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Liquid Water Enhancers Report 2014

出版商 Zenith 商品編碼 299034
出版日期 內容資訊 英文 86 Pages
商品交期: 最快1-2個工作天內
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飲料濃縮液市場調查 Liquid Water Enhancers Report 2014
出版日期: 2014年02月28日 內容資訊: 英文 86 Pages

Kraft Foods Group2011年3月首次發售了袖珍型的超濃縮糖漿"MiO Liquid Water Enhancer"。2013年末美國的飲料濃縮液市值達4億1,200萬美元。


第1章 調查手法

第2章 摘要整理

第3章 美國市場概要

  • 宏觀經濟、整體無酒精飲品消費趨勢

第4章 飲料濃縮液的登場

第5章 市售產品

  • 主要企業及品牌、新產品開發、流通管道、流通、包裝

第6章 市場成長的促進要素

  • 廠商、零售業者、消費者的主要促進要素;產品特徵、優點

第7章 消費者

  • 目標的人口統計、家庭普及率、行銷、利用

第8章 消費量、消費額

  • 類別的數量、金額、支出;企業、各主要品牌的市場佔有率

第9章 市場機會的評估

  • 全球無酒精飲品市場基準

第10章 各國簡介

  • 宏觀經濟概要、無酒精飲品消費、分析及建議

第11章 未來展望

  • 類別中的未來趨勢的預測

第12章 品牌簡介

  • 10個品牌簡介



An essential guide to the liquid water enhancers category, including an overview of the current market and international potential

Includes information on the products, key drivers and consumption trends in the current market

Addresses the international opportunity through a sophisticated benchmarking analysis, identifying the top five countries that offer the greatest potential for liquid water enhancers beyond the US

Provides insights and recommendations for countries offering the greatest prospect for the category.

Assesses challenges and provides a realistic future outlook to support your strategic planning.

Highlights a sample of brands in the category through detailed brand profiles.

Background and report description

Pocket-sized packs of super-concentrated syrups did not exist until Kraft Foods Group introduced MiO Liquid Water Enhancers in March 2011. By the end of 2013, the US market alone was worth $412 million, with dedicated fixtures in many stores.

Zenith's Liquid Water Enhancers 2014 Report examines the origins and quick rise of the liquid water enhancers category, highlighting its potential for expansion into key global markets.

The report provides an in-depth look at the liquid water enhancers category in the US, and provides detailed market level insights for each of several potential markets, offering a broad overview of possible strategies for market entry.

What this report covers

  • The current state of the liquid water enhancers market: in-depth look at the market in the US, as this is the only market where the category has grown to a level of maturity. Emergence, products in market, market drivers, consumers, consumption volume and consumption value.
  • International opportunity market assessment: an in-depth look at the five countries that offer the greatest prospect for liquid water enhancers, identified using a sophisticated benchmarking exercise. Macroeconomic overview, beverage consumption forecasts by category, market insights, and recommendations for market entry.
  • 10 liquid water enhancer brand profiles: overview of brand, company, markets, value sales (2013), volume sales (2013), pack formats, price, product description, variants, positioning, marketing, ingredients, distribution/placement.

Market data provided in this report

US Market

  • Liquid water enhancer brands in market, 2011-2013
  • Soft drinks consumption by volume and per capita consumption, 2013
  • Liquid water enhancers share of total dilutable beverages segment, 2011-2013
  • Liquid water enhancers consumption volume: total, per capita and % change, 2011-2013
  • Liquid water enhancers consumption value: total, per capita and % change, 2011-2013
  • Liquid water enhancers expenditure per serving and % change: 2011-2013
  • Consumption volume and value for leading liquid water enhancer brands, 2013
  • Volume and value share by leading companies, 2013
  • Comparative soft drinks consumption volume by segment, 2012-2013

International markets: United Kingdom, Germany, Italy, France, China

  • Comparative soft drinks consumption volume, total and per capita, 2012
  • Bottled water consumption volume and split of still and sparkling, 2012

Geographical coverage

  • United States
  • United Kingdom
  • Germany
  • Italy
  • France
  • China

Table of Contents

1. Methodology and definitions

2. Executive Summary

3. USA Market Overview

  • Macroeconomic and overall soft drinks consumption trends

4. Emergence of liquid water enhancers

5. Products in market

  • Key companies and brands, new product development, channels, distribution, packaging

6. Market drivers

  • Key drivers for manufacturers, retailers, consumers; product features and benefits

7. Consumers

  • Target demographic, household penetration, marketing, use

8. Consumption volume and value

  • Category volume, value, expenditure; market share by companies and leading brands

9. Opportunity Market Assessment

  • Benchmarking of global soft drinks markets

10. Opportunity Country Profiles

  • Macroeconomic overview, soft drinks consumption, insights and recommendations

11. Future outlook

  • Forecast of future trends in the category

12. Brand profiles

  • 10 brand profiles
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