市場調查報告書
商品編碼
1351537
行動學習市場規模 - 按解決方案(電子書、攜帶式 LMS、基於行動和視訊的課件、互動式評估、行動支援)、按提供者(內容、服務)、按應用(學術、企業政府)和2023 年全球預測- 2032Mobile Learning Market Size - By Solution (E-book, Portable LMS, Mobile & Video-based Courseware, Interactive Assessments, M-enablement), By Provider (Content, Service), By Application (Academic, Corporate Government) & Global Forecast 2023 - 2032 |
2023 年至 2032 年間,全球行動學習市場的複合年成長率將達到 15%。智慧型手機和平板電腦的普及使學習可以隨時隨地進行,在學生和專業人士中越來越受歡迎。隨著遠距和混合學習模式成為常態,COVID-19 大流行加速了行動學習的採用。此外,行動學習平台提供的靈活性和個人化學習體驗也吸引著使用者。遊戲化、互動式內容和自適應學習工具正在增強參與度和知識保留。
此外,領先公司的學習平台中行動應用程式的數量不斷增加,支持了行動學習市場的前景。例如,2023 年 9 月,面向行銷和傳播專業人士的領先線上學習平台 Sharp Learning 透過推出行動應用程式,在教育產品多元化方面取得了重大進展。線上和行動學習的廣泛採用已經徹底改變了教育領域,而夏普學習是擁抱這項變革的先鋒力量。
整個行動學習市場根據解決方案、提供者、應用程式和地區進行分類。
電子書細分市場將在 2023 年至 2032 年間呈現高速成長。隨著智慧型手機和平板電腦的廣泛普及,學習者尋求以數位方式獲取教育材料的便利性。電子書提供了攜帶式和互動式的學習體驗,使其成為學生和專業人士的熱門選擇。此外,COVID-19 大流行加速了這一趨勢,因為遠距和數位學習選項變得至關重要。可存取且靈活的學習資源的日益普及正在推動電子書領域行動學習市場佔有率的成長。
企業部門可能主導行動學習產業的應用領域,2023 年至 2032 年複合年成長率為 18.6%。企業意識到需要持續的員工培訓和發展以保持競爭力。行動學習提供了靈活且高效的解決方案,使員工可以輕鬆存取培訓材料。它還容納了遠端和分散的勞動力,這一趨勢因 COVID-19 大流行而進一步加速。隨著企業優先考慮技能提升和知識轉移,企業部門的行動學習市場需求持續成長。
2023 年至 2032 年,歐洲行動學習市場的複合年成長率將達到 16.7%。歐洲大陸精通技術的人口和行動裝置的廣泛使用正在推動這一趨勢。教育機構和企業擴大採用行動學習來加強培訓、技能發展和遠距教育。此外,歐盟促進數位素養和終身學習的舉措正在為行動學習解決方案創造有利的環境。例如,其中一項舉措是數位教育行動計畫(2021-2027),這是一項歐盟政策舉措,重點是在歐洲實現高品質、包容性和可訪問的數位教育。
Global Mobile Learning Market will witness 15% CAGR between 2023 and 2032. The ubiquity of smartphones and tablets has made learning accessible anytime, anywhere, increasing its popularity among students and professionals alike. The COVID-19 pandemic accelerated the adoption of mobile learning as remote and hybrid learning models became the norm. Additionally, the flexibility and personalized learning experiences offered by mobile learning platforms are attracting users. Gamification, interactive content, and adaptive learning tools are enhancing engagement and knowledge retention.
Furthermore, the increasing number of mobile applications among learning platforms from leading companies supports the mobile learning market outlook. For instance, in September 2023, Sharp Learning, a leading online learning platform catering to marketing and communications professionals, took a substantial stride in diversifying its educational offerings by introducing its mobile application. The widespread adoption of online and mobile learning has revolutionized the educational sphere, and Sharp Learning stands as a pioneering force in embracing this transformation.
The overall Mobile Learning Market is classified based on solution, provider, application, and region.
The E-book segment will exhibit a high growth rate from 2023 to 2032. With the widespread availability of smartphones and tablets, learners seek the convenience of accessing educational materials digitally. E-books offer a portable and interactive learning experience, making them a popular choice for students and professionals alike. Moreover, the COVID-19 pandemic has accelerated this trend, as remote and digital learning options became essential. The increasing adoption of accessible and flexible learning resources is driving the mobile learning market share in the E-book segment.
The corporate segment could dominate the application landscape of the mobile learning industry and observe 18.6% CAGR from 2023 to 2032. Companies recognize the need for continuous employee training and development to stay competitive. Mobile learning offers a flexible and efficient solution, allowing employees to access training materials at their convenience. It also accommodates remote and dispersed workforces, a trend further accelerated by the COVID-19 pandemic. As corporations prioritize upskilling and knowledge transfer, the mobile learning market demand in the corporate sector continues to grow.
Europe mobile learning market will showcase 16.7 % CAGR from 2023 to 2032. The continent's tech-savvy population and widespread access to mobile devices are driving this trend. Educational institutions and businesses are increasingly adopting mobile learning to enhance training, skill development, and remote education. Furthermore, EU initiatives promoting digital literacy and lifelong learning are fostering a favorable environment for mobile learning solutions. For instance, one such initiative is the Digital Education Action Plan (2021-2027), an EU policy initiative focused on achieving high-quality, inclusive, and accessible digital education in Europe.