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1455753

韓國和日本人參茶市場 - 2023-2030

Korean & Japanese Ginseng Tea Market - 2023-2030

出版日期: 2024年03月26日 | 出版商:

DataM Intelligence | 英文 186 Pages | 商品交期: 約2個工作天內

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簡介目錄

概述

2022年，全球韓國和日本人參茶市場達到3.5012億美元，預計2030年將達到4.9033億美元，2023-2030年預測期間CAGR為4.3%。

消費者對天然和草藥產品的興趣日益成長，因為它們被認為具有健康益處，這是推動全球韓國和日本人參茶市場成長的關鍵趨勢。隨著消費者尋求傳統藥物的替代品，以其藥用特性而聞名的人參需求激增。隨著消費者越來越意識到這些傳統療法的健康益處，對人參茶的需求預計將會上升。

2023 年 6 月，隨著 2020 年首次在加拿大推出的加麥芽飲料 AriZona Hard 的發布，AriZona Beverages 宣布將為顧客帶來其著名冰茶的加香料、僅限成人的版本。該飲料有亞利桑那州著名的三種口味：檸檬、桃子和綠茶。綠茶是 100% 真正的泡茶，含有人參萃取物和恰到好處的蜂蜜。

高麗人參茶憑藉其卓越的品質和藥用特性佔據了一半以上的市場。同樣，亞太地區主導著韓國和日本人參茶市場，佔據了最大的市場佔有率。該地區人口眾多，加上健康意識的增強和對自然療法的需求，為其帶來了巨大的市場佔有率。此外，亞太地區主要人參生產商和出口商的存在進一步加強了該地區在全球市場的主導地位。

動力學

對傳統茶和花草茶的需求不斷成長

對傳統和草藥飲料的需求不斷成長是推動全球韓國和日本人參茶市場擴張的重要推動力。據聯合國糧農組織稱，過去十年，全球人均茶葉消費量增加了 2.5%，其中產茶國的增幅顯著。隨著消費者的健康意識日益增強，人們明顯轉向被認為具有天然健康益處的飲料。

人參茶深深植根於亞洲傳統醫學，因其潛在的促進健康的特性而廣受歡迎。消費者被人參茶所吸引，因為它被譽為一種天然療法，有助於增強免疫力、提高能量水平和增強整體健康。人們對草藥和傳統飲料的偏好超過含糖或人工調味飲料，導致對韓國和日本人參茶的需求激增。

人們越來越認知到人參萃取物的健康益處

人參長期以來因其潛在的藥用特性而在傳統醫學中受到推崇，包括增強免疫力、改善認知功能和增強整體活力。隨著消費者的健康意識越來越強，並尋求自然療法來支持自己的健康，人們越來越有興趣將人參產品納入他們的日常生活中。

韓國和日本人參茶源自優質人參萃取物，為消費者提供了一種方便、美味的方式來享受人參的功效。這些茶通常作為功能性飲料銷售，強調它們支持免疫健康、提高能量水平和促進整體健康的潛力。隨著消費者越來越重視口味和健康雙重功效的產品，對韓國和日本人參茶的需求一直在穩步成長。

監管限制

人參須遵守不同國家監管機構實施的法規和品質標準。遵守這些標準，例如標籤要求以及農藥和污染物的最大殘留限量，可能會給製造商和出口商帶來挑戰，特別是在開拓國際市場時。

2023 年 3 月，韓國食品藥物安全部 (MFDS) 宣布對銷售作為健康膳食銷售的液體茶包的老年消費者採取嚴格措施。這種監管審查給人參茶製造商帶來了確保遵守嚴格法規和標籤要求的挑戰，可能限制他們推出新產品或擴大市場範圍的能力。

The growing consumer interest in natural and herbal products due to their perceived health benefits acts as a key trend in driving the Korean and Japanese ginseng tea market growth globally. Ginseng, known for its medicinal properties, is experiencing a surge in demand as consumers seek alternatives to traditional pharmaceuticals. As consumers become more aware of the health benefits associated with these traditional remedies, the demand for ginseng tea is expected to rise.

In June 2023, With the release of AriZona Hard, a malt-spiked beverage that was first introduced in Canada in 2020, AriZona Beverages announced that it is bringing customers a spiced-up, adult-only version of its well-known iced tea. The beverage comes in three of AriZona's well-known flavors: lemon, peach, and green tea. Green Tea is 100% real brewed tea with ginseng extract and just the right touch of honey.

Korean ginseng tea accounts for over half of the market share due to its superior quality and medicinal properties. Similarly, the Asia-Pacific dominates the Korean & Japanese ginseng tea market, capturing the largest market share. The region's large population, combined with increasing health consciousness and demand for natural remedies, contributes to its significant market share. Furthermore, the presence of key ginseng producers and exporters in Asia-Pacific further strengthens the region's dominance in the global market.

Dynamics

Growing Demand for Traditional and Herbal Tea

The growing demand for traditional and herbal beverages is a significant driver fueling the expansion of the global Korean and Japanese ginseng tea market. According To FAO, Over the past ten years, the amount of tea consumed globally per person has climbed by 2.5 percent, with notable increases in tea-producing nations. As consumers become increasingly health-conscious, there is a notable shift towards beverages perceived to offer natural health benefits.

Ginseng tea, deeply rooted in Asian traditional medicine, has gained popularity for its potential health-promoting properties. Consumers are drawn to ginseng tea for its reputation as a natural remedy that may help boost immunity, improve energy levels, and enhance overall well-being. This rising preference for herbal and traditional beverages over sugary or artificially flavored drinks has led to a surge in demand for Korean and Japanese ginseng tea.

Growing Awareness About the Health Benefits of Ginseng Extracts

Ginseng has long been revered in traditional medicine for its potential medicinal properties, including boosting immunity, improving cognitive function, and enhancing overall vitality. As consumers become more health-conscious and seek natural remedies to support their well-being, there is a growing interest in incorporating ginseng-based products into their daily routines.

Korean and Japanese Ginseng Tea, derived from high-quality ginseng extracts, offers a convenient and palatable way for consumers to enjoy the benefits of ginseng. These teas are often marketed as functional beverages, highlighting their potential to support immune health, enhance energy levels, and promote overall wellness. With consumers increasingly prioritizing products that offer both taste and health benefits, the demand for Korean and Japanese ginseng tea has been steadily rising.

Regulatory Constraints

Ginseng is subject to regulations and quality standards imposed by regulatory authorities in different countries. Compliance with these standards, such as labeling requirements and maximum residue limits for pesticides and contaminants, can pose challenges for manufacturers and exporters, especially when navigating international markets.

In March 2023, South Korea's Ministry of Food and Drug Safety (MFDS) announced to take strict measures against older consumers who are being sold liquid tea sachets marketed as healthful meals. This regulatory scrutiny creates challenges for ginseng tea manufacturers in ensuring compliance with stringent regulations and labeling requirements, potentially limiting their ability to introduce new products or expand market reach.

Segment Analysis

The global Korean & Japanese ginseng tea market is segmented based on product, type, form, distribution channel, end-user and region.

Korean Ginseng Tea Superior Quality and Medicinal Properties

By type, Korean ginseng tea holds a significant share in the global Korean and Japanese ginseng tea market due to its reputation for superior quality and potency. Korean ginseng is highly prized for its medicinal properties and is renowned for its unique flavor profile and aroma. According to PubMed Central, a study involving 100 participants showed that taking 2 g of Korean red ginseng daily for 8 weeks dramatically raised immune cell counts compared to a placebo.

Consumers perceive Korean ginseng tea as a premium product with exceptional health benefits, driving its popularity and demand worldwide. Additionally, Korean ginseng tea is often preferred for its rich cultural heritage and traditional significance, further contributing to its dominance in the market segment. As a result, Korean ginseng tea continues to enjoy widespread consumer preference and market prominence in the global ginseng tea industry.

Geographical Penetration

Strong Cultural Heritage & High Consumption Rates OF Tea in Asia-Pacific

Ginseng has been an integral part of traditional Asian medicine for centuries. Korean and Japanese cultures have a long history of using ginseng in various forms, including tea, for its perceived health benefits such as boosting energy, improving mental clarity, and enhancing overall well-being. This cultural affinity drives significant demand for ginseng tea in the region. Ginseng tea, particularly from Korea and Japan, is highly valued for its health benefits and cultural significance in the region.

According to FAO, China continues to be the world's largest producer of tea, making up 47% of the world market with 3.1 million tonnes in 2021 compared to 2.9 million tonnes in 2020. Additionally, China is the world's top producer of ginseng, according to Earth Observatory, a division of the EOS Project Science Office at NASA Goddard Space Flight Centre. With increasing awareness about health and wellness, consumers in the Asia-Pacific region are seeking natural remedies and functional foods that offer health benefits.

COVID-19 Impact Analysis

The COVID-19 pandemic has led to disruptions in the global supply chain and affected consumer behavior, resulting in a mixed impact on the Korean and Japanese ginseng tea market. While there has been increased demand for healthful and immunity-boosting products, logistical challenges and economic uncertainties have hindered market growth to some extent. Additionally, fluctuating raw material prices and changing consumer preferences during the pandemic have further influenced market dynamics. Overall, the market has experienced both opportunities and challenges amid the ongoing pandemic

Russia-Ukraine War Impact Analysis

The Russia-Ukraine war has had a significant impact on the global Korean and Japanese ginseng tea market due to disruptions in trade routes, increased geopolitical tensions, and economic uncertainties. The conflict has led to supply chain disruptions and logistical challenges. This has resulted in fluctuating prices, limited availability of raw materials, and uncertainty in sourcing for manufacturers and suppliers in the ginseng tea market. Additionally, the geopolitical instability has affected consumer confidence and purchasing behavior, further impacting market demand and growth prospects.

By Product

Pure Ginseng Tea
Ginseng Blends

By Type

Korean Red Ginseng Type
Japanese Ginseng Type

By Form

Loose Leaf Tea
Tea Bags

By Distribution Channel

Supermarkets/Hypermarkets
Specialty Stores
Online Retailers
Others

By End User

Household Consumers
Food Service Industry
Others

By Region

North America
- U.S.
- Canada
- Mexico
Europe
- Germany
- UK
- France
- Italy
- Russia
- Rest of Europe
South America
- Brazil
- Argentina
- Rest of South America
Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific
Middle East and Africa

Key Developments

In March 2020, National Food and Beverage, a prominent importer of Korean and Japanese FMCG (fast-moving consumer goods), introduced Japanese barley tea and ginseng tea. The tea, which needs to be drunk with hot water, has been prepared using the real advantages of pure, genuine Korean ginseng, which strengthens an individual's immune system by eliminating toxins from the body and allowing the body to absorb its inherent goodness.
In November 2023, Danurim, a Daejeon-based producer of processed ginseng foods, launched its Black Ginseng Tea Total Infusion, a Red Ginseng Product with No Saponin Loss to accelerate its entry into the international market.
In November 2020, Sathingla Shokwungnao, Agrippa Jagoi, and Machu Kora Zimik, three young entrepreneurs, opened the first-ever SAM Tea House on Wednesday in Phungreitang, Ukhrul. SAM Tea House offers tea for every mood and occasion. There are several options available, ranging from super-healthy Matcha and Korean Ginseng to stress-relieving organic Blue Tea.

Competitive Landscape

The major global players in the market include Korea Ginseng Corporation, KGE Co.Ltd., Sancha Tea, Hawaii Coffee Company, Wing Joo Loong, Dae Han Corporation, Portal Tea Company, Wallbox Chargers, S.L., Shiate, The Indian Chai.

Why Purchase the Report?

To visualize the global Korean & Japanese ginseng tea market segmentation based on product, type, form, distribution channel, end-user and region, as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of Korean & Japanese Ginseng Tea market-level with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as excel consisting of key products of all the major players.

The global Korean & Japanese ginseng tea market report would provide approximately 78 tables, 70 figures and 186 Pages.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1.Methodology and Scope

1.1.Research Methodology
1.2.Research Objective and Scope of the Report

2.Definition and Overview

3.Executive Summary

3.1.Snippet by Product
3.2.Snippet by Type
3.3.Snippet by Form
3.4.Snippet by Distribution Channel
3.5.Snippet by End-User
3.6.Snippet by Region

4.Dynamics

4.1.Impacting Factors
- 4.1.1.Drivers
  - 4.1.1.1.Growing Demand for Traditional and Herbal Tea
  - 4.1.1.2.Growing Awareness About the Health Benefits of Ginseng Extracts
- 4.1.2.Restraints
  - 4.1.2.1.Regulatory Constraints
- 4.1.3.Opportunity
- 4.1.4.Impact Analysis

5.Industry Analysis

5.1.Porter's Five Force Analysis
5.2.Supply Chain Analysis
5.3.Pricing Analysis
5.4.Regulatory Analysis
5.5.Russia-Ukraine War Impact Analysis
5.6.DMI Opinion

6.COVID-19 Analysis

6.1.Analysis of COVID-19
- 6.1.1.Scenario Before COVID
- 6.1.2.Scenario During COVID
- 6.1.3.Scenario Post COVID
6.2.Pricing Dynamics Amid COVID-19
6.3.Demand-Supply Spectrum
6.4.Government Initiatives Related to the Market During Pandemic
6.5.Manufacturers Strategic Initiatives
6.6.Conclusion

7.By Product

7.1.Introduction
- 7.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 7.1.2.Market Attractiveness Index, By Product
7.2.Pure Ginseng Tea *
- 7.2.1.Introduction
- 7.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3.Ginseng Blends

8.By Type

8.1.Introduction
- 8.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 8.1.2.Market Attractiveness Index, By Type
8.2.Korean Red Ginseng Type*
- 8.2.1.Introduction
- 8.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3.Japanese Ginseng Type

9.By Form

9.1.Introduction
- 9.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 9.1.2.Market Attractiveness Index, By Form
9.2.Loose Leaf Tea*
- 9.2.1.Introduction
- 9.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3.Tea Bags

10.By Distribution Channel

10.1.Introduction
- 10.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.1.2.Market Attractiveness Index, By Distribution Channel
10.2.Supermarkets/Hypermarkets*
- 10.2.1.Introduction
- 10.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
10.3.Specialty Stores
10.4.Online Retailers
10.5.Others

11.By End User

11.1.Introduction
- 11.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By End User
- 11.1.2.Market Attractiveness Index, By End User
11.2.Household Consumers*
- 11.2.1.Introduction
- 11.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
11.3.Food Service Industry
11.4.Other

12.By Region

12.1.Introduction
- 12.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 12.1.2.Market Attractiveness Index, By Region
12.2.North America
- 12.2.1.Introduction
- 12.2.2.Key Region-Specific Dynamics
- 12.2.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 12.2.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 12.2.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 12.2.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 12.2.7.Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 12.2.8.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 12.2.8.1.U.S.
  - 12.2.8.2.Canada
  - 12.2.8.3.Mexico
12.3.Europe
- 12.3.1.Introduction
- 12.3.2.Key Region-Specific Dynamics
- 12.3.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 12.3.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 12.3.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 12.3.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 12.3.7.Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 12.3.8.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 12.3.8.1.Germany
  - 12.3.8.2.UK
  - 12.3.8.3.France
  - 12.3.8.4.Italy
  - 12.3.8.5.Russia
  - 12.3.8.6.Rest of Europe
12.4.South America
- 12.4.1.Introduction
- 12.4.2.Key Region-Specific Dynamics
- 12.4.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 12.4.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 12.4.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 12.4.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 12.4.7.Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 12.4.8.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 12.4.8.1.Brazil
  - 12.4.8.2.Argentina
  - 12.4.8.3.Rest of South America
12.5.Asia-Pacific
- 12.5.1.Introduction
- 12.5.2.Key Region-Specific Dynamics
- 12.5.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 12.5.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 12.5.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 12.5.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 12.5.7.Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 12.5.8.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 12.5.8.1.China
  - 12.5.8.2.India
  - 12.5.8.3.Japan
  - 12.5.8.4.Australia
  - 12.5.8.5.Rest of Asia-Pacific
12.6.Middle East and Africa
- 12.6.1.Introduction
- 12.6.2.Key Region-Specific Dynamics
- 12.6.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 12.6.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 12.6.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 12.6.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 12.6.7.Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User

13.Competitive Landscape

13.1.Competitive Scenario
13.2.Market Positioning/Share Analysis
13.3.Mergers and Acquisitions Analysis

14.Company Profiles

14.1.Korea Ginseng Corporation*
- 14.1.1.Company Overview
- 14.1.2.Product Portfolio and Description
- 14.1.3.Financial Overview
- 14.1.4.Key Developments
14.2.KGE Co.Ltd.
14.3.Sancha Tea
14.4.Hawaii Coffee Company
14.5.Wing Joo Loong
14.6.Dae Han Corporation
14.7.Portal Tea Company
14.8.Wallbox Chargers, S.L.
14.9.Shiate
14.10.The Indian Chai

LIST NOT EXHAUSTIVE