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零售業園藝

市場調查報告書

商品編碼

1278565

中國的家居和園藝市場

Home and Garden in China

出版日期: 2023年05月15日 | 出版商:

Euromonitor International | 英文 42 Pages | 商品交期: 最快1-2個工作天內

價格

簡介目錄

中國的 COVID-19 爆發和隨之而來的限制對當地消費者支出模式產生了重大影響，包括政府最近為遏制病毒傳播而實施的“零 COVID”政策。. 封鎖、旅行限制和社會隔離措施迫使許多企業關閉，導致許多人失業和收入減少。

在這份報告中，我們研究了中國家居和園藝產品市場，提供了最新的零售銷售數據、主要參與者、主要品牌、新產品開發、消費者生活方式、市場發展路線、價格問題等以滿足需求. 它提供全面的信息，包括對關鍵影響因素的戰略分析。

內容

目錄和表列表

執行摘要

2022 年家居和園藝用品：大局
2022 年的主要趨勢
競爭格局
零售業的發展
家庭和園藝用品的下一步是什麼？

市場數據

免責聲明

來源

中國園林

中式家具

中國的裝修

中國家居用品

簡介目錄

Product Code: HOMECN

The COVID-19 pandemic and subsequent restrictions in China, including the recent "zero-Covid" policy implemented by the government to control the spread of the virus, had a significant impact on local consumers' spending patterns. With lockdowns, travel restrictions, and social distancing measures in place, many businesses were forced to close, resulting in job losses and decreased incomes for many individuals. As a result, many consumers reduced their spending on perceived non-essential items a...

Euromonitor International's Home and Garden in China report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2027 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Home and Garden market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market's major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

List Of Contents And Tables

EXECUTIVE SUMMARY

Home and garden in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for home and garden?

MARKET DATA

Table 1 Sales of Home and Garden by Category: Value 2017-2022
Table 2 Sales of Home and Garden by Category: % Value Growth 2017-2022
Table 3 NBO Company Shares of Home and Garden: % Value 2018-2022
Table 4 LBN Brand Shares of Home and Garden: % Value 2019-2022
Table 5 Distribution of Home and Garden by Format: % Value 2017-2022
Table 6 Distribution of Home and Garden by Format and Category: % Value 2022
Table 7 Forecast Sales of Home and Garden by Category: Value 2022-2027
Table 8 Forecast Sales of Home and Garden by Category: % Value Growth 2022-2027

DISCLAIMER

SOURCES

Summary 1 Research Sources

GARDENING IN CHINA

KEY DATA FINDINGS

2022 DEVELOPMENTS

Grow-your-own food culture popular since pandemic
Traditional Chinese herbs increasingly grown at home
Indoor gardening gains further momentum as pleasurable activity

PROSPECTS AND OPPORTUNITIES

Ornamental horticulture to be a growing trend in China
Indoor plants set for dynamic growth in the coming years

CATEGORY DATA

Table 9 Sales of Gardening by Category: Value 2017-2022
Table 10 Sales of Gardening by Category: % Value Growth 2017-2022
Table 11 NBO Company Shares of Gardening: % Value 2018-2022
Table 12 LBN Brand Shares of Gardening: % Value 2019-2022
Table 13 Distribution of Gardening by Format: % Value 2017-2022
Table 14 Forecast Sales of Gardening by Category: Value 2022-2027
Table 15 Forecast Sales of Gardening by Category: % Value Growth 2022-2027

HOME FURNISHINGS IN CHINA

KEY DATA FINDINGS

2022 DEVELOPMENTS

Home furnishings experiences declining sales in 2022 due to prioritising of expenditure
Demand for barbecues grows in 2022 due to pandemic restrictions
Minimalism and durability prioritised in China

PROSPECTS AND OPPORTUNITIES

Smart homes to become increasingly popular over the forecast period
Players to continue focusing on adopting sustainable practices
Rugs to grow steadily over the forecast period

CATEGORY DATA

Table 16 Sales of Home Furnishings by Category: Value 2017-2022
Table 17 Sales of Home Furnishings by Category: % Value Growth 2017-2022
Table 18 NBO Company Shares of Home Furnishings: % Value 2018-2022
Table 19 LBN Brand Shares of Home Furnishings: % Value 2019-2022
Table 20 LBN Brand Shares of Light Sources: % Value 2019-2022
Table 21 Distribution of Home Furnishings by Format: % Value 2017-2022
Table 22 Forecast Sales of Home Furnishings by Category: Value 2022-2027
Table 23 Forecast Sales of Home Furnishings by Category: % Value Growth 2022-2027

HOME IMPROVEMENT IN CHINA

KEY DATA FINDINGS

2022 DEVELOPMENTS

Carpets increasingly popular choice for Chinese homes
Sales of tools continue to rise, considered essential during home seclusion
Home paint remains popular in 2022 for being inexpensive and easy to apply

PROSPECTS AND OPPORTUNITIES

Increasing number of consumers likely to invest in bathrooms post- pandemic
Wooden flooring to return to value sales growth over forecast period
Sustainability is expected to take centre stage for home improvement

CATEGORY DATA

Table 24 Sales of Home Improvement by Category: Value 2017-2022
Table 25 Sales of Home Improvement by Category: % Value Growth 2017-2022
Table 26 NBO Company Shares of Home Improvement: % Value 2018-2022
Table 27 LBN Brand Shares of Home Improvement: % Value 2019-2022
Table 28 Distribution of Home Improvement by Format: % Value 2017-2022
Table 29 Forecast Sales of Home Improvement by Category: Value 2022-2027
Table 30 Forecast Sales of Home Improvement by Category: % Value Growth 2022-2027