歐洲房車市場戰略分析

在嚴格的車輛尺寸法規、排放標準和其他環境影響等挑戰中，歐洲休閒車市場預計在未來幾年會增長，以滿足對車輛擁有和租賃服務的高需求。

本報告研究和分析了歐洲房車市場，審視了主要市場進入者及其市場進入策略，並全面概述了市場生態系統。

內容

戰略要務

• 為什麼增長變得越來越困難？
• 戰略要務 8 (TM)
• 三大戰略要務對歐洲房車行業的影響
• 增長機會推動增長 Pipeline Engine(TM)

增長機會分析

• 分析範圍
• 推動增長的因素
• 抑制增長的因素
• 要點

RV：簡介

• 休閒車的定義和概述
• 房車細分
• 休閒車法規
• 休閒車市場生態系統
• 休閒車市場公司：概覽
• 房車市場的市場發展戰略
• RV 市場啟動每個階段的參與者活動
• 推動歐洲房車市場發展的主要趨勢
• 休閒車：潛在的商業應用
• 房車市場的問題
• 房車市場戰略的演變

房車：房車

• 房車類型
• 房車的特點
• 競爭比較：房車與露營車
• 風靡歐洲的房車品牌
• 案例研究：Erwin Hymer 集團
• 在歐洲流行的房車車型（2022 年）
• 競爭分析：熱門房車品牌
• 歐洲熱門露營車（2022 年）
• 價格分析：房車的熱門基本車型
• 案例研究：Stellantis
• 案例研究：梅賽德斯-奔馳
• 案例研究：大眾汽車

房車：大篷車

• 大篷車與房車
• 大篷車類型
• 案例研究：阿德裡亞
• 案例研究：Swift

電氣化及技術進步情況

• 電動房車的發展與挑戰
• 電動露營車模型分析
• 綠色房車和大篷車
• 數字服務在房車市場中的重要性
• 休閒車特有的安全功能
• 近期和預期的 RV 發佈時間表
• 主要合作夥伴關係和公告

歐洲房車市場分析

• 房車製造廠
• 歐洲房車市場（2022 年）
• 歐洲主要休閒車市場分析
• 銷售概況和要點
• 產品生命週期分析

增長機會領域

• 增長機會 1：房車租賃公司的增長
• 增長機會 2：對小型房車的需求
• 增長機會 3：房車市場的可持續實踐
• 圖表列表
• 免責聲明

RV Rental Services, Innovative Designs, and Boom in Camping Trends Fuel Future Growth Potential

Recreational vehicles (RVs) are increasingly popular across Europe for the freedom, flexibility, comfort, and convenience of a house for travel, camping activities, and temporary accommodation. The growing RV market is attributed to the ever-expanding demand to travel in comfort and style. Motorhomes are the most popular type of RVs, followed by campervans and caravans.

Europe's RV market comprises many players that add value through their products. The major categories are traditional OEMs, such as Ford, Fiat, Mercedes-Benz, Volkswagen, Citroen, and Iveco, while assemblers include Adria, Groupe Pilote, Knauss-Tabbert, and Trigano, which procure chassis or vehicles from OEMs to modify or build custom RVs.

Applications for these vehicles are wide, including camping, adventure activities, and custom-built vehicles (e.g., food trucks and emergency vehicles). Overall, the European RV market segment is expected to grow in the coming years to meet the high demand for vehicle ownership and rental services amid challenges, such as strict regulations on vehicle sizes, emission norms, and other environmental impacts.

This Frost & Sullivan study provides a comprehensive overview of Europe's RV market ecosystem, examining the leading market participants and their go-to-market strategies. It seeks to:

• Illustrate Europe's RV market using the case studies of different players
• Analyze the various types of RVs with comparisons of different brands by segment, price, features, and regulations
• Study technological advancements in the RV industry
• Identify opportunities in RV electrification
• Explore growth opportunities in the RV industry for the Europe market

Table of Contents

Strategic Imperatives

• Why Is It Increasingly Difficult to Grow?
• The Strategic Imperative 8™
• The Impact of the Top 3 Strategic Imperatives on the European Recreational Vehicle Industry
• Growth Opportunities Fuel the Growth Pipeline Engine™

Growth Opportunity Analysis

• Scope of Analysis
• Growth Drivers
• Growth Restraints
• Key Takeaways

Recreational Vehicle: Introduction

• Recreational Vehicle Definition and Overview
• Recreational Vehicle Segmentation
• Recreational Vehicle Regulations
• Recreational Vehicle Market Ecosystem
• Recreational Vehicle Market Players: An Overview
• Go-to-Market Strategies in the Recreational Vehicle Market
• Stakeholder Activities for Each Step of the RV Go-to-Market
• Top Trends Driving the European Recreational Vehicle Market
• Recreational Vehicles: Potential Business Applications
• Recreational Vehicle Market Challenges
• Evolution of Strategy in he Recreational Vehicle Market

Recreational Vehicles: Motorhomes

• Types of Motorhomes
• Motorhome Features
• Competitive Comparison: Motorhomes vs Campervans
• Popular Motorhome Brands in Europe
• Case Study: Erwin Hymer Group
• Popular Motorhome Models in Europe, 2022
• Competitive Analysis: Popular Motorhome Brands
• Popular Campervans in Europe, 2022
• Price Analysis: Popular Base Models for Motorhomes
• Case Study: Stellantis
• Case Study: Mercedes-Benz
• Case Study: Volkswagen

Recreational Vehicles: Caravans

• Caravans vs Motorhomes
• Types of Caravans
• Case Study: Adria
• Case Study: Swift

Electrification and Technological Advancement Landscape

• Electric Motorhomes Growth and Challenges
• Electric Campervan Model Analysis
• Green Motorhomes and Caravans
• Significance of Digital Services in the Recreational Vehicle Market
• Safety Features Specific to Recreational Vehicles
• Recent and Expected RV Launch Timeline
• Major Partnerships and Announcements

European Recreational Vehicle Market Analysis

• Recreational Vehicle Manufacturing Plants
• Europe Recreational Vehicle Market in 2022
• Analysis of Key Recreational Vehicle Markets in Europe
• Sales Snapshot and Key Takeaways
• Product Life Cycle Analysis

Growth Opportunity Universe

• Growth Opportunity 1: Growth of Recreational Vehicle Rental Agencies
• Growth Opportunity 2: Demand for Compact Motorhomes
• Growth Opportunity 3: Sustainable Practices in the Recreational Vehicle Market
• List of Exhibits
• Legal Disclaimer