歐洲、北美和中國的新車電動汽車零售數字化計劃帶來的增長機會

由於數字化程度的提高和消費者對在線購物舒適度的期望，零售價值鏈中的利益相關者需要提供全渠道購買選擇。 預計這將在未來七年推動電動汽車零售數字化的發展。

本報告審視了歐洲、北美和中國的新電動汽車零售數字化舉措，提供了市場背景、各種市場影響因素的分析、主要數字零售技術的概述、用例以及原始設備製造商的舉措。純電動汽車銷售預測按地區和銷售渠道、暢銷車型、增長機會分析等。

內容

戰略要務

• 為什麼增長越來越難
• 戰略要務 8(TM)
• 三大戰略要務的市場影響
• 推動增長管道引擎 (TM) 的增長機會

增長機會分析

• 新車 BEV 零售數字化：市場概覽
• 調查方法
• 調查主題
• 分類：銷售渠道/OEM 類別/地區
• 定義
• 新形式：示例
• 各地區的主要公司
• 增長指標
• 增長動力
• 抑制增長的因素
• 競爭環境
• 主要 OEM 的市場份額

數字化新車BEV零售概況

• BEV 零售生態系統數字參與
• 客戶旅程中的數字化演變
• 將 BEV 銷售渠道數字化的原因
• BEV 零售數字化：區域情景
• 影響 BEV 零售數字化的潛在趨勢
• BEV 零售業潛在趨勢的影響
• 相關法律法規
• 歐洲的新車銷售趨勢
• 北美和南美的新車銷售趨勢
• 中國的新車銷售趨勢
• 採用 BEV OEM 銷售渠道：按地區
• 主要發現、當前和未來展望

數字零售技術和方法

• 汽車零售中的關鍵數字技術：採用路線圖
• 關鍵數字技術：人工智能/機器學習 - 用例/OEM 計劃
• 主要數字技術：區塊鏈 - 用例和 OEM 計劃
• 領先的數字技術：視頻流平台 - 用例和 OEM 計劃
• 主要數字技術：Metaverse (AR/VR) - 用例/OEM 計劃
• 主要的數字 BEV 零售方法
• 數字 BEV 零售方法在銷售渠道中的適用性

OEM 評級：按類別

• BEV 原始設備製造商分類
• 銷售渠道採用：傳統 OEM 狀態
• 銷售渠道的採用：按 Pureplay OEM/多元化商劃分的狀態
• BEV OEM 能力概述：按類別
• BEV OEM SWOT 分析：按類別
• 概覽：傳統 OEM
• 概覽：純播放 OEM
• 概述：多元化

BEV 銷售渠道預測和案例研究：按地區

• 預測假設/考慮
• 數字化的可能性和對 BEV 零售的影響：按地區
• 歐洲：按銷售渠道、最暢銷車型預測 BEV 銷量
• 歐洲：原始設備製造商採用純電動汽車銷售渠道
• 歐洲：零售數字化計劃備受關注
• 北美：按銷售渠道、最暢銷車型預測 BEV 銷量
• 北美：原始設備製造商採用純電動汽車銷售渠道
• 北美：零售數字化計劃備受關注
• 中國：按銷售渠道、最暢銷車型預測純電動汽車銷量
• 中國：原始設備製造商採用純電動汽車銷售渠道
• 中國：熱門零售數字化舉措

增長機會領域

• 增長機會 1：分銷商銷售模式
• 增長機會 2：取消經銷商
• 增長機會 3：全球擴張

下一步

Online and Agency Sales Channels will Drive Competitive Intensity

This Frost & Sullivan research service analyzes digital retail initiatives in new electric vehicle (EV) sales, focusing on the European, North American, and Chinese new electric passenger vehicle market. It provides an overview of the digitalization influence on stakeholders in the retail value chain.

This study discusses potential digital trends and implications, examines the European, North American, and Chinese regulatory landscape, and elaborates on sales trends through various channels. In addition, it assesses customers' online journeys, digitalization impact on each retail activity, and the stance of important OEMs regarding online sales implementation.

The research service discusses growth opportunities for digital electric vehicle retailing and offers actionable insight to market participants to leverage these opportunities.

Retail value chain stakeholders must offer omnichannel purchase options due to digital advancement and consumers expecting online purchase comfort. It will boost EV retail digitalization growth in the next 7 years. Likewise, industry stakeholders should digitalize every aspect of the sales process to use this opportunity and ensure faster growth.

Key Issues Addressed:

• Digital activities in direct-to-customer (D2C) new battery electric vehicle (BEV) retailing

• Impact of digitalizing new BEV retailing

• Key industry trends impacting the digitalizing D2C channel in new BEV retailing

• Digital D2C sales approach of different stakeholders and implications

• Sales forecast for BEVs by various sales channels

• Identification of top OEMs and companies to watch

Table of Contents

Strategic Imperatives

• Why Is It Increasingly Difficult to Grow?
• The Strategic Imperative 8™
• The Impact of Top 3 Strategic Imperatives on Digitalization in New Battery Electric Vehicles (BEVs) Retailing
• Growth Opportunities Fuel the Growth Pipeline Engine™

Growth Opportunity Analysis

• Digitalization in New BEV Retailing: Market Overview
• Research Methodology
• Questions This Study Will Answer
• Segmentation: Sales Channels/OEM Category/Regions
• Definitions
• New Format: Examples
• Competitors by Regions
• Growth Metrics
• Growth Drivers
• Growth Restraints
• Competitive Environment
• Market Share of Key OEMs

Digital New Battery Electric Vehicle Retailing Overview

• BEV Retail Ecosystem and Digital Involvement
• Digital Evolution in the Customer Purchase Journey
• Rationale To Digitalize BEV Sales Channels
• Digitalization of BEV Retail: Regional Scenario
• Potential Trends Impacting Digitalization in BEV Retailing
• Implications of Potential Trends on BEV Retailing
• Relevant Regulations and Legislations
• European New Vehicle Sales Trend
• Americas New Vehicle Sales Trend
• Chinese New Vehicle Sales Trends
• BEV OEMs Sales Channel Adoption by Region
• Key Findings/Current Outlook and Future Outlook
• Key Findings/Current Outlook and Future Outlook (continued)

Digital Retail Technology and Approach

• Key Digital Technology in Automotive Retail: Adoption Roadmap
• Select Key Digital Technology: AI/ML-Use Case/OEM Initiative
• Select Key Digital Technology: Blockchain-Use Case/OEM Initiative
• Select Key Digital Technology: Video Streaming Platform-Use Case/OEM Initiative
• Select Key Digital Technology: Metaverse (AR and VR)-Use Case/OEM Initiative
• Key Digital BEV Retail Approach
• Digital BEV Retail Approach Applicability Across Sales Channels

OEM Assessment by Category

• Categorization of BEV OEMs
• Sales Channel Adoption: Status by Traditional OEM
• Sales Channel Adoption: Status by Traditional OEM (continued)
• Sales Channel Adoption: Status by Pure Player/Diversifier
• Overview of BEV OEMs' Capabilities by Category
• Swot Analysis by BEV OEM Category
• Overview: Traditional OEMs
• Overview: Pure Play OEMs
• Overview: Diversifiers

Regional BEV Sales Channel Forecast/Case Studies

• Forecast Assumptions/Considerations
• Digitalization Potential by Region and Impact on BEV Retailing
• BEV Sales Forecast by Sales Channels and Best-selling Models, Europe
• BEV Sales Forecast by Sales Channels and Best-selling Models, Europe (continued)
• BEV Sales Channel Adoption by OEMs Operating in Europe
• Notable Retail Digitalization Initiatives in Europe
• BEV Sales Forecast by Sales Channels and Best-selling Models, North America
• BEV Sales Forecast by Sales Channels and Best-selling Models, North America (continued)
• BEV Sales Channel Adoption by OEM, North America
• Notable Retail Digitalization Initiatives in North America
• BEV Sales Forecast by Sales Channels and Best-selling Models, China
• BEV Sales Forecast by Sales Channels and Best-selling Models, China (continued)
• BEV Sales Channel Adoption by OEM, China
• Notable Retail Digitalization Initiatives in China

Growth Opportunity Universe

• Growth Opportunity 1: Agency Sales Model
• Growth Opportunity 1: Agency Sales Model (continued)
• Growth Opportunity 2: Elimination of Dealerships
• Growth Opportunity 2: Elimination of Dealerships (continued)
• Growth Opportunity 3: Global Expansion
• Growth Opportunity 3: Global Expansion (continued)

Next Steps

• Your Next Steps
• Why Frost, Why Now?
• List of Exhibits
• List of Exhibits (continued)
• Legal Disclaimer