汽車應用商店市場戰略分析

本報告提供汽車應用商店市場的研究和分析，提供對新業務模式的洞察、增長機會分析等。

內容

戰略要務

• 為什麼成長越來越難？
• 戰略要務 8 (TM)
• 三大戰略要務對汽車應用商店行業的影響
• 增長機會推動增長管道引擎 (TM)

增長機會分析

• 應用商店解碼
• 汽車應用商店價值鏈
• 應用商店的演變
• 汽車數字媒體：未開發的可能性
• 應用商店經濟
• Google 進軍汽車領域
• Android Auto 的應用生態系統：汽車應用庫
• Apple 的汽車行業計劃
• 市場增長分析 - 投資和重點領域
• 汽車製造商的戰略選擇
• 最近在 OEM 應用商店領域的努力
• 應用商店為汽車製造商創造了新的收入來源
• 應用商店生態系統
• 應用商店採用的主要要求
• 對一級供應商應用商店格局的戰略投資
• Harman Ignite 應用商店
• 佛吉亞 Aptoide 應用商店
• 偉世通 AllGo 應用商店
• App Store 數據管理 - 區域差異
• 內部應用路線圖
• 從應用即服務轉向洞察即服務
• 增長驅動力
• 抑制增長的因素
• 成功和發展的戰略要務
• 對 OEM 有哪些好處？
• 汽車製造商應用商店：展望未來

增長機會

• 增長機會 1：OEM 建立品牌應用商店
• 增長機會 2：數據安全和隱私對 App Store 的成功至關重要
• 增長機會三：支付接口與 App-Store 的整合
• 圖表列表
• 免責聲明

Digitization to Ensure Transformational Growth of OEMs and Other Stakeholders, Creating New and Renewable Revenue Streams

This strategic analysis of app stores offers insight into a new business model that will shape the automotive industry in the coming years. The in-car app store ecosystem consists primarily of automakers, brands, platform providers, app store developers, payment integrators, and users. The study also analyzes current developments in the in-car app store, white-label app store providers, services, and technology and partnerships that are in place today, as well as likely developments that will occur in this space.

Automakers can transcend their current role as manufacturers to become technology partners by embracing digital transformation and enhancing the customer journey throughout the vehicle's lifecycle through vehicle infotainment and introducing new touchpoints by creating an app store platform. By leveraging the mobile app store and incorporating it in vehicles, automotive companies are providing a new channel for consumers to extend their digital lifestyle, which will become an important determinant of purchase. Building an app store will become an essential feature that may help truly distinguish the vehicle ownership experience. Vehicle owners who are digitally savvy will expect the same ease of use and experience found in the smartphone industry. The challenge is to identify the right tools and partners to develop the right solutions and have a positive impact on the vehicle ownership journey. This study investigates potential avenues for new customer-facing tools to pioneer customer experience and potential ways for the app store platform automotive adoption.

Secondary and primary research methods helped develop the analysis and identify opportunities. The evolution of the app store, recent OEM initiatives in the app store domain, ecosystem analysis, and future roadmap are also analyzed. The study addresses new business models, growth opportunities and recommendations for different stakeholders to envision better customer-centric decisions and integrate technology and connectivity in cars.

Research Scope:

• Decode the app store for the automotive sector.

• Identify existing and upcoming business models offered for the in-vehicle app store.

• Classify ecosystem players according to their functions in the market.

• Analyze the future impact of app store data generated from the vehicles.

• Describe the structure of the automotive app store value chain.

• Analyze Tier I suppliers' strategic investment in the app store landscape.

• Map future roadmap of automotive app store.

Key Issues Addressed:

• How will a similar app store to smartphone industry be integrated in the automotive industry?

• Who are the key stakeholders involved? What are the key partnerships that need to be built to be successful?

• Which important factors are influencing innovation in the app store ecosystem?

• What are the key industry initiatives? Which participants are impacting technology development?

• What future growth opportunities will present themselves?

Table of Contents

Strategic Imperatives

• Why Is It Increasingly Difficult to Grow?
• The Strategic Imperative 8™
• The Impact of the Top 3 Strategic Imperatives on the Automotive App Store Industry
• Growth Opportunities Fuel the Growth Pipeline Engine™

Growth Opportunity Analysis

• Decoding App Store
• Automotive App Store Value Chain
• Evolution of the App Store
• Automotive Digital Medium: Untapped Potential
• App Store Economy
• Google's Foray into the Automotive Space
• Android Auto's App Ecosystem: Cars App Library
• Apple's Plan for the Automotive Industry
• Market Growth Analysis-Investments and Focus Areas
• Strategic Options for Automakers
• OEM Recent Initiatives in App Store Domain
• App Store to Create New Income Streams for Automakers
• App Store Ecosystem
• Key Requirements for App Store Adoption
• Tier I Suppliers' Strategic Investment in App Store Landscape
• Harman Ignite App Store
• Faurecia Aptoide App store
• Visteon AllGo App Store
• App Store Data Management-Regional Differences
• In-Car Applications Roadmap
• Migration from App-as-a-Service to Insights-as-a-Service
• Growth Drivers
• Growth Restraints
• Strategic Imperatives for Success and Growth
• What's in it for OEMs?
• Automakers App Stores: The Way Forward

Growth Opportunity Universe

• Growth Opportunity 1: OEM Building Branded App Store
• Growth Opportunity 1: OEM Building Branded App Store (continued)
• Growth Opportunity 2: Data Security and Privacy Critical for App Store Success
• Growth Opportunity 2: Data Security and Privacy Critical for App Store Success (continued)
• Growth Opportunity 3: Integrating Payment Interface in App-Store
• Growth Opportunity 3: Integrating Payment Interface in App-Store (continued)
• List of Exhibits
• Legal Disclaimer