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旅遊

市場調查報告書

商品編碼

1390163

全球旅館市場 - 2023-2030

Global Hostel Market - 2023-2030

出版日期: 2023年12月05日 | 出版商:

DataM Intelligence | 英文 203 Pages | 商品交期: 約2個工作天內

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簡介目錄

概述

2022年全球旅館市場規模達41億美元，預計2030年將達89億美元，2023-2030年預測期間CAGR為10.2%。

旅館市場是全球旅遊和旅館業的驅動力。它為精打細算的旅客提供價格實惠但社交和身臨其境的住宿選擇，吸引了從單獨冒險家到團體和家庭的各種遊客。旅舍已成為全球旅遊景觀的重要組成部分，促進探索和文化交流。

擴張帶動了各個地區的經濟成長，為創造就業機會和當地企業的發展做出了貢獻。此外，數位平台的興起使得預訂旅館變得更加容易，進一步促進了國際旅遊業的發展。隨著對永續發展和獨特體驗的日益關注，旅舍繼續在塑造全球旅遊市場方面發揮關鍵作用。

亞太地區在旅館市場上佔據主導地位，佔最大佔有率。憑藉其多樣化的旅遊目的地、成本效益和豐富的文化體驗，吸引了背包客和精打細算的旅客。該地區快速的城市化、國際旅行的成長和廣泛的旅舍網路有助於其在全球旅舍市場中的領導地位，展示了亞太地區作為經濟型住宿和多元化文化探索的關鍵樞紐。

動力學

獨自旅行趨勢上升

全球獨自旅行的成長預計將推動旅館市場的發展。在全球獨自旅行趨勢上升的推動下，旅舍市場正經歷顯著成長。據 Solo Traveller World 稱，25% 的美國人（8,300 萬人）正在考慮獨自旅行，而 2022 年這一比例為 16%。這一轉變是由於人們希望彌補疫情後失去的旅行機會。值得注意的是，70% 的獨行遊客選擇跟團旅遊前往他們不太有信心的目的地，其中 66% 的獨行遊客依靠旅遊經理進行後勤和規劃。

超過 40% 的人選擇跟團旅遊以獲得獨特的冒險體驗，41% 的人則優先考慮獨自旅行時的安全。谷歌資料顯示，疫情後獨自旅行顯著增加了 761.15%。尤其是 85% 的 55 歲以上女性繼續獨自旅行。獨自旅行的激增導致小型旅行團的預訂量增加了25%，麥基諾島、新斯科細亞省、西維吉尼亞州、查爾斯頓和薩凡納等目的地因其安全、獨特的體驗和實惠的價格而受到獨自旅行者的歡迎。

背包旅行趨勢的成長和旅行者人口結構的變化

旅館市場正在見證成長，這在很大程度上是由不斷成長的旅行趨勢所推動的。根據 The Broke Backpackers 的報告，每年約有 4500 萬次背包旅行，其中 2/3 的背包客屬於 20-25 歲年齡段，並且越來越多的老年旅行者加入背包社區。此外，超過80%的旅舍客人是千禧世代，2015年至2019年單身女性旅客增加了88%。

背包客認為自己與一般遊客不同，他們重視文化體驗、語言學習並擁抱人跡罕至的冒險活動。大多數背包客仍住在旅舍，其中80%經歷過旅舍生活。全球超過 30% 的旅館位於亞洲，其中泰國和越南擁有最多的旅舍。歐洲仍然是受歡迎的目的地，南美的受歡迎程度正在上升。背包客也變得更加重視預算，44% 的人住在飯店，28% 的人住在家人或朋友的地方，21% 的人使用 Airbnb。

挑戰和誤解

由於對旅舍的誤解，旅舍市場可能會受到限制。缺乏對安全、衛生和獨特性的認知，特別是只針對年輕背包客，可能會阻礙潛在客人探索旅舍住宿。這些誤解可能會阻礙那些本來可以從旅舍提供的經濟高效、社交和多樣化服務中受益的個人，從而阻礙旅舍產業的發展。

為了擴大旅舍市場並釋放其全部潛力，必須揭穿這些神話並改善旅舍的認知，以吸引更廣泛的旅行者，最終促進旅舍市場的持續成長和發展。

Overview

Global Hostel Market reached US$ 4.1 billion in 2022 and is expected to reach US$ 8.9 billion by 2030, growing with a CAGR of 10.2% during the forecast period 2023-2030.

The hostel market is a driving force in the global travel and hospitality industry. It provides budget-conscious travelers with affordable yet social and immersive accommodation options, appealing to a wide range of tourists, from solo adventurers to groups and families. Hostels have become an essential part of the global tourism landscape which facilitating exploration and cultural exchange.

The expansion has led to economic growth in various regions, contributing to job creation and the development of local businesses. Also, the rise of digital platforms has made booking hostels more accessible, further promoting international tourism. With an increased focus on sustainability and unique experiences, hostels continue to play a pivotal role in shaping the globally travel market.

The Asia-Pacific dominates the hostel market, holding the largest share . With its diverse tourist destinations, cost-effectiveness and rich cultural experiences, which draw backpackers and budget-conscious travelers. The region's rapid urbanization, growth in international travel and extensive hostel network contribute to its leadership in the global hostel market, showcasing Asia-Pacific as a pivotal hub for budget accommodation and diverse cultural exploration.

Dynamics

Rising Solo Travel Trend

The hostel market is expected to be driven with the growing solo traveling globally. As The hostel market is experiencing significant growth, driven by the rising trend of solo travel globally. According to Solo Traveler World, 25% of Americans (83 million people) are considering solo trips, up from 16% in 2022. The shift is due to the desire to make up for lost travel opportunities post-pandemic. Notably, 70% of solo travelers opt for group tours to destinations they're less confident about, with 66% relying on tour managers for logistics and planning.

Over 40% choose group tours for access to unique adventures and 41% prioritize safety while traveling alone. Google data shows a remarkable 761.15% increase in post-pandemic solo travel. Especially, 85% of women aged 55 + continue to travel solo. The surge in solo travel has led to a 25% increase in bookings for small tour groups, with destinations like Mackinac Island, Nova Scotia, West Virginia, Charleston and Savannah gaining popularity among solo travelers, offering safety, unique experiences and affordability.

Growing Backpacking Trends and Changing Traveler Demographics

The hostel market is witnessing growth, significantly driven by growing travelling trends. As per The Broke Backpackers report, with around 45 million backpacking trips are taken annually and 2/3 of backpackers falling in the 20-25 age group and a rising number of older travelers joining the backpacking community. Moreover, over 80% of hostel guests are millennials and solo female travelers have increased by 88% from 2015 to 2019.

Backpackers see themselves as distinct from regular tourists, valuing cultural experiences, language learning and embracing off-the-beaten-path adventures. Most backpackers still stay in hostels, with 80% having experienced hostel life. Over 30% of the world's hostels are in Asia, with Thailand and Vietnam having the most hostels. Europe remains a popular destination and South America is rising in popularity. Backpackers are also becoming more budget-conscious, with 44% staying in hotels, 28% at family or friends' places and 21% using Airbnb.

Challenges and Misconceptions

The hostel market may encounter limitations due to misconceptions surrounding hostels. Lack of awarness regarding safety, hygiene and exclusivity, particularly catering only to young backpackers, can discourage potential guests from exploring hostel accommodations. The misconceptions potentially hinder the hostel industry's growth by dissuading individuals who could otherwise benefit from the cost-effective, sociable and diverse offerings provided by hostels.

To expand the hostel market and unlock its full potential, it is imperative to debunk these myths and improve the perception of hostels to attract a wider spectrum of travelers, ultimately fostering continued growth and development within the hostel market.

Segment Analysis

The global hostel market is segmented based on accommodation, booking channel, tourist, consumer orientation and region.

Shared Dorm Rooms: The Dominant Segment in the Hostel Market

Sharing rooms holds the largest share in the hostel market. As there is growing trend for group and solo travelling, the demand shared dorm room with strangers have increased such as bunk bed rooms, it often turns into a unique and social experience. Hostels create a culture of camaraderie, where travelers from globally come together, share stories and build friendships.

The diverse mix of personalities and backgrounds makes it feel like a big sleepover, fostering an atmosphere of curiosity and little judgment. Despite potential challenges like late-night disruptions, most hostels offer smaller dorm options, allowing travelers to have a more peaceful night's sleep. The sharing room demand is growing among solo travelers as they are cheap and reliable to accommodate.

Geographical Penetration

Asia-Pacific Reigns Supreme in Hostel Market: A Resilient Travel Hub

Asia-Pacific dominates the hostel market as international tourism in the region rebounds remarkably, reaching 54% of pre-pandemic levels by Q1 2023, despite the global average reaching 80% as per United Nations World Tourism Organization (UNWTO). The robust resurgence indicates Asia-Pacific's strong position in the travel industry, making it a pivotal market for hostels.

The region's diverse attractions, cost-effectiveness and cultural richness continue to draw backpackers and budget-conscious travelers, driving demand for hostel accommodations. With a vibrant mix of destinations and growing interest from global tourists, the Asia-Pacific remains at the forefront of the hostel market's growth and resilience.

Competitive Landscape

The major global players in the market include: Wombat's The City Hostel, Generator Hostels LTD, Mad Monkey Hostels, Selina Hostels, a&o Hostels, Zostel, Nomad Hostel, The Hosteller, Onefam Hostels, St Christopher's Inns Backpackers Hostels.

COVID-19 Impact Analysis

The COVID-19 pandemic had a profound impact on the hostel market. Travel restrictions, lockdowns and safety concerns led to a dramatic drop in international and domestic tourism, causing many hostels to temporarily close or operate at reduced capacity. The resulted in severe revenue losses, staff layoffs and financial instability for hostel businesses. Health and hygiene protocols became paramount, necessitating additional investments in sanitation and safety measures.

The pandemic also shifted traveler preferences towards private rooms over shared dormitories, challenging the traditional hostel model. However, hostels adapted by offering private accommodations and implementing rigorous cleaning procedures. As travel rebounds, the hostel industry shows resilience, but full recovery hinges on the pace of global vaccination and the return of international tourism.

Russia-Ukraine War Impact

The Russian offensive in Ukraine has had a significant impact on the hostel market, primarily through its effects on international tourism. The conflict has heightened uncertainty, leading to a disruption in travel across Eastern Europe. Destinations such as the Republic of Moldova, Slovenia, Latvia and Finland have experienced a substantial drop in flight activity, with some countries witnessing a decrease of up to 69% compared to 2019 levels.

While European air traffic has shown a steady recovery, the conflict poses an ongoing threat to the tourism industry's rebound. Russia and Ukraine together represent 3% of global spending on international tourism, with a prolonged conflict potentially resulting in a loss of US$14 billion in global tourism receipts for 2022 as per United Nation World Tourism Organization. As a result, the hostel market, which relies heavily on tourism, is likely to face challenges in this uncertain environment.

By Accommodation

Private Room
Sharing Room
Family Room
Suite
Other

By Booking Channel

Online Booking
In-person booking

By Tourist

Domestic
International

By Consumer Orientation

Men
Women
Children

By Region

North America
- U.S.
- Canada
- Mexico
Europe
- Germany
- UK
- France
- Italy
- Russia
- Rest of Europe
South America
- Brazil
- Argentina
- Rest of South America
Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific
Middle East and Africa

Key Development

In September 2023, Feel At Home, a provider of affordable accommodation for international students, expanded its services to cities in Australia to meet the surging demand for ready-to-move-in accommodations. The company originally founded in Ireland in 2017, later expanded to UK and Canada. Feel At Home aims to address the accommodation challenges faced by students studying abroad, offering them clean, safe and budget-friendly options upon their arrival in new destinations.

Why Purchase the Report?

To visualize the global hostel market segmentation based on accommodation, booking channel, tourist, consumer orientation and region, as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of hostel market-level with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as excel consisting of key products of all the major players

The global hostel market report would provide approximately 69 tables, 66 figures and 203 Pages.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet By Accommodation
3.2. Snippet by Tourist
3.3. Snippet by Booking Channel
3.4. Snippet by Consumer Orientation
3.5. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. Rising Solo Travel Trend
  - 4.1.1.2. Growing Backpacking Trends and Changing Traveler Demographics
- 4.1.2. Restraints
  - 4.1.2.1. Challenges and Misconceptions
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis

6. COVID-19 Analysis

6.1. Analysis of COVID-19
- 6.1.1. Scenario Before COVID
- 6.1.2. Scenario During COVID
- 6.1.3. Scenario Post COVID
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion

7. By Accommodation

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Accommodation
- 7.1.2. Market Attractiveness Index, By Accommodation
7.2. Private Room*
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Sharing Room
7.4. Family Room
7.5. Suite
7.6. Other

8. By Booking Channel

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Booking Channel
- 8.1.2. Market Attractiveness Index, By Booking Channel
8.2. Online Booking*
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. In-person booking

9. By Tourist

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Tourist
- 9.1.2. Market Attractiveness Index, By Tourist
9.2. Domestic*
- 9.2.1. Introduction
- 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. International

10. By Consumer Orientation

10.1. Introduction
- 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Consumer Orientation
- 10.1.2. Market Attractiveness Index, By Consumer Orientation
10.2. Men*
- 10.2.1. Introduction
- 10.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
10.3. Women
10.4. Children

11. By Region

11.1. Introduction
- 11.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 11.1.2. Market Attractiveness Index, By Region
11.2. North America
- 11.2.1. Introduction
- 11.2.2. Key Region-Specific Dynamics
- 11.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Accommodation
- 11.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Booking Channel
- 11.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Tourist
- 11.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Consumer Orientation
- 11.2.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.2.7.1. U.S.
  - 11.2.7.2. Canada
  - 11.2.7.3. Mexico
11.3. Europe
- 11.3.1. Introduction
- 11.3.2. Key Region-Specific Dynamics
- 11.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Accommodation
- 11.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Booking Channel
- 11.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Tourist
- 11.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Consumer Orientation
- 11.3.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.3.7.1. Germany
  - 11.3.7.2. UK
  - 11.3.7.3. France
  - 11.3.7.4. Italy
  - 11.3.7.5. Spain
  - 11.3.7.6. Rest of Europe
11.4. South America
- 11.4.1. Introduction
- 11.4.2. Key Region-Specific Dynamics
- 11.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Accommodation
- 11.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Booking Channel
- 11.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Tourist
- 11.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Consumer Orientation
- 11.4.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.4.7.1. Brazil
  - 11.4.7.2. Argentina
  - 11.4.7.3. Rest of South America
11.5. Asia-Pacific
- 11.5.1. Introduction
- 11.5.2. Key Region-Specific Dynamics
- 11.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Accommodation
- 11.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Booking Channel
- 11.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Tourist
- 11.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Consumer Orientation
- 11.5.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.5.7.1. China
  - 11.5.7.2. India
  - 11.5.7.3. Japan
  - 11.5.7.4. Australia
  - 11.5.7.5. Rest of Asia-Pacific
11.6. Middle East and Africa
- 11.6.1. Introduction
- 11.6.2. Key Region-Specific Dynamics
- 11.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Accommodation
- 11.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Booking Channel
- 11.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Tourist
- 11.6.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Consumer Orientation

12. Competitive Landscape

12.1. Competitive Scenario
12.2. Market Positioning/Share Analysis
12.3. Mergers and Acquisitions Analysis

13. Company Profiles

13.1. Wombat's The City Hostel*
- 13.1.1. Company Overview
- 13.1.2. Accommodation Portfolio and Description
- 13.1.3. Financial Overview
- 13.1.4. Key Developments
13.2. Generator Hostels LTD
13.3. Mad Monkey Hostels
13.4. Selina Hostels
13.5. a&o Hostels
13.6. Zostel
13.7. Nomad Hostel
13.8. The Hosteller
13.9. Onefam Hostels
13.10. St Christopher's Inns Backpackers Hostels

LIST NOT EXHAUSTIVE

14. Appendix

14.1. About Us and Services
14.2. Contact Us

02-2729-4219

+886-2-2729-4219

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