面向消費者的元界數位內容、服務與廣告：最新市場資訊 (2023)

本報告調查了消費者元界數位內容/服務/廣告市場，包括元界的發展前景、整體線上影片、雲端內容和服務、雲端遊戲及其他服務的收入規模和預測等，以及主要公司。它總結了所提供的服務。

實際好處

• 評估市場向雲端的遷移及其對硬體和服務的影響
• 了解主要媒體和娛樂市場、元宇宙（消費者）的演變以及數位廣告的市場機會
• 確定捆綁和增值包裝以及數位服務類型的主要參與者
• 您可以檢查業務模式（SVOD、TVOD、AVOD）和分銷管道的變化，包括與元宇宙（虛擬空間）相關的新市場元素和收入

關鍵問題的答案：

• 現在和到 2030 年線上影片市場的整體規模是多少？
• 虛擬宇宙的創建將如何影響消費者數位內容與服務市場？ 虛擬空間有哪些獲利機會？
• 這些市場中的主要公司和服務有哪些？
• 您有幾個串流影片 SVOD 訂閱？

研究亮點：

• 這項研究為最新報告 "下一代內容和服務" (MD-NGCS-103) 新增了定性分析
• 雲端內容與服務收入以及虛擬空間市場規模
• 線上影片和遊戲軟體/服務的市場份額
• 雲端遊戲市場規模（營收）與預測

目錄

• 整體市場（疫情後成長曲線重置）
• 聚焦元宇宙
• 元界時間軸
• 元宇宙建設進展
• 轉型中的社群網路市場
• 數位廣告：虛擬宇宙尚未出現
• 視訊飽和且市場成熟，但成長仍在繼續
• 遊戲將在 2022 年衰退，元宇宙的影響可能最大
• M&E 與虛擬宇宙景觀（未來 24 個月）
• 人工智慧的影響
• M&E 與元宇宙狀況（市場壓力）
• M&E 和 Metaverse 情況（建議）

Actionable Benefits:

• Evaluate the market transition to the cloud and its impact on hardware and services.
• Size the market opportunity for key media and entertainment markets, the buildup to the metaverse (consumer), and digital advertising.
• Identify key players and types of digital services for bundling or value-added packaging.
• Examine shifts in business models (Subscription Video on Demand (SVOD), Transactional Video on Demand (TVOD), Advertising Video on Demand (AVOD)) and distribution channels, including new market elements and revenue tied to the metaverse (virtual spaces).

Critical Questions Answered:

• What is the overall size of the online video market today and through 2030?
• How does the buildup to the metaverse impact the consumer marketplace for digital content and services? What is the revenue opportunity in virtual spaces?
• Who are the key players and services in these markets?
• How many streaming video SVOD subscriptions are there?

Research Highlights:

• This research provides additional qualitative analysis to the most recent Next Generation Content and Services report (MD-NGCS-103).
• Market sizing for cloud content and services revenue and virtual spaces.
• Market shares for online video and gaming software/services.
• Market sizing (revenue) and forecast for cloud gaming.

Who Should Read This?

• Mobile network and pay TV operators looking to bundle services to reduce churn, differentiate services, add additional value, and reinforce new technologies or premium tiers of service.
• Companies supporting cloud infrastructure, video workflows, and hardware manufacturers/suppliers in the media & entertainment market.
• Companies evaluating the impact and market potential of the metaverse in the consumer content and services markets.
• Cloud and fixed/mobile/edge network companies evaluating the evolving digital content and services landscape to assess market needs and demands.

Table of Contents

• Overall Market (Resetting the Growth Curve after the Pandemic)

• Focus on the Metaverse

• Metaverse Timeline

• Progress within the Buildup to the Metaverse

• Social Networking Market in Transition

• Digital Advertising, Metaverse Still Out on the Horizon

• Saturation and Market Maturity for Video, but Growth Still on the Table

• Gaming Down in 2022, Could See Strongest Impact from Metaverse

• M&E and Metaverse Landscape (Next 24 Months)

• Impact of AI

• M&E and Metaverse Landscape (Market Pressures)

• M&E and Metaverse Landscape (Recommendations)