塑造零工經濟的變革趨勢

到 2030 年，全球零工經濟市場規模預計將達到 4556.3 億美元。 市場增長是由數字化應用的增加、勞動力偏好的變化和通貨膨脹率上升推動的。 超過一半的零工工人年齡在 28-43 歲之間，女性從事自由職業的人數正在增加。

本報告審視和分析了全球零工經濟市場，深入分析了影響市場增長的因素、市場趨勢和前景、支持增長的技術以及增長機會。

內容

戰略要務

• 為什麼增長變得越來越難以實現？
• 戰略要務 8 (TM)
• 大趨勢宇宙：概述
• 增長機會推動增長 Pipeline Engine(TM)

成長環境

• 我們的大趨勢宇宙：塑造零工經濟的變革趨勢
• 主要發現
• 重要的成長機會

零工經濟的戰略背景和演變概述

• “演出”一詞的演變
• 零工經濟：市場規模和全球影響力
• 向零工經濟轉型的公司
• 從傳統零工經濟轉向零工 2.0

零工經濟：關鍵驅動力

• 推動零工經濟轉型的關鍵因素
• 驅動因素 1：送貨和出行服務的有利可圖的市場
• 主持人 2：未來員工換工作的願望
• 主持人 3：工作規則和工作模式的變化
• 驅動因素 4：市場波動和不確定性

零工經濟：基於零工的平台服務類型

• 零工經濟：基於零工的平台服務類型
• 按需交付和移動服務市場
• 按需個人服務市場
• 按需人員配備和管理服務市場

零工經濟：技術焦點

• 形成零工經濟的關鍵技術
• 區塊鏈技術：零工管理和支付的簡單解決方案
• 兼職管理軟件：組織零工勞動力的必備軟件

趨勢影響分析

• 趨勢機會影響和確定性分析
• 趨勢機會干擾指數
• 突破趨勢的吸引力得分
• 趨勢機會增長指數
• 成長吸引力得分

增長機會領域

• 增長機會 1：個性化品牌模型
• 增長機會 2：通過熱情的創作者獲利的平台
• 成長機會 3：個性化微學習
• 增長的關鍵成功因素
• 結論：未來方向

下一步

• 確定公司成長區
• 後續步驟
• 關於增長管道模型 (TM)

附錄

• 大趨勢宇宙
• 圖表列表
• 免責聲明

Business World Shifts toward an Alternative Workforce

Since the COVID-19 pandemic forced changes across the global business landscape, the labor market has transformed drastically and will evolve even more, driven by technological innovation and the risk of recession. These swift changes have boosted demand for gig workers. Frost & Sullivan expects the gig economy to become a workforce mainstay.

This study explores the evolution of gig work and its current and future value on a global scale. Various factors, such as uncertainty about the job market, rising inflation and cost of living, shrinking and expanding demand for delivery services, and COVID-19-induced exposure to work flexibility, have boosted demand for gig work among employees and employers. This growth has increased demand for gig platforms and the latest technology to manage and monitor workers and their productivity. Frost & Sullivan expects the gig economy to reach $455.63 billion by 2030, driven by factors such as increasing adoption of digitalization, changing work preferences, and rising inflation. More than half of the gig workforce will fall within the age group of 28 and 43 years, with the rate of female participation in freelance jobs increasing.

Key Issues Addressed:

• What are the major factors driving gig economy transformation?

• How big is the gig economy and its global reach?

• What is the major gig economy by platform service types, and what is their future outlook?

• What are the key technologies supporting the gig workforce and economic growth?

• Which critical success factors and growth opportunities should companies consider before strategizing long-term business plans?

Table of Contents

Strategic Imperative

• Why is Growth Becoming Increasingly Difficult to Achieve?
• The Strategic Imperative 8™
• Our Mega Trend Universe-Overview
• Growth Opportunities Fuel the Growth Pipeline Engine™

Growth Environment

• Our Mega Trend Universe-Transformative Trends Shaping the Gig Economy
• Key Findings
• Critical Growth Opportunities

Strategic Context Overview and Evolution of Gig Economy

• Evolution of the Term Gig
• Gig Economy-Market Size and Global Influence
• Companies Transitioning toward a Gig Economy
• Traditional Gig Economy Transmuting to Gig 2.0

Gig Economy-Key Drivers

• Key Factors Driving the Transformation of the Gig Economy
• Driver 1-Lucrative Market for Delivery & Mobility Services
• Driver 2-Changing Career Aspiration of Future Workforce
• Driver 3-Changing Employment Regulations and Status
• Driver 4-Volatile Demand and Uncertainty in Market

Gig Economy-Types of Gig-based Platform Services

• Gig Economy-Types of Gig-based Platform Services
• On-demand Delivery and Mobility Services Market
• On-demand Personal Services Market
• On-demand Staffing and Administrative Services Market

Gig Economy-Technology Focus

• Key Technologies Shaping the Gig Economy
• Blockchain Technology-An Easy Solution for Gig Management and Payments
• Freelance Management Software-A Requisite for Organizing a Gig Workforce

Trend Impact Analysis

• Trend Opportunity Impact and Certainty Analysis
• Trend Opportunity Disruption Index
• Trend Disruption Attractiveness Score
• Trend Opportunity Growth Index
• Growth Attractiveness Score

Growth Opportunity Universe

• Growth Opportunity 1-Personalized Branding Model
• Growth Opportunity 2-Platforms Monetizing Passion Creators
• Growth Opportunity 3-Personalized Microlearning
• Critical Success Factors for Growth
• Conclusion-The Way Forward

Next Steps

• Identifying Your Company's Growth Zone
• Your Next Steps
• About The Growth Pipeline Model™

Appendix

• Our Mega Trend Universe
• List of Exhibits
• Legal Disclaimer