市場調查報告書
商品編碼
1461189
2023-2030 年全球天然家用香料產品市場規模研究與預測(依產品、配銷通路及區域分析)Global Natural Home Fragrance Products Market Size study & Forecast, by Product, by Distribution Channel and Regional Analysis, 2023-2030 |
2022年,全球天然居家香氛產品市場價值約35億美元,預計在2023-2030年預測期內將以超過9.5%的健康成長率成長。天然家居香氛產品市場涵蓋一系列傳統合成家居香氛的環保且永續的替代品,包括蠟燭、擴香器、室內噴霧劑和香囊,均採用精油、植物萃取物和植物材料等天然成分配製而成。在幾個關鍵促進因素的推動下,該市場經歷了顯著成長。首先,隨著人們越來越意識到與合成香料相關的潛在健康和環境風險,消費者對天然產品的偏好發生了顯著轉變。消費者正在尋求更安全、更環保的替代品,推動了對天然家居香氛產品的需求。此外,健康和芳香療法的日益普及也激發了人們對具有治療功效的家用香薰產品的興趣。從精油中提取的天然香料被認為具有改善情緒和緩解壓力的特性,吸引了尋求整體健康解決方案的消費者。此外,環境永續性措施促使消費者優先考慮可生物分解、可再生和無毒的產品,符合他們的價值觀和永續發展目標。這些促進因素共同促進了天然家居香精產品市場的成長和擴張,推動創新,並促進向更永續和環保的生活方式的轉變。
香薰療法利用天然精油來增強身心健康,在推動消費者對家居裝飾中天然精油的偏好方面發揮關鍵作用。許多人將芳香療法融入日常生活中,以促進放鬆和振奮情緒。 2021 年《替代與補充醫學雜誌》上發表的研究顯示,64% 的參與者使用精油來放鬆和緩解壓力,58% 的參與者使用精油來改善睡眠品質。千禧世代人口的快速成長和消費者支出的增加是推動蠟熔體需求的主要催化劑。值得注意的是,行業領導者正在拓展新的市場和產品線,以提高品牌知名度並促進蠟燭的使用。例如,2022 年 1 月,Diptyque 推出了蠟燭和蠟熔體系列,利用代言和關鍵意見領袖 (KOL) 來迎合中國不斷成長的人口以及不斷變化的消費者對時尚和家居裝飾的偏好。此外,與合成替代品相比,採購精油和植物萃取物等優質天然成分的成本可能相對較高。這可能對 2023-2030 年預測期內的製造商的生產成本和定價競爭力構成挑戰。
全球天然家用香料產品市場研究涵蓋的關鍵區域包括亞太地區、北美、歐洲、拉丁美洲和世界其他地區。在區域分析中,由於該地區消費者對環保和永續替代方案的強勁需求,北美在天然家用香料產品市場中佔據突出地位。成熟的消費者群體的存在,加上人們對天然產品的健康和環境效益的認知不斷提高,推動了該地區的市場成長。此外,管理合成香料的嚴格法規和強大的產品創新基礎設施也有助於市場的擴張。
歐洲緊隨其後,英國、德國和法國等國家因其環保意識的消費者基礎和促進永續發展的嚴格法規而引領市場。該地區對健康和生活方式趨勢的重視進一步刺激了對天然家居香氛產品的需求。
在中國、日本和印度等國家可支配收入不斷成長、城市化以及消費者健康意識不斷增強的推動下,亞太地區成為一個快速成長的市場。該地區不斷擴大的中產階級人口以及消費者對天然和有機產品偏好的變化為市場參與者提供了利潤豐厚的機會。
研究的目的是確定近年來不同細分市場和國家的市場規模,並預測未來幾年的價值。該報告旨在納入參與研究的國家內該行業的定性和定量方面。
該報告還提供了有關促進因素和挑戰等關鍵方面的詳細資訊,這些因素將決定市場的未來成長。此外,它還納入了利害關係人投資的微觀市場的潛在機會,以及對主要參與者的競爭格局和產品供應的詳細分析。
Global Natural Home Fragrance Products Market is valued at approximately USD 3.5 billion in 2022 and is anticipated to grow with a healthy growth rate of more than 9.5% during the forecast period 2023-2030. The Natural Home Fragrance Products Market encompasses a range of eco-friendly and sustainable alternatives to traditional synthetic home fragrances, including candles, diffusers, room sprays, and sachets, formulated with natural ingredients such as essential oils, botanical extracts, and plant-based materials. This market has experienced significant growth driven by several key drivers. Firstly, there is a notable shift in consumer preferences towards natural products, as individuals become increasingly aware of the potential health and environmental risks associated with synthetic fragrances. Consumers are seeking safer and more eco-conscious alternatives, driving demand for natural home fragrance products. Additionally, the rising popularity of wellness and aromatherapy practices has fueled interest in home fragrance products that offer therapeutic benefits. Natural fragrances derived from essential oils are perceived to have mood-enhancing and stress-relieving properties, appealing to consumers seeking holistic well-being solutions. Furthermore, environmental sustainability initiatives have prompted consumers to prioritize products that are biodegradable, renewable, and non-toxic, aligning with their values and sustainability goals. These drivers collectively contribute to the growth and expansion of the Natural Home Fragrance Products Market, driving innovation, and fostering a shift towards more sustainable and eco-friendly lifestyles.
Aromatherapy, utilizing natural essential oils to enhance physical and psychological well-being, plays a pivotal role in driving consumer preference for natural oils in home decor. Many individuals integrate aromatherapy practices into their daily routines to promote relaxation and uplift mood. Research published in the Journal of Alternative and Complementary Medicine in 2021 revealed that 64% of participants used essential oils for relaxation and stress relief, while 58% utilized them to improve sleep quality. The burgeoning millennial demographic and increased consumer spending are major catalysts propelling the demand for wax melts. Notably, industry leaders are expanding into new markets and product lines to raise brand awareness and promote candle usage. For instance, in January 2022, Diptyque launched a candle and wax melts collection, leveraging endorsements and Key Opinion Leaders (KOL) to tap into China's growing population and evolving consumer preferences in fashion and home decor. Moreover, the cost of sourcing high-quality natural ingredients, such as essential oils and botanical extracts, can be relatively high compared to synthetic alternatives. This can pose a challenge for manufacturers in terms of production costs and pricing competitiveness during the forecast period 2023-2030.
The key regions considered for the Global Natural Home Fragrance Products Market study includes Asia Pacific, North America, Europe, Latin America, and Rest of the World. In regional analysis, North America holds a prominent position in the Natural Home Fragrance Products market, owing to the region's strong consumer demand for eco-friendly and sustainable alternatives. The presence of a mature consumer base, coupled with increasing awareness about the health and environmental benefits of natural products, drives market growth in the region. Additionally, stringent regulations governing synthetic fragrances and a robust infrastructure for product innovation contribute to the market's expansion.
Europe follows closely behind, with countries like the UK, Germany, and France leading the market due to their environmentally conscious consumer base and stringent regulations promoting sustainability. The region's emphasis on wellness and lifestyle trends further fuels the demand for natural home fragrance products.
Asia Pacific emerges as a rapidly growing market, driven by the rising disposable incomes, urbanization, and increasing awareness about health and wellness among consumers in countries like China, Japan, and India. The region's expanding middle-class population and changing consumer preferences towards natural and organic products present lucrative opportunities for market players.
The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.
The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:
List of tables and figures and dummy in nature, final lists may vary in the final deliverable
List of tables and figures and dummy in nature, final lists may vary in the final deliverable