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市場調查報告書
商品編碼
1319189
全球汽車製造商新車線上銷售的成長機會Growth Opportunities for the Global Vehicle Original Equipment Manufacturers in New Vehicle Online Retailing |
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購買選擇範圍擴大帶動新車線上銷售
Frost & Sullivan 的這項研究服務分析了新車的線上銷售情況，重點關注歐洲、北美、亞洲、南美和中國的新乘用車市場。它概述了零售數位化對原始設備製造商和零售價值鏈中其他相關人員的影響。
本研究討論了潛在的數位化趨勢及其影響，研究了歐洲、北美、亞洲、南美和中國的監管環境，並詳細介紹了線上和線下管道的銷售趨勢。它還評估了主要原始設備製造商對其客戶線上旅程的立場、數位化對每項零售活動的影響以及其線上銷售實踐和客戶購買流程的數位化水準。
本報告廣泛討論了包括 OEM 的現有數位/線上銷售模式：OEM 線上、經銷商線上、分銷商銷售（基於產品的混合模式）和 OEM 直接客戶 (D2C) 線上。此外，還提供各種線上銷售模式的成本分析（OEM 與經銷商的優缺點）資訊。
最後，研究服務研究了新車線上銷售的成長機會，並為市場進入者利用這些機會提供了可行的見解。
目錄
戰略問題
- 為什麼成長如此困難？
- The Strategic Imperative 8 (TM)
- 汽車製造商 (OEM) 新車線上銷售策略中的戰略問題：前 3 項的影響
- 成長機會推動成長管道引擎 (TM)
成長機會分析
- OEM 線上零售策略：市場概覽
- 調查方法
- 本報告回答的問題
- 細分/區域重點：原始設備製造商的新線上零售策略
- 客戶旅程和數位化要求
- OEM競爭：按地區
- 零售銷售管道：定義
- 成長指數
- 成長促進因素
- 生長抑制因素
- 競爭環境
新車線上銷售概況
- 網路新車銷售：市場概況
- 線上新車銷售：主要發現
- 線上新車銷售：利益相關者的生態系統
- 線上/數位銷售：一種分銷方法
- 第三方線上管道：分銷方式
- 利益相關者銷售管道的參與
- 可能影響新車線上零售的趨勢
- 潛在趨勢對新車線上零售的影響
- 相關法規和法律
- 全球新車銷量趨勢
- 採用 OEM 銷售管道：按地區
- 成本類型比較：按銷售模式
- 成本部分比較：按銷售模式
- 技術推動者的全球空白機遇
- 區域比較
- 值得關注的技術推動者和初創新興企業
線上零售概覽：歐洲
- 歐洲新車線上銷售趨勢
- 歐洲線上零售現狀及概況
- 歐洲線上零售：原始設備製造商的基準
- 歐洲區域展望
- 歐洲 OEM 業務機會和線上/數位銷售需求：按地區
線上零售概覽：北美
- 北美新車線上銷售趨勢
- 北美線上零售現狀及概況
- 北美線上零售：原始設備製造商的基準
- 北美地區展望
- 北美 OEM 業務機會和線上/數位銷售需求：按地區
線上零售概覽：亞洲
- 亞洲新車線上銷售趨勢
- 亞洲網路零售現狀及概況
- 亞洲線上零售：OEM 基準
- 亞洲區域展望
- 亞洲 OEM 業務機會和線上/數位銷售需求：按地區
線上零售概覽：南美洲
- 南美洲新車線上銷售趨勢
- 南美洲網路零售現狀及概況
- 南美洲的線上零售：原始設備製造商的基準
- 南美洲區域展望
- 南美 OEM 業務機會和線上/數位銷售需求：按地區
線上零售概覽：中國
- 中國新車線上銷售趨勢
- 中國網路零售現狀及概況
- 中國網路零售：OEM 的標杆
- 中國區域展望
- 中國 OEM 商機和線上/數位銷售需求：按地區
按銷售模式進行成本分析
- 前提條件和考察
- 經銷商成本分攤：傳統模式
- 隨著時間的推移成本影響
- 成本分析：OEM 線上（全管道）
- 成本分析：經銷商線上（全管道）
- 成本分析：代理模式
- 成本分析：OEM D2C 線上
展覽
- 展會產品搜索及庫存搜索
- 展覽：以舊換新/預約試駕
- 貿易展覽：融資選擇、信用檢查、線上車輛預訂
- 展會：車輛價格結算及交付
- 展覽：特斯拉內部IT系統和數位化零售戰略
成長機會
- 成長機會1：提高經銷商職能效率
- 成長機會2：限制多方相關人員者參與分銷價值鏈
- 成長機會3：訪問客戶資料
下一步
- 下一步
- 為什麼選擇 Frost & Sullivan？為什麼選擇現在？
- 附件清單
- 免責聲明
New Car Online Sales Driven by Expanding Buying Options
This Frost & Sullivan research service analyzes new vehicle online retailing, focusing on the European, North American, Asian, South American, and Chinese new passenger vehicle market. It provides an overview of the retail digitalization influence on OEMs and other stakeholders in the retail value chain.
This study discusses potential digital trends and implications, examines the European, North American, Asian, South American, and Chinese regulatory landscape, and elaborates on sales trends through online and offline channels. In addition, it assesses customers' online journeys, digitalization impact on each retail activity, and the stance of important OEMs regarding online sales implementation and level of digitalization of customer purchase process.
Existing digital and online sales models that involve OEMs-OEM online, dealer online, agency sales (product-based hybrid model), and OEM direct-to-customer (D2C) online-are extensively discussed in the study. Additionally, the report provides cost analysis (pros and cons for OEM and dealers) for different online sales models.
Finally, this research service discusses growth opportunities for new vehicle online retailing and offers actionable insight to market participants to leverage these opportunities.
Table of Contents
Strategic Imperatives
- Why Is It Increasingly Difficult to Grow?
- The Strategic Imperative 8™
- The Impact of Top 3 Strategic Imperatives on Original Equipment Manufacturer New Vehicle Online Retailing Strategies
- Growth Opportunities Fuel the Growth Pipeline Engine™
Growth Opportunity Analysis
- OEM Online Retail Strategies: Market Overview
- Research Methodology
- Questions This Study Will Answer
- Segmentation/Regional Focus: OEMs New Online Retail Strategies
- Customer Journey and Digitalization Requirements
- OEM Competitors by Region
- Retail Sales Channels: Definitions
- Growth Metrics
- Growth Drivers
- Growth Restraints
- Competitive Environment
Online New Car Retailing Overview
- Online New Car Retailing: Market Summary
- Online New Car Retailing: Key Findings
- Online Retailing Stakeholder Ecosystem
- Online/Digitalized Sales: Distribution Approach
- Third-party Online Channel: Distribution Approach
- Stakeholder Sales Channel Involvement
- Potential Trends Impacting New Car Online Retail
- Implications of Potential Trends on New Car Online Retail
- Relevant Regulations and Legislations
- Global New Vehicle Sales Trends
- OEM Sales Channel Adoption by Region
- Cost Type Comparison by Sales Model
- Cost Segment Comparison by Sales Model
- Global Whitespace Opportunities for Technology Enablers
- Regional Comparison
- Technology Enablers and Start-ups To Watch
Online Retail Overview: Europe
- European New Car Online Sales Trends
- European Online Retail Status and Overview
- European Online Retail OEM Benchmarking
- European Regional Outlook
- European Regional OEM Opportunities and the Need for Online/Digitalized Sales
Online Retail Overview: North America
- North American New Car Online Sales Trends
- North American Online Retail Status and Overview
- North American Online Retail OEM Benchmarking
- North American Regional Outlook
- North American Regional OEM Opportunities and the Need for Online/Digitalized Sales
Online Retail Overview: Asia
- Asian New Car Online Sales Trends
- Asian Online Retail Status and Overview
- Asian Online Retail OEM Benchmarking
- Asian Regional Outlook
- Asian Regional OEM Opportunities and the Need for Online/Digitalized Sales
Online Retail Review: South America
- South American New Car Online Sales Trends
- South American Online Retail Status and Overview
- South American Online Retail OEM Benchmarking
- South American Regional Outlook
- South American Regional OEM Opportunities and the Need for Online/Digitalized Sales
Online Retail Review: China
- Chinese New Car Online Sales Trends
- Chinese Online Retail Status and Overview
- Chinese Online Retail OEM Benchmarking
- Chinese Regional Outlook
- Chinese Regional OEM Opportunities and the Need for Online/Digitalized Sales
Cost Analysis by Sales Models
- Assumptions and Considerations
- Dealer Cost Split: Traditional Model
- Cost Implications Over Time
- Cost Analysis: OEM Online (Omnichannel)
- Cost Analysis: Dealer Online (Omnichannel)
- Cost Analysis: Agency Model
- Cost Analysis: OEM D2C Online
Exhibits
- Exhibits: Product Finders and Stock Locators
- Exhibits: Trade-in and Test Drive Bookings
- Exhibits: Finance Options, Credit Checks, and Online Vehicle Booking
- Exhibits: Vehicle Payment and Car Delivery
- Exhibit: Tesla's In-house IT Systems and Digital Retail Strategy
Growth Opportunities
- Growth Opportunity 1: Improved Functional Efficiency of Dealerships
- Growth Opportunity 2: Limiting Multiple Stakeholder Involvement in the Distribution Value Chain
- Growth Opportunity 3: Customer Data Access
Next Steps
- Your Next Steps
- Why Frost, Why Now?
- List of Exhibits
- Legal Disclaimer
