行動廣告的全球市場

本報告提供全球行動廣告市場相關調查分析，美國，日本，歐洲，亞太地區，全球其他各國的各市場整體性分析，以及2008年∼2017年預測，再加上主要企業及利基企業簡介等資料彙整，為您概述為以下內容。

第1章 簡介，調查方法，產品定義

第2章 產業概要

• 處於發展階段高潛力的市場
• 不景氣的影響
• 現在及未來分析
• 新興市場的驚人的成長
• SMS:主要的廣告形態
• 促進行動廣告成長的因素
• 廣告的個人化
• 行動裝置和3G網路的普及增加
• 高性能行動電話的利用
• 選擇廣告:消費者的選擇權
• 頻率上限的優點
• 自訂範圍
• 令人高興的反應率和即刻回饋
• 成本績效
• 打破束縛
• Web 2.0和社群網路的普及
• 行動廣告新的形式
• 行動廣告市場課題
• 行動廣告市場阻礙成長要素
• 高度分散的市場
• 行動·行銷和行動廣告市場主要趨勢

第3章 市場動態

第4章 產品概要

• 定義
• 行動廣告的成功因素
• 行動廣告的價值鏈
• 行動廣告的形式
• 行動傳訊
• 行動廣告的優點
• 行動廣告VS傳統的廣告流通管道
• 行動廣告的指針

第5章 產品的銷售/開發

第6章 近來產業活動

第7章 主要企業

第8章 全球市場預測

第9章 美國

第10章 加拿大

第11章 日本

第12章 歐洲

• 法國
• 德國
• 義大利
• 英國
• 西班牙
• 俄羅斯
• 其他歐洲各國

第13章 亞太地區

• 中國
• 韓國
• 印度
• 其他的亞太地區各國

第14章 世界其他地區的各國

Abstract

This report analyzes the worldwide markets for Mobile Advertising in US$ Million. The report provides separate comprehensive analytics for US, Japan, Europe, Asia-Pacific, and Rest of World. Annual estimates and forecasts are provided for the period 2008 through 2017. The report profiles 159 companies including many key and niche players such as 4INFO, Apple, Inc, Amobee, Inc., AOL Advertising, Google, Inc., AdMob Google, Inc., Greystripe, Inc., Jumptap, Inc., Medio Systems, Inc., NAVTEQ Media Solutions, Rhytym New Media, Inc., Velti, plc, Velti USA, Inc., and Yahoo! Inc. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.

Table of Contents

1. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITION

• Study Reliability and Reporting Limitations
• Disclaimers
• Data Interpretation & Reporting Level
• Quantitative Techniques & Analytics
• Product Definitions and Scope of Study

2. INDUSTRY OVERVIEW

• A Nascent Yet High Potential Market
• Impact of Recession
• Current and Future Analysis
• Strong Growth from Emerging Markets
• SMS: Leading Advertising Format
• Factors Driving Growth in Mobile Advertisement Market
• Personalized Nature of Advertising
• Rising Penetration of Mobile Devices and 3G Network
• Availability of Advanced Handsets
• Opt-in Advertising: Giving Consumer the Choice
• The Benefit of Frequency Cap
• Custom Targeting
• Favorable Response Rates & Instant Feedback
• Value for Money
• Breaking the Shackles
• Popularity of Web 2.0 and Social Networking
• New Forms of Mobile Advertising
• Challenges Facing Mobile Ad Market
• Factor Restraining Growth in Mobile Advertising Market
• A Highly Fragmented Marketplace
• Select Trends in Mobile Marketing and Mobile Advertising Market

3. MARKET DYNAMICS

• User Engagement: The Focal Point
• Location Awareness: A Key Feature
• Hardware-Related Developments: Major Influence on Mobile Ad Market Dynamics
• New-Age Advertisements to Fuel Mobile Marketing Space
• The Potential of Multimedia Mobile Marketing
• Mobile Video Ads Surpass Online Video Ads
• Singular Focus - Boon for Mobile Video Ads
• Less Distraction
• Not Limited to Peak Hours
• Mobile Video Ad Applications Engage Users
• Easier Frequency Management
• iPad: Transforming the Mobile Advertising Marketplace
• Metrics and Analytics Support Drives Mobile Marketing Success
• Increase in Mobile Local Advertising
• Telecom Operators to Gain From Mobile Advertising
• Social Networks and Smart Phones Drive Mobile Advertising
• Technological Advancements and Economical Price Plans: Essential Requirements
• Rise in Response Rates
• Concerns Over Data Protection and Privacy
• Mobile TV holds Bright Prospects in Mobile Advertising
• Mobile Ad Search Segment Holds Significant Potential
• Mobile Advertising to Provide Gains to Ringtone Vendors
• Recall Rate of Mobile Phones More

4. PRODUCT OVERVIEW

• Definition
• Success of Mobile Advertising: Key Determinant Factors
• Mobile Advertising Value Chain
• Mobile Advertising Formats
• Mobile Messaging
• SMS
• MMS
• Types of MMS Advertising Units
• Mobile TV
• Mobile Web
• Types of Mobile Web Ad Units
• Mobile Internet Advertising Vs Mobile Marketing
• Advantages of Mobile Advertising
• Mobile Vs Traditional Advertising Channels
• Mobile Advertising Guidelines

5. PRODUCT LAUNCHES/DEVELOPMENTS

• Nexage Unveils Nexage RTB Exchange
• DiGi Telecommunications to Expand DiGi iDeal Service
• Motorola and Amobee Introduce SHOP4APPS China
• Sohu.com Unveils Mobile Advertising Platform with Nielson
• CCTV Unveils Mobile Advertising Platform
• TXT180 Introduces SMS Marketing
• iLoop Mobile Extends MMS Rich Media Messaging Services
• Amobee Launches New Proximity Marketing Service
• Velti Introduces mGage 8.0
• Vdopia Launches .VDO for Mobile Video Ads
• Augme Unveils AD LIFE(tm) v4.0
• Adfortel and Yesss! Introduce Novel Mobile Ad Service
• Telefonica Introduces Idle Screen Mobile Ads
• NAVTEQ Rolls Out LocationPoint(tm) in China
• Medialets Unveils Muse
• Guruji.com Unveils AdiQuity
• Net Atlantic Introduces Mobile Text Marketing
• Tap Me Launches In-Game Advertising Platform for Mobile
• Reliance Communications to Introduce R World
• Deutsche Telekom Expands Mobile Advertising
• Out There Media with Telekom Deutschland Introduces Mobile Advertising
• Tapjoy Introduces Pay-Per-Action Mobile Advertising
• Ambient Media Unveils Ambient Mobile Messaging Service(tm)
• Flytxt Introduces QREDA(tm) Mobile Advertising Platform
• Livewire and Adfortel Unveil New Mobile Ad Service
• Smaato Unveils SDK Mobile Ad Platform
• GoldSpot Media Rolls Out miSpot 4.0
• GoldSpot Media and TAPTAP Networks to Launch New Video Ad Formats
• AdMarvel & Qualcomm to Offer In-App Ad Solution for Brew(r) Applications
• MyScreen Mobile and Claro Unveil Interactive Targeted Mobile Advertising
• junaio Introduces New AdInject Mobile Advertising Service
• etisalat Rolls Out Opt-in Mobile Advertising Service
• Turkcell Introduces Mobile Advertising Service
• Maxis and Out There Media to Introduce Mobile Advertising
• ReplaceAds Unveils New Mobile Advertising Platform
• Metaio Introduces Ad-Inject Mobile Advertising Service
• Aircel to Introduce Mobile Advertising Service
• YuMe Unveils Mobile Advertisement Units for iOS Devices
• AdMarvel Introduces Mobile Advertising Solution for Smartphone Developers
• OneBigPlanet Introduces Flexible Mobile Advertising Solutions
• Transpera Unveils Mobile Video Ad Network for BlackBerry(r) Advertising Service
• Amobee Offers Support for BlackBerry Advertising Service
• Greystripe Rolls Out RevMax for Mobile Web
• Greystripe Launches iPhone Banner Ads
• Greystripe to Launch iFlash Advertising Units
• Greystripe Introduces Advertising Network Support for Nokia Ovi App Store
• Jumptap Adds Video to Ad Network
• Jumptap Launches Integrated Advertising Solution for Apple Tablet
• iVdopia Launches Viper Ads
• Celtra Launches Celtra.ADV
• Orange Launches Orange Shots
• PubMatic Integrates Mobile Advertising to Publishers Platform
• LG U+ Rolls Out Open Platform for Mobile Advertising
• DeFi Global Utilizes Apple iAd to Offer Integration and Mobile Advertising Services
• Opera Software Introduces Open Mobile Ad Exchange(tm) Service
• TeleNav Introduces Navigation and Search Mobile Ad Platform
• BrightRoll Unveils Unified Mobile Video Advertising Platform
• Microsoft Introduces Mobile Advertising Exchange
• StratosHear Technologies Rolls Out MobiAdz
• Global Mobile Marketing Introduces Four-in-One Mobile Advertising System
• Mobile Posse and Revol Wireless to Launch Revol Perks Service
• Google Launches Geographically Targeted Mobile Display Ads
• KliKKi to Launch Mobile Advertising Package
• MyScreen Mobile Introduces Advanced Mobile Advertising Solution in South America
• Nexage Introduces AdMax Gateway
• go2 MediaTM Unveils Dynamic Content Marketing
• General Growth Properties and MOBISIX Unveils The Club Mobile SM
• GoldSpot Media Launches miAPI(r)
• TechnoCom Introduces A Mobile Marketing and Advertising Content Delivery Platform- SpotOn GPS
• JumpTap Introduces TapMatch- A Mobile Advertising Network
• Alcatel-Lucent and 1020 Placecast to Introduce a Mobile Advertising System
• Batelco and Velti Technology Introduces Mobile Advertising Platform
• Adfonic Introduces Mobile Advertising Marketplace
• BSNL Introduces New Mobile Advertising Services
• Vodafone Introduces New SMS Advertising Platform
• Sybase 365 Introduces Geo-Location and SMS Mobile Advertising Services
• Cosmote Greece to Introduce Mobile Advertising Service
• madvertise Mobile Advertising Unveils Novel Mobile Advertising Platform
• 4INFO Introduces AdHaven Ad-Serving Technology
• AdMob Unveils Mobile Ad Unit for iPhone
• Greystripe Introduces Ad Units for Android
• Madhouse Unveils mWebTracker
• Crisp Wireless and Fandango Launch Mobile Ad Units
• Gigafone Introduces Ochre
• Javna Introduces a New Mobile Advertising Platform- MobiAd
• SinglePoint Introduces SingleBrand Ad Marketplace
• Vodafone Group Introduces Mobile Advertising Services
• MuseWorx Introduces MuseWorx Marketing Operating SystemTM
• Broadcaster Media Introduces Mobile Advertising Platform Across the US
• Kinetic Mobile Introduces Mobile Marketing Services across the UK and the US
• Mobile Content Networks Launches allwords.net
• Ringleader Digital Launches On-Demand Advertising Network
• Indiatimes.Com to Introduce Adringles
• AdMob Launches iPhone 3G Ad Marketplace
• Telefonica to Introduce the Ad-Server Technical Platform
• Google to Introduce Mobile Advertising Service within China
• Airvoice to Launch a New Mobile Advertising Service

6. RECENT INDUSTRY ACTIVITY

• ValueClick Acquires Greystripe
• Motricity Acquires Adenyo
• Marchex Takes Over Jingle Networks
• CommerceTel Acquires Mobivity
• eBay Takes Over WHERE
• Ozura World Takes Over Tatto Media
• Tremor Media Takes Over Transpera Mobile
• Facebook Takes Over Rel8tion
• Velti Acquires Mobclix
• XTEND, Adsmarket and Matomy Merge
• Yoc Takes Over MobileADict
• YuMe Takes Over Appealing Media
• Velti to Acquire Stake in CASEE
• Vodafone, Telefonica and Everything Everywhere to Form Joint Venture
• mBlox and SinglePoint Enter into Partnership
• Adfortel and Sonorys Sign Partnership Agreement
• Openwave Systems and Amobee Media Systems Ink Agreement
• Ace Marketing & Promotions and Eye Corp Ink Agreement for Mobiquity Networks
• Greystripe Expands into Ad Market in Europe
• Jumptap Inks Partnerships with Leading Providers of Rich Media Ads
• Sky-mobi Enters into Advertising Contract with Sohu
• Mobile Embrace Signs Mobile Advertising Technology and Production Agreement with Multi Channel Network
• Amobee and InMobi Enter into Partnership
• MobGold Enters into Partnership with Mobeep
• InMobi Enters into Technology Partnership with Cooliris
• Greystripe Enters Into Partnership with Media Networks
• MobPartner Enters into Partnership with Buzz City
• Poynt Inks Agreement with Mocean Mobile
• T-Mobile Adopts Mobile Platform of Medio Systems
• Apple Takes Over Quattro Wireless
• Orange Merges with T-Mobile
• Vibes Media Acquires Zeep Mobile
• Opera Software Takes Over AdMarvel
• Marketron Takes Over mSnap
• 4INFO Acquires Butter
• OnMobile and Madison World Form Joint Venture
• MobileActive and 4th Screen Adverting Agree to Form Joint Venture
• BuzzCity and Bitstream Sign Partnership Deal
• Batelco and Velti Technologies Enter into Partnership
• Singlepoint Takes Over M2Junction
• InMobi Partners with WapStart for CIS and Russian Markets
• One97 Network Signs Partnership Deal with NetworkPlay for Mobile Advertising
• PubMatic Teams Up with Smaato
• 4INFO Partners with WAU Movil
• MTVN Inks Partnership Agreement with Greystripe for Mobile Advertising
• NOBOT Partners with BuzzCity
• Nexage Enters into Partnership with Score Media
• Medialets and Nexage Enter into Partnership
• Madhouse Inks Partnership Deal with Far EasTone Telecommunications
• Telcel Inks Partnership Deal with MyScreen Mobile
• AirKast Enters into Partnership with Traffic Marketplace
• InMobi and Hi5 Enter into Partnership
• Jumptap Enters into Agreement with Cyber Communications
• Sofialys Enters into Partnership with eBuddy
• Numo Inks Advertising Agreement with Widespace
• Mobinil Signs Partnership Agreement with Alcatel-Lucent
• Three Media Centre Teams Up with FremantleMedia, 4th Screen and Mobix
• InMobi Enters into US Mobile Advertising Market
• MyScreen Mobile and Trendlink Ink Commercial Agreement
• Google Takes Over AdMob
• NAVTEQ Takes Over Acuity Mobile
• Mercury Mobility Merges with m.Net
• Orange Takes Over Unanimis
• Bluestar Mobile Signs Deal With 'The Independent' Newspaper
• Global Hyatt and Microsoft Sign a Deal
• Madhouse Inks Partnership Agreement with Best Tone
• Velti to Acquire Ad Infuse
• Ad Infuse Inks Partnership Agreement with Azuki
• Tanla Enters into a Joint Venture with Zed Worldwide
• Mobixell Signs Agreement with OgilvyOne
• SingTel Picks Comverse's HUB Mobile Advertising Solution
• MADS Enters into Partnership with AdMob
• Microsoft Acquires Stake in Affle
• MocoSpace Partners With Smaato
• AdMob Introduces First Advertising Unit
• Microsoft Inks Agreement with Quattro Wireless
• Options Media Signs LOI to Acquire Bullroarer
• Modavox Acquires Augme MobileTM
• Mediaburst Takes Over Promptext's UK Operations
• 2ergo Acquires Wapfly Technologies
• Mobile2win Merges with Altruist
• Webchutney Unveils Mobile Marketing Division, Culture Mafia
• Mobiya and Kick Mobile Collaborate
• Oxygen8 Communications Signs Partnership Agreement With Mobiya
• TeliaSonera and Ericsson Sign a Deal to Launch Personal Pod Advertising
• Vuclip Partners With mKhoj
• Ybrant Digital Collaborates with Lepton Software and Live Vana Innovations
• ClearSky Mobile Media Enters into Long Term Contract with Carolina West Wireless
• Dentsu Group Enters into Partnership with Apple
• Verizon Wireless Selects Microsoft for Internet Search and Mobile Advertising Services
• Rebranded as InMobi, mKhoj to Expand Services into Europe
• Mauj Mobile Teams Up with Mobixell
• Sentaca and MyScreen Mobile Sign Strategic Partnership
• Greystripe and Tribal Fusion Enter into Partnership
• MTS and Out There Media Ink Partnership Agreement
• Claro Brazil Inks Pact with MyScreen
• InMobi Partners with MocoSpace
• ZestADZ Enters into Advertising Partnership with Qeep
• Out There Media Inks Partnership Agreement with Kyivstar
• Sovereign Wealth to Acquire Mobile Platform from eAccounts
• More Mobile Takes Over 12Snap-Lokomobil
• PMCG Management Buys g8wave Holdings' Mobile Media Unit
• Mozes Acquires Hurricane Interactive
• New Vantage Group and NAVTEQ Buys Major Stake in Acuity Mobile
• Satellite Security Acquires AIMMS
• CTV Enters into Partnership with Quattro Wireless
• BSkyB Picks Ad Infuse's adInMotion
• Qualcomm Enters into Collaboration with Amobee
• Zedge Picks Mobile Advertising Platform of Smaato
• Globalive Selects MyScreen Application in Canada
• Nokia Invests in Madhouse
• Vodafone Hungary Selects MADS
• Unkasoft Inks Agreement with Mobile Advertising Unit of Microsoft
• HT Media Ltd. and Velti Plc Enter into a Joint Venture
• Oberthur Collaborates with Celltick
• Crisp Wireless Selects AdMob and Nokia Interactive Advertising
• Nokia Launches Nokia Advertising Alliance
• Kiwibox and 4INFO Enter into an Agreement
• Mobile Media and Guardian Angel Sign Agreement
• Microsoft Collaborates with CNBC for Mobile Advertising
• Ericsson Signs Agreement with KPN
• Orascom Invests in MyScreen
• Vodafone Plans to Acquire ZYB
• Velti Acquires Stake in CASEE
• NBC Universal Signs Deal with JumpTap
• AdStar to Acquire Relevantis
• Telava Signs LoI to Acquire Shenzhen Evergreen Technology
• Qualcomm Acquires Xiam Technologies
• Nokia Introduces Network for Mobile Advertising

7. FOCUS ON SELECT PLAYERS

• 4INFO, Inc. (US)
• Apple, Inc. (US)
• Amobee, Inc. (US)
• AOL Advertising, Inc (US)
• Google, Inc. (US)
• AdMob Google, Inc. (US)
• Greystripe, Inc. (US)
• Jumptap, Inc. (US)
• Medio Systems, Inc. (US)
• NAVTEQ Media Solutions (US)
• Rhythm New Media, Inc. (US)
• Velti PLC (UK)
• Velti USA, Inc. (US)
• Yahoo! Inc. (US)

8. GLOBAL MARKET PERSPECTIVE

• Table 1: World Recent Past, Current & Future Analysis for Mobile Advertising by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan) and Rest of World Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart)
• Table 2: World 10-Year Perspective for Mobile Advertising by Geographic Region - Percentage Breakdown of Annual Revenues for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), and Rest of World Markets for 2008, 2011 & 2017 (includes corresponding Graph/Chart)
• Table 3: World Recent Past, Current & Future Analysis for Messaging Advertising by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan) and Rest of World Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart)
• Table 4: World 10-Year Perspective for Messaging Advertising by Geographic Region - Percentage Breakdown of Annual Revenues for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), and Rest of World Markets for 2008, 2011 & 2017 (includes corresponding Graph/Chart)
• Table 5: World Recent Past, Current & Future Analysis for Search Advertising by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan) and Rest of World Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart)
• Table 6: World 10-Year Perspective for Search Advertising by Geographic Region - Percentage Breakdown of Annual Revenues for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), and Rest of World Markets for 2008, 2011 & 2017 (includes corresponding Graph/Chart)
• Table 7: World Recent Past, Current & Future Analysis for Display Advertising by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan) and Rest of World Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart)
• Table 8: World 10-Year Perspective for Display Advertising by Geographic Region - Percentage Breakdown of Annual Revenues for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), and Rest of World Markets for 2008, 2011 & 2017 (includes corresponding Graph/Chart)

9. THE UNITED STATES

• A. Market Analysis
• Tiny Screen...Huge Potential
• Snapshots
• Factors Driving the Growth of Mobile Advertisements
• Factors Restraining the Growth of Mobile Advertisements
• Market Dynamics
• Growing Use of Mobile Phones: A Key Growth Driver
• Advanced Mobile Devices Foster Growth in Mobile Advertising Market
• Rising Popularity of Smartphones
• Mobile Display Advertising on the Rise
• Mobile Ads Surpass Browser-Based Standard Banner Ads
• Local Mobile Ads Find Favor
• Advanced Mobile Technology to Promote Growth
• Product Launches
• Strategic Corporate Developments
• Key Players
• B. Market Analytics
• Table 9: US Recent Past, Current & Future Analysis for Mobile Advertising by Product Segment - Messaging, Search, and Display Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart)
• Table 10: US 10-Year Perspective for Mobile Advertising by Product Segment - Percentage Breakdown of Annual Revenues for Messaging, Search, and Display Markets for 2008, 2011 & 2017 (includes corresponding Graph/Chart)

10. CANADA

• A. Market Analysis
• Outlook
• Incentive-Based Advertising to Grow
• Challenges Confronting Mobile Advertising in Canada
• Strategic Corporate Developments
• B. Market Analytics
• Table 11: Canadian Recent Past, Current & Future Analysis for Mobile Advertising by Product Segment - Messaging, Search, and Display Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart)
• Table 12: Canadian 10-Year Perspective for Mobile Advertising by Product Segment - Percentage Breakdown of Annual Revenues for Messaging, Search, and Display Markets for 2008, 2011 & 2017 (includes corresponding Graph/Chart)

11. JAPAN

• A. Market Analysis
• Market Overview
• Smooth Way Ahead for Mobile Advertising
• Strategic Corporate Developments
• B. Market Analytics
• Table 13: Japanese Recent Past, Current & Future Analysis for Mobile Advertising by Product Segment - Messaging, Search, and Display Markets Independently Analyzed with Analyzed with Annual Revenue Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart)
• Table 14: Japanese 10-Year Perspective for Mobile Advertising by Product Segment - Percentage Breakdown of Annual Revenues for Messaging, Search, and Display Markets for 2008, 2011 & 2017 (includes corresponding Graph/Chart)

12. EUROPE

• A. Market Analysis
• Overview
• Economic Downturn Spurs Opportunities in Mobile Advertising
• Factors Driving the Growth of Mobile Advertisements
• Factors Restraining the Growth of Mobile Advertisements
• Market Dynamics
• 2012 Olympics to Catalyze Growth
• Banner Advertising: The Largest Revenue Generator
• Advanced Formats and New Technologies Pull Growth
• Western Europe Exhibits Higher Growth Prospects
• B. Market Analytics
• Table 15: European Recent Past, Current & Future Analysis for Mobile Advertising by Geographic Region - France, Germany, Italy, UK, Spain, Russia, and Rest of Europe Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart)
• Table 16: European 10-Year Perspective for Mobile Advertising by Geographic Region - Percentage Breakdown of Annual Revenues for France, Germany, Italy, UK, Spain, Russia, and Rest of Europe Markets for 2008, 2011 & 2017 (includes corresponding Graph/Chart)
• Table 17: European Recent Past, Current & Future Analysis for Mobile Advertising by Product Segment - Messaging, Search, and Display Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart)
• Table 18: European 10-Year Perspective for Mobile Advertising by Product Segment - Percentage Breakdown of Annual Revenues for Messaging, Search, and Display Markets for 2008, 2011 & 2017 includes corresponding Graph/Chart)

12a. FRANCE

• A. Market Analysis
• Outlook
• Strategic Corporate Developments
• B. Market Analytics
• Table 19: French Recent Past, Current & Future Analysis for Mobile Advertising Analyzed with Annual Revenue Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart)

12b. GERMANY

• A. Market Analysis
• Outlook
• Product Launches
• Strategic Corporate Development
• B. Market Analytics
• Table 20: German Recent Past, Current & Future Analysis for Mobile Advertising Analyzed with Annual Revenue Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart)

12c. ITALY

• Market Analysis
• Table 21: Italian Recent Past, Current & Future Analysis for Mobile Advertising Analyzed with Annual Revenue Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart)

12d. THE UNITED KINGDOM

• A. Market Analysis
• Overview
• Market Dynamics
• Companies Exhibit Preference Towards Mobile Advertising
• Ring Tone Vendors Focus on Mobile Advertisement
• Mobile Internet Advertising Gains Popularity
• Product Launches
• Strategic Corporate Developments
• Velti, plc - A Key Player
• B. Market Analytics
• Table 22: UK Recent Past, Current & Future Analysis for Mobile Advertising Analyzed with Annual Revenue Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart)

12e. SPAIN

• A. Market Analysis
• Outlook
• Product Launches
• B. Market Analytics
• Table 23: Spanish Recent Past, Current & Future Analysis for Mobile Advertising Analyzed with Annual Revenue Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart)

12f. RUSSIA

• A. Market Analysis
• Outlook
• Strategic Corporate Developments
• B. Market Analytics
• Table 24: Russian Recent Past, Current & Future Analysis for Mobile Advertising Analyzed with Annual Revenue Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart)

12g. REST OF EUROPE

• A. Market Analysis
• Outlook
• Product Launches
• Strategic Corporate Developments
• B. Market Analytics
• Table 25: Rest of Europe Recent Past, Current & Future Analysis for Mobile Advertising Analyzed with Annual Revenue Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart)

13. ASIA-PACIFIC

• A. Market Analysis
• Outlook
• Rising Penetration of Mobile Devices
• Rising Use of Smartphones
• Snapshots
• Mobile Advertising: A High Growth Market
• A Highly Diverse Market
• Robust Rise in Mobile Internet User Base
• Table 26: Mobile Internet Users in Select Asian Countries (2011) (includes corresponding Graph/Chart)
• Table 27: Average Number of Page Impressions Per User Per Day on the Internet for Select Asian Countries (includes corresponding Graph/Chart)
• Challenges for Mobile Advertising
• Market Dynamics
• Strong Growth for South East Asian Markets
• Display & Messaging Mobile Advertising: Sustained Growth
• Text Messaging Continues to Retain Significance in Mobile Marketing
• Mobile Search Holds Maximum Popularity in Asia-Pacific
• Mobile Videos: Potential for Growth
• Prospects for Mobile TV Advertising
• Embedded Advertisements and "App-vertising" on the Rise
• Smarter Advertisements for Smartphones
• The Promise of Geo-Fencing Brand Promotion
• Companies Increasingly Promoting Mobile Advertising
• B. Market Analytics
• Table 28: Asia-Pacific Recent Past, Current & Future Analysis for Mobile Advertising by Geographic Region - China, South Korea, India, and Rest of Asia-Pacific Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart)
• Table 29: Asia Pacific 10-Year Perspective for Mobile Advertising by Geographic Region - Percentage Breakdown of Annual Revenues for China, South Korea, India, and Rest of Asia-Pacific Markets for 2008, 2011 & 2017 (includes corresponding Graph/Chart)
• Table 30: Asia-Pacific Recent Past, Current & Future Analysis for Mobile Advertising by Product Segment - Messaging, Search, and Display Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart)
• Table 31: Asia-Pacific 10-Year Perspective for Mobile Advertising by Product Segment - Percentage Breakdown of Annual Revenues for Messaging, Search, and Display Markets for 2008, 2011 & 2017 (includes corresponding Graph/Chart)

13a. CHINA

• A. Market Analysis
• A Rapidly Expanding Market
• Brief Overview of the Sector
• Growth Drivers of Mobile Advertisement
• Factors Restraining the Growth of Mobile Advertisement Market
• Market Dynamics
• Internet-Based Mobile Phone Digital Services Finds Popularity Among the 16-35 Age Group
• Mobile Television Witnessing Rapid Growth
• Baidu and Google Conflict for Mobile Search Market Share
• Product Launches
• Strategic Corporate Developments
• B. Market Analytics
• Table 32: Chinese Recent Past, Current & Future Analysis for Mobile Advertising Analyzed with Annual Revenue Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart)

13b. SOUTH KOREA

• Market Analysis
• Table 33: South Korean Recent Past, Current & Future Analysis for Mobile Advertising Analyzed with Annual Revenue Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart)

13c. INDIA

• A. Market Analysis
• Outlook
• The Fastest Growing Mobile Market
• Mobile Advertising: Benefiting from Rising Mobile Phone Penetration
• Market Dynamics
• 3G to Boost Mobile Advertising Market
• Sustained Growth for SMS Advertising
• Marketers Seeking Innovative Approaches
• Rural Penetration of Mobile Phones to Boost Mobile Advertising
• Traditional Media Still Lead the Market
• Product Launches
• Strategic Corporate Developments
• B. Market Analytics
• Table 34: Indian Recent Past, Current & Future Analysis for Mobile Advertising Analyzed with Annual Revenue Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart)

13d. REST OF ASIA-PACIFIC

• A. Market Analysis
• Outlook
• Review of Select Markets
• Malaysia
• Australia
• Singapore
• Product Launches
• Strategic Corporate Developments
• B. Market Analytics
• Table 35: Rest of Asia Pacific Recent Past, Current & Future Analysis for Mobile Advertising Analyzed with Annual Revenue Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart)

14. REST OF WORLD

• A. Market Analysis
• Outlook
• Review of Select Markets
• Israel
• South Africa
• Opportunities and Challenges
• Lack of Local Publishers: A Missed Opportunity
• Increase in the Introduction of Innovative Features
• UGC Segment Expands
• Product Launches
• Strategic Corporate Developments
• B. Market Analytics
• Table 36: Rest of World Recent Past, Current & Future Analysis for Mobile Advertising by Geographic Market - South Africa, Brazil, Others Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart)
• Table 37: Rest of World 10-Year Perspective for Mobile Advertising by Geographic Market - Percentage Breakdown of Annual Revenues for South Africa, Brazil, Others Markets for 2008, 2011 & 2017 (includes corresponding Graph/Chart)