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市場調查報告書
商品編碼
1322962
歐洲OEM的空中更新 (FOTA/SOTA) 策略洞察Insights into European OEMs' Over-the-Air Update (FOTA/SOTA) Strategies |
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空中更新是定義自動駕駛未來、提高車輛安全性、性能和駕駛體驗的關鍵推動因素。
Frost & Sullivan Research 為歐洲OEM提供了關於空中 (OTA) 更新（firmware-over-the-air[FOTA]/software-over-the-air [SOTA]）策略的見解。 Frost & Sullivan 將 OTA 更新分為 12 類：動力傳動系統、資訊娛樂服務、互聯服務、ADAS（高級駕駛輔助系統/自動駕駛）、底盤、遠程服務、錯誤修復、用戶手冊、HWW（健康、保健和福祉） ）、被動安全性、主動安全性和舒適性/便利性。
在分析採用 OTA 更新的主要歐洲OEM時，本研究按類別細分了他們提供的 OTA 更新數量。它介紹了BMW、Volkswagen Group、Jaguar Land Rover、Volvo Group等OEM的 OTA 能力，並按 OTA 更新類型詳細概述了服務和子區隔滲透率。
它還檢驗了OTA 更新市場的成長促進因素和抑制因素，提供了 Stellantis 和Renault等汽車製造商的使用案例。根據這些發現，Frost & Sullivan 確定了三個成長機會來實現業務成長。
目錄
戰略問題
- 為什麼成長如此困難？
- The Strategic Imperative 8（TM）
- 三大戰略事項對汽車行業 OTA 更新的影響
- 成長機會激發成長管道引擎(TM)
成長機會分析
- 分析範圍
- 成長促進因素
- 生長抑製劑
OTA更新簡介
- 汽車行業的 OTA 更新：方式和原因
- 主要參與公司*和 OTA 更新類型
- OTA更新細分
- 汽車行業OTA更新時間表
- 影響按需功能採用的 OTA 更新趨勢
- 無論是否有 OTA 更新召回車輛的OEM：案例研究
- OTA 更新：未來
- OTA 更新：有限服務
影響 OTA 更新的隱私資料法規和標準：歐洲
- UNECE 關於軟體更新 (OTA) 和軟體更新管理系統 (SUMS) 的法規 - R156
- 網路安全法規WP.29（歐洲）
- GDPR：資料保護原則
- GDPR：汽車生態系統
影響 OTA 更新的隱私資料法規和標準：北美
- 加州消費者隱私法（汽車）
- 維吉尼亞消費者資料保護法
- 科羅拉多州隱私法
- 維吉尼亞州和西維吉尼亞州發布適用於 OTA 更新的法律
- 地區法規政策類別
- 網路安全法規（中國）
- 隱私資料法規對 OTA 更新的影響
BMW OTA 更新（按子區隔）
- BMW OTA 更新：簡介
- BMW OTA 更新：時間表
- BMW OTA 更新的細分比較
- BMW OTA 更新滲透率（按子區隔）
Volkswagen Group OTA 更新：按子區隔
- VW Group OTA 更新簡介
- VW Group OTA 更新時間表
- VW Group OTA 更新的細分比較
- VW Group OTA 更新滲透率（按子區隔）
Jaguar Land Rover OTA 更新：子區隔滲透率
- JLR OTA 更新：簡介
- JLR OTA 更新：時間表
- JLR OTA 更新滲透率（按子區隔）
Volvo Group OTA 更新：按子區隔
- Volvo Group OTA 更新時間表
- Volvo Group OTA 更新的細分比較
- Volvo Group OTA 更新滲透率（按子區隔）
- 案例研究：Stellantis STLA 平台
- 案例研究：Renault OTA 更新
歐洲OEM各子區隔 OTA 滲透率更新
- 歐洲 OEM：OTA 更新簡介
- 歐洲 OTA 更新子區隔的 OTA 更新數量
- 歐洲 OEM：OTA更新數量比較
- 汽車製造商的細分/類別基準
- 歐洲OEMOTA更新匯總
- 電動汽車與非電動汽車：電動汽車OEM的比較分析
成長機會宇宙
- 成長機會1：汽車功能和技術為OEM帶來的新收入機會
- 成長機會2：持續軟體更新以提高車輛性能和可靠性
- 成長機會3：自動駕駛汽車和電動汽車的成長
附錄
- 子區隔：動力傳動系統總成
- 子區隔：資訊娛樂
- 子區隔：連接服務
- 子區隔：底盤
- 子區隔：ADAS/AD
- 子區隔：舒適/便利
下一步
- 下一步
- 為什麼選擇Frost，為什麼是現在？
- 附件清單
- 免責聲明
OTA Updates are Critical Enablers Defining the Future of Autonomous Driving to Enhance Vehicle Safety, Performance, and Driving Experience
This Frost & Sullivan study offers insight into European OEMs' over-the-air (OTA) update (firmware-over-the-air [FOTA]/software-over-the-air [SOTA]) strategies. Frost & Sullivan segments OTA updates into 12 categories: Powertrain, Infotainment Services, Connected Services, Advanced Driver Assistance Systems/Autonomous Driving (ADAS/AD), Chassis, Remote Services, Bug Fixes, User Manuals, Health, Wellness, and Well-being (HWW), Passive Safety, Active Safety, and Comfort/Convenience.
In analyzing leading European OEMs adopting OTA updates, the study breaks down the number of OTA updates each company offers per category. It profiles OEMs such as BMW, Volkswagen Group, Jaguar Land Rover, and Volvo Group for their OTA capabilities, with a detailed outline of their service and subsegment penetration for each OTA update type.
The study also examines OTA update market growth drivers and restraints and highlights several use cases for automakers, such as Stellantis and Renault. Based on these findings, Frost & Sullivan identifies 3 growth opportunities for industry participants to capture business growth.
Table of Contents
Strategic Imperatives
- Why Is It Increasingly Difficult to Grow?
- The Strategic Imperative 8™
- The Impact of the Top 3 Strategic Imperatives on OTA Updates in the Automotive Industry
- Growth Opportunities Fuel the Growth Pipeline Engine™
Growth Opportunity Analysis
- Scope of Analysis
- Growth Drivers
- Growth Restraints
Introduction to OTA Updates
- OTA Updates in the Automotive Industry: How and Why
- Key Participants* and OTA Update Types
- OTA Update Segmentation
- Automotive OTA Updates: A Timeline
- OTA Update Trends Affecting On-demand Feature Adoption
- OEMs Recalling Vehicles with and without OTA Updates: A Case Study
- OTA Updates: The Future
- OTA Updates: Restriction-bound Services
Privacy Data Regulations and Standards Impacting OTA Updates: Europe
- UNECE Regulation on Software Updates (OTA) and Software Update Management Systems (SUMS)-R156
- Cybersecurity Regulations WP.29, Europe
- GDPR: Data Protection Principles
- GDPR: Automotive Ecosystem
Privacy Data Regulations and Standards Impacting OTA Updates: North America
- California Consumer Privacy Act (Automotive)
- Virginia Consumer Data Protection Act
- Colorado Privacy Act
- Virginia and West Virginia Release Laws Governing OTA Updates
- Categories of Regulations, Standards, and Policies by Region
- Cybersecurity Regulations, China
- Impact of Privacy Data Regulations on OTA Updates
BMW OTA Updates by Segment
- BMW OTA Updates: A Snapshot
- BMW OTA Updates: A Timeline
- BMW OTA Update Comparison by Segments
- BMW OTA Update Penetration by Subsegments
Volkswagen Group OTA Updates by Segment
- VW Group OTA Updates: A Snapshot
- VW Group OTA Updates: A Timeline
- VW Group OTA Updates: Comparison by Segments
- VW Group OTA Updates: Penetration by Subsegments
Jaguar Land Rover OTA Updates by Segment
- JLR OTA Updates: A Snapshot
- JLR OTA Updates: A Timeline
- JLR OTA Updates: Penetration by Subsegments
Volvo Group OTA Updates by Segment
- Volvo Group OTA Updates: A Snapshot
- Volvo Group OTA Updates: A Timeline
- Volvo Group OTA Updates: Comparison by Segments
- Volvo Group OTA Updates: Penetration by Subsegments
- Case Study: Stellantis STLA Platform
- Case Study: Renault OTA Updates
Overall OTA Update Penetration by Segments in EU OEMs
- European OEMs: OTA Update Snapshot
- European OTA Updates: Number of OTA Updates by Segments
- European OEMs: Comparison by Number of OTA Updates
- Segment/Category Benchmarking by Automakers
- European OEMs: OTA Update Summary
- EVs vs Non-EVs: Comparative Analysis of EV OEMs
Growth Opportunity Universe
- Growth Opportunity 1: New Revenue Opportunities for OEMs from In-cabin Features and Technology
- Growth Opportunity 2: Continuous Software Updates for Improved Vehicle Performance and Reliability
- Growth Opportunity 3: Growth of Autonomous Vehicles and EVs
Appendix
- Subsegments: Powertrain
- Subsegments: Infotainment
- Subsegments: Connected Services
- Subsegments: Chassis
- Subsegments: ADAS/AD
- Subsegments: Comfort/Convenience
Next Steps
- Your Next Steps
- Why Frost, Why Now?
- List of Exhibits
- Legal Disclaimer
