cereals Market Analyzed with Annual Consumption in Metric Tons for Years 2009 through 2014 (includes corresponding Graph/Chart)

4g. REST OF EUROPE

  • A. Market Analysis
    • Key Regional Markets in Brief
      • Switzerland: Demand for Healthy Nutrition Boosts Breakfast Cereals Consumption
      • The Netherlands: Negative Perception of Bread Benefits RTEC Market
      • Finland: High Preference for Protein-enriched Breakfast Cereals
      • Belgium: Breakfast Cereals with More Fiber and Less Sugar Grow in Popularity
      • Austria: Growing Health Consciousness and Change in Dietary Drive Demand
      • Turkish Breakfast Cereals Market Witnesses Decelerating Trend
    • Product Launch
    • Strategic Corporate Developments
    • Nestle S.A. - A Global Leading Switzerland- Based Company
  • B. Market Analytics
    • Value Analytics
    • Table 74: Rest of Europe Recent Past, Current & Future Analysis for Breakfast Cereals Market Analyzed with Annual Sales in US$ Million for Years 2015 through 2022 (includes corresponding Graph/Chart)
    • Table 75: Rest of Europe Historic Review for Breakfast Cereals Market Analyzed with Annual Sales in US$ Million for Years 2009 through 2014 (includes corresponding Graph/Chart)
    • Volume Analytics
    • Table 76: Rest of Europe Recent Past, Current & Future Analysis for Breakfast Cereals Market Analyzed with Annual Consumption in Metric Tons for Years 2015 through 2022 (includes corresponding Graph/Chart)
    • Table 77: Rest of Europe Historic Review for Breakfast Cereals Market Analyzed with Annual Consumption in Metric Tons for Years 2009 through 2014 (includes corresponding Graph/Chart)

5. ASIA-PACIFIC

  • A. Market Analysis
    • The Convenience Factor Drive Breakfast Cereals Penetration in the Region
      • Leading Hot Cereal Brands with Specific Flavors in Asia-Pacific
    • Strong Growth Projected for the Asian Breakfast Cereal Market
    • Growing Asian Middle Class to Spur Cereals Market Growth
    • Table 78: Global Middle Class Population (in Millions) by Geographic Region: 2010, 2020P & 2030P (includes corresponding Graph/Chart)
    • Urbanization: A Megatrend Fueling Demand for RTEC
      • Select Mega-Urban Regions Worldwide (2035)
    • Table 79: Percentage of Urban Population in Select Asian Countries (2014 & 2050) (includes corresponding Graph/Chart)
    • Heavily Populated India & China Offer Lucrative Market Expansion Opportunities
    • Table 80: Ten Largest Populated Countries Worldwide (July 2015): Total Population (in Millions) by Age Group 0-14 Years, 15-59 Years, 60+ Years for China, India, USA, Indonesia, Brazil, Pakistan, Nigeria, Bangladesh, Russia and Mexico (includes corresponding Graph/Chart)
    • Table 81: Ten Largest Populated Countries Worldwide (July 2015): Percentage Population by Age Group 0-14 Years, 15-59 Years, 60+ Years for China, India, USA, Indonesia, Brazil, Pakistan, Nigeria, Bangladesh, Russia and Mexico (includes corresponding Graph/Chart)
  • B. Market Analytics
    • Value Analytics
    • Table 82: Asia-Pacific Recent Past, Current & Future Analysis for Breakfast Cereals by Geographic Region - China, India & Rest of Asia-Pacific Markets Independently Analyzed with Annual Sales in US$ Million for Years 2015 through 2022 (includes corresponding Graph/Chart)
    • Table 83: Asia-Pacific Historic Review for Breakfast Cereals by Geographic Region - China, India & Rest of Asia-Pacific Markets Independently Analyzed with Annual Sales in US$ Million for Years 2009 through 2014 (includes corresponding Graph/Chart)
    • Table 84: Asia-Pacific 14-Year Perspective for Breakfast Cereals by Geographic Region - Percentage Breakdown of Dollar Sales for China, India & Rest of Asia-Pacific Markets for Years 2009, 2016 & 2022 (includes corresponding Graph/Chart)
    • Table 85: Asia-Pacific Recent Past, Current & Future Analysis for Breakfast Cereals by Product Segment - Hot Cereals and Cold Cereals Markets Independently Analyzed with Annual Sales in US$ Million for Years 2015 through 2022 (includes corresponding Graph/Chart)
    • Table 86: Asia-Pacific Historic Review for Breakfast Cereals by Product Segment - Hot Cereals and Cold Cereals Markets Independently Analyzed with Annual Sales in US$ Million for Years 2009 through 2014 (includes corresponding Graph/Chart)
    • Table 87: Asia-Pacific 14-Year Perspective for Breakfast Cereals by Product Segment - Percentage Breakdown of Dollar Sales for Hot Cereals and Cold Cereals Markets for Years 2009, 2016 & 2022 (includes corresponding Graph/Chart)
    • Volume Analytics
    • Table 88: Asia-Pacific Recent Past, Current & Future Analysis for Breakfast Cereals by Geographic Region - China, India & Rest of Asia-Pacific Markets Independently Analyzed with Annual Consumption in Metric Tons for Years 2015 through 2022 (includes corresponding Graph/Chart)
    • Table 89: Asia-Pacific Historic Review for Breakfast Cereals by Geographic Region - China, India & Rest of Asia-Pacific Markets Independently Analyzed with Annual Consumption in Metric Tons for Years 2009 through 2014 (includes corresponding Graph/Chart)
    • Table 90: Asia-Pacific 14-Year Perspective for Breakfast Cereals by Geographic Region - Percentage Breakdown of Volume Sales for China, India & Rest of Asia-Pacific Markets for Years 2009, 2016 & 2022 (includes corresponding Graph/Chart)

5a. CHINA

  • A. Market Analysis
    • Changing Scenario of Chinese Food Habits Drive High Growth of Ready-to-eat (RTE) Cereals
    • Need for Co-branding and Innovative Packaging
    • Product Launch
  • B. Market Analytics
    • Value Analytics
    • Table 91: Chinese Recent Past, Current & Future Analysis for Breakfast Cereals Market Analyzed with Annual Sales in US$ Million for Years 2015 through 2022 (includes corresponding Graph/Chart)
    • Table 92: Chinese Historic Review for Breakfast Cereals Market Analyzed with Annual Sales in US$ Million for Years 2009 through 2014 (includes corresponding Graph/Chart)
    • Volume Analytics
    • Table 93: Chinese Recent Past, Current & Future Analysis for Breakfast Cereals Market Analyzed with Annual Consumption in Metric Tons for Years 2015 through 2022 (includes corresponding Graph/Chart)
    • Table 94: Chinese Historic Review for Breakfast Cereals Market Analyzed with Annual Consumption in Metric Tons for Years 2009 through 2014 (includes corresponding Graph/Chart)

5b. INDIA

  • A. Market Analysis
    • Rising Awareness of Wellness and Health Drives Strong Demand for Breakfast Cereals
    • Table 95: Leading Breakfast Cereal Companies in India (2015): Percentage Breakdown of Revenue for Bagrry's India, Cargill, Kellogg, Mohan Meakin, PepsiCo, and Others (includes corresponding Graph/Chart)
    • Oats - Leading Category in the Indian Breakfast Cereals Market
    • Product Launches
    • AVEES Products - A Major India-Based Company
  • B. Market Analytics
    • Value Analytics
    • Table 96: Indian Recent Past, Current & Future Analysis for Breakfast Cereals Market Analyzed with Annual Sales in US$ Million for Years 2015 through 2022 (includes corresponding Graph/Chart)
    • Table 97: Indian Historic Review for Breakfast Cereals Market Analyzed with Annual Sales in US$ Million for Years 2009 through 2014 (includes corresponding Graph/Chart)
    • Volume Analytics
    • Table 98: Indian Recent Past, Current & Future Analysis for Breakfast Cereals Market Analyzed with Annual Consumption in Metric Tons for Years 2015 through 2022 (includes corresponding Graph/Chart)
    • Table 99: Indian Historic Review for Breakfast Cereals Market Analyzed with Annual Consumption in Metric Tons for Years 2009 through 2014 (includes corresponding Graph/Chart)

5c. REST OF ASIA-PACIFIC

  • A. Market Analysis
    • Australia: Rising Popularity of Healthy Eating Sustains Growth
    • Hong Kong: Hot Cereals Gain in Popularity
    • New Zealand Cereal Market Driven by Health/ Wellness Trend
    • Malaysia: High Growth Potential in Urban Areas
    • South Korea: Market Set to Revive from Food Poisoning Concerns
    • Table 100: Leading Cereal Manufacturers in South Korea (2014): Percentage Share Breakdown of Revenue for Dongsuh Foods, Nong Shim Kellogg, and Others (includes corresponding Graph/Chart)
    • Philippines: RTEC Market Driven Mostly by Affluent Consumers
    • Singapore: Nutrition and Easy to Prepare Attributes Drive Demand
    • Indonesia: Rising Influence of Western Culture & Changing Food Habits Benefit Adoption
    • Taiwan: Busy Lifestyles Draw Consumers towards Breakfast Cereals
    • Product Launches
    • Select Key Players
  • B. Market Analytics
    • Value Analytics
    • Table 101: Rest of Asia-Pacific Recent Past, Current & Future Analysis for Breakfast Cereals Market Analyzed with Annual Sales in US$ Million for Years 2015 through 2022 (includes corresponding Graph/Chart)
    • Table 102: Rest of Asia-Pacific Historic Review for Breakfast Cereals Market Analyzed with Annual Sales in US$ Million for Years 2009 through 2014 (includes corresponding Graph/Chart)
    • Volume Analytics
    • Table 103: Rest of Asia-Pacific Recent Past, Current & Future Analysis for Breakfast Cereals Market Analyzed with Annual Consumption in Metric Tons for Years 2015 through 2022 (includes corresponding Graph/Chart)
    • Table 104: Rest of Asia-Pacific Historic Review for Breakfast Cereals Market Analyzed with Annual Consumption in Metric Tons for Years 2009 through 2014 (includes corresponding Graph/Chart)

6. THE MIDDLE EAST & AFRICA

  • A. Market Analysis
    • UAE Cereals Products Market Records Healthy Growth
    • Product Launches
  • B. Market Analytics
    • Value Analytics
    • Table 105: Middle East & Africa Recent Past, Current & Future Analysis for Breakfast Cereals by Product Segment - Hot Cereals and Cold Cereals Markets Independently Analyzed with Annual Sales in US$ Million for Years 2015 through 2022 (includes corresponding Graph/Chart)
    • Table 106: Middle East & Africa Historic Review for Breakfast Cereals by Product Segment - Hot Cereals and Cold Cereals Markets Independently Analyzed with Annual Sales in US$ Million for Years 2009 through 2014 (includes corresponding Graph/Chart)
    • Table 107: Middle East & Africa 14-Year Perspective for Breakfast Cereals by Product Segment - Percentage Breakdown of Dollar Sales for Hot Cereals and Cold Cereals Markets for Years 2009, 2016 & 2022 (includes corresponding Graph/Chart)
    • Volume Analytics
    • Table 108: Middle East & Africa Recent Past, Current & Future Analysis for Breakfast Cereals Market Analyzed with Annual Consumption in Metric Tons for Years 2015 through 2022 (includes corresponding Graph/Chart)
    • Table 109: Middle East & Africa Historic Review for Breakfast Cereals Market Analyzed with Annual Consumption in Metric Tons for Years 2009 through 2014 (includes corresponding Graph/Chart)

7. LATIN AMERICA

  • A. Market Analysis
    • Bright Prospects for Breakfast Cereals in Latin America
    • Breakfast Cereals for Children on a Growing Spree
    • Breakfast Cereals Addressing Health Concerns
    • Sales at Convenience Stores and Supermarkets Witness an Upward Trend
  • B. Market Analytics
    • Value Analytics
    • Table 110: Latin American Recent Past, Current & Future Analysis for Breakfast Cereals by Geographic Region - Brazil, Mexico, & Rest of Latin American Markets Independently Analyzed with Annual Sales in US$ Million for Years 2015 through 2022 (includes corresponding Graph/Chart)
    • Table 111: Latin American Historic Review for Breakfast Cereals by Geographic Region - Brazil, Mexico, & Rest of Latin American Markets Independently Analyzed with Annual Sales in US$ Million for Years 2009 through 2014 (includes corresponding Graph/Chart)
    • Table 112: Latin American 14-Year Perspective for Breakfast Cereals by Geographic Region - Percentage Breakdown of Dollar Sales for Brazil, Mexico, & Rest of Latin American Markets for Years 2009, 2016 & 2022 (includes corresponding Graph/Chart)
    • Table 113: Latin American Recent Past, Current & Future Analysis for Breakfast Cereals by Product Segment - Hot Cereals and Cold Cereals Markets Independently Analyzed with Annual Sales in US$ Million for Years 2015 through 2022 (includes corresponding Graph/Chart)
    • Table 114: Latin American Historic Review for Breakfast Cereals by Product Segment - Hot Cereals and Cold Cereals Markets Independently Analyzed with Annual Sales in US$ Million for Years 2009 through 2014 (includes corresponding Graph/Chart)
    • Table 115: Latin American 14-Year Perspective for Breakfast Cereals by Product Segment - Percentage Breakdown of Dollar Sales for Hot Cereals and Cold Cereals Markets for Years 2009, 2016 & 2022 (includes corresponding Graph/Chart)
    • Volume Analytics
    • Table 116: Latin American Recent Past, Current & Future Analysis for Breakfast Cereals by Geographic Region - Brazil, Mexico, & Rest of Latin American Markets Independently Analyzed with Annual Consumption in Metric Tons for Years 2015 through 2022 (includes corresponding Graph/Chart)
    • Table 117: Latin American Historic Review for Breakfast Cereals by Geographic Region - Brazil, Mexico, & Rest of Latin American Markets Independently Analyzed with Annual Consumption in Metric Tons for Years 2009 through 2014 (includes corresponding Graph/Chart)
    • Table 118: Latin American 14-Year Perspective for Breakfast Cereals by Geographic Region - Percentage Breakdown of Volume Sales for Brazil, Mexico, & Rest of Latin American Markets for Years 2009, 2016 & 2022 (includes corresponding Graph/Chart)

7a. BRAZIL

  • A. Market Analysis
    • Changing Food Consumption Habits Drive Demand for Breakfast Cereals
  • B. Market Analytics
    • Value Analytics
    • Table 119: Brazilian Recent Past, Current & Future Analysis for Breakfast Cereals Market Analyzed with Annual Sales in US$ Million for Years 2015 through 2022 (includes corresponding Graph/Chart)
    • Table 120: Brazilian Historic Review for Breakfast Cereals Market Analyzed with Annual Sales in US$ Million for Years 2009 through 2014 (includes corresponding Graph/Chart)
    • Volume Analytics
    • Table 121: Brazilian Recent Past, Current & Future Analysis for Breakfast Cereals Market Analyzed with Annual Consumption in Metric Tons for Years 2015 through 2022 (includes corresponding Graph/Chart)
    • Table 122: Brazilian Historic Review for Breakfast Cereals Market Analyzed with Annual Consumption in Metric Tons for Years 2009 through 2014 (includes corresponding Graph/Chart)

7b. MEXICO

  • A. Market Analysis
    • Government Taxation Mandate: A Growth Restraining Factor?
  • B. Market Analytics
    • Value Analytics
    • Table 123: Mexican Recent Past, Current & Future Analysis for Breakfast Cereals Market Analyzed with Annual Sales in US$ Million for Years 2015 through 2022 (includes corresponding Graph/Chart)
    • Table 124: Mexican Historic Review for Breakfast Cereals Market Analyzed with Annual Sales in US$ Million for Years 2009 through 2014 (includes corresponding Graph/Chart)
    • Volume Analytics
    • Table 125: Mexican Recent Past, Current & Future Analysis for Breakfast Cereals Market Analyzed with Annual Consumption in Metric Tons for Years 2015 through 2022 (includes corresponding Graph/Chart)
    • Table 126: Mexican Historic Review for Breakfast Cereals Market Analyzed with Annual Consumption in Metric Tons for Years 2009 through 2014 (includes corresponding Graph/Chart)

7c. REST OF LATIN AMERICA

  • A. Market Analysis
    • Select Regional Markets
      • Chile: Traditional Habit of Light Breakfast Drives Demand for Breakfast Cereals
      • Ecuador: Offering Tremendous Potential for American Cereals
  • B. Market Analytics
    • Value Analytics
    • Table 127: Rest of Latin America Recent Past, Current & Future Analysis for Breakfast Cereals Market Analyzed with Annual Sales in US$ Million for Years 2015 through 2022 (includes corresponding Graph/Chart)
    • Table 128: Rest of Latin America Historic Review for Breakfast Cereals Market Analyzed with Annual Sales in US$ Million for Years 2009 through 2014 (includes corresponding Graph/Chart)
    • Volume Analytics
    • Table 129: Rest of Latin America Recent Past, Current & Future Analysis for Breakfast Cereals Market Analyzed with Annual Consumption in Metric Tons for Years 2015 through 2022 (includes corresponding Graph/Chart)
    • Table 130: Rest of Latin America Historic Review for Breakfast Cereals Market Analyzed with Annual Consumption in Metric Tons for Years 2009 through 2014 (includes corresponding Graph/Chart)

COMPETITIVE LANDSCAPE

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