Acquire broad and deep quantitative knowledge of the entire Augmented Reality (AR) and Mixed Reality (MR) market value chain, including smart glasses hardware and total market revenue.
Identify value for an AR implementation across device types, verticals, use cases, regions, market focus (enterprise versus consumer), and value chain segments.
Understand present day and forward-looking impactful trends and how that impact shapes quantitative elements of the market.
Recognize the dynamics between AR-enabled mobile devices and smart glasses, AR versus MR.
Critical Questions Answered:
What is the overall size of the AR and MR market today and in the future, for both devices and the total value chain?
How does this size differ by vertical, device type, region, and value chain segment?
What are the driving trends of these differences and how do they permeate throughout the market?
What are some of the most widely adopted use cases today and how do these change going forward?
Research Highlights:
Vertical by vertical segmentation of the market across 15 verticals including sub-segmentation by 6 regions, 2 form factors (monocular versus binocular), 2 device types (AR versus MR), 10 value chain segments, and more than 40 use cases.
Interactive dashboards for smart glasses shipments, installed base, revenue, and Average Selling Prices (ASPs), as well as for total AR and MR value chain revenue across value chain segments.
Pivot tables and raw data included for all data points to allow for user manipulation and analysis.
Granular and exhaustive definitions section to clearly understand segmentation and differentiation used within the database, as well as the wider market.
Who Should Read This?
Decision makers for those actively implementing AR or looking to in the future, especially for content and network enablers, tech suppliers, and potential AR customers.
Product managers wanting quantitative backup for AR/MR device, partnership, or implementation roadmaps.
Innovation leaders invested in the overall digitization space wanting to understand inter and intra-market AR/MR dynamics.
Table of Contents
Tables
Table 1: Total Smart Glasses Shipments by Vertical
Table 2: Total Smart Glasses Shipments by Region
Table 3: Total Smart Glasses Shipments by Form Factor
Table 4: Average Smart Glasses ASP by Form Factor
Table 5: Total Smart Glasses Shipments by Device Type
Table 6: Total Smart Glasses Shipments by Market
Table 7: Augmented Reality Attach Rate by Device Type
Table 8: Smart Glasses Installed Base by Region
Table 9: Smart Glasses Installed Base by Vertical
Table 10: Smart Glasses Revenue by Region
Table 11: Total Augmented Reality Value Chain Revenue by Category
Table 12: Total Augmented Reality Market Revenue by Region
Table 13: Total Augmented Reality Market Revenue by Vertical
Table 14: Smart Glasses Shipments by Connectivity Type
Table 15: Total Smart Glasses Shipments by Vertical
Table 16: Healthcare: Smart Glasses Shipments by Form Factor and Region
Table 17: Healthcare: Smart Glasses Form Factor Split
Table 18: Healthcare: Average Smart Glasses ASPs by Form Factor
Table 19: Healthcare: Smart Glasses Shipments by Device Type
Table 20: Healthcare: Smart Glasses Revenue by Region
Table 21: Healthcare: Augmented Reality Revenue by Category
Table 22: Healthcare: Augmented Reality Use Case Active Users
Table 23: Total Smart Glasses Shipments by Vertical
Table 24: Energy & Utilities: Smart Glasses Shipments by Form Factor and Region
Table 25: Energy & Utilities: Smart Glasses Form Factor Split
Table 26: Energy & Utilities: Average Smart Glasses ASPs by Form Factor
Table 27: Energy & Utilities: Smart Glasses Shipments by Device Type
Table 28: Energy & Utilities: Smart Glasses Revenue by Region
Table 29: Energy & Utilities: Augmented Reality Revenue by Category
Table 30: Augmented Reality Use Case Active Users
Table 31: Total Smart Glasses Shipments by Vertical
Table 32: Manufacturing: Smart Glasses Shipments by Form Factor and Region
Table 33: Manufacturing: Smart Glasses Form Factor Split
Table 34: Manufacturing: Average Smart Glasses ASPs by Form Factor
Table 35: Manufacturing: Smart Glasses Shipments by Device Type
Table 36: Manufacturing: Smart Glasses Revenue by Region
Table 37: Manufacturing: Augmented Reality Revenue by Category
Table 38: Manufacturing: Augmented Reality Use Case Active Users
Table 39: Total Smart Glasses Shipments by Vertical
Table 40: Logistics: Smart Glasses Shipments by Form Factor and Region
Table 41: Logistics: Smart Glasses Form Factor Split
Table 42: Logistics: Average Smart Glasses ASPs by Form Factor
Table 43: Logistics: Smart Glasses Shipments by Device Type
Table 44: Logistics: Smart Glasses Revenue by Region
Table 45: Logistics: Augmented Reality Revenue by Category
Table 46: Logistics: Augmented Reality Use Case Active Users
Table 47: Total Smart Glasses Shipments by Vertical
Table 48: Education: Smart Glasses Shipments by Form Factor and Region
Table 49: Education: Smart Glasses Form Factor Split
Table 50: Education: Average Smart Glasses ASPs by Form Factor
Table 51: Education: Smart Glasses Shipments by Device Type
Table 52: Education: Smart Glasses Revenue by Region
Table 53: Education: Augmented Reality Revenue by Category
Table 54: Education: Augmented Reality Use Case Active Users
Table 55: Total Smart Glasses Shipments by Vertical
Table 56: Media & Entertainment: Smart Glasses Shipments by Form Factor and Region
Table 57: Media & Entertainment: Smart Glasses Form Factor Split
Table 58: Media & Entertainment: Average Smart Glasses ASPs by Form Factor
Table 59: Media & Entertainment: Smart Glasses Shipments by Device Type
Table 60: Media & Entertainment: Smart Glasses Revenue by Region
Table 61: Media & Entertainment: Augmented Reality Revenue by Category
Table 62: Media & Entertainment: Augmented Reality Use Case Active Users
Table 63: Total Smart Glasses Shipments by Vertical
Table 64: Government & Military: Smart Glasses Shipments by Form Factor and Region
Table 65: Government & Military: Smart Glasses Form Factor Split
Table 66: Government & Military: Average Smart Glasses ASPs by Form Factor
Table 67: Government & Military: Smart Glasses Shipments by Device Type
Table 68: Government & Military: Smart Glasses Revenue by Region
Table 69: Government & Military: Augmented Reality Revenue by Category
Table 70: Government & Military: Augmented Reality Use Case Active Users
Table 71: Total Smart Glasses Shipments by Vertical
Table 72: "Retail, Commerce, & Marketing: Smart Glasses Shipments by Form Factor and Region"