市場調查報告書 - 222489

行動廣告的全球市場

Mobile Advertising

出版商 Global Industry Analysts, Inc.
出版日期 2011年09月01日 內容資訊 英文 829 Pages
價格
行動廣告的全球市場 Mobile Advertising
出版日期: 2011年09月01日 內容資訊: 英文 829 Pages
簡介

本報告提供全球行動廣告市場相關調查分析,美國,日本,歐洲,亞太地區,全球其他各國的各市場整體性分析,以及2008年∼2017年預測,再加上主要企業及利基企業簡介等資料彙整,為您概述為以下內容。

第1章 簡介,調查方法,產品定義

第2章 產業概要

  • 處於發展階段高潛力的市場
  • 不景氣的影響
  • 現在及未來分析
  • 新興市場的驚人的成長
  • SMS:主要的廣告形態
  • 促進行動廣告成長的因素
  • 廣告的個人化
  • 行動裝置和3G網路的普及增加
  • 高性能行動電話的利用
  • 選擇廣告:消費者的選擇權
  • 頻率上限的優點
  • 自訂範圍
  • 令人高興的反應率和即刻回饋
  • 成本績效
  • 打破束縛
  • Web 2.0和社群網路的普及
  • 行動廣告新的形式
  • 行動廣告市場課題
  • 行動廣告市場阻礙成長要素
  • 高度分散的市場
  • 行動·行銷和行動廣告市場主要趨勢

第3章 市場動態

第4章 產品概要

  • 定義
  • 行動廣告的成功因素
  • 行動廣告的價值鏈
  • 行動廣告的形式
  • 行動傳訊
  • 行動廣告的優點
  • 行動廣告VS傳統的廣告流通管道
  • 行動廣告的指針

第5章 產品的銷售/開發

第6章 近來產業活動

第7章 主要企業

第8章 全球市場預測

第9章 美國

第10章 加拿大

第11章 日本

第12章 歐洲

  • 法國
  • 德國
  • 義大利
  • 英國
  • 西班牙
  • 俄羅斯
  • 其他歐洲各國

第13章 亞太地區

  • 中國
  • 韓國
  • 印度
  • 其他的亞太地區各國

第14章 世界其他地區的各國

本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

目錄

Table of Contents

1. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITION

  • Study Reliability and Reporting Limitations
  • Disclaimers
  • Data Interpretation & Reporting Level
  • Quantitative Techniques & Analytics
  • Product Definitions and Scope of Study

2. INDUSTRY OVERVIEW

  • A Nascent Yet High Potential Market
  • Impact of Recession
  • Current and Future Analysis
  • Strong Growth from Emerging Markets
  • SMS: Leading Advertising Format
  • Factors Driving Growth in Mobile Advertisement Market
  • Personalized Nature of Advertising
  • Rising Penetration of Mobile Devices and 3G Network
  • Availability of Advanced Handsets
  • Opt-in Advertising: Giving Consumer the Choice
  • The Benefit of Frequency Cap
  • Custom Targeting
  • Favorable Response Rates & Instant Feedback
  • Value for Money
  • Breaking the Shackles
  • Popularity of Web 2.0 and Social Networking
  • New Forms of Mobile Advertising
  • Challenges Facing Mobile Ad Market
  • Factor Restraining Growth in Mobile Advertising Market
  • A Highly Fragmented Marketplace
  • Select Trends in Mobile Marketing and Mobile Advertising Market

3. MARKET DYNAMICS

  • User Engagement: The Focal Point
  • Location Awareness: A Key Feature
  • Hardware-Related Developments: Major Influence on Mobile Ad Market Dynamics
  • New-Age Advertisements to Fuel Mobile Marketing Space
  • The Potential of Multimedia Mobile Marketing
  • Mobile Video Ads Surpass Online Video Ads
  • Singular Focus - Boon for Mobile Video Ads
  • Less Distraction
  • Not Limited to Peak Hours
  • Mobile Video Ad Applications Engage Users
  • Easier Frequency Management
  • iPad: Transforming the Mobile Advertising Marketplace
  • Metrics and Analytics Support Drives Mobile Marketing Success
  • Increase in Mobile Local Advertising
  • Telecom Operators to Gain From Mobile Advertising
  • Social Networks and Smart Phones Drive Mobile Advertising
  • Technological Advancements and Economical Price Plans: Essential Requirements
  • Rise in Response Rates
  • Concerns Over Data Protection and Privacy
  • Mobile TV holds Bright Prospects in Mobile Advertising
  • Mobile Ad Search Segment Holds Significant Potential
  • Mobile Advertising to Provide Gains to Ringtone Vendors
  • Recall Rate of Mobile Phones More

4. PRODUCT OVERVIEW

  • Definition
  • Success of Mobile Advertising: Key Determinant Factors
  • Mobile Advertising Value Chain
  • Mobile Advertising Formats
  • Mobile Messaging
    • SMS
    • MMS
      • Types of MMS Advertising Units
    • Mobile TV
    • Mobile Web
      • Types of Mobile Web Ad Units
      • Mobile Internet Advertising Vs Mobile Marketing
  • Advantages of Mobile Advertising
  • Mobile Vs Traditional Advertising Channels
  • Mobile Advertising Guidelines

5. PRODUCT LAUNCHES/DEVELOPMENTS

  • Nexage Unveils Nexage RTB Exchange
  • DiGi Telecommunications to Expand DiGi iDeal Service
  • Motorola and Amobee Introduce SHOP4APPS China
  • Sohu.com Unveils Mobile Advertising Platform with Nielson
  • CCTV Unveils Mobile Advertising Platform
  • TXT180 Introduces SMS Marketing
  • iLoop Mobile Extends MMS Rich Media Messaging Services
  • Amobee Launches New Proximity Marketing Service
  • Velti Introduces mGage 8.0
  • Vdopia Launches .VDO for Mobile Video Ads
  • Augme Unveils AD LIFE(tm) v4.0
  • Adfortel and Yesss! Introduce Novel Mobile Ad Service
  • Telefonica Introduces Idle Screen Mobile Ads
  • NAVTEQ Rolls Out LocationPoint(tm) in China
  • Medialets Unveils Muse
  • Guruji.com Unveils AdiQuity
  • Net Atlantic Introduces Mobile Text Marketing
  • Tap Me Launches In-Game Advertising Platform for Mobile
  • Reliance Communications to Introduce R World
  • Deutsche Telekom Expands Mobile Advertising
  • Out There Media with Telekom Deutschland Introduces Mobile Advertising
  • Tapjoy Introduces Pay-Per-Action Mobile Advertising
  • Ambient Media Unveils Ambient Mobile Messaging Service(tm)
  • Flytxt Introduces QREDA(tm) Mobile Advertising Platform
  • Livewire and Adfortel Unveil New Mobile Ad Service
  • Smaato Unveils SDK Mobile Ad Platform
  • GoldSpot Media Rolls Out miSpot 4.0
  • GoldSpot Media and TAPTAP Networks to Launch New Video Ad Formats
  • AdMarvel & Qualcomm to Offer In-App Ad Solution for Brew(r) Applications
  • MyScreen Mobile and Claro Unveil Interactive Targeted Mobile Advertising
  • junaio Introduces New AdInject Mobile Advertising Service
  • etisalat Rolls Out Opt-in Mobile Advertising Service
  • Turkcell Introduces Mobile Advertising Service
  • Maxis and Out There Media to Introduce Mobile Advertising
  • ReplaceAds Unveils New Mobile Advertising Platform
  • Metaio Introduces Ad-Inject Mobile Advertising Service
  • Aircel to Introduce Mobile Advertising Service
  • YuMe Unveils Mobile Advertisement Units for iOS Devices
  • AdMarvel Introduces Mobile Advertising Solution for Smartphone Developers
  • OneBigPlanet Introduces Flexible Mobile Advertising Solutions
  • Transpera Unveils Mobile Video Ad Network for BlackBerry(r) Advertising Service
  • Amobee Offers Support for BlackBerry Advertising Service
  • Greystripe Rolls Out RevMax for Mobile Web
  • Greystripe Launches iPhone Banner Ads
  • Greystripe to Launch iFlash Advertising Units
  • Greystripe Introduces Advertising Network Support for Nokia Ovi App Store
  • Jumptap Adds Video to Ad Network
  • Jumptap Launches Integrated Advertising Solution for Apple Tablet
  • iVdopia Launches Viper Ads
  • Celtra Launches Celtra.ADV
  • Orange Launches Orange Shots
  • PubMatic Integrates Mobile Advertising to Publishers Platform
  • LG U+ Rolls Out Open Platform for Mobile Advertising
  • DeFi Global Utilizes Apple iAd to Offer Integration and Mobile Advertising Services
  • Opera Software Introduces Open Mobile Ad Exchange(tm) Service
  • TeleNav Introduces Navigation and Search Mobile Ad Platform
  • BrightRoll Unveils Unified Mobile Video Advertising Platform
  • Microsoft Introduces Mobile Advertising Exchange
  • StratosHear Technologies Rolls Out MobiAdz
  • Global Mobile Marketing Introduces Four-in-One Mobile Advertising System
  • Mobile Posse and Revol Wireless to Launch Revol Perks Service
  • Google Launches Geographically Targeted Mobile Display Ads
  • KliKKi to Launch Mobile Advertising Package
  • MyScreen Mobile Introduces Advanced Mobile Advertising Solution in South America
  • Nexage Introduces AdMax Gateway
  • go2 MediaTM Unveils Dynamic Content Marketing
  • General Growth Properties and MOBISIX Unveils The Club Mobile SM
  • GoldSpot Media Launches miAPI(r)
  • TechnoCom Introduces A Mobile Marketing and Advertising Content Delivery Platform- SpotOn GPS
  • JumpTap Introduces TapMatch- A Mobile Advertising Network
  • Alcatel-Lucent and 1020 Placecast to Introduce a Mobile Advertising System
  • Batelco and Velti Technology Introduces Mobile Advertising Platform
  • Adfonic Introduces Mobile Advertising Marketplace
  • BSNL Introduces New Mobile Advertising Services
  • Vodafone Introduces New SMS Advertising Platform
  • Sybase 365 Introduces Geo-Location and SMS Mobile Advertising Services
  • Cosmote Greece to Introduce Mobile Advertising Service
  • madvertise Mobile Advertising Unveils Novel Mobile Advertising Platform
  • 4INFO Introduces AdHaven Ad-Serving Technology
  • AdMob Unveils Mobile Ad Unit for iPhone
  • Greystripe Introduces Ad Units for Android
  • Madhouse Unveils mWebTracker
  • Crisp Wireless and Fandango Launch Mobile Ad Units
  • Gigafone Introduces Ochre
  • Javna Introduces a New Mobile Advertising Platform- MobiAd
  • SinglePoint Introduces SingleBrand Ad Marketplace
  • Vodafone Group Introduces Mobile Advertising Services
  • MuseWorx Introduces MuseWorx Marketing Operating SystemTM
  • Broadcaster Media Introduces Mobile Advertising Platform Across the US
  • Kinetic Mobile Introduces Mobile Marketing Services across the UK and the US
  • Mobile Content Networks Launches allwords.net
  • Ringleader Digital Launches On-Demand Advertising Network
  • Indiatimes.Com to Introduce Adringles
  • AdMob Launches iPhone 3G Ad Marketplace
  • Telefonica to Introduce the Ad-Server Technical Platform
  • Google to Introduce Mobile Advertising Service within China
  • Airvoice to Launch a New Mobile Advertising Service

6. RECENT INDUSTRY ACTIVITY

  • ValueClick Acquires Greystripe
  • Motricity Acquires Adenyo
  • Marchex Takes Over Jingle Networks
  • CommerceTel Acquires Mobivity
  • eBay Takes Over WHERE
  • Ozura World Takes Over Tatto Media
  • Tremor Media Takes Over Transpera Mobile
  • Facebook Takes Over Rel8tion
  • Velti Acquires Mobclix
  • XTEND, Adsmarket and Matomy Merge
  • Yoc Takes Over MobileADict
  • YuMe Takes Over Appealing Media
  • Velti to Acquire Stake in CASEE
  • Vodafone, Telefonica and Everything Everywhere to Form Joint Venture
  • mBlox and SinglePoint Enter into Partnership
  • Adfortel and Sonorys Sign Partnership Agreement
  • Openwave Systems and Amobee Media Systems Ink Agreement
  • Ace Marketing & Promotions and Eye Corp Ink Agreement for Mobiquity Networks
  • Greystripe Expands into Ad Market in Europe
  • Jumptap Inks Partnerships with Leading Providers of Rich Media Ads
  • Sky-mobi Enters into Advertising Contract with Sohu
  • Mobile Embrace Signs Mobile Advertising Technology and Production Agreement with Multi Channel Network
  • Amobee and InMobi Enter into Partnership
  • MobGold Enters into Partnership with Mobeep
  • InMobi Enters into Technology Partnership with Cooliris
  • Greystripe Enters Into Partnership with Media Networks
  • MobPartner Enters into Partnership with Buzz City
  • Poynt Inks Agreement with Mocean Mobile
  • T-Mobile Adopts Mobile Platform of Medio Systems
  • Apple Takes Over Quattro Wireless
  • Orange Merges with T-Mobile
  • Vibes Media Acquires Zeep Mobile
  • Opera Software Takes Over AdMarvel
  • Marketron Takes Over mSnap
  • 4INFO Acquires Butter
  • OnMobile and Madison World Form Joint Venture
  • MobileActive and 4th Screen Adverting Agree to Form Joint Venture
  • BuzzCity and Bitstream Sign Partnership Deal
  • Batelco and Velti Technologies Enter into Partnership
  • Singlepoint Takes Over M2Junction
  • InMobi Partners with WapStart for CIS and Russian Markets
  • One97 Network Signs Partnership Deal with NetworkPlay for Mobile Advertising
  • PubMatic Teams Up with Smaato
  • 4INFO Partners with WAU Movil
  • MTVN Inks Partnership Agreement with Greystripe for Mobile Advertising
  • NOBOT Partners with BuzzCity
  • Nexage Enters into Partnership with Score Media
  • Medialets and Nexage Enter into Partnership
  • Madhouse Inks Partnership Deal with Far EasTone Telecommunications
  • Telcel Inks Partnership Deal with MyScreen Mobile
  • AirKast Enters into Partnership with Traffic Marketplace
  • InMobi and Hi5 Enter into Partnership
  • Jumptap Enters into Agreement with Cyber Communications
  • Sofialys Enters into Partnership with eBuddy
  • Numo Inks Advertising Agreement with Widespace
  • Mobinil Signs Partnership Agreement with Alcatel-Lucent
  • Three Media Centre Teams Up with FremantleMedia, 4th Screen and Mobix
  • InMobi Enters into US Mobile Advertising Market
  • MyScreen Mobile and Trendlink Ink Commercial Agreement
  • Google Takes Over AdMob
  • NAVTEQ Takes Over Acuity Mobile
  • Mercury Mobility Merges with m.Net
  • Orange Takes Over Unanimis
  • Bluestar Mobile Signs Deal With 'The Independent' Newspaper
  • Global Hyatt and Microsoft Sign a Deal
  • Madhouse Inks Partnership Agreement with Best Tone
  • Velti to Acquire Ad Infuse
  • Ad Infuse Inks Partnership Agreement with Azuki
  • Tanla Enters into a Joint Venture with Zed Worldwide
  • Mobixell Signs Agreement with OgilvyOne
  • SingTel Picks Comverse's HUB Mobile Advertising Solution
  • MADS Enters into Partnership with AdMob
  • Microsoft Acquires Stake in Affle
  • MocoSpace Partners With Smaato
  • AdMob Introduces First Advertising Unit
  • Microsoft Inks Agreement with Quattro Wireless
  • Options Media Signs LOI to Acquire Bullroarer
  • Modavox Acquires Augme MobileTM
  • Mediaburst Takes Over Promptext's UK Operations
  • 2ergo Acquires Wapfly Technologies
  • Mobile2win Merges with Altruist
  • Webchutney Unveils Mobile Marketing Division, Culture Mafia
  • Mobiya and Kick Mobile Collaborate
  • Oxygen8 Communications Signs Partnership Agreement With Mobiya
  • TeliaSonera and Ericsson Sign a Deal to Launch Personal Pod Advertising
  • Vuclip Partners With mKhoj
  • Ybrant Digital Collaborates with Lepton Software and Live Vana Innovations
  • ClearSky Mobile Media Enters into Long Term Contract with Carolina West Wireless
  • Dentsu Group Enters into Partnership with Apple
  • Verizon Wireless Selects Microsoft for Internet Search and Mobile Advertising Services
  • Rebranded as InMobi, mKhoj to Expand Services into Europe
  • Mauj Mobile Teams Up with Mobixell
  • Sentaca and MyScreen Mobile Sign Strategic Partnership
  • Greystripe and Tribal Fusion Enter into Partnership
  • MTS and Out There Media Ink Partnership Agreement
  • Claro Brazil Inks Pact with MyScreen
  • InMobi Partners with MocoSpace
  • ZestADZ Enters into Advertising Partnership with Qeep
  • Out There Media Inks Partnership Agreement with Kyivstar
  • Sovereign Wealth to Acquire Mobile Platform from eAccounts
  • More Mobile Takes Over 12Snap-Lokomobil
  • PMCG Management Buys g8wave Holdings' Mobile Media Unit
  • Mozes Acquires Hurricane Interactive
  • New Vantage Group and NAVTEQ Buys Major Stake in Acuity Mobile
  • Satellite Security Acquires AIMMS
  • CTV Enters into Partnership with Quattro Wireless
  • BSkyB Picks Ad Infuse's adInMotion
  • Qualcomm Enters into Collaboration with Amobee
  • Zedge Picks Mobile Advertising Platform of Smaato
  • Globalive Selects MyScreen Application in Canada
  • Nokia Invests in Madhouse
  • Vodafone Hungary Selects MADS
  • Unkasoft Inks Agreement with Mobile Advertising Unit of Microsoft
  • HT Media Ltd. and Velti Plc Enter into a Joint Venture
  • Oberthur Collaborates with Celltick
  • Crisp Wireless Selects AdMob and Nokia Interactive Advertising
  • Nokia Launches Nokia Advertising Alliance
  • Kiwibox and 4INFO Enter into an Agreement
  • Mobile Media and Guardian Angel Sign Agreement
  • Microsoft Collaborates with CNBC for Mobile Advertising
  • Ericsson Signs Agreement with KPN
  • Orascom Invests in MyScreen
  • Vodafone Plans to Acquire ZYB
  • Velti Acquires Stake in CASEE
  • NBC Universal Signs Deal with JumpTap
  • AdStar to Acquire Relevantis
  • Telava Signs LoI to Acquire Shenzhen Evergreen Technology
  • Qualcomm Acquires Xiam Technologies
  • Nokia Introduces Network for Mobile Advertising

7. FOCUS ON SELECT PLAYERS

  • 4INFO, Inc. (US)
  • Apple, Inc. (US)
  • Amobee, Inc. (US)
  • AOL Advertising, Inc (US)
  • Google, Inc. (US)
  • AdMob Google, Inc. (US)
  • Greystripe, Inc. (US)
  • Jumptap, Inc. (US)
  • Medio Systems, Inc. (US)
  • NAVTEQ Media Solutions (US)
  • Rhythm New Media, Inc. (US)
  • Velti PLC (UK)
  • Velti USA, Inc. (US)
  • Yahoo! Inc. (US)

8. GLOBAL MARKET PERSPECTIVE

  • Table 1: World Recent Past, Current & Future Analysis for Mobile Advertising by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan) and Rest of World Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart)
  • Table 2: World 10-Year Perspective for Mobile Advertising by Geographic Region - Percentage Breakdown of Annual Revenues for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), and Rest of World Markets for 2008, 2011 & 2017 (includes corresponding Graph/Chart)
  • Table 3: World Recent Past, Current & Future Analysis for Messaging Advertising by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan) and Rest of World Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart)
  • Table 4: World 10-Year Perspective for Messaging Advertising by Geographic Region - Percentage Breakdown of Annual Revenues for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), and Rest of World Markets for 2008, 2011 & 2017 (includes corresponding Graph/Chart)
  • Table 5: World Recent Past, Current & Future Analysis for Search Advertising by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan) and Rest of World Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart)
  • Table 6: World 10-Year Perspective for Search Advertising by Geographic Region - Percentage Breakdown of Annual Revenues for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), and Rest of World Markets for 2008, 2011 & 2017 (includes corresponding Graph/Chart)
  • Table 7: World Recent Past, Current & Future Analysis for Display Advertising by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan) and Rest of World Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart)
  • Table 8: World 10-Year Perspective for Display Advertising by Geographic Region - Percentage Breakdown of Annual Revenues for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), and Rest of World Markets for 2008, 2011 & 2017 (includes corresponding Graph/Chart)

9. THE UNITED STATES

  • A. Market Analysis
    • Tiny Screen...Huge Potential
    • Snapshots
    • Factors Driving the Growth of Mobile Advertisements
    • Factors Restraining the Growth of Mobile Advertisements
    • Market Dynamics
      • Growing Use of Mobile Phones: A Key Growth Driver
      • Advanced Mobile Devices Foster Growth in Mobile Advertising Market
      • Rising Popularity of Smartphones
      • Mobile Display Advertising on the Rise
      • Mobile Ads Surpass Browser-Based Standard Banner Ads
      • Local Mobile Ads Find Favor
    • Advanced Mobile Technology to Promote Growth
    • Product Launches
    • Strategic Corporate Developments
    • Key Players
  • B. Market Analytics
    • Table 9: US Recent Past, Current & Future Analysis for Mobile Advertising by Product Segment - Messaging, Search, and Display Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart)
    • Table 10: US 10-Year Perspective for Mobile Advertising by Product Segment - Percentage Breakdown of Annual Revenues for Messaging, Search, and Display Markets for 2008, 2011 & 2017 (includes corresponding Graph/Chart)

10. CANADA

  • A. Market Analysis
    • Outlook
      • Incentive-Based Advertising to Grow
    • Challenges Confronting Mobile Advertising in Canada
    • Strategic Corporate Developments
  • B. Market Analytics
    • Table 11: Canadian Recent Past, Current & Future Analysis for Mobile Advertising by Product Segment - Messaging, Search, and Display Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart)
    • Table 12: Canadian 10-Year Perspective for Mobile Advertising by Product Segment - Percentage Breakdown of Annual Revenues for Messaging, Search, and Display Markets for 2008, 2011 & 2017 (includes corresponding Graph/Chart)

11. JAPAN

  • A. Market Analysis
    • Market Overview
    • Smooth Way Ahead for Mobile Advertising
    • Strategic Corporate Developments
  • B. Market Analytics
    • Table 13: Japanese Recent Past, Current & Future Analysis for Mobile Advertising by Product Segment - Messaging, Search, and Display Markets Independently Analyzed with Analyzed with Annual Revenue Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart)
    • Table 14: Japanese 10-Year Perspective for Mobile Advertising by Product Segment - Percentage Breakdown of Annual Revenues for Messaging, Search, and Display Markets for 2008, 2011 & 2017 (includes corresponding Graph/Chart)

12. EUROPE

  • A. Market Analysis
    • Overview
    • Economic Downturn Spurs Opportunities in Mobile Advertising
    • Factors Driving the Growth of Mobile Advertisements
    • Factors Restraining the Growth of Mobile Advertisements
    • Market Dynamics
      • 2012 Olympics to Catalyze Growth
      • Banner Advertising: The Largest Revenue Generator
      • Advanced Formats and New Technologies Pull Growth
      • Western Europe Exhibits Higher Growth Prospects
  • B. Market Analytics
    • Table 15: European Recent Past, Current & Future Analysis for Mobile Advertising by Geographic Region - France, Germany, Italy, UK, Spain, Russia, and Rest of Europe Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart)
    • Table 16: European 10-Year Perspective for Mobile Advertising by Geographic Region - Percentage Breakdown of Annual Revenues for France, Germany, Italy, UK, Spain, Russia, and Rest of Europe Markets for 2008, 2011 & 2017 (includes corresponding Graph/Chart)
    • Table 17: European Recent Past, Current & Future Analysis for Mobile Advertising by Product Segment - Messaging, Search, and Display Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart)
    • Table 18: European 10-Year Perspective for Mobile Advertising by Product Segment - Percentage Breakdown of Annual Revenues for Messaging, Search, and Display Markets for 2008, 2011 & 2017 includes corresponding Graph/Chart)

12a. FRANCE

  • A. Market Analysis
    • Outlook
    • Strategic Corporate Developments
  • B. Market Analytics
    • Table 19: French Recent Past, Current & Future Analysis for Mobile Advertising Analyzed with Annual Revenue Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart)

12b. GERMANY

  • A. Market Analysis
    • Outlook
    • Product Launches
    • Strategic Corporate Development
  • B. Market Analytics
    • Table 20: German Recent Past, Current & Future Analysis for Mobile Advertising Analyzed with Annual Revenue Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart)

12c. ITALY

  • Market Analysis
    • Table 21: Italian Recent Past, Current & Future Analysis for Mobile Advertising Analyzed with Annual Revenue Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart)

12d. THE UNITED KINGDOM

  • A. Market Analysis
    • Overview
    • Market Dynamics
      • Companies Exhibit Preference Towards Mobile Advertising
      • Ring Tone Vendors Focus on Mobile Advertisement
      • Mobile Internet Advertising Gains Popularity
    • Product Launches
    • Strategic Corporate Developments
    • Velti, plc - A Key Player
  • B. Market Analytics
    • Table 22: UK Recent Past, Current & Future Analysis for Mobile Advertising Analyzed with Annual Revenue Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart)

12e. SPAIN

  • A. Market Analysis
    • Outlook
    • Product Launches
  • B. Market Analytics
    • Table 23: Spanish Recent Past, Current & Future Analysis for Mobile Advertising Analyzed with Annual Revenue Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart)

12f. RUSSIA

  • A. Market Analysis
    • Outlook
    • Strategic Corporate Developments
  • B. Market Analytics
    • Table 24: Russian Recent Past, Current & Future Analysis for Mobile Advertising Analyzed with Annual Revenue Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart)

12g. REST OF EUROPE

  • A. Market Analysis
    • Outlook
    • Product Launches
    • Strategic Corporate Developments
  • B. Market Analytics
    • Table 25: Rest of Europe Recent Past, Current & Future Analysis for Mobile Advertising Analyzed with Annual Revenue Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart)

13. ASIA-PACIFIC

  • A. Market Analysis
    • Outlook
    • Rising Penetration of Mobile Devices
      • Rising Use of Smartphones
      • Snapshots
    • Mobile Advertising: A High Growth Market
      • A Highly Diverse Market
    • Robust Rise in Mobile Internet User Base
    • Table 26: Mobile Internet Users in Select Asian Countries (2011) (includes corresponding Graph/Chart)
    • Table 27: Average Number of Page Impressions Per User Per Day on the Internet for Select Asian Countries (includes corresponding Graph/Chart)
    • Challenges for Mobile Advertising
    • Market Dynamics
      • Strong Growth for South East Asian Markets
      • Display & Messaging Mobile Advertising: Sustained Growth
      • Text Messaging Continues to Retain Significance in Mobile Marketing
      • Mobile Search Holds Maximum Popularity in Asia-Pacific
      • Mobile Videos: Potential for Growth
      • Prospects for Mobile TV Advertising
      • Embedded Advertisements and "App-vertising" on the Rise
      • Smarter Advertisements for Smartphones
      • The Promise of Geo-Fencing Brand Promotion
      • Companies Increasingly Promoting Mobile Advertising
  • B. Market Analytics
    • Table 28: Asia-Pacific Recent Past, Current & Future Analysis for Mobile Advertising by Geographic Region - China, South Korea, India, and Rest of Asia-Pacific Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart)
    • Table 29: Asia Pacific 10-Year Perspective for Mobile Advertising by Geographic Region - Percentage Breakdown of Annual Revenues for China, South Korea, India, and Rest of Asia-Pacific Markets for 2008, 2011 & 2017 (includes corresponding Graph/Chart)
    • Table 30: Asia-Pacific Recent Past, Current & Future Analysis for Mobile Advertising by Product Segment - Messaging, Search, and Display Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart)
    • Table 31: Asia-Pacific 10-Year Perspective for Mobile Advertising by Product Segment - Percentage Breakdown of Annual Revenues for Messaging, Search, and Display Markets for 2008, 2011 & 2017 (includes corresponding Graph/Chart)

13a. CHINA

  • A. Market Analysis
    • A Rapidly Expanding Market
    • Brief Overview of the Sector
    • Growth Drivers of Mobile Advertisement
    • Factors Restraining the Growth of Mobile Advertisement Market
    • Market Dynamics
      • Internet-Based Mobile Phone Digital Services Finds Popularity Among the 16-35 Age Group
      • Mobile Television Witnessing Rapid Growth
      • Baidu and Google Conflict for Mobile Search Market Share
    • Product Launches
    • Strategic Corporate Developments
  • B. Market Analytics
    • Table 32: Chinese Recent Past, Current & Future Analysis for Mobile Advertising Analyzed with Annual Revenue Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart)

13b. SOUTH KOREA

  • Market Analysis
    • Table 33: South Korean Recent Past, Current & Future Analysis for Mobile Advertising Analyzed with Annual Revenue Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart)

13c. INDIA

  • A. Market Analysis
    • Outlook
    • The Fastest Growing Mobile Market
    • Mobile Advertising: Benefiting from Rising Mobile Phone Penetration
    • Market Dynamics
      • 3G to Boost Mobile Advertising Market
      • Sustained Growth for SMS Advertising
      • Marketers Seeking Innovative Approaches
      • Rural Penetration of Mobile Phones to Boost Mobile Advertising
      • Traditional Media Still Lead the Market
    • Product Launches
    • Strategic Corporate Developments
  • B. Market Analytics
    • Table 34: Indian Recent Past, Current & Future Analysis for Mobile Advertising Analyzed with Annual Revenue Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart)

13d. REST OF ASIA-PACIFIC

  • A. Market Analysis
    • Outlook
    • Review of Select Markets
      • Malaysia
      • Australia
      • Singapore
    • Product Launches
    • Strategic Corporate Developments
  • B. Market Analytics
    • Table 35: Rest of Asia Pacific Recent Past, Current & Future Analysis for Mobile Advertising Analyzed with Annual Revenue Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart)

14. REST OF WORLD

  • A. Market Analysis
    • Outlook
    • Review of Select Markets
      • Israel
      • South Africa
      • Opportunities and Challenges
      • Lack of Local Publishers: A Missed Opportunity
      • Increase in the Introduction of Innovative Features
      • UGC Segment Expands
    • Product Launches
    • Strategic Corporate Developments
  • B. Market Analytics
    • Table 36: Rest of World Recent Past, Current & Future Analysis for Mobile Advertising by Geographic Market - South Africa, Brazil, Others Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart)
    • Table 37: Rest of World 10-Year Perspective for Mobile Advertising by Geographic Market - Percentage Breakdown of Annual Revenues for South Africa, Brazil, Others Markets for 2008, 2011 & 2017 (includes corresponding Graph/Chart)

行動廣告的全球市場是由出版商Global Industry Analysts, Inc.在2011年09月01日所出版的。這份市場調查報告書包含829 Pages 價格從美金4800起跳。

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