RTD茶的產品開發趨勢

近幾年RTD茶市場正試圖比以往更廣泛普及。遠離傳統的綠茶、紅茶的概念，開發各種混合茶葉，在全球各國銷售。還有在產品加上各種附加價值(新口味、質感、包裝方式等等）和功能性(體重管理，放鬆效果等)的動向擴大，那成為對消費群比以往還要大的產品吸引力。

本報告提供全球RTD(ready-to-drink)茶市場最新趨勢及今後的產品開發動向相關分析、全球及各地區(北美、南美、歐洲、中東、亞太地區)的市場現狀，及新產品開發時應該考慮因素，領導品牌、企業(60家以上)簡介及新產品開發的趨勢(產品印象、成分、功能資訊、銷售日、包裝的種類、大小、價格設定等)的資訊，為您概述為以下內容。

第1章 簡介、分析範圍

第2章 類別概要

第3章 品牌簡介

• 成分的新開發
• 新口味、種類
• 新的質感(texture)
• 功能性
• 包裝的新開發
• 跨類別的商品開發

Features at a glance:

• An essential guide for anyone present or considering entering the ready-to-drink tea market with a view of offering innovation and added value to consumers.
• Includes an overview of global and regional trends highlighting common themes in new product development.
• Features a wide range of products, innovations and trends shaping the future of the international ready-to-drink tea industry.
• Includes over 60 innovative ready-to-drink tea brands launched between 2012 and 2014 worldwide to benchmark against leading and innovative ready-to-drink tea products.
• Explores challenges and opportunities in the ready-to-drink tea category.

In recent years, the ready-to-drink tea category has become increasingly diverse, moving away from the typical green and black tea variants towards using tea blends traditional to various regions around the world. The category has additionally been enriched with the introduction of new flavours, textures and packaging, as well as functional enhancements such as weight management and relaxation, broadening the appeal of ready-to-drink tea to a wider consumer base.

Zenith's report on Ready-to-drink Tea Innovation examines the key trends and themes driving innovation and new product launches during 2012-2014. The report provides an ultimate guide of the most innovative and leading products in a user-friendly presentation format to help you quickly gain an understanding of new product development worldwide.

What this report covers

• Category overview: overview of key global market trends and regional consumption trends in North America, South America, Europe, the Middle East and Asia Pacific.
• Key trends in new product development: overview of 6 main themes driving product development and innovation worldwide including a list of 8 common tea types used for formulation of ready-to-drink tea.
• Brand profiles: over 60 profiles of innovative ready-to-drink tea brands including product image, detailed product information, date of launch, packaging size & type, pricing, key ingredients, description of variants and marketing profile.

Brand profiles featured by 6 key innovation themes: ingredients, new flavours and types, new textures, functional, packaging innovation and cross-category.

Geographical coverage

• Global

Table of Contents

1. Introduction and scope

2. Category overview

3. Brand profiles

• 3.1. Brand profiles: Ingredient Innovation
• 3.2. Brand profiles: New Flavours & Types
• 3.3. Brand profiles: New Textures
• 3.4. Brand profiles: Functional
• 3.5. Brand profiles: Packaging Innovation
• 3.6. Brand profiles: Cross-Category