查看購物車
  • Simplified Chinese
  • English
  • Japanese
  • Korean
汽車中的健康、福利和福利服務：歐洲，VOC（客戶之聲）
市場調查報告書
商品編碼
1176388

汽車中的健康、福利和福利服務：歐洲，VOC（客戶之聲）

Voice of Customer-Health, Wellness, and Well-being Services in Cars, Europe
出版日期: | 出版商: Frost & Sullivan | 英文 95 Pages | 商品交期: 最快1-2個工作天內

價格
簡介目錄

COVID-19 大流行更加強調安全的環境，並增加了對日常生活便利的需求。 汽車行業也在追隨這一趨勢，專注於提高駕駛員和乘客的安全性和舒適性的解決方案和系統。

該報告按整個歐洲的車輛細分類型和空氣質量控制、輔助器困倦檢測、自適應巡航控制、座椅定位和機艙填充來探索歐洲汽車健康、福利和福利服務市場。我們根據客戶的興趣和偏好進行分析用於交易等功能。

內容

調查目的及調查方法

主要發現

  • 主要發現

受訪者概況和駕駛習慣

  • 受訪者概況：人口統計
  • 受訪者概況：家庭
  • 平均駕駛時間
  • 按車輛所有權類型劃分的受訪者映射
  • 推薦的下次購車發動機類型（按國家/地區分類）
  • 您下一次購買汽車的最佳發動機類型（按汽車細分）
  • COVID-19 旅行限制之前的汽車使用頻率
  • COVID-19 期間的日常出行
  • COVID-19 旅行限制的影響

客戶下次購車的偏好

  • 汽車購買決策的關鍵屬性
  • 按國家/地區劃分的汽車購買決策的關鍵屬性
  • 各細分市場的購車決策的關鍵屬性
  • 對功能的一般興趣
  • 對特定國家/地區的功能普遍感興趣
  • 考慮汽車中的傳感器
  • 各國對車載傳感器的考慮

健康、福利和福祉的特點

  • 硬件功能說明
  • 健康特徵和問題的真實場景
  • 研究中考慮的 HWW 功能列表
  • 未來有興趣購買 HWW 功能
  • 受訪者對 HWW 的興趣
  • 對購買健康功能的普遍興趣
  • 對購買福利功能的一般興趣
  • 對購買健康功能的普遍興趣
  • 對 HWW 功能感興趣：客戶細分
  • 對 HWW 功能感興趣：細分
  • 各國硬件展望
  • 汽車行業對健康特徵的普遍興趣
  • 收入、教育和職業對健康功能的影響
  • 性別、年齡和生命階段對健康功能的影響
  • 按動力總成類型對健康特徵的興趣
  • 各國對車載傳感器的考慮
  • 按車輛細分對福利功能的興趣
  • 高收入和個體經營者群體福利職能的最佳前景
  • 性別、年齡和人生階段對福利函數的影響
  • 按動力總成類型對福利函數的興趣
  • 按車輛細分對福利功能的興趣
  • 收入、教育和職業對幸福的影響
  • 性別、年齡和人生階段對幸福感的影響
  • 按動力總成類型對幸福功能的興趣
  • 按引擎類型對硬件特性的興趣

健康、福祉和福利特徵：價格

數字設備和健康相關活動

數據連接

  • 願意與汽車經銷商分享數據
  • 客戶補償/補償期望
  • 按年齡段與汽車經銷商分享數據的意願

附錄

  • 為什麼增長越來越難？
  • 戰略要務
  • 增長機會加速增長管道引擎
  • 免責聲明
簡介目錄
Product Code: PE06-46

Electric Vehicle Owners Show a Higher Level of Interest in Health, Wellness, and Well-being Features

The COVID-19 pandemic has placed a greater emphasis on a safe environment and exacerbated the need for more convenience in daily activities. The automotive industry has aligned itself with this trend, focusing on solutions and systems that enhance the safety and comfort of drivers and passengers. This study aims to support automakers and allied industry players with robust, data-backed recommendations on the ideal use cases, packages, and pricing for implementing health, wellness, and well-being (HWW) features.

The study provides customer analysis by vehicle segment type across Europe and by user interest and preference in features such as air quality control, driver drowsiness detection, adaptive cruise control, seat positioning, and cabin filtration. Data was collected using a panel-based survey in Europe. A total of 1,801 decision-makers or key influencers in the connected car services space were surveyed to obtain the results. The research applies data weighting to account for the overrepresentation or underrepresentation of specific vehicle segments or gender groups in the sample. This ensures that the overall results reflect the market segment structure.

Table of Contents

Research Objectives and Methodology

  • Research Objectives
  • List of HWW Features the Research Considered
  • Research Methodology
  • Sample Structure by Country and Vehicle Segment
  • Data Weighting European Aggregation

Key Findings

  • Key Findings

Respondents Profile and Driving Habits

  • Respondent Profile: Demographics
  • Respondent Profile: Household
  • Average Driving Time
  • Respondent Mapping by Vehicle Ownership Type
  • Preferred Engine Type for Next Car Purchase by Country
  • Preferred Engine Types for Next Car Purchase by Car Segment
  • Frequency of Car Usage before COVID-19 Travel Restrictions
  • Daily Mobility during COVID-19
  • Impact of COVID-19 Travel Restrictions

Customer Preferences for the Next Car Purchase

  • Important Attributes in Car Purchasing Decisions
  • Important Attributes in Car Purchasing Decisions by Country
  • Important Attributes in Car Purchasing Decisions by Segment
  • General Interest in Features
  • General Interest in Features by Country
  • Consideration of Sensors in Cars
  • Consideration of Sensors in Cars by Country

Health, Wellness, and Well-being Features Interest

  • HWW Feature Descriptions
  • Real-life Scenarios of Health Features and Interest
  • Real-life Scenarios of Health Features and Interest (continued)
  • Real-life Scenarios of Health Features and Interest (continued)
  • List of HWW Features the Research Considered
  • Future Interest in Purchasing HWW Features
  • Respondents' Interest in HWW
  • General Interest in Purchasing Health Features
  • General Interest in Purchasing Wellness Features
  • General Interest in Purchasing Well-being Features
  • Interest in HWW Features: Customer Segmentation
  • Interest in HWW Features: Segmentation
  • HWW Prospects by Countries
  • General Interest in Health Features by Vehicle Segment
  • Impact of Income, Education, and Occupation on Health Features
  • Impact of Gender, Age, and Life Stage on Health Features
  • Interest in Health Features by Powertrain Type
  • Consideration of Sensors in Cars by Country
  • Interest in Wellness Features by Vehicle Segment
  • Best Prospects for Wellness Features in High-income and Self-employed Segments
  • Impact of Gender, Age, and Life Stage on Wellness Features
  • Interest in Wellness Features by Powertrain Type
  • Interest in Well-being Features by Vehicle Segment
  • Impact of Income, Education, and Occupation on Well-being Features
  • Impact of Gender, Age, and Life Stage on Well-being Features
  • Interest in Well-being Features by Powertrain Type
  • Interest in HWW Features by Engine Type

Health, Wellness, and Well-being Features: Pricing

  • Preferred Way of Accessing or Subscribing to HWW Features
  • Price Sensitivity Test for the 11 Deep-dive Features
  • Preferences Toward Payment Modes for HWW Features
  • HWW Features: Willingness to Pay
  • HWW Features: Willingness to Pay and Price Elasticity of Demand (PED)
  • HWW Features: Price Elasticity
  • Willingness to Pay for Vital Stat Monitoring
  • Willingness to Pay for Air Quality Map
  • Willingness to Pay for Cabin Viral Filtration (Filter)
  • Willingness to Pay for UV Air Sanitizer
  • Willingness to Pay for Adaptive Cruise Control with Steering Assist
  • Willingness to Pay for Driver Drowsiness/Distraction Detection and Alarm
  • Willingness to Pay for Drunken Driving Detection and Alarm
  • Willingness to Pay for Automated and Customized Seat Positioning
  • Willingness to Pay for Mood-specific Infotainment
  • Willingness to Pay for Smart Seat
  • Willingness to Pay for Wellness/Comfort Seat
  • Preferred Control Option to Interact with Mood-specific Infotainment
  • Preferred Output/Feedback Mechanism for Driver Drowsiness

Digital Devices and Health-related Activities

  • Activities Respondents Engage in and Monitor at Least Once a Month
  • Activities Engaged in at Least Once a Month by Gender and Age
  • Device Usage for Private Applications
  • Device Usage for Private Applications by Country

Data Connectivity

  • Willingness to Share Data with Car Dealers
  • Customers' Reward/Compensation Expectations
  • Willingness to Share Data with Car Dealers by Age Group

Appendix

  • Why Is It Increasingly Difficult to Grow?
  • The Strategic Imperative 8™
  • Growth Opportunities Fuel the Growth Pipeline Engine™
  • Legal Disclaimer