平視顯示器 (HUD) 系統北美市場:增長機會

據說到 2021 年，平視顯示器 (HUD) 在北美的滲透率僅佔售出車輛的 8.2%。到 2030 年，HUD 預計將滲透到約 29.8% 的車輛中，複合年增長率為 17.3%。

本報告研究和分析了北美抬頭顯示 (HUD) 系統市場，包括戰略要務、增長環境、增長動力和製約因素、常規 HUD/AR-HUD 增長機會分析，我們提供有關 HUD 產品的信息等等

內容

戰略要務

• 為什麼增長變得越來越困難？
• 戰略要務 8 (TM)
• 三大戰略要務對 HUD 的影響
• 增長機會推動增長管道引擎 (TM)

成長環境

• 主要發現
• HUD 總滲透率
• HUD 策略:按車輛細分
• HUD 滲透率快照:按 OEM 組
• 車輛細分

增長機會分析:HUD

• 分析範圍
• 市場細分
• 市場定義
• 主要競爭對手
• 關鍵增長指標，HUD
• 推動增長的因素
• 抑制增長的因素
• 預測假設
• 北美 HUD 預測
• 出貨量預測:按技術、HUD
• 出貨量預測:按車輛細分的 HUD
• HUD 策略:按車輛細分
• 北美 HUD 收入預測
• 收入預測:按技術，HUD
• HUD 滲透率:按技術分類
• OEM 部署策略，HUD
• 競爭環境

增長機會分析:傳統 HUD

• 主要增長指標:傳統HUD
• 銷售和出貨量預測:傳統 HUD
• 出貨量預測:傳統 HUD
• 銷售預測:傳統 HUD
• 出貨量預測:按車輛細分的傳統 HUD
• 預測分析:傳統 HUD

增長機會分析:AR-HUD

• 關鍵增長指標:AR-HUD
• 銷售和出貨量預測:AR-HUD
• 出貨預測:AR-HUD
• 銷售預測:AR-HUD
• 出貨量預測:按車型劃分的 AR-HUD
• 預測分析:AR-HUD

HUD 產品:主要 OEM 集團

• HUD 產品 - 寶馬集團
• HUD 產品 - 福特汽車公司
• HUD 提供的產品 - 吉利
• HUD 產品 - 通用汽車公司
• HUD 提供的產品 - 本田汽車公司
• HUD 提供的產品 - 現代汽車集團
• HUD-梅賽德斯-奔馳集團提供的產品
• HUD 提供的產品 - 雷諾日產三菱聯盟
• HUD 產品 - Stellantis
• HUD 提供的產品 - 豐田汽車公司
• HUD 產品 - 大眾汽車集團
• HUD 滲透快照:按 OEM 集團

HUD 產品:主要一級供應商

• HUD 提供的產品 - Continental
• HUD 提供的產品 - 日本精機
• HUD 提供的產品 - 電裝
• HUD 提供的產品 - Panasonic
• HUD 供應商的產品組合快照

增長機會宇宙

• 增長機會 1 - 產品差異化
• 增長機會 2 - 便利性和安全性功能
• 增長機會 3-將 AR 和 AD 集成到 EV

下一步

• 接下來的步驟
• 為什麼是 Frost，為什麼是現在？
• 圖表列表
• 免責聲明

Future Growth Potential of North American HUD Hinges on the Gamification of the Passenger Cabin

The study provides forecasts for the heads-up display (HUD) market in North America from 2021 to 2030. The first-ever HUD in a motor vehicle was a monochrome HUD integrated by General Motors in 1988 as a technological improvement over the head-down display (HDD) interface, which is commonly used in the automobile industry. Over the years, HUDs have been integrated into different types of vehicles in North America. Currently, the two most common types of HUDs in the market are combiner HUDs and windscreen HUDs. As of 2021, combiner HUDs are almost redundant in the North American market, with the newer generation of windscreen HUDs being able to pack a larger field of view (FoV) along with more volume in a compact size. The augmented-reality HUDS (AR-HUDs), which are the next-generation HUDs, have already hit the market in some premium vehicle models, such as the Mercedes Benz S-Class and EQS.

This study aims to research, analyze, forecast, and provide an overview of the HUD trends in North America. It discusses the impact of these trends on the growth and deployment strategies of different OEMs and suppliers in the market and analyzes various aspects of the market, including types of HUD systems and industry growth opportunities.

Our research indicates that HUD penetration in North America as of 2021 stood at a meager 8.2% of the vehicles sold. HUDs are expected to penetrate roughly 29.8% of the vehicles by 2030, with the market for it expanding at a CAGR of 17.3%.

The growth of the HUD market can be attributed to four main reasons:

• 1) OEMs bundling HUDs with sought-after packages

• 2) Proliferation of advanced driver assistance systems (ADAS) forcing OEMs to offer a solution that reduces driver distraction

• 3) OEMs' need to differentiate their product from the competition

• 4) Increase in adoption of electric vehicles (EV) driving OEMs to offer added features in order to distinguish their product from traditional ICE vehicles

Key Issues Addressed:

• What is HUD? What are the factors driving the introduction of HUDs?

• What are the key drivers and restraints for the HUD market?

• How is the HUD market expected to grow? Which are the key OEMs responding to the HUD trend?

• What strategies are OEMs adopting for HUD deployment in North America?

• What are the avenues of growth for the HUD market in North America until 2030?

Table of Contents

Strategic Imperatives

• Why Is It Increasingly Difficult to Grow?
• The Strategic Imperative 8™
• The Impact of the Top 3 Strategic Imperatives on HUDs
• Growth Opportunities Fuel the Growth Pipeline Engine™

Growth Environment

• Key Findings
• Total HUD Penetration
• HUD Strategies by Vehicle Segment
• HUD Penetration Snapshot by OEM Group
• Vehicle Segmentation

Growth Opportunity Analysis: HUD

• Scope of Analysis
• Market Segmentation
• Market Definitions
• Key Competitors
• Key Growth Metrics, HUD
• Growth Drivers
• Growth Restraints
• Forecast Assumptions
• North American HUD Forecast
• Unit Shipment Forecast by Technology, HUD
• Unit Shipment Forecast by Vehicle Segment, HUD
• HUD Strategies by Vehicle Segment
• North American HUD Revenue Forecast
• Revenue Forecast by Technology, HUD
• HUD Penetration by Technology
• OEM Deployment Strategy, HUD
• Competitive Environment

Growth Opportunity Analysis: Conventional HUD

• Key Growth Metrics, Conventional HUD
• Revenue and Unit Shipment Forecast, Conventional HUD
• Unit Shipment Forecast, Conventional HUD
• Revenue Forecast, Conventional HUD
• Unit Shipment Forecast by Vehicle Segment, Conventional HUD
• Forecast Analysis, Conventional HUD

Growth Opportunity Analysis: AR-HUD

• Key Growth Metrics, AR-HUD
• Revenue and Unit Shipment Forecast, AR-HUD
• Unit Shipment Forecast, AR-HUD
• Revenue Forecast, AR-HUD
• Unit Shipment Forecast by Vehicle Segment, AR-HUD
• Forecast Analysis, AR-HUD

HUD Offerings: Key OEM Groups

• HUD Offering-BMW Group
• HUD Offering-Ford Motor Company
• HUD Offering-Geely
• HUD Offering-General Motors Company
• HUD Offering-Honda Motor Company
• HUD Offering-Hyundai Motor Group
• HUD Offering-Mercedes-Benz Group
• HUD Offering-Renault Nissan Mitsubishi Alliance
• HUD Offering-Stellantis
• HUD Offering-Toyota Motor Corporation
• HUD Offering-Volkswagen Group
• HUD Penetration Snapshot by OEM Group
• HUD Penetration Snapshot by OEM Group (continued)

HUD Offerings: Key Tier I Suppliers

• HUD Offering-Continental
• HUD Offering-Nippon Seiki
• HUD Offering-Denso
• HUD Offering-Panasonic
• HUD Supplier Portfolio Snapshot

Growth Opportunity Universe

• Growth Opportunity 1-Product Differentiation
• Growth Opportunity 1-Product Differentiation (continued)
• Growth Opportunity 2-Convenience and Safety Features
• Growth Opportunity 2-Convenience and Safety Features (continued)
• Growth Opportunity 3-Integration of AR and AD in EVs
• Growth Opportunity 3-Integration of AR and AD in EVs (continued)

Next Steps

• Your Next Steps
• Why Frost, Why Now?
• List of Exhibits
• List of Exhibits (continued)
• List of Exhibits (continued)
• List of Exhibits (continued)
• Legal Disclaimer