Cover Image


Ready-to-drink Tea Innovation Report 2014

出版商 Zenith 商品編碼 316740
出版日期 內容資訊 英文 91 Pages
商品交期: 最快1-2個工作天內
Back to Top
RTD茶的產品開發趨勢 Ready-to-drink Tea Innovation Report 2014
出版日期: 2014年09月01日 內容資訊: 英文 91 Pages



第1章 簡介、分析範圍

第2章 類別概要

第3章 品牌簡介

  • 成分的新開發
  • 新口味、種類
  • 新的質感(texture)
  • 功能性
  • 包裝的新開發
  • 跨類別的商品開發

Features at a glance:

  • An essential guide for anyone present or considering entering the ready-to-drink tea market with a view of offering innovation and added value to consumers.
  • Includes an overview of global and regional trends highlighting common themes in new product development.
  • Features a wide range of products, innovations and trends shaping the future of the international ready-to-drink tea industry.
  • Includes over 60 innovative ready-to-drink tea brands launched between 2012 and 2014 worldwide to benchmark against leading and innovative ready-to-drink tea products.
  • Explores challenges and opportunities in the ready-to-drink tea category.

In recent years, the ready-to-drink tea category has become increasingly diverse, moving away from the typical green and black tea variants towards using tea blends traditional to various regions around the world. The category has additionally been enriched with the introduction of new flavours, textures and packaging, as well as functional enhancements such as weight management and relaxation, broadening the appeal of ready-to-drink tea to a wider consumer base.

Zenith's report on Ready-to-drink Tea Innovation examines the key trends and themes driving innovation and new product launches during 2012-2014. The report provides an ultimate guide of the most innovative and leading products in a user-friendly presentation format to help you quickly gain an understanding of new product development worldwide.

What this report covers

  • Category overview: overview of key global market trends and regional consumption trends in North America, South America, Europe, the Middle East and Asia Pacific.
  • Key trends in new product development: overview of 6 main themes driving product development and innovation worldwide including a list of 8 common tea types used for formulation of ready-to-drink tea.
  • Brand profiles: over 60 profiles of innovative ready-to-drink tea brands including product image, detailed product information, date of launch, packaging size & type, pricing, key ingredients, description of variants and marketing profile.

Brand profiles featured by 6 key innovation themes: ingredients, new flavours and types, new textures, functional, packaging innovation and cross-category.

Geographical coverage

  • Global

Table of Contents

1. Introduction and scope

2. Category overview

3. Brand profiles

  • 3.1. Brand profiles: Ingredient Innovation
  • 3.2. Brand profiles: New Flavours & Types
  • 3.3. Brand profiles: New Textures
  • 3.4. Brand profiles: Functional
  • 3.5. Brand profiles: Packaging Innovation
  • 3.6. Brand profiles: Cross-Category
Back to Top