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Premium Bottled Water Innovation Report 2014

出版商 Zenith 商品編碼 316741
出版日期 內容資訊 英文 104 Pages
商品交期: 最快1-2個工作天內
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高級瓶裝水的產品開發趨勢 Premium Bottled Water Innovation Report 2014
出版日期: 2014年10月01日 內容資訊: 英文 104 Pages





第1章 簡介、分析範圍

第2章 類別概要

  • 一般的成分和說明內容
  • 礦物質、微量礦物質概要
  • 說明:產品開發的主要趨勢
  • 說明:全球的消費量趨勢
  • 課題
  • 市場機會

第3章 品牌簡介

  • 新產品的銷售
  • 限量品的銷售
  • 品牌的再設計
  • 包裝的新開發

Features at a glance:

  • An essential guide for anyone present or considering entering the premium bottled water market with a view of offering innovation and added value to consumers.
  • Includes an overview of global and regional trends highlighting common themes in new product development.
  • Features a wide range of products, innovations and trends shaping the future of the international premium bottled water industry.
  • Includes over 70 innovative premium bottled water brands launched between 2009 and 2014 worldwide to benchmark against leading and innovative premium bottled water products.
  • Explores challenges and opportunities in the premium bottled water category.

Premium bottled water brands often have a unique story, design, powerful branding and communication that sets them apart from standard bottled water. Successful brands offer a unique selling point, promising consumers an elevated water-drinking experience.

Zenith's report on Premium Bottled Water Innovation examines the key trends and themes driving innovation and new product launches during 2009-2014. The report provides readers with an understanding of the most innovative and leading products in a user-friendly presentation format to help you quickly gain an appreciation of new product development worldwide.

What this report covers

  • Category overview: overview of global trends and developments in premium bottled water consumption.
  • Key trends in new product development: overview of 4 main themes driving product development and innovation worldwide including a list of 4 key concepts widely used to classify premium bottled water quality and descriptions of 8 commonly measured minerals and trace elements.
  • Brand profiles: over 70 profiles of innovative premium bottled water brands including product image, detailed product information, date of launch, packaging size & type, pricing, key ingredients, description of variants and marketing profile.

Brand profiles featured by 4 key innovation themes: new product launches, limited edition launches, brand redesign and packaging innovation.

Geographical coverage

  • Global

Table of Contents

1. Introduction and scope

2. Category overview

  • Key concepts and descriptions
  • Overview of minerals and trace elements
  • Commentary - key innovation trends
  • Commentary - global consumption trends
  • Challenges
  • Opportunities

3. Brand profiles

  • 3.1. Brand profiles: New product launches
  • 3.2. Brand profiles: Limited Edition launches
  • 3.3. Brand profiles: Brand redesign
  • 3.4. Brand profiles: Packaging Innovation
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