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市場調查報告書

行動應用程式的中國市場

Mobile Applications Markets in China

出版商 Asia Market Information & Development 商品編碼 336167
出版日期 內容資訊 英文 225 Pages
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行動應用程式的中國市場 Mobile Applications Markets in China
出版日期: 2016年04月01日 內容資訊: 英文 225 Pages
簡介

本報告提供中國的行動應用程式市場現況與未來預測(過去5∼10年的實際成果值及今後5∼10年的預測值)分析、整體商務環境,及各產品的市場趨勢和其預測、打入市場策略、關係企業一覽等資訊彙整,為您概述為以下內容。

第1章 簡介

  • 分析範圍、手法
  • 摘要整理

第2章 商務環境

  • 經濟展望
    • 主要經濟指標
    • 工業生產
    • 人口、人力資源
    • 直接投資
    • 對外貿易
  • 金融、稅務法規
    • 銀行系統和法規
    • 外匯
    • 稅制和關稅

第3章 行動應用程式市場評估

  • 行動應用程式市場概要
  • 市場規模
  • 市場成長的推動要素
  • 主要廠商的市場佔有率
  • 人事費用
  • 潛在的參與企業
  • 主要的外資型企業
  • 技術開發

第4章 行動應用程式的市場規模與其預測

  • 概要
  • 行動應用程式的市場規模與其預測 (單位:人民幣)
    • 行動應用程式的供給情形
    • 遊戲
    • 娛樂
    • 教育
    • 財政
    • 運動
    • 消費
  • 行動應用程式的進口額
  • 行動應用程式的出口額
  • 價格趨勢

第5章 行動應用程式市場未來展望

  • 行動應用程式市場未來展望:概要
  • 各地區的消費支出趨勢
    • 東部
    • 北部
    • 中部
    • 南部
    • 西部
  • 各地區的行動應用程式的銷售額、需求量
    • 東部
    • 北部
    • 中部
    • 南部
    • 西部

第6章 行銷策略

  • 中國市場概要
    • 中國的流通系統
    • 行動應用程式的通路
    • 交通、貨物運輸基礎設施
    • 通訊
  • 進入中國市場途徑
    • 對中出口(直接/間接)
    • 授權合約與委託生產
    • 中國國內的組裝加工
    • 委託生產
    • 貿易許可
    • 投資
    • 合資企業
    • 合作企業
    • 獨資企業

第7章 行動應用程式、製造廠商一覽

  • 行動應用程式、製造商簡介

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目錄
Product Code: 932

China's demand for Mobile Applications has grown at a fast pace in the past decade. In the next decade, both production and demand will continue to grow. The Chinese economy maintains a high speed growth which has been stimulated by the consecutive increases of industrial output, imports & exports, consumer consumption and capital investment for over two decades. This new study examines China's economic trends, investment environment, industry development, supply and demand, industry capacity, industry structure, marketing channels and major industry participants. Historical data (2005, 2010 and 2015) and long-term forecasts through 2020 and 2024 are presented. Major producers in China are profiled.

The primary and secondary research is done in China in order to access up-to-date government regulations, market information and industry data. Data were collected from the Chinese government publications, Chinese language newspapers and magazines, industry associations, local governments' industry bureaus, industry publications, and our in-house databases. Interviews are conducted with Chinese industry experts, university professors, and producers in China. Economic models and quantitative methods are applied in this report to project market demand and industry trends. Metric system is used and values are presented in either Yuan (RMB, current price) and/or US dollars.

Our market research reports provide hard-to-find market data and analyses. Today, China has the largest market in the world. Tremendous fast-growing markets for imports and business opportunities for companies around the world. If you want to expand your business or sell your products in China, our research reports provide the insights and projections into Chinese markets necessary for you to do so.

TABLE OF CONTENTS

I. INTRODUCTION

  • Report Scope and Methodology
  • Executive Summary

II. BUSINESS ENVIRONMENT

  • Economic Outlook
  • Key Economic Indicators
  • Industrial Output
  • Population and Labor
  • Foreign Investment
  • Foreign Trade
  • Financial and Tax Regulations
  • Banking System and Regulations
  • Foreign Exchange
  • Taxes, Tariff and Custom Duties

III. MOBILE APPLICATIONS MARKET ASSESSMENTS

  • Mobile Applications Market Overview
  • Market Size
  • Market Growth Drivers
  • Market Share of Key Producers
  • Labor Costs
  • Potential Entrants
  • Major Foreign Investments
  • Technology Development

IV. MOBILE APPLICATIONS SALES VOLUMES AND FORECASTS

  • Overview
  • Mobile Applications Sales Volumes and Forecasts (in Yuan)
  • Mobile Applications Supply
  • Games
  • Entertainment
  • Education
  • Finance
  • Sports
  • Shopping
  • Mobile Applications Imports
  • Mobile Applications Exports
  • Pricing Trend

V. MOBILE APPLICATIONS MARKET OUTLOOK

  • Mobile Applications Markets Outlook Overview
  • Consumer Spending Trends by Region
  • East
  • North
  • Central
  • South
  • West
  • Mobile Applications Sales and Demand by Region
  • East
  • North
  • Central
  • South
  • West

VI. MARKETING STRATEGIES

  • China Market Entry Overview
  • China's Distribution System
  • Mobile Application Distribution Channels
  • Transportation and Freight Infrastructure
  • Communications
  • China's Market Entry
  • Export to China
  • Indirect Export
  • Direct Export
  • License and Contract Manufacture
  • Assembling in China
  • Contract Manufacturing
  • Trade Permit
  • Investment
  • Equity Joint Venture
  • Contractual Joint Venture
  • Wholly Foreign-Owned Enterprise

VII. MOBILE APPLICATIONS PRODUCER DIRECTORY

  • Mobile Applications Producer Profiles

LIST OF TABLES

I. INTRODUCTION

  • Economic Outlook Summary
  • Mobile Applications Supply and Sales Forecasts Summary

II. BUSINESS ENVIRONMENT

  • Key Economic Indicators
  • Industrial Output
  • Population and Labor Force Trends
  • Foreign Investment and Loans
  • Foreign Trade
  • Key Commodity Exports from China
  • China's Exports to its Leading Trade Partners
  • Key Commodity Imports into China
  • China's Imports from Its Leading Trade Partners

III. MOBILE APPLICATIONS MARKET ASSESSMENTS

  • Market Share of Key Producers

IV. MOBILE APPLICATIONS SALES VOLUMES AND FORECASTS

  • Mobile Applications Sales Volumes and Forecasts (in Yuan)
  • Mobile Applications Supply
  • Games
  • Entertainment
  • Education
  • Finance
  • Sports
  • Shopping
  • Mobile Applications Imports
  • Mobile Applications Exports
  • Pricing Trend

V. MOBILE APPLICATIONS MARKET OUTLOOK

  • Mobile Applications Markets Outlook Overview
  • Consumer Spending Trends by Region
  • East
  • North
  • Central
  • South
  • West
  • Mobile Applications Sales and Demand by Region
  • umer Spending Trends by Region
  • East
  • North
  • Central
  • South
  • West

LIST OF CHARTS

I. INTRODUCTION

  • Mobile Applications Sales and Market Sales Forecasts Summary

II. BUSINESS ENVIRONMENT

  • China's GDP and Growth Rate
  • Industrial Output by Ownership
  • China's Imports and Exports

III. MOBILE APPLICATIONS MARKET ASSESSMENTS

  • Market Share of Key Producers

IV. MOBILE APPLICATIONS SALES VOLUMES AND FORECASTS

  • Overview
  • Mobile Applications Sales Volumes and Forecasts (in Yuan)
  • Mobile Applications Supply
  • Games
  • Entertainment
  • Education
  • Finance
  • Sports
  • Shopping
  • Mobile Applications Imports
  • Mobile Applications Exports
  • Pricing Trend

V. MOBILE APPLICATIONS MARKET OUTLOOK

  • Mobile Applications Markets Outlook Overview
  • Consumer Spending Trends by Region
  • East
  • North
  • Central
  • South
  • West
  • Mobile Applications Sales and Demand by Region
  • East
  • North
  • Central
  • South
  • West

VI. MARKETING STRATEGIES

  • China's Distribution Channel
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