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市場調查報告書

超高解析度TV (UHD TV) 的全球市場

Ultra HD Television (UHD TV)

出版商 Global Industry Analysts, Inc. 商品編碼 339792
出版日期 內容資訊 英文 174 Pages
商品交期: 最快1-2個工作天內
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超高解析度TV (UHD TV) 的全球市場 Ultra HD Television (UHD TV)
出版日期: 2015年07月01日 內容資訊: 英文 174 Pages
簡介

本報告以超高解析度 (UHD) TV的全球市場為焦點,依螢幕大小 (39∼54英吋,55英吋,57∼64英吋,65英吋,70英吋以上) 及地區 (美國,加拿大,日本,歐洲,亞太地區,中南美,其他) 別驗証、預測2014-2020年這段期間為對象之銷售台數轉變,再彙整市場現狀和今後趨勢,以24家大小參與企業之公司簡介為首的目前競爭環境等相關調查·分析資訊。

第1章 簡介,調查方法,產品定義

  • 調查的可靠性和報告的限制
  • 免責聲明
  • 資料的解釋和報告水準
    • 定量技術與分析
  • 產品的定義和調查範圍

第2章 摘要整理

  • 產業概要
    • 超高解析度TV - 序
    • 新千禧年的TV技術的里程碑 (2003-2014年)
    • 8k超高解析度TV -超高解析度TV演進的下一個階段
    • 高級家電產品的上升機運持續促使市場高度發展
    • 消費者對高級電子設備產品的高度興趣是超高解析度TV的商機
    • 市場預測
    • 中國-對超高解析度TV而言的最重要市場
    • 競爭情形
    • 主導全球超高解析度TV市場的Samsung
    • 以滲透全球市場為目標的中國廠商
    • 橫斷超高解析度生態系統的聯合組織製作參與企業
  • 值得注目的市場趨勢及推動要素
    • 由於城市家庭數的劇增和生活水準的提高創造出超高解析度TV發展的富裕環境
    • 中階人口的劇增帶來的大型商機
    • 由於加速低價格化而致數量擴大
    • 廠商重視超高解析度TV的宣傳
    • 依次加入具有嶄新內容的媒體和廣播經營者
    • 維繫市場預測的衛星局專用4k頻道
    • 因用HDMI 2.0輸入媒體而提升的超高解析度TV的AV連接性
    • HDMI規格比較-短評
    • 維繫4k超高解析度TV的廣播及串流之未來發展的HEVC視訊編解碼器
    • 增加超高解析度TV的功能和訴求吸引力的Android TV
    • 強化亮度·彩色信號用以量子點技術優先的4k超高解析度TV廠商
    • 技術水準的提高-重要代價
    • 滿足消費者對4k內容的需求的超高解析度 Blu-Ray光碟的正式發展
  • 產品·技術概要
    • 簡介
    • 五花八門的顯示器解析度規格-概論
    • 技術性特徵
    • 4k超高解析度TV的技術規格
    • 背景
    • 值得注意的全球TV產業里程碑
  • 產品引進·銷售
  • 最新產業趨勢
  • 全球主要加入企業
  • 全球市場預測

第3章 市場

  • 美國
  • 加拿大
  • 日本
  • 歐洲
    • 法國
    • 德國
    • 義大利
    • 英國
    • 西班牙
    • 其他歐洲各國
  • 亞太地區
    • 中國
    • 其他亞太地區各國
  • 中南美
  • 其他地區

競爭環境

目錄
Product Code: MCP-7963

This report analyzes the worldwide markets for Ultra HD Television (UHD TV) in Thousand Units. The Global market is further analyzed by the following Screen Sizes: 39 inch to 54 inch, 55 inch, 57 inch to 64 inch, 65 inch, and 70 inch & above. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual estimates and forecasts are provided for the period 2014 through 2020. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based on public domain information including company URLs. The report profiles 24 companies including many key and niche players such as -

Guangdong Changhong Electronics Co., Ltd.
Hisense International
Hong Kong Skyworth Digital Holdings Co., Ltd.
Konka
LG Electronics

Table of Contents

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

  • Study Reliability and Reporting Limitations
  • Disclaimers
  • Data Interpretation & Reporting Level
    • Quantitative Techniques & Analytics
  • Product Definitions and Scope of Study

II. EXECUTIVE SUMMARY

1. INDUSTRY OVERVIEW

  • UHD TV - A Prelude
  • Milestones in TV Technology in New Millennium (2003-2014)
    • Table 1: 4K UHD TV Penetration Rate by Select Regions (2020) (includes corresponding Graph/Chart)
    • Table 2: Global 4K UHD TV Market (2014 & 2020): Percentage Share Breakdown of TV Shipments by TV Type (includes corresponding Graph/Chart)
  • 8K UHD TV: The Next Phase in UHD TV Evolution
  • Upward Trajectory in High-End Consumer Electronics Keeps Market Sentiment High
  • Growing Consumer Interest for High-End Electronics Extends Opportunities for UHD TV
  • Market Outlook
  • China: The Most Important Market for UHD TV
    • Table 3: China's Share in Global UHD TV Shipments 2013-2020 (includes corresponding Graph/Chart)
  • Competitive Scenario
  • Samsung Dominates the Global UHD TV Market
    • Table 4: Leading Players in the Global 4K UHD TV Market (2014): Percentage Share Breakdown of Value Share for Changhong, Hisense, LG, Samsung, Sony, and Others (includes corresponding Graph/Chart)
  • Chinese Manufacturers Aim to Penetrate Global Market
  • Participants Ramp up Alliances Across the UHD Ecosystem

2. NOTEWORTHY MARKET TRENDS & GROWTH DRIVERS

  • Rapid Growth in Urban Households & Rising Living Standards Create Fertile Environment for UHD TV Growth
    • Table 5: World Population: Percentage Breakdown by Urban and Rural Population for Years 1950-2050P (includes corresponding Graph/Chart)
    • Table 6: Estimated Percentage of Urbanization in World, China and India for the Years 2011 and 2018 (includes corresponding Graph/Chart)
  • Burgeoning Middle Class Population Extends Large-Scale Opportunities
    • Table 7: Global Middle Class Population (in Millions) by Geographic Region: 2010, 2020P & 2030P (includes corresponding Graph/Chart)
    • Table 8: Global Middle Class Population by Geographic Region: Percentage Share Breakdown for 2010, 2020P & 2030P (includes corresponding Graph/Chart)
  • Falling Prices Set to Accelerate Volume Growth
    • Table 9: Price Comparison: Full HD TV vs. 4K UHD TV (2014 & 2016) (includes corresponding Graph/Chart)
  • TV Manufacturers Focus on Native Content to Promote UHD TVs
  • Growing Participation of Media & Broadcasting Companies with Innovative Content
  • Dedicated 4K Channels from Satellite Operators to Prop Up Market Prospects
  • HDMI 2.0 Input Medium to Improve AV Connectivity in UHD TV
  • Comparison of HDMI Standards: A Snapshot
  • HEVC Video Codec to Drive Future Broadcasting & Streaming on 4K UHD TVs
  • Android TV Augments Functioning & Appeal of UHD TV
  • 4K UHD TV Manufacturers Prioritize Quantum Dot Technology to Enhance Brightness & Color Signature
  • Upscaling Technology - A Key Purchase Consideration
  • Roll Out of UHD Blu-Ray Discs to Suffice Consumer Needs for 4K Content

3. PRODUCT/TECHNOLOGY OVERVIEW

  • Introduction
  • Various Display Resolution Standards: A Snapshot
  • Technical Features
  • Technical Specifications of 4K UHD TV
  • Background
  • Noteworthy Milestones in the Global Television Sector

4. PRODUCT INTRODUCTIONS/LAUNCHES

  • Sony Launches New Line of Bravia XBR X900C UHD TVs
  • Vizio Unleashes 2015 M-Series UltraHD Full-Array LED Smart TV Collection
  • Hisense Rolls Out 50" 4K UHD LED-LCD TV
  • LG Electronics USA Launches 4K UHD OLED & LED TVs
  • Samsung Unveils 2015 Ultra HD & SUHD Collection
  • Samsung Electronics Unveils Next Generation SUHD TVs
  • Sony to Launch New 4K UHD TVs
  • Sharp Rolls Out 80" Aquos Beyond 4K UHD TV
  • SES Introduces FTA UHD Channel
  • The Dutch Brava Media Group to Launch Festival 4K Channel
  • Seiki Unveils Muse Streaming Media Service on Seiki Pro 4K UHD TVs
  • Sceptre Rolls Out 49" UHD TVs
  • Sansui Introduces Curve 4K Ultra HD LED TV in India
  • PE Electronics Introduces 4K UHD TVs with Ambilight Technology
  • LG Launches 105" 5K UHD TV
  • Micromax Introduces New 4K UHD TV Models
  • Samsung Launches New UHD TVs in Malaysia
  • LG Electronics Launches New Super UHD TV in Kenya
  • TCL Multimedia Launches New 4K UHD TVs
  • LG Unveils 65EC9700 and 77EG9700 4K OLED TVs
  • Comcast Launches Xfinity in UHD for Samsung UHD TVs
  • Vizio Launches P-Series UHD Full-Array LED TVs
  • Sony Launches New Ultra HD TVs
  • Panasonic to Launch AX902 4K Ultra HD LED LCD TVs
  • Samsung Launches New Curved UHD TV in the UK
  • Videocon d2h Unveils 4K UltraHD DTH Services for UHD TV
  • Vu Launches New 4K UHD TVs
  • Vu Rolls Out New Vu 84" Ultra HD LED TV
  • Videocon Unveils Feature-Rich 4K UHD LED TV
  • LG Rolls Out 55" UHD TV
  • Vizio Unveils 70" XVT70 UHD TV
  • LG Electronics Rolls Out New UHD TVs
  • LG Launches Curved 105" 4K UHD TV
  • Toshiba America's Digital Products Division Introduces L9300U Series of 4K UHD TVs
  • Panasonic Unveils Smart VIERA WT600 4K TV
  • Samsung Launches 110" UHD TV in South Korea
  • Samsung Launches 55" and 65" F9000 UHD TVs in India
  • LG Electronics India Launches 55" and 65" LA9700 UHD TVs in India
  • Sony Unveils X9004 Series 4K TVs in India

5. RECENT INDUSTRY ACTIVITY

  • Hisense Teams Up with NeuLion to Reinforce 4K TV Technology
  • Netflix to Unveil "Netflix Recommended" Seal for 4K UHD TVs
  • Google Joins Hands with MediaTek to Develop UHD TV Platform for Android TV
  • Samsung Electronics America Enters into Partnership with Sinclair Broadcast Group and Pearl TV
  • SES Launches UHD Demonstration Channel in North America
  • Skyworth Takes Over Metz
  • BT Sport Inks Broadcast & Media Services Agreement with Ericsson
  • Skyworth Teams up with Realtek Semiconductor
  • Skyworth to Deploy Processing Factories in Foreign Territories
  • Roku to Support UHD Video Streaming on UHD TVs
  • Netflix Collaborates with Samsung, Sony, Vizio and LG for UHD Content Distribution on UHD TVs
  • Samsung Electronics Inks Agreement with Paramount Home Media Distribution
  • Samsung Teams Up with 20th Century Fox
  • Portugal Telecom Signs Partnership Agreement with RTP and Samsung
  • Sharp Receives THX® 4K Certification for 70" AQUOS Ultra HD TV
  • LG Inks agreement with Hispasat Spain

6. FOCUS ON SELECT GLOBAL PLAYERS

  • Guangdong Changhong Electronics Co., Ltd. (China)
  • Hisense International (China)
  • Hong Kong Skyworth Digital Holdings Co., Ltd. (China)
  • Konka (China)
  • LG Electronics (South Korea)
  • Micromax Informatics Ltd. (India)
  • Panasonic Corporation of North America (US)
  • Samsung Electronics Co., Ltd. (South Korea)
  • Sharp Corporation (Japan)
  • Sony Corporation (Japan)
  • TCL Multimedia Technology Holdings Ltd. (China)
  • Toshiba Corporation (Japan)
  • Videocon Industries Ltd. (India)
  • VIZIO, Inc. (US)
  • Xiaomi, Inc. (China)

7. GLOBAL MARKET PERSPECTIVE

    • Table 10: World Recent Past, Current and Future Analysis for 4K Ultra HD Television (UHD TV) by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America, and Rest of World Markets Independently Analyzed with Annual Shipments in '000 Units for Years 2014 through 2020 includes corresponding Graph/Chart)
    • Table 11: World 7-Year Perspective for 4K Ultra HD Television (UHD TV) by Geographic Region - Percentage Breakdown of Unit Shipments for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America, and Rest of World Markets for Years 2015 and 2020 (includes corresponding Graph/Chart)
    • Table 12: World Recent Past, Current and Future Analysis for 4K Ultra HD Television (UHD TV) by Screen Size - 39 inch to 54 inch, 55 inch, 57 inch to 64 inch, 65 inch, and 70 inch & above Markets Independently Analyzed with Annual Shipments in '000 Units for Years 2014 through 2020 (includes corresponding Graph/Chart)
    • Table 13: World 7-Year Perspective for 4K Ultra HD Television (UHD TV) by Screen Size - Percentage Breakdown of Unit Shipments for 39 inch to 54 inch, 55 inch, 57 inch to 64 inch, 65 inch, and 70 inch & above Markets for Years 2015 and 2020 (includes corresponding Graph/Chart)

III. MARKET

1. THE UNITED STATES

  • A. Market Analysis
    • Outlook
    • UHD TV Set to Storm the Lucrative US Market
    • Efforts from Market Participants to Make Available UHD Content Enhances Market Prospects
      • UHD Content Providers in the US: A Review
      • YouTube
      • Netflix
      • Amazon Instant Video
      • UltraFlix
      • Comcast
      • DirecTV
    • Competitive Scenario
      • Samsung Leads US UHD TV Market
    • Table 14: Leading Players in the US 4K UHD TV Market (2014): Percentage Share Breakdown of Volume Sales for LG, Samsung, SEIKI, Sony, and Others (includes corresponding Graph/Chart)
    • Product Launches
    • Strategic Corporate Developments
    • Key Players
  • B. Market Analytics
    • Table 15: US Recent Past, Current and Future Analysis for 4K Ultra HD Television (UHD TV) Market with Annual Shipments in '000 Units for Years 2014 through 2020 (includes corresponding Graph/Chart)

2. CANADA

  • A. Market Analysis
    • Outlook
  • B. Market Analytics
    • Table 16: Canadian Recent Past, Current and Future Analysis for 4K Ultra HD Television (UHD TV) Market with Annual Shipments in '000 Units for Years 2014 through 2020 (includes corresponding Graph/Chart)

3. JAPAN

  • A. Market Analysis
    • Outlook
    • UHD TV Aims to Find Place in Japan's Established Consumer Electronics Market
    • Product Launches
    • Select Players
  • B. Market Analytics
    • Table 17: Japanese Recent Past, Current and Future Analysis for 4K Ultra HD Television (UHD TV) Market with Annual Shipments in '000 Units for Years 2014 through 2020 (includes corresponding Graph/Chart)

4. EUROPE

  • A. Market Analysis
    • Outlook
    • Europe: A Major Market for UHD TV
    • Dedicated 4K Channels from Satellite Operators to Augment Market Prospects
  • B. Market Analytics
    • Table 18: European Recent Past, Current and Future Analysis for 4K Ultra HD Television (UHD TV) by Region/Country - France, Germany, Italy, UK, Spain, and Rest of Europe Markets Independently Analyzed with Annual Shipments in '000 Units for Years 2014 through 2020 (includes corresponding Graph/Chart)
    • Table 19: European 6-Year Perspective for 4K Ultra HD Television (UHD TV) by Region/Country - Percentage Breakdown of Unit Shipments for France, Germany, Italy, UK, Spain, and Rest of Europe Markets for Years 2015 and 2020 (includes corresponding Graph/Chart)

4a. FRANCE

  • A. Market Analysis
    • Outlook
  • B. Market Analytics
    • Table 20: French Recent Past, Current and Future Analysis for 4K Ultra HD Television (UHD TV) Market with Annual Shipments in '000 Units for Years 2014 through 2020 (includes corresponding Graph/Chart)

4b. GERMANY

  • A. Market Analysis
    • Outlook
    • Product Launch
    • Corporate Development
  • B. Market Analytics
    • Table 21: German Recent Past, Current and Future Analysis for 4K Ultra HD Television (UHD TV) Market with Annual Shipments in '000 Units for Years 2014 through 2020 (includes corresponding Graph/Chart)

4c. ITALY

  • A. Market Analysis
    • Outlook
  • B. Market Analytics
    • Table 22: Italian Recent Past, Current and Future Analysis for 4K Ultra HD Television (UHD TV) Market with Annual Shipments in '000 Units for Years 2014 through 2020 (includes corresponding Graph/Chart)

4d. THE UNITED KINGDOM

  • A. Market Analysis
    • Outlook
    • Product Launch
    • Corporate Development
  • B. Market Analytics
    • Table 23: UK Recent Past, Current and Future Analysis for 4K Ultra HD Television (UHD TV) Market with Annual Shipments in '000 Units for Years 2014 through 2020 (includes corresponding Graph/Chart)

4e. SPAIN

  • A. Market Analysis
    • Outlook
    • Corporate Development
  • B. Market Analytics
    • Table 24: Spanish Recent Past, Current and Future Analysis for 4K Ultra HD Television (UHD TV) Market with Annual Shipments in '000 Units for Years 2014 through 2020 (includes corresponding Graph/Chart)

4f. REST OF EUROPE

  • A. Market Analysis
    • Outlook
    • Product Launch
    • Corporate Development
  • B. Market Analytics
    • Table 25: Rest of Europe Recent Past, Current and Future Analysis for 4K Ultra HD Television (UHD TV) Market with Annual Shipments in '000 Units for Years 2014 through 2020 (includes corresponding Graph/Chart)

5. ASIA-PACIFIC

  • A. Market Analysis
    • Outlook
    • Falling Prices Set to Improve Penetration Rates of UHD TV in Asia-Pacific
  • B. Market Analytics
    • Table 26: Asia-Pacific Recent Past, Current and Future Analysis for 4K Ultra HD Television (UHD TV) by Region/Country - China, and Rest of Asia-Pacific Markets Independently Analyzed with Annual Shipments in '000 Units for Years 2014 through 2020 (includes corresponding Graph/Chart)
    • Table 27: Asia-Pacific 6-Year Perspective for 4K Ultra HD Television (UHD TV) by Region/Country - Percentage Breakdown of Unit Shipments for China, and Rest of Asia-Pacific Markets for Years 2015 and 2020 (includes corresponding Graph/Chart)

5a. CHINA

  • A. Market Analysis
    • Outlook
    • China: The Most Important Market for UHD TV
    • Domestic Manufacturers Dominate the Market Scenario
    • Table 28: Chinese 4K UHD TV Market (2014): Percentage Share Breakdown of Volumes Sales for Chinese & Foreign Manufacturers (includes corresponding Graph/Chart)
    • Chinese Manufacturers Eye Global Market
    • Product Launches
    • Strategic Corporate Developments
    • Select Players
  • B. Market Analytics
    • Table 29: Chinese Recent Past, Current and Future Analysis for 4K Ultra HD Television (UHD TV) Market with Annual Shipments in '000 Units for Years 2014 through 2020 (includes corresponding Graph/Chart)

5b. REST OF ASIA-PACIFIC

  • A. Market Analysis
    • Outlook
    • UHD TV Sees Opportunities in the Indian TV Market
    • Product Launches
    • Select Players
  • B. Market Analytics
    • Table 30: Rest of Asia-Pacific Recent Past, Current and Future Analysis for 4K Ultra HD Television (UHD TV) Market with Annual Shipments in '000 Units for Years 2014 through 2020 (includes corresponding Graph/Chart)

6. LATIN AMERICA

  • A. Market Analysis
    • Outlook
  • B. Market Analytics
    • Table 31: Latin American Recent Past, Current and Future Analysis for 4K Ultra HD Television (UHD TV) Market with Annual Shipments in '000 Units for Years 2014 through 2020 (includes corresponding Graph/Chart)

7. REST OF WORLD

  • A. Market Analysis
    • Outlook
    • Product Launch
  • B. Market Analytics
    • Table 32: Rest of World Recent Past, Current and Future Analysis for 4K Ultra HD Television (UHD TV) Market with Annual Shipments in '000 Units for Years 2014 through 2020 (includes corresponding Graph/Chart)

IV. COMPETITIVE LANDSCAPE

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