市場調查報告書
商品編碼
1074644
生命科學家數位營銷調查(2022 年)2022 Digital Marketing to Life Scientists Survey |
科學家是最早使用互聯網發布、共享和相互交流的人之一。實驗室設備和耗材供應商通過電子郵件營銷做出回應,以快速了解客戶的數位行為,並在早期引導他們使用在線目錄和電子商務系統。隨著科學家利用新的數位媒體,供應商正在在線通知他們的客戶並試圖以新的方式影響他們。
本報告分析了全球生命科學家數位營銷的市場趨勢,並基於對 841 位科學家的問卷調查,以及各種社交媒體和科學相關網站對科學家的偏好和認可度。我們將匯集諸如數位營銷的優缺點以及與公司溝通的理想方式等信息。
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Scientists were among the first to use the Internet to publish and share information and to communicate with each other. The suppliers of lab instruments and consumables were among the first to identify their customer's digital behavior and respond with email marketing to direct them to the earliest online catalogs and e-commerce systems. This evolution continues today with suppliers and scientists alike. As scientists take advantage of new digital media their suppliers respond with new ways to inform and influence their customers online.
Exciting Insights, Including:
This report examines some of the most important elements of digital marketing, including Search Engine Optimization, social media, email, mobile, video, webinars, websites, and content marketing. The scientists responding to this survey described their use of each of these channels, how they use them, and the forms of content they are most interested in accessing. BioInformatics Inc, part of Science and Medicine Group, has been tracking scientists' use of digital media since 1997.
A 1-question online survey, consisting of both open- and closed- response questions, conducted by BioInformatics Inc., part of Science and Medicine Group, (Arlington, Virginia, USA), was fielded to scientists between March 31st and April 11th, 2022.
841 respondents from North America, Europe and Asia Pacific that use social media and/or science-related websites for personal or professional purposes participated in this study.
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