美容液市場：依產品類型、依成分類型、按配銷通路、按最終用戶、按地區

2023年，全球美容精華液市場規模為38.6億美元，預計2030年將達到54.3億美元，2023年至2030年年複合成長率為5%。

圖 1. 2023 年按地區分類的美容精華液全球市場佔有率(%)

美容精華液是含有高濃度活性成分的護膚產品，可治療各種皮膚相關病症。精華液是一種比保濕霜更濃稠、透明、液體或凝膠的護膚液。精華液有多種用途，包括美白、保濕和抗老化。美容精華液比乳霜等保養品更能有效滋潤肌膚。美容精華液是以穩定的液體形式配製的護膚產品，塗布到皮膚上後會深入滲透。它們是針對特定的皮膚護理問題而設計的，例如抗老化、色斑、皺紋和保濕。隨著各個年齡層的人們對個人護理和美容越來越感興趣，對滿足各種皮膚需求的創新美容精華的需求不斷成長。

市場動態

消費者對皮膚護理興趣的增加、美容和個人護理支出的增加以及皮膚護理技術和配方的進步預計將在預測期內推動全球美容精華液市場的成長。此外，人們抗老化的興趣日益濃厚，預計也將推動預測期內全球美容精華液市場的成長。不斷擴大的消費群、對天然和有機產品的需求不斷成長、客製化和個人化預計將為預測期內全球美容精華液市場提供成長機會。

然而，高度競爭和飽和狀態、監管限制、產品定價和承受能力預計將阻礙預測期內全球美容精華液市場的成長。

本研究的主要特點

• 本報告對全球美容精華液市場進行了詳細分析，並提出了以2023年為基準年的預測期（2023-2030年）的市場規模和年複合成長率（CAGR%）。
• 它還闡明了各個細分市場的潛在商機，並解釋了該市場有吸引力的投資提案矩陣。
• 它還提供了有關市場促進因素、抑制因素、機會、新產品發布和核准、市場趨勢、區域前景、主要企業採取的競爭策略等的重要考察。
• 它根據公司亮點、產品系列、主要亮點、財務實績和策略等參數，介紹了全球美容精華液市場的主要企業。
• 該報告的見解將幫助行銷人員和經營團隊就未來的產品發布、類型升級、市場擴張和行銷策略負責人資訊的決策。
• 本研究報告針對該產業的各個相關人員，如投資者、供應商、產品製造商、經銷商、新進業者和財務分析師。
• 相關人員可以透過分析全球美容精華液市場時所使用的各種策略矩陣來促進決策。

第1章 研究目的與前提

• 研究目標
• 假設
• 簡稱

第2章 市場展望

• 報告說明
  • 市場定義和範圍
• 執行摘要
• Coherent Opportunity Map（COM）

第3章 市場動態、法規及趨勢分析

• 市場動態
  • 人們越來越重視皮膚護理
  • 監管限制
  • 擴大消費者基礎
• 影響分析
• 主要亮點
• 監管場景
• 產品發布/核准
• PEST分析
• 波特的分析
• 併購場景

第4章 全球美容精華液市場 -冠狀病毒(COVID-19) 大流行的影響

• 新型冠狀病毒感染疾病（COVID-19）的流行病學
• 供需面分析
• 經濟影響

第5章 全球美容精華液市場，依產品類型，2018-2030

• 抗老化精華液
• 保濕和保濕精華液
• 亮白精華液
• 祛痘精華液
• 抗色素沉著精華液
• 其他

第6章 全球美容精華液市場，依成分類型，2018-2030

• 維生素C精華液
• 玻尿酸精華液
• 視網醇血清
• 胜肽血清
• 抗氧化精華液
• 植物萃取物精華液
• 其他

第7章 全球美容精華液市場（依配銷通路），2018-2030

• 線上零售
• 線下零售

第8章 全球美容精華液市場，按最終用戶分類，2018-2030 年

• 男性
• 女士

第9章 2018-2030年全球美容精華液市場（按地區）

• 北美洲
• 歐洲
• 亞太地區
• 拉丁美洲
• 中東和非洲

第10章 競爭形勢

• L'Oreal SA
• Estee Lauder Companies Inc.
• Shiseido Company, Limited
• Procter & Gamble Co.
• Johnson & Johnson Services, Inc.
• Beiersdorf AG
• Unilever PLC
• The Body Shop International Limited
• Kao Corporation
• Colgate-Palmolive Company
• Amway Corporation
• Avon Products, Inc.
• Mary Kay Inc.
• Clarins Group
• Coty Inc.

第11章章節

• 調查方法
• 關於出版商

The Global Cosmetic Serum Market size was valued at US$ 3.86 billion in 2023 and is expected to reach US$ 5.43 billion by 2030, grow at a compound annual growth rate (CAGR) of 5% from 2023 to 2030.

Figure 1. Global Cosmetic Serum Market Share (%), By Region, 2023

Specifically created to give a high concentration of active ingredients to treat various skin-related conditions, cosmetic face serum is a skin care product. Serums are thicker than moisturisers and transparent, liquid, or gel-based skin care solutions. There are variety of cosmetic face serums available that serve a variety of purposes, including skin brightening, hydration, anti-aging, and many more. Face serum for cosmetics can hydrate skin more efficiently than creams or other skin care items. Cosmetic serums are skincare products formulated in a fluid, stable form that allows for deep penetration into the skin when applied. They are created to target specific skincare concerns like anti-aging, dark spots, wrinkles, and hydration. The growing focus on personal care and grooming among people across age groups has augmented the demand for innovative cosmetic serums catering to various skin requirements.

Market Dynamics

Increasing consumer focus on skincare, rising beauty and personal care expenditure, and advancements in skincare technology and formulations is anticipated to drive growth of the global cosmetic serum market over the forecast period. Moreover, growing anti-aging concerns is also expected to boost growth of the global cosmetic serum market over the forecast period. Expanding consumer base, rising demand for natural and organic products, and customization and personalization are expected to create growth opportunities for the global cosmetic serum market during the forecast period.

However, high competition and saturation, regulatory constraints and product pricing and affordability are expected to hamper growth of the global cosmetic serum market over the forecast period.

Key features of the study:

• This report provides in-depth analysis of the global cosmetic serum market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2023-2030), considering 2023 as the base year
• It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
• It profiles key players in the global cosmetic serum market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
• Key companies covered as a part of this study include L'Oreal S.A., Estee Lauder Companies Inc., Shiseido Company, Limited, Procter & Gamble Co., Johnson & Johnson Services, Inc., Beiersdorf AG, Unilever PLC, The Body Shop International Limited, Kao Corporation, Colgate-Palmolive Company, Amway Corporation, Avon Products, Inc., Mary Kay Inc., Clarins Group, Coty Inc.
• Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
• The global cosmetic serum market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
• Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global cosmetic serum market

Detailed Segmentation:

• By Product Type:
  • Anti-Aging Serums
  • Hydrating and Moisturizing Serums
  • Brightening Serums
  • Acne Treatment Serums
  • Anti-Pigmentation Serums
  • Others
• By Ingredient Type:
  • Vitamin C Serums
  • Hyaluronic Acid Serums
  • Retinol Serums
  • Peptide Serums
  • Antioxidant Serums
  • Plant Extract Serums
  • Others
• By Distribution Channel:
  • Online Retailing
  • Offline Retailing
  • By End User:
  • Women
  • Men
• By Region:
  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa
• Top companies in Cosmetic Serum Market
  • L'Oreal S.A.
  • Estee Lauder Companies Inc.
  • Shiseido Company, Limited
  • Procter & Gamble Co.
  • Johnson & Johnson Services, Inc.
  • Beiersdorf AG
  • Unilever PLC
  • The Body Shop International Limited
  • Kao Corporation
  • Colgate-Palmolive Company
  • Amway Corporation
  • Avon Products, Inc.
  • Mary Kay Inc.
  • Clarins Group
  • Coty Inc.

Table of Content

1. Research Objectives and Assumptions

• Research Objectives
• Assumptions
• Abbreviations

2. Market Purview

• Report Description
  • Market Definition and Scope
• Executive Summary
  • Market Global Cosmetic Serum, By Product Type
  • Market Global Cosmetic Serum, By Ingredient Type
  • Market Global Cosmetic Serum, By Distribution channel
  • Market Global Cosmetic Serum, By End User
  • Market Global Cosmetic Serum, By Region
• Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

• Market Dynamics
  • Increasing focus on Skincare
  • Regulatory constraints
  • Expanding consumer base
• Impact Analysis
• Key Highlights
• Regulatory Scenario
• Product launch/Approvals
• PEST Analysis
• PORTER's Analysis
• Merger and Acquisition Scenario

4. Global Cosmetic Serum Market - Impact of Coronavirus (COVID-19) Pandemic

• COVID-19 Epidemiology
• Supply Side and Demand Side Analysis
• Economic Impact

5. Global Cosmetic Serum Market , By Product Type, 2018-2030, (US$ Bn)

• Introduction
  • Market Share Analysis, 2023 and 2030 (%)
  • Y-o-Y Growth Analysis, 2018 - 2030
  • Segment Trends
• Anti-Aging Serums
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Bn)
• Hydrating and Moisturizing Serums
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Bn)
• Brightening Serums
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Bn)
• Acne Treatment Serums
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Bn)
• Anti-Pigmentation Serums
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Bn)
• Others
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Bn)

6. Global Cosmetic Serum Market , By Ingredient Type , 2018-2030, (US$ Bn)

• Introduction
  • Market Share Analysis, 2023 and 2030 (%)
  • Y-o-Y Growth Analysis, 2018 - 2030
  • Segment Trends
• Vitamin C Serums
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Bn)
• Hyaluronic Acid Serums
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Bn)
• Retinol Serums
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Bn)
• Peptide Serums
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Bn)
• Antioxidant Serums
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Bn)
• Plant Extract Serums
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Bn)
• Others
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Bn)

7. Global Cosmetic Serum Market , By Distribution Channel , 2018-2030, (US$ Bn)

• Introduction
  • Market Share Analysis, 2023 and 2030 (%)
  • Y-o-Y Growth Analysis, 2018 - 2030
  • Segment Trends
• Online Retailing
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Bn)
• Offline Retailing
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Bn)

8. Global Cosmetic Serum Market , By End user , 2018-2030, (US$ Bn)

• Introduction
  • Market Share Analysis, 2023 and 2030 (%)
  • Y-o-Y Growth Analysis, 2018 - 2030
  • Segment Trends
• Men
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Bn)
• Women
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Bn)

9. Global Cosmetic Serum Market , By Region, 2018-2030, (US$ Bn)

• Introduction
  • Market Share Analysis, By Country, 2023 and 2030 (%)
  • Y-o-Y Growth Analysis, For Country 2018 -2030
  • Country Trends
• North America
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2023-2030,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Ingredient Type, 2023-2030,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2023-2030,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By End User, 2023-2030,(US$ Bn)
• Europe
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2023-2030,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Ingredient Type, 2023-2030,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2023-2030,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By End User, 2023-2030,(US$ Bn)
• Asia Pacific
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2023-2030,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Ingredient Type, 2023-2030,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2023-2030,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By End User, 2023-2030,(US$ Bn)
• Latin America
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2023-2030,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Ingredient Type, 2023-2030,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2023-2030,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By End User, 2023-2030,(US$ Bn)
• Middle East & Africa
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2023-2030,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Ingredient Type, 2023-2030,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2023-2030,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By End User, 2023-2030,(US$ Bn))

10. Competitive Landscape

• L'Oreal S.A.
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Estee Lauder Companies Inc.
• Shiseido Company, Limited
• Procter & Gamble Co.
• Johnson & Johnson Services, Inc.
• Beiersdorf AG
• Unilever PLC
• The Body Shop International Limited
• Kao Corporation
• Colgate-Palmolive Company
• Amway Corporation
• Avon Products, Inc.
• Mary Kay Inc.
• Clarins Group
• Coty Inc.
• Analyst Views

11. Section

• Research Methodology
• About us