市場調查報告書
商品編碼
1131887
全球雲電視市場規模研究,按部署,按服務類型(SaaS,平台即服務,基礎設施即服務),按最終用戶,按地區預測 2022-2028Global Cloud TV Market Size study, By Deployment, By Service Type (Software-as-a-Service, Platform-as-a-Service, and Infrastructure-as-a-Service, and By End User, and Regional Forecasts 2022-2028 |
雲電視是一個軟件平台,它提供靈活的電視選項,讓您可以在各種設備(如智能電視、智能手機、平板電腦和筆記本電腦)上隨時隨地觀看內容。
客戶可以通過他們的數字資產隨時隨地訪問私營運營商的電視服務。視頻點播服務的全球擴張、訂閱流媒體服務的日益普及、主要參與者的戰略舉措等是推動全球市場需求的因素。例如,根據 Statista 的數據,截至 2022 年,全球視頻點播收入估計為 948.8 億美元,從 2022 年到 2027 年,這一數字將以約 10.72% 的複合年增長率增長,到 2027 年將達到 15.79 億。預計將達到十億美元的價值。此外,主要市場參與者正在與主要內容提供商合作推出雲電視平台。例如,2021 年 12 月,總部位於紐約的 Kaltura 宣布與總部位於馬來西亞的娛樂公司 Astro 合作,將 Kaltura 電視平台引入名為 Sooka 的新流媒體服務。此外,預計全球 5G 技術的出現和基於雲的服務的日益普及將成為預測期內市場需求的催化劑。然而,新興市場高速互聯網服務的不可用以及與雲電視解決方案相關的高部署成本阻礙了 2022-2028 年預測期內的市場增長。
雲電視全球市場研究中考慮的關鍵區域是亞太地區、北美、歐洲、拉丁美洲和世界其他地區。由於越來越多地採用基於雲的平台和不斷增長的 5G 服務,北美已成為全球市場份額的主要地區。另一方面,預計亞太地區將在 2022-2028 年的預測期內呈現顯著的增長率。該地區互聯網服務和智能手機設備的蓬勃發展預計將為整個亞太地區的雲電視市場創造有利的增長前景。
本報告中包括的主要市場參與者是:
本研究的目的是確定近年來各個細分市場和國家/地區的市場規模,並預測未來八年的價值。本報告旨在捕捉所研究的每個地區和國家的行業的定性和定量方面。此外,它還提供了有關關鍵方面的詳細信息,例如定義市場未來增長的驅動因素和挑戰。此外,報告還應詳細分析主要參與者的競爭格局和產品供應,以及微觀市場中可供利益相關者投資的機會。市場的詳細細分和子細分如下所述。
按部署
公共雲
私有雲
混合雲
按服務類型
軟件即服務 (SaaS)
平台即服務 (PaaS)
基礎設施即服務 (IaaS)
按最終用戶
媒體與娛樂
IT/通信
消費類電視
雜項
按地區
北美
美國
加拿大
歐洲
英國
德國
法國
西班牙
意大利
其他歐洲
亞太地區
中國
印度
日本
澳大利亞
韓國
其他亞太地區
拉丁美洲
巴西
墨西哥
世界其他地方
此外,本研究考慮的年份是:
實際年份 - 2018 年、2019 年、2020 年
2021 年基準年
預測期 - 2022 年 至 2028 年
“全球雲電視市場”市場研究的目標受眾
主要諮詢公司和顧問
大公司、中型公司、中小企業
風險投資
增值經銷商 (VAR)
第三方知識提供者
投資銀行家
投資者
Global Cloud TV Market is valued approximately USD XX million in 2021 and is anticipated to grow with a healthy growth rate of more than XX % over the forecast period 2022-2028.
Cloud TV refers to software platform that offers flexible television options to watch content anywhere and on different devices including Smart TVs, Smartphones, Tablets, and Laptops etc. Customer can access television services from private operators anywhere through their digital assets. The growing expansion of Video-on-Demand services Worldwide and increasing adoption of subscription based streaming services as well as strategic initiatives from leading market players are factors that are accelerating the global market demand. For instance, according to Statista - as of 2022, the revenue in worldwide Video-on-Demand segment is estimated at USD 94.88 billion, and this number is projected to grow at CAGR of around 10.72% between 2022 & 2027 to reach to a value of USD 157.90 billion by 2027. Furthermore, leading market players are collaborating with leading content providers to deploy Cloud TV Platform. For instance, in December 2021, New York based Kaltura announced collaboration with Malaysia based entertainment company Astro to deploy Kaltura TV Platform for its new streaming services named Sooka. Also, growing emergence of 5G technologies worldwide and increasing adoption of cloud-based services are anticipated to act as a catalyzing factor for the market demand during the forecast period. However, Unavailability of high-speed internet services in developing regions as well as high deployment cost associated with Cloud TV solutions impede the growth of the market over the forecast period of 2022-2028.
The key regions considered for the global Cloud TV Market study include Asia Pacific, North America, Europe, Latin America, and the Rest of the World. North America is the leading region across the world in terms of market share owing to the growing adoption of cloud-based platform and increasing growth of 5G services in the region. Whereas, Asia Pacific is anticipated to exhibit a significant growth rate over the forecast period 2022-2028. Factors such as the thriving penetration of internet services and smartphone devices in the region, would create lucrative growth prospects for the Cloud TV Market across the Asia Pacific region.
Major market players included in this report are:
Mware Solutions
Altice USA Brightcove Inc.
Charter Communications
Liberty Global plc
Ooyala Inc.
Phonix Satellite Television Holdings Ltd
PCCW Limited
TalkTalk TV Entertainment Limited
Xfinity
Ziggo B.V.
The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming eight years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within each of the regions and countries involved in the study. Furthermore, the report also caters the detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, the report shall also incorporate available opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:
By Deployment
Public Cloud
Private Cloud
Hybrid Cloud
By Service Type
Software-as-a-Service (SaaS)
Platform-as-a-Service (PaaS)
Infrastructure-as-a-Service (IaaS)
By End User
Media & Entertainment
IT & Telecom
Consumer Television
Others
By Region:
North America
U.S.
Canada
Europe
UK
Germany
France
Spain
Italy
ROE
Asia Pacific
China
India
Japan
Australia
South Korea
RoAPAC
Latin America
Brazil
Mexico
Rest of the World
Furthermore, years considered for the study are as follows:
Historical year - 2018, 2019, 2020
Base year - 2021
Forecast period - 2022 to 2028
Target Audience of the Global Cloud TV Market in Market Study:
Key Consulting Companies & Advisors
Large, medium-sized, and small enterprises
Venture capitalists
Value-Added Resellers (VARs)
Third-party knowledge providers
Investment bankers
Investors
List of figures