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市場調查報告書

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1304555

全球賽車運動市場 - 2023-2030

Global Motorsports Market - 2023-2030

出版日期: 2023年07月07日 | 出版商:

DataM Intelligence | 英文 197 Pages | 商品交期: 約2個工作天內

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簡介目錄

市場概述

全球賽車運動市場規模在2022年達到52億美元，預計到2030年將達到92.9億美元，在2023-2030年期間的年複合成長率為7.8%。賽車運動行業涉及原型車的設計、開發和製造，以及全球範圍內賽車活動的組織和轉播。

現代賽車運動公司已經開發出一種獨特的能力，即利用體育競賽和娛樂作為工程和製造進步的催化劑，創造收入並吸引消費者購買其產品。

以先進技術為基礎的賽事（如專門針對電子汽車的賽事）的不斷增加，往往會提高賽車運動的參與度和觀眾人數，從而推動全球賽車運動市場的發展趨勢。年輕人對賽車運動和體育賽事的濃厚興趣也為全球賽車運動市場提供了廣闊的市場機會。

歐洲在全球賽車運動市場中佔有最大佔有率，超過40%。歐洲的主導地位可歸因於幾個因素，包括主要市場參與者的存在以及該地區成功舉辦大型體育賽事的能力。在不同的系列賽事中，方程式賽車佔據了超過四分之一的市場佔有率。上述事實主要歸因於其廣泛的知名度及其享有的大量粉絲。

市場動態

賽車運動催生汽車新技術

汽車製造商從賽車運動中獲益的形式是真實、具體的經濟激勵。許多汽車製造商將賽車運動作為研發項目和廣告平台，在開發和測試新技術的同時，還可以炫耀自己與其他製造商相比的性能。

例如，電動汽車在現代社會迅速發展起來，製造商試圖提供依靠電池和電動馬達驅動的汽車。然而，在全球範圍內獲得吸引力之前，相關技術首先被引入賽車運動領域。

2014年9月開始的國際汽聯新系列賽事Formula E是首個完全由電力驅動的單座賽車平台。同樣，許多為賽道開發的技術現已應用於汽車消費市場。

因此，因賽車運動而產生的新汽車技術是吸引更多參與者和投資者進入賽車市場的主要市場驅動力。

贊助和廣告機會

賽車運動賽事，如一級方程式賽車、納斯卡賽事和耐力賽等，對主辦國和主辦地區的經濟產生重大影響。這些賽事吸引了成千上萬的觀眾，創造了旅遊收入，並促進了當地商業的發展，包括酒店、零售和運輸。

商務和旅遊部2020年後的統計數據顯示，舉辦大型國際賽車賽事平均可增加20%的旅遊收入。上述積極影響主要歸功於大量國際遊客的湧入，他們通過住宿、餐飲、購物和交通為當地經濟做出了貢獻。

綜上所述，可以得出結論，賽車運動為企業向全球觀眾推廣其產品和服務提供了一個獨特的平台。由於擁有數以百萬計的觀眾和多樣化的粉絲群體，賽車運動的讚助和廣告已成為各行各業企業的重要行銷策略。此外，數位時代通過直播和社交媒體擴大了賽車運動的影響力，為贊助商提供了更多曝光機會。

根據工商部的最新數據，自2020年以來，賽車運動行業的讚助收入年均成長率為12%。這一趨勢表明，賽車運動作為行銷平台的吸引力和有效性日益增強，贊助和廣告機會也促進了賽車運動市場的發展。

對化石燃料大量燃燒的環境問題日益關注

除了汽車造成的可見污染外，體育運動中最大的污染源是物流。十支一級方程式賽車隊的設備和汽車從一側飛往另一側，只有一小部分貨物通過海路運輸。車隊成員乘坐普通飛機往返於各國之間，而車手和高層管理人員則乘坐私人飛機。每個週末，倍耐力都會提供數千條輪胎；如果比賽是乾胎，2000條濕胎就會被丟棄。

此外，倍耐力還聲稱通過燃燒輪胎來發電，這絕對不是最環保的方法。由於賽車運動極度污染環境，越來越多的公眾對此深惡痛絕。

上述事實可能會影響市場的收視率和創收潛力，從而阻礙市場的成長。然而，通過採用更環保的技術並與更廣泛的永續發展目標保持一致，賽車運動行業可以減輕環境問題的負面影響，並確保其長期相關性和成長。

COVID-19影響分析

COVID-19嚴重影響了車迷對賽車運動的參與。由於比賽沒有觀眾或被完全取消，現場賽事體驗大打折扣。車迷無法目睹比賽通常帶來的興奮和氣氛，導致整體興趣下降。因此，廣播公司在維持收視率和廣告收入方面面臨挑戰。然而，賽車組織和車隊通過利用數位平台和虛擬體驗與車迷進行遠程互動來進行調整。

此外，賽車運動賽事的缺席影響了依賴賽事旅遊的當地經濟，如酒店、餐館和運輸服務，大大減少了這些行業的收入和就業機會。儘管如此，世界各國政府還是認知到了賽車運動的重要性，並提供支持以減輕疫情的影響。

財政援助、稅收減免和其他救濟措施的實施幫助賽車系列、車隊和相關企業渡過危機。然而，該行業通過適應數位平台和實施嚴格的安全措施表現出了頑強的生命力。

Market Overview

The Global Motorsports Market reached US$ 5.2 billion in 2022 and is expected to reach US$ US$ 9.29 billion by 2030, growing with a CAGR of 7.8% during the forecast period 2023-2030. The motorsport industry is involved with the design, development and manufacture of prototypes, conduction and telecast of racing events across the globe.

Modern motorsport companies have developed a unique ability to use sporting competition and entertainment as a catalyst for engineering and manufacturing advancements, generate revenue and attract consumer attraction towards their products.

The growing incorporation of advanced technology-based events such as events specifically for electronic vehicles, tends to increase the participation and viewership of motorsports, thereby push the Global Motorsports Market trends upward. The booming interest in motorsports and sporting events from youngsters also provides the Global Motorsports Market with extensive market opportunities.

Europe holds the largest share in the global motorsports market, accounting for more than 40% of the market. The dominant position of Europe can be attributed to several factors, including the presence of major market players and the region's ability to host large-scale sporting events successfully. Among the different race series segments, formula racing takes the lead with over a quarter of the market share. The aforementioned fact can be primarily attributed to its widespread popularity and the substantial fan base it enjoys.

Market Dynamics

Generation of New Automotive Technologies due to Motorsports

Automobile manufacturers benefit from motorsports in the form of a real, concrete economic incentive. Many automakers function as a research and development program and an advertising platform, allowing them to concurrently develop and test new technologies while also boasting about their performance compared to other manufacturers.

For instance, electric vehicles have quickly gained traction in modernity, with manufacturers trying to provide automobiles that run on batteries and are propelled by electric motors. However, the respective technology was first introduced in the world of motorsports before it gaine dtraction globally.

Formula E, a new FIA racing series that began in September 2014 was the first platform to feature single-seater cars that are powered entirely by electricity. Similarly, many technologies developed for the race tracks are now employed in the automotive consumer market.

Further, such technologies could improve the engagement of fans in motorsports Therefore, the generation of new automotive technologies due to motorsports is a major market driver capable of attracting more participants and investors into the automotive racing market.

Sponsorship and Advertising Opportunities

Motorsports events, such as Formula 1 races, NASCAR events, and endurance races, have a significant economic impact on host countries and regions. Such events attract thousands of spectators, generate tourism revenue, and boost local businesses, including hospitality, retail, and transportation.

Post-2020 statistics from the Ministry of Commerce and Tourism reveal that the hosting of a major international motorsports event increases tourism revenue by an average of 20%. The aforementioned positive impact is mainly due to the influx of international visitors who contribute to local economies through accommodation, dining, shopping, and transportation.

Due to the facts mentioned above, it could be concluded that motorsports offer a unique platform for companies to promote their products and services to a global audience. With millions of viewers and a diverse fan base, sponsorship and advertising in motorsports have become a valuable marketing strategies for businesses across various sectors. Furthermore, the digital age has expanded the reach of motorsports through live streaming and social media, providing enhanced exposure for sponsors.

Based on the latest data from the Department of Business and Industry, the sponsorship revenue in the motorsports industry has witnessed an average annual growth rate of 12% since 2020. The respective trend demonstrates the increasing appeal and effectiveness of motorsports as a marketing platform as well as how sponsorship and advertising opportunities boost the motorsports market

Growing Environmental Concerns Regarding the Extensive Combustion of Fossil Fuels

Apart from the visible pollution created by cars, the biggest source of pollution in sports is logistics. The ten Formula One teams fly their equipment and cars from one side to the next, with just a small portion of their freight traveling by sea. Team members travel by conventional airplane between countries, while drivers and top executives travel by private jet. Every weekend, Pirelli supplies thousands of tires; if the race is dry, the 2000 wet weather tires are discarded.

Further, Pirelli claims to generate power by burning tires, which is definitely not the most environmentally friendly approach. As the extremely polluting nature of motorsports is being frowned upon by more and more woke public.

The aforementioned fact could affect the viewership and revenue generation potential of the market, the respective factor could restrain the market's growth. However, by adopting greener technologies and aligning with broader sustainability goals, the motorsports industry can mitigate the negative impact of environmental concerns and ensure its long-term relevance and growth.

COVID-19 Impact Analysis

COVID-19 severely impacted fan engagement in motorsports. With races taking place without spectators or being canceled altogether, the live event experience was compromised. Fans were unable to witness the excitement and atmosphere that races usually provide, leading to a decline in overall interest. As a result, broadcasters faced challenges in maintaining viewership and advertising revenue. However, motorsports organizations and teams adapted by leveraging digital platforms and virtual experiences to engage with fans remotely.

Further, the absence of motorsports events impacted local economies that rely on race tourism, such as hotels, restaurants, and transportation services, significantly reducing revenue and job losses in these sectors. Nonetheless, governments worldwide recognized the motorsports industry's significance and provided support to mitigate the pandemic's impact.

Financial assistance, tax breaks, and other relief measures were implemented to help racing series, teams, and associated businesses navigate the crisis. However, the industry demonstrated resilience by adapting to digital platforms and implementing strict safety measures.

Segment Analysis

The Global Motorsports Market is segmented based on type, channel, race series and region.

Ability to Generate Sponsorships and Extensive Revenue

Broadcasting networks are the most important source of earnings for the motorsport industry. With the growth of the OTT audience, producers may reach a wider range of audiences. As a result, investment in television rights is projected to bring in billions of dollars in revenue for racing. Sponsorships constitute an important way to cover the costs of presenting an event; nevertheless, ticketing for live audiences serves a purpose in generating income from the events. Therefore, broadcasting holds major share in the channel segment of motorsports market.

Additionally, merchandising has become an important aspect in ensuring the financial viability of businesses affiliated with motorsport events. The sale of shirts and other items provides a consistent stream of cash while also encouraging fan interaction. As the fan base for motorsports is growing, and modern consumers are exhibiting increased affinity towards merchandises, the respective segment is growing at a very swift pace.

Geographical Analysis

Presence of Major Players, Growing Fanbase for Motor Racing Events and Growing Automotive Sector

Asia-Pacific is the fastest growing region in the motorsports industry owing to the presence of major manufacturers, particularly motorcycle manufacturers such as Suzuki, Honda, among other. Further, as the population of Asia-Pacific and the fanbase for automotive racing is growing, the revenue generated by motorsports through broadcasting the racing events also grows significantly.

Thus, making the respective region a major hub in terms of revenue generated through broadcasting racing events. Additionally, Australia is one of the major hosts in dirt and off road racing events in addition to Japan, whose MotoGP segment also has a major fanbase across the globe. Moreover, China, South Korea and India shows major growth in their automotive industries during the forcast period.

Further, Asia-Pacific's robust economic growth has been a key catalyst for the rapid development of the motorsports industry. As countries in the region witness a rise in disposable income, the demand for recreational activities, including motorsports, has surged. Increasing affluence has led to a growing number of enthusiasts, both as spectators and participants, fueling the expansion of the market. Governments across Asia-Pacific have recognized the economic and tourism potential of the motorsports sector, resulting in substantial support and infrastructure investments.

Competitive Landscape

The major global players include: Ferrari S.p.A, Mercedes-Benz GmbH, Red Bull GmbH, McLaren Automotive Limited, Aston Martin Racing, Audi Sport, Dempsey-Proton Racing, e.dams-Renault, Extreme Speed Motorsports, and Force India.

Why Purchase the Report?

To visualize the Global Motorsports Market segmentation based on type, channel, race series and region and understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of motorsports market-level with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as Excel consisting of key products of all the major players.

The Global Motorsports Market Report Would Provide Approximately 61 Tables, 67 Figures And 197 Pages.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Type
3.2. Snippet by Channel
3.3. Snippet by Race Series
3.4. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. Growing Integration of Internet and Social Media into Motorsports
  - 4.1.1.2. Technological Advancements and Development of Youth Talent
  - 4.1.1.3. Generation of New Automotive Technologies Due to Motorsports
  - 4.1.1.4. Sponsorship and Advertising Opportunities
- 4.1.2. Restraints
  - 4.1.2.1. Growing Environmental Concerns Regarding the Extensive Combustion of Fossil Fuels
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis

6. COVID-19 Analysis

6.1. Analysis of COVID-19
- 6.1.1. Scenario Before COVID
- 6.1.2. Scenario During COVID
- 6.1.3. Scenario Post COVID
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During the Pandemic
6.5. Manufacturers' Strategic Initiatives
6.6. Conclusion

7. By Type

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 7.1.2. Market Attractiveness Index, By Type
7.2. 4-Wheelers*
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. 2-Wheelers

8. By Channel

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Channel
- 8.1.2. Market Attractiveness Index, By Channel
8.2. Broadcasting*
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Ticketing
8.4. Advertiser/Sponsorship
8.5. Race Host Fees
8.6. Merchandizing
8.7. Others

9. By Race Series

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Race Series
- 9.1.2. Market Attractiveness Index, By Race Series
9.2. Formula Racing*
- 9.2.1. Introduction
- 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. Speedway/Sprint Car
9.4. Hill climb
9.5. Touring Car Racing
9.6. Off-Road Racing
9.7. Rally Racing
9.8. Rallycross
9.9. Stock Car Racing
9.10. Drag Racing
9.11. Kart Racing
9.12. Others

10. By Region

10.1. Introduction
- 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 10.1.2. Market Attractiveness Index, By Region
10.2. North America
- 10.2.1. Introduction
- 10.2.2. Key Region-Specific Dynamics
- 10.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 10.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Channel
- 10.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Race Series
- 10.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.2.6.1. The U.S.
  - 10.2.6.2. Canada
  - 10.2.6.3. Mexico
10.3. Europe
- 10.3.1. Introduction
- 10.3.2. Key Region-Specific Dynamics
- 10.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 10.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Channel
- 10.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Race Series
- 10.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.3.6.1. Germany
  - 10.3.6.2. The UK
  - 10.3.6.3. France
  - 10.3.6.4. Italy
  - 10.3.6.5. Russia
  - 10.3.6.6. Rest of Europe
10.4. South America
- 10.4.1. Introduction
- 10.4.2. Key Region-Specific Dynamics
- 10.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 10.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Channel
- 10.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Race Series
- 10.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.4.6.1. Brazil
  - 10.4.6.2. Argentina
  - 10.4.6.3. Rest of South America
10.5. Asia-Pacific
- 10.5.1. Introduction
- 10.5.2. Key Region-Specific Dynamics
- 10.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 10.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Channel
- 10.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Race Series
- 10.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.5.6.1. China
  - 10.5.6.2. India
  - 10.5.6.3. Japan
  - 10.5.6.4. Australia
  - 10.5.6.5. Rest of Asia-Pacific
10.6. Middle East and Africa
- 10.6.1. Introduction
- 10.6.2. Key Region-Specific Dynamics
- 10.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 10.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Channel
- 10.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Race Series

11. Competitive Landscape

11.1. Competitive Scenario
11.2. Market Positioning/Share Analysis
11.3. Mergers and Acquisitions Analysis

12. Company Profiles

12.1. Red Bull GmbH*
- 12.1.1. Company Overview
- 12.1.2. Product Portfolio and Description
- 12.1.3. Financial Overview
- 12.1.4. Key Developments
12.2. Ferrari S.p.A
12.3. Mercedes-Benz GmbH
12.4. McLaren Automotive Limited
12.5. Aston Martin Racing
12.6. Audi Sport
12.7. Dempsey-Proton Racing
12.8. e.dams-Renault
12.9. Extreme Speed Motorsports
12.10. Force India

LIST NOT EXHAUSTIVE