歐洲非公路設備行業的增長機會

2021 年，歐洲非公路用設備市場價值將達到 568 億美元。 可持續發展目標、降低運營和維護成本的需求以及設備停機時間正在增加對整個歐洲非公路用價值鏈協同作用的需求。

本報告對歐洲非公路設備市場進行了研究分析，包括驅動因素和製約因素、增長機會以及收入預測。

內容

戰略要務

• 為什麼越來越難成長？
• 戰略要務 8 (TM)
• 三大戰略要務對非公路設備行業的影響
• 增長機會推動增長管道引擎 (TM)

調查總結

• 調查結果
• 非公路設備市場概覽
• 歐洲非公路用生態系統 - 主要競爭對手
• 分析範圍
• 市場細分

駕駛員和限制器 - 歐洲非公路設備市場

• 增長動力
• 抑制增長的因素

市場概覽

• 經濟環境 - GDP 增長
• 經濟環境 - 建設支出
• 經濟環境 - 總採礦量
• 經濟環境——農業用地面積
• 溫室氣體協議 (GHGP) 概述
• 歐洲綠色協議
• 非公路地方政府和國家舉措
• 全球 GDP 增長的製約因素（2022-2023 年）
• 情景分析 - 假設 (2022-2023)
• 歐元區 GDP 增長展望：按情景分類
• 歐元區 GDP 增長展望：按情景分類
• 建築和採礦設備 - 市場概覽
• 農業機械 - 市場概覽
• 競爭環境
• OEM 市場份額
• 收益分成分析

連通性和自動化

• 聯網的非公路設備
• 影響五個歐洲國家互聯非公路市場的趨勢
• 歐洲維修情況的權利
• 需求的聯網 OHV 設備的特徵
• 按細分市場預測的安裝基數
• 收入預測
• 自主的非公路生態系統
• 歐盟成員國自主非公路倡議
• 英國自主非公路倡議
• OEM 發布路線圖 - 歐洲
• 運行中的自主設備

混合動力和機動化

• 非公路用動力總成部分 - 市場概覽
• 混合動力電池電動產品發布摘要（年度）
• 推出混合動力設備（2009-2018 年）
• 推出混合動力設備（2018-2023 年）
• 電氣設備銷售（2016 年-2019 年）
• 電氣設備銷售（2019-2021 年）
• 電氣設備銷售（2019-2022 年）
• 電氣設備銷售（2022 年、2023 年）
• 混合動力/電動設備銷量和運營中的設備

非公路用租賃設備市場概況

• 租賃設備的趨勢
• 增長指標 - 歐洲
• 歐洲租賃市場收入預測

市場預測

• 增長指標
• 盈利預測，歐洲
• 建築和採礦設備 - 銷量
• 農業機械 - 銷量
• 建築和採礦設備 - 運行中的設備
• 農業機械 - 運行中的設備
• 建築和採礦業 - 按地區劃分的銷量
• 建築與採礦 - 按地區劃分的運營設備
• 農業機械 - 按地區劃分的銷量
• 農業機械 - 運行中的設備：按地區分類
• 預測研究方法
• 預測討論

成長機會

• 增長機會 1 - 強調可持續發展導致替代動力系統
• 增長機會 2 - 發現互聯解決方案中的機會
• 增長機會 3 - 設備即服務新商業模式

下一步

Sustainability Targets and a Looming Energy Crisis Will Affect Electrification and Digitization

Sustainability targets and the requirement to reduce operational costs, maintenance costs, and equipment downtime have increased the need for synergies across the off-highway value chain in Europe. The requirement for electric charging and hydrogen fuel infrastructure increases and the need to digitize processes becomes more urgent, thus pushing toward collaborations between OEMs, suppliers, utility companies, and software solution providers.

The European off-highway equipment market was valued at $56.8 billion in 2021 with the construction and mining equipment market taking a larger share of 53.4%. Caterpillar, John Deere, CNH, and AGCO currently lead the off-highway market with combined revenue contributing to a share of 46.6%. Collaboration between industry stakeholders will produce datasets to further enhance convenience and processes. Company-wide sustainability targets will increase investment in electric powertrains and renewable energy sources, which will drive the adoption of hybrid and electric machinery across all three off-highway applications. Additionally, the expansion of rental companies and peer-to-peer (P2P) shared platforms will further increase the demand for fleet management and remote monitoring services.

Table of Contents

Strategic Imperatives

• Why is it Increasingly Difficult to Grow?
• The Strategic Imperative 8™
• The Impact of the Top 3 Strategic Imperatives on the Off-highway Equipment Industry
• Growth Opportunities Fuel the Growth Pipeline Engine™

Research Summary

• Findings
• Off-highway Equipment Market Overview
• European Off-highway Ecosystem-Key Competitors
• Scope of Analysis
• Market Segmentation

Drivers and Restraints-EuropeanOff-highway Equipment Market

• Growth Drivers
• Growth Restraints

Market Overview

• Economic Environment-Gross Domestic Product (GDP) Growth
• Economic Environment-Construction Spending
• Economic Environment-Total Mine Production
• Economic Environment-Agricultural Acreage
• GHG Protocol (GHGP) Overview
• The European Green Deal
• Off-highway-Municipal and National Initiatives
• Restraints to Global GDP Growth, 2022-2023
• 2022-2023 Scenario Analysis-Assumptions
• The Euro Area-GDP Growth Outlook by Scenario
• The Euro Area-GDP Growth Outlook by Scenario
• Construction and Mining Equipment-Market Overview
• Agricultural Equipment-Market Overview
• Competitive Environment
• OEM Market Share
• Revenue Share Analysis

Connectivity and Automation

• Connected Off-highway Equipment
• Trends Affecting the Connected Off-highway Market in EU5 countries
• The Right-to-repair Status in Europe
• Connected OHV Equipment Features in Demand
• Installed Base Forecast by Segment
• Revenue Forecast
• Autonomous Off-highway Ecosystem
• EU Member States' Autonomous Off-highway Initiatives
• UK Autonomous Off-highway Initiatives
• OEM Launch Roadmap-Europe
• OEM Launch Roadmap-Europe (continued)
• OEM Launch Roadmap-Europe (continued)
• Autonomous Equipment in Operation

Hybridization and Electrification

• Off-highway Powertrain Segments-Market Overview
• Hybrid and Battery-electric Product Launches (per Year) Overview
• Hybrid Equipment Launches-2009 to 2018
• Hybrid Equipment Launches-2018 to 2023
• Electric Equipment Launches-2016 to 2019
• Electric Equipment Launches-2019 to 2021
• Electric Equipment Launches-2019 to 2022
• Electric Equipment Launches-2022 and 2023
• Hybrid and Electric Equipment Unit Sales and Equipment in Operation

Off-Highway Rental Equipment Market Overview

• Rental Equipment Trends
• Growth Metrics-Europe
• Europe-Rental Market Revenue Forecast

Market Forecast

• Growth Metrics
• Revenue Forecast Europe
• Construction and Mining Equipment - Unit Sales
• Agricultural Equipment-Unit Sales
• Construction and Mining Equipment-Equipment In Operation
• Agricultural Equipment-Equipment In Operation
• Construction and Mining-Regional Unit Sales
• Construction and Mining-Regional Equipment In Operation
• Agricultural Equipment-Regional Unit Sales
• Agricultural-Regional Equipment In Operation
• Forecast Methodology
• Forecast Discussion

Growth Opportunity Universe

• Growth Opportunity 1-Sustainability Focus Leading to Alternate Powertrains
• Growth Opportunity 1-Sustainability Focus Leading to Alternate Powertrains (continued)
• Growth Opportunity 2-Opportunity Identification Across Connected Solutions
• Growth Opportunity 2-Opportunity Identification Across Connected Solutions (continued)
• Growth Opportunity 3-New Business Models For Equipment-as-a-Service
• Growth Opportunity 3-New Business Models For Equipment-as-a-Service (continued)

Next Steps

• Your Next Steps
• Why Frost, Why Now?
• List of Exhibits
• List of Exhibits (continued)
• List of Exhibits (continued)
• Legal Disclaimer