速食店如何繼續提供以健康為導向的產品，同時滿足人們對實惠便利的需求？

How can QSRs Continue to Offer Health-Conscious Offering while Satisfying the Need for Affordable Convenience?

出版日期: 2023年07月26日 | 出版商:

GlobalData | 英文 | 訂單完成後即時交付

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簡介目錄

為了滿足消費者對健康生活方式的期望，速食店 (QSR) 正在重新考慮其配方和行銷策略。快餐通路的領先公司繼續努力提高效率和負擔能力。行業領導者正在擴大純素食和植物性選擇，並減少可能對健康產生負面影響的成分，例如人造香料。

本報告提供QSR產業調查分析，提供消費者見解，產業趨勢，課題與機會，競爭情形等資訊。

Abstract

This report is part of the GlobalData Case Study report series, which analyzes trends explored on GlobalData's TrendSights Map. The consumer insight offered throughout the report is drawn from GlobalData's Q1 2023 and Q4 2022 global consumer survey- a quarterly survey designed to capture consumer sentiment as it evolves throughout the year.

To meet healthier lifestyle expectations from consumers, quick-service restaurants (QSRs) have been revisiting formulation and marketing strategies. Major players in the QSR channel have continued to aim for efficiency and affordability. Industry operators have expanded their vegan- and plant-based options as well as reducing ingredients with negative health affiliations (e.g. artificial flavorings).

Scope

Revisit existing menu items to lower salt, sugar, and fat content to minimize confusion in health labeling. Widen vegan and plant-based choices to align with demand.
Younger generation consumers such as Millennials and Generation Z are more likely to choose QSRs with healthy menu items.
Communicate clearly health benefits on-menu to minimize health labeling confusion.

Reasons to Buy

Understand the challenges and opportunities for foodservice brands in order to tap into the food waste trend.
Gain insight into how competitors are responding to this trend.
Access valuable strategic take-outs to help direct future decision-making and inform new product and service development.