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市場調查報告書

商品編碼

1336652

全球汽車訂購市場 - 2023-2030

Global Vehicle Subscription Market - 2023-2030

出版日期: 2023年08月22日 | 出版商:

DataM Intelligence | 英文 195 Pages | 商品交期: 約2個工作天內

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簡介目錄

市場概況

2022 年，全球汽車訂購市場規模達到 32 億美元，預計到 2030 年將達到 182 億美元，2023-2030 年預測期間年複合成長率為 24.2%。

在預測期內，電動汽車（EV）產量的增加可能會推動全球汽車訂購市場的成長。 2022 年電動汽車年產量首次突破 1000 萬輛。為了提高電動汽車的採用率，製造商可能會大幅擴大電動汽車訂購服務

在預測期內，高昂的車輛擁有成本可能會促使更多的人採用車輛訂閱服務。與完全擁有相比，車輛訂閱為訂戶提供了低得多的成本和靈活性。第三方訂閱提供商的擴張將進一步推動市場成長。 2022 年 12 月，專門從事按需汽車租賃的美國初創公司 Kyte 開始為美國部分城市的客戶提供車輛訂閱服務。

市場動態

改變消費者偏好

消費者，尤其是年輕一代，正在表現出心態的轉變，他們更看重使用權而不是所有權。車輛擁有模式伴隨著各種費用，例如維護、保險和折舊費用。車輛訂閱提供了一種替代模式，使消費者能夠享受個人車輛的好處，而無需承擔長期的所有權承諾和財務負擔。

車輛訂閱提供了高度的靈活性和便利性。訂閱者可以從多種車輛中進行選擇，例如掀背車、轎車、SUV 或電動汽車，並且訂閱服務允許他們根據自己的需求在不同車型之間切換。此外，每月的訂閱費用通常包括維護、保險和路邊援助，從而使消費者免於承擔額外費用。

高密度城市化率不斷提高

高密度城市化的興起改變了人們的出行行為，人們越來越偏好靈活的交通方式。高密度的城市地區經常面臨停車位短缺的問題。因此，由於停車位有限且停車成本高昂，在如此高密度的城市地區擁有私家車可能會面臨挑戰。

高密度的城市地區也因交通堵塞而聞名，導致通勤時間延長和壓力水平增加。車輛訂閱允許個人在需要時使用車輛，使他們能夠避開交通高峰時段並在交通繁忙時使用替代交通方式。它還消除了對長期停車位的需求，從而節省了停車成本。

基礎設施有限

車輛訂閱是一項新興服務，因此沒有足夠發達的基礎設施。儘管公司正在擴大業務，但服務中心和維護設施仍未跟上成長的步伐，給用戶帶來了問題。缺乏足夠的停車位也給訂閱服務提供商增加車隊規模帶來了挑戰。

另一個主要問題是提供電動汽車（EV）訂購服務的公司缺乏充電基礎設施。缺乏足夠的充電基礎設施阻礙了公司將業務擴展到新的地區。解決這些基礎設施限制對於解決限制全球市場成長的各種瓶頸至關重要。

COVID-19 影響分析

COVID-19 大流行為全球汽車訂購市場帶來了機遇和挑戰。面對疫情帶來的經濟不確定性，許多客戶取消了車輛訂購。此外，疫情還導致新車訂戶大幅減少。

疫情期間電子商務的激增為車輛訂閱提供商創造了機會。交付和零工經濟中的企業和個人尋求臨時或靈活地使用車輛，從而造成對車輛訂購服務的需求短期激增。

人工智慧影響分析

人工智慧（AI）預計將對全球市場產生深遠影響。人工智慧驅動的算法可用於分析客戶數據和偏好，以提供個性化的車輛推薦。它將幫助訂閱公司為個人客戶客製化最合適的車輛產品。

基於人工智慧的算法還可用於分析市場趨勢、需求模式和車輛可用性，以最佳化定價策略並有效管理車隊庫存。它將確保訂閱提供商能夠為訂閱者提供有競爭力的價格，同時保持最佳的機隊利用率和盈利能力。

Market Overview

Global Vehicle Subscription Market reached US$ 3.2 billion in 2022 and is expected to reach US$ 18.2 billion by 2030, growing with a CAGR of 24.2% during the forecast period 2023-2030.

Over the forecast period, increasing electric vehicle (EV) production will likely propel the growth of the global vehicle subscription market. Annual EV production surpassed 10 million for the first time in 2022. To increase EV adoption, manufacturers are likely to significantly expand EV vehicle subscription services

High cost of vehicle ownership will likely induce more people to adopt vehicle subscription services over the forecast period. Vehicle subscriptions offer far lower costs and flexibility to subscribers as compared to outright ownership. The expansion of third-party subscription providers will further boost market growth. In December 2022, Kyte, a U.S.-based startup specializing in on-demand car rentals, started offering vehicle subscription services for customers in select U.S. cities.

Market Dynamics

Changing Consumer Preferences

Consumers, particularly younger generations, are displaying a shift in mentality by valuing access over ownership. The vehicle ownership model comes with various expenses such as maintenance, insurance and depreciation costs. Vehicle subscription offers an alternative model that allows consumers to enjoy the benefits of a personal vehicle without the long-term commitment and financial burdens of ownership.

Vehicle subscription provides a high level of flexibility and convenience. Subscribers have the ability to choose from a wide range of vehicles to suit their needs, such as hatchbacks, sedans, SUVs, or electric vehicles and subscription services allows them to switch between different models as per their requirements. Furthermore, monthly subscription charges often include maintenance, insurance and roadside assistance, saving consumers from incurring additional expenses.

Increasing Rates of High-Density Urbanization

The rise of high-density urbanization has changed the mobility behaviour of people, with increasing preference towards flexible methods of transportation. High-density urban areas often face a shortage of parking spaces. Ownership of a personal vehicle in such high-density urban locations can therefore be challenging due to limited parking availability and high parking costs.

High-density urban areas are also known for heavy traffic congestion, leading to longer commute times and increased stress levels. Vehicle subscription allows individuals to use a vehicle when needed, enabling them to avoid peak traffic hours and use alternative modes of transportation when traffic is high. It also eliminates the need for long-term parking space, thereby leading to savings on parking costs.

Limited Infrastructure

Vehicle subscription is an emerging service and therefore does not have adequately developed infrastructure. Although companies are expanding their operations, service center and maintenance facilities have still not caught up with the growth, leading to problems for subscribers. A lack of adequate parking space also presents challenges for subscription providers in increasing their fleet size.

Another major problem is the lack of charging infrastructure for companies providing subscriptions of electric vehicles (EVs). Lack of adequate charging infrastructure prevents companies from expanding their operations to newer areas. Addressing these infrastructure limitations is crucial to resolving the various bottlenecks restraining the growth of the global market.

COVID-19 Impact Analysis

The COVID-19 pandemic created opportunities and challenges for the global vehicle subscription market. Faced with the economic uncertain brought on by the pandemic, many customers cancelled their vehicle subscriptions. Furthermore, the pandemic also led to a drastic reduction in new vehicle subscribers.

The surge in e-commerce during the pandemic created opportunities for vehicle subscription providers. Businesses and individuals in the delivery and gig economy sought access to vehicles on a temporary or flexible basis, thus creating a short-term surge in the demand for vehicle subscription services.

AI Impact Analysis

Artificial intelligence (AI) is expected to have a profound impact on the global market. AI-powered algorithms can be used to analyze customer data and preferences to offer personalized vehicle recommendations. It will help subscription companies to tailor their offerings to individual customers with the most suitable vehicles.

AI-based algorithms can also be used to analyze market trends, demand patterns and vehicle availability to optimize pricing strategies and manage fleet inventory efficiently. It will ensure that subscription providers can offer competitive pricing to subscribers while maintaining optimum fleet utilization and profitability.

Segment Analysis

The global vehicle subscription market is segmented based on type, service provider, subscription period, vehicle type and region.

Electric Vehicles are Expected to Become a Popular Choice Among Consumers

IC engine vehicles account for more than half of the global market. Due to the wide ranging variety of IC engine vehicles such as hatchbacks, sedans, MPVs and SUVs, consumers can choose a car best suited to their needs. Consumers prefer IC engine vehicles since the EV charging infrastructure might not be adequately developed.

However, during the forecast period, electric vehicles are expected to gain a significant share of the global market. To increase electric vehicle adoption, manufacturers are rolling out OEM or third party-based subscription services which enables customers to use an electric vehicle without the associated high ownership costs.

Geographical Analysis

Shifting Consumer Sentiment Propels Market Growth in Europe

Europe is expected to account for more than a quarter of the global market. To counter plateauing automobile sales in the region, automotive manufacturers, along with startups and established rental agencies are increasingly rolling out vehicle subscription plans for a wide range of conventional and electric vehicles.

According to a recent analysis, there are around 210,000 to 230,000 unique active vehicle contracts in Europe in 2022. It is forecasted that the number could rise to nearly 4 million by 2030. Most of the European vehicle subscribers do not own a car. Consumer sentiment around car ownership in Europe has undergone a profound shift with outright ownership being replaced by a desire for convenience and flexibility.

Competitive Landscape

The major global players include: Sixt, Avis Budget Group, Lyft, Inc., Arval BNP Paribas Group, The Hertz Corporation, ORIX Auto Corporation, Volvo Car Corporation, ALD Automotive, Carvolution and Mercedes Benz.

Why Purchase the Report?

To visualize the global vehicle subscription market segmentation based on type, service provider, subscription period, vehicle type and region as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of vehicle subscription market-level with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as Excel consisting of key products of all the major players.

The global vehicle subscription market report would provide approximately 64 tables, 64 figures and 195 Pages.

Target Audience 2023

Automotive Manufacturers
Vehicle Subscription Companies
Automotive Insurance Companies
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Type
3.2. Snippet by Service Provider
3.3. Snippet by Subscription Period
3.4. Snippet by Vehicle Type
3.5. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. Rising Costs of Vehicle Ownership
  - 4.1.1.2. Increasing Rollout of Electric Vehicles
  - 4.1.1.3. Changing Consumer Preferences
  - 4.1.1.4. Increasing Rates of High-Density Urbanization
- 4.1.2. Restraints
  - 4.1.2.1. Legal and Regulatory Barriers
  - 4.1.2.2. Limited Infrastructure
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis

6. COVID-19 Analysis

6.1. Analysis of COVID-19
- 6.1.1. Scenario Before COVID
- 6.1.2. Scenario During COVID
- 6.1.3. Scenario Post COVID
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion

7. By Type

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 7.1.2. Market Attractiveness Index, By Type
7.2. Single Brand Subscription*
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Multi Brand Subscription

8. By Service Provider

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Service Provider
- 8.1.2. Market Attractiveness Index, By Service Provider
8.2. OEM/Captives*
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Third Party Providers

9. By Subscription Period

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Subscription Period
- 9.1.2. Market Attractiveness Index, By Subscription Period
9.2. 1 to 6 Months*
- 9.2.1. Introduction
- 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. 6 to 12 Months
9.4. More than 12 Months

10. By Vehicle Type

10.1. Introduction
- 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Vehicle Type
- 10.1.2. Market Attractiveness Index, By Vehicle Type
10.2. IC Engine Vehicle*
- 10.2.1. Introduction
- 10.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
10.3. Electric Vehicle
10.4. Others

11. By Region

11.1. Introduction
- 11.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 11.1.2. Market Attractiveness Index, By Region
11.2. North America
- 11.2.1. Introduction
- 11.2.2. Key Region-Specific Dynamics
- 11.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 11.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Service Provider
- 11.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Subscription Period
- 11.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Vehicle Type
- 11.2.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.2.7.1. U.S.
  - 11.2.7.2. Canada
  - 11.2.7.3. Mexico
11.3. Europe
- 11.3.1. Introduction
- 11.3.2. Key Region-Specific Dynamics
- 11.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 11.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Service Provider
- 11.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Subscription Period
- 11.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Vehicle Type
- 11.3.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.3.7.1. Germany
  - 11.3.7.2. UK
  - 11.3.7.3. France
  - 11.3.7.4. Italy
  - 11.3.7.5. Spain
  - 11.3.7.6. Rest of Europe
11.4. South America
- 11.4.1. Introduction
- 11.4.2. Key Region-Specific Dynamics
- 11.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 11.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Service Provider
- 11.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Subscription Period
- 11.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Vehicle Type
- 11.4.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.4.7.1. Brazil
  - 11.4.7.2. Argentina
  - 11.4.7.3. Rest of South America
11.5. Asia-Pacific
- 11.5.1. Introduction
- 11.5.2. Key Region-Specific Dynamics
- 11.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 11.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Service Provider
- 11.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Subscription Period
- 11.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Vehicle Type
- 11.5.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.5.7.1. China
  - 11.5.7.2. India
  - 11.5.7.3. Japan
  - 11.5.7.4. Australia
  - 11.5.7.5. Rest of Asia-Pacific
11.6. Middle East and Africa
- 11.6.1. Introduction
- 11.6.2. Key Region-Specific Dynamics
- 11.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 11.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Service Provider
- 11.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Subscription Period
- 11.6.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Vehicle Type

12. Competitive Landscape

12.1. Competitive Scenario
12.2. Market Positioning/Share Analysis
12.3. Mergers and Acquisitions Analysis

13. Company Profiles

13.1. Sixt*
- 13.1.1. Company Overview
- 13.1.2. Product Portfolio and Description
- 13.1.3. Financial Overview
- 13.1.4. Recent Developments
13.2. Avis Budget Group
13.3. Lyft, Inc.
13.4. Arval BNP Paribas Group
13.5. The Hertz Corporation
13.6. ORIX Auto Corporation
13.7. Volvo Car Corporation
13.8. ALD Automotive
13.9. Carvolution
13.10. Mercedes Benz

LIST NOT EXHAUSTIVE