|出版日期||內容資訊||英文 103 Pages
|果汁飲料的創新 (2014年) Juice Innovation|
|出版日期: 2016年07月01日||內容資訊: 英文 103 Pages||
Zenith's ‘Juice Innovation 2016’ report provides a comprehensive overview of current trends in new product development in fruit juices. By featuring 75 innovative brand profiles this report provides an ultimate guide to understanding key factors shaping the global fruit juice market and to explore opportunities.
In the global soft drinks market, fruit juice, nectars and drinks represent the third biggest category following bottled water and carbonates. Consumption of global fruit juice continues to rise, with the market exceeding 80 billion litres in 2015, up 4% from 2014 levels. Matured juice markets in North America and Western Europe are characterised by high consumption levels per capita but limited scope for growth, with the market having declined in these regions in 2015. However, these regional markets play a particularly important role in driving innovation within the category with a specific focus on developing products which offer added value either through some functional benefit or technological advancement.
Zenith's report on Juice Innovation examines the key trends and themes driving innovation and new product launches during 2014-2016. The report provides an ultimate guide of some of the most innovative and leading products in a user-friendly presentation format to help you quickly gain an understanding of new product development worldwide.
Brand profiles featured by 8 key categories: flavour innovation, vegetable juices, reduced/low/no sugar, texture innovation, functional offering, premium positioning, child-oriented, and packaging innovation.
For the purpose of this report, Zenith has limited its research scope using the following definition: