表紙
市場調查報告書

拉丁美洲B2C電子商務支付市場:2020和COVID-19的影響

Latin America B2C E-Commerce and Payment Market 2020 and COVID-19's Impact

出版商 yStats.com GmbH & Co. KG 商品編碼 954013
出版日期 內容資訊 英文 179 Pages/Charts
商品交期: 最快1-2個工作天內
價格
拉丁美洲B2C電子商務支付市場:2020和COVID-19的影響 Latin America B2C E-Commerce and Payment Market 2020 and COVID-19's Impact
出版日期: 2020年08月05日內容資訊: 英文 179 Pages/Charts
簡介

大流行期間,拉丁美洲的B2C電子商務激增。與歐洲和北美地區相比,電子商務在拉丁美洲的整體零售額中所佔份額較低,反映了在線購物的起飛速度較慢。 yStats.com報告顯示,該地區最大的經濟體巴西,墨西哥和阿根廷,近年來在線零售的銷售額實現了兩位數的增長,但所有零售的份額均為1。它仍然很低。分析師提高了對未來數字銷售增長的預測,因為2020年第二季度的COVID傳播刺激了在線購物的激增,加速了新客戶並為中繼器增加了訂單。

此報告調查了拉丁美洲的B2C電子商務支付市場,並提供了有關區域和國家/地區的市場概況,銷售和份額,用戶和購買者,產品和行業,運輸以及公司的信息。

目錄

第1章管理摘要

第2章區域發展

  • 零售電子商務銷售額(十億美元)和同比(%)
  • 電子商務在零售總額中所佔的比例(%)
  • B2C電子商務銷售額佔零售總額的百分比
  • 在線購物者的滲透率,15歲及15歲以上人口的百分比
  • 2020年4月COVID-19之後消費者對使用在線支付方式的期望的分解(%)
  • 電子商務中使用的付款方式,特定國家/地區,在線購物者的百分比等。

第3章巴西

  • 概述
    • COVID-19對B2C電子商務市場的影響概述
  • 銷售和分享
    • B2C電子商務銷售,同比波動
    • B2C電子商務銷售
    • B2C電子商務銷售額佔零售總額的百分比
  • 用戶和購物者
    • 在線購物者的滲透率,個人比例
    • 自COVID-19出現以來估計出現的新的在線購物者和新的在線商店數量
    • 響應COVID-19的在線購物和店內購物變化,消費者百分比(按代)
  • 產品與行業
    • 主要產品類別中的電子商務訂單增長率:電子商務整體份額
    • 所選產品類別的平均每日電子商務訂單每兩週更改一次(%)
    • 所選服務類別的平均每日電子商務訂單每兩週更改一次(%)
  • 趨勢
    • 電子商務銷售,B訂單總數,年平均消費者支出,每筆訂單平均數,在線購物者,國內外網站
    • 關於COVID-19中國際網站上在線購物頻率的預期細分
    • M電子商務銷售,訂單,整體電子商務比率
  • 付款
    • 電子商務中使用的付款方式,在線購物者的百分比
    • 所選移動支付應用的使用,所有用戶,設備之間的普及率以及活躍用戶數
    • 平均欺詐佔電子商務銷售額的百分比
    • 使用和不使用卡時付款的同比變化
    • 非接觸式支付規模(基於價值)
  • 交貨
    • 各地區按時到達的電子商務佔有率
    • 導致消費者在大流行之後在巴西在線購物的因素(%)
  • 公司
    • 排名前5位的電子商務網站:訪問者數量

第4章墨西哥

  • 概述
  • 銷售和分享
  • 用戶和購物者
  • 產品與行業
  • 趨勢
  • 付款
  • 交貨
  • 公司

第5章阿根廷

  • 概述
  • 銷售和分享
  • 用戶和購物者
  • 產品與行業
  • 趨勢
  • 付款
  • 交貨
  • 公司

第6章哥倫比亞

  • 概述
  • 銷售和分享
  • 用戶和購物者
  • 產品與行業
  • 趨勢
  • 付款
  • 交貨
  • 公司

第7章智利

  • 概述
  • 銷售和分享
  • 用戶和購物者
  • 產品與行業
  • 趨勢
  • 付款
  • 交貨
  • 公司

第8章秘魯

  • 銷售和分享
  • 用戶和購物者
  • 付款
  • 公司

第9章厄瓜多爾

  • 銷售和分享
  • 用戶和購物者
  • 產品與行業
  • 付款
  • 公司

第10章多米尼加共和國B2C電子商務國家/地區概況

第11章危地馬拉B2C電子商務國家/地區概況

第12章烏拉圭B2C電子商務國家/地區概況

第13章哥斯達黎加B2C電子商務國家/地區概況

第14章巴拿馬B2C電子商務國家/地區概況

第15章巴拉圭B2C電子商務國家/地區概況

第16章薩爾瓦多B2C電子商務國家/地區概況

第17章玻利維亞B2C電子商務國家/地區概況

第18章牙買加B2C電子商務國家/地區概況

第19章洪都拉斯B2C電子商務國家/地區概況

目錄
Product Code: 1490

"Spread of COVID-19 Brings Upswing in Online Retail in Latin America."

B2C E-Commerce surges in Latin America during the pandemic

E-Commerce's low share of total retail sales in the Latin American region reflects a slower take-off for online shopping compared to Europe or North America. The largest economies of the region, Brazil, Mexico, and Argentina have experienced double digit sales growth of online retail in recent years, yet its share of all retail remains a low single digit percentage, as reported in the yStats.com report. The spread of COVID in the second quarter of 2020 has produced a surge in online shopping, pushing new customers to the practice and driving returning consumers to order more, causing analysts to raise their forecasts of future digital sales growth.

Argentina-based Mercado Libre leads online sales in the region

Another interesting fact highlighted in the yStats.com report is that the Latin American region has a home-grown online merchant that is the top seller in several nations, including Argentina, Brazil, Chile, Ecuador, and Mexico. Mercado Libre also has a payment processing subsidiary, Mercado Pago, which is used widely in the region even on other online platforms. The sales figures of Mercado Libre provide insight to the effects of the health pandemic: sales increased by substantial percentage, more than doubling in one nation. Mercadolibre.com's most requested products at the beginning of the coronavirus crisis were face masks and hand sanitizer.

Covered Regions:

Latin America.

Companies Mentioned:

Alibaba Group Holding Ltd, Almacenes Exito SA, Alphabet Inc., Amazon.com Inc., B2W Cia Digital, Cencosud SA, Coppel SA de CV, eBay Inc., Encuentra24.com AG, Falabella SA, Fravega S.A.C.I. e I., Liverpool Mexico SA de CV, MercadoLibre Inc., OLX Group, Ripley Corp SA, Samsung Electronics Co Ltd, Speedy Honduras, TiendaMIA Xipron INC, Walmart Inc., Wish Inc.

Table of Contents

1. Management Summary

2. Regional Development

  • Retail E-Commerce Sales, in USD billion, and Year-on-Year Change, in %, 2018-2023f
  • E-Commerce Share of Total Retail Sales, in %, 2018 - 2023f
  • B2C E-Commerce Sales, in % of Total Retail Sales, 2019 & 2030f
  • Online Shopper Penetration, in % of Population Aged 15+, April 2020
  • Breakdown of Consumer Expectations Regarding The Use of Online Payment Methods Post-COVID-19 Outbreak, in %, April 2020
  • Payment Methods Used in E-Commerce, By Selected Countries, in % of Online Shoppers, July 2019
  • Factors Affecting Security Perception During E-Commerce Purchase On A New Website, By Selected Countries, in % of Online Shoppers, July 2019
  • Share of Online Shoppers Who Frequently Encounter Two-Factor Authentication, And Preferred Authentication Measures, % of Online Shoppers, July 2019
  • Preferred Future Features of Online Payments, in % of Online Shoppers, by Selected Countries, 2019
  • Mobile Payment User Penetration, in % of Internet Users With a Bank Account, 2018 & 2019
  • Types of Mobile Payments Used In-Store, in % of Mobile Payment Users, by Selected Countries, July 2019
  • Proximity Mobile Payment Users, in billions, and Penetration, in % of Smartphone Users, 2018 - 2023f
  • Selected Mobile Payment Apps Used, incl. Penetration, in % of Devices, and Active Users, in % of All Users, by Argentina, Brazil and Mexico, July 2019
  • Mercado Pago's Payment Transaction Value by Transactions On The Mercado Libre Marketplace and Non-Marketplace Payment Value, in USD million, 2015 - 2019
  • Growth in Number of Orders Placed on Mercado Libre During COVID-19, by Selected Countries, in %, February 24 - May 3, 2020, Compared to The Same Period in 2019
  • Number of New and Recovered Buyers on Mercado Libre During COVID-19, in thousands, and Growth, in %, February 24 - May 3, 2020, Compared to The Same Period in 2019
  • Top 20 Fastest Growing Categories on Mercado Libre During COVID-19, in %, February 24 - May 3, 2020, Compared to The Same Period in 2019

3. Brazil

  • 3.1. Overview
    • Overview of COVID-19 Impact on B2C E-Commerce Market, June 2020
  • 3.2. Sales & Shares
    • B2C E-Commerce Sales, in BRL billion, in % YoY Change, 2011-2019
    • B2C E-Commerce Sales, in BRL billion, 2019 & 2020f
    • B2C E-Commerce Sales, in % of Total Retail Sales, 2019 & 2030f
  • 3.3. Users & Shoppers
    • Online Shopper Penetration, in % of Individuals, 2019
    • Estimated Number of New Online Shoppers and New Online Stores Emerging Since The COVID-19 Outbreak in March, May 2020
    • Change in Online and In-Store Shopping Following COVID-19, in % of Consumers, by Generation, June 2020
  • 3.4. Products & Verticals
    • Top Product Categories By Growth In Number Of E-Commerce Orders, in %, Incl. Share Of Total E-Commerce, H1 2019
    • Bi-Weekly Changes in Average Daily E-Commerce Order Number of Selected Product Categories, in %, March 15 - June 6
    • Bi-Weekly Changes in Average Daily E-Commerce Order Number of Selected Service Categories, in %, March 15 - June 6
  • 3.5. Trends
    • E-Commerce Sales, in BRL bil., Total Orders, in mil., Average Consumer Spending Per Year, in BRL, Average Value Per Order, in BRL, Online Shoppers, in mil., By Domestic And International Websites, 2019
    • Breakdown Of Expectations About Online Shopping Frequency On International Websites During COVID-19, in % of Those Buying At Least Once Every 3 Months From Such Sites, April/May 2020
    • M-Commerce Sales, in BRL billion, Orders, in millions, in % of Total E-Commerce, 2019
  • 3.6. Payment
    • Payment Methods Used in E-Commerce, in % of Online Shoppers, July 2019
    • Selected Mobile Payment Apps Used, incl. Penetration, in % of Devices, and Active Users, in % of All Users, July 2019
    • Average Attempted Fraud Share, in % of E-Commerce Sales, 2019
    • Year-on-Year Change in Value of Card-Present and Card-Not-Present Payments, March 2020
    • Value of Contactless Payments, in BRL million, March 2019 & March 2020
  • 3.7. Delivery
    • Share Of E-Commerce Deliveries That Arrived On Time, By Regions, in %, 2018 & 2019
    • Causes of Negative E-Commerce Experience During COVID-19, in % of Online Shoppers Who Had Negative Shopping Experienced During COVID-19, June 2020
    • Factors That Would Motivate Consumers in Brazil To Buy Online After The Pandemic, in %, June 2020
  • 3.8. Players
    • Top 5 E-Commerce Websites, by Total Visits, March 2020 & May 2020

4. Mexico

  • 4.1. Overview
    • Overview of COVID-19 Impact on B2C E-Commerce Market, June 2020
  • 4.2. Sales & Shares
    • B2C E-Commerce Sales, in MXN billion, 2018 & 2019
    • Retail E-Commerce Sales Growth Forecast, in %, by Pre-COVID-19 Forecast and COVID-19 Forecast, 2020f
    • B2C E-Commerce Sales, in % of Total Retail Sales, 2019 & 2030f
  • 4.3. Users & Shoppers
    • Internet Users Who Transact Online, in millions, and Penetration, in % of Internet Users, 2015 - 2019
    • Breakdown of Internet Users Who Transact Online, by Those Who Shop Only, Pay Only, and Who Both Shop and Pay Online, in millions, and in %, 2015 - 2019
    • Online Shopper Penetration, in % of Individuals, 2018 - 2022f
  • 4.4. Products & Verticals
    • Products Purchased Online In The Last 7 Days And Purchased Online For First Time, in % of Online Shoppers, April 2020
    • Services Purchased or Used Online In The Last 7 Days And Purchased or Used Online For First Time, in % of Online Shoppers, April 2020
    • Change in Visits To Fashion E-Commerce And Supermarket Websites, in %, Weeks 9-16 of 2020 Compared to Week 8 of 2020
    • Change in Visits To Travel Websites, in %, Weeks 9-16 of 2020 Compared to Week 8 of 2020
  • 4.5. Trends
    • Breakdown of Frequency of Making Purchases on International Websites Before COVID-19, and Breakdown of Estimated Change in Frequency of Making Purchases on International Websites Due To COVID-19, in % of Cross-Border Online Shoppers, May 2020
    • Share of Cross-Border Online Shoppers Who Agree That They Buy More Online Due To COVID-19 Outbreak, by Buying on Domestic and International Websites, in %, May 2020
  • 4.6. Payment
    • Payment Methods Used in E-Commerce, in % of Online Shoppers, July 2019
    • Payment Methods Used During The Hot Sale Online Shopping Holiday, in % of Online Shoppers, June 2020
    • Number of Authorized Payment Transactions on E-Commerce Websites, in millions, Value, in MXN billion, and Authorization Rate, in % of Transactions and in % of Transaction Value, by Credit Cards and Debit Cards, Q1 2018 - Q4 2019
    • Chargeback Rate, in % of Number of Authorized Payment Transactions on E-Commerce Websites and in % of Their Value, by Credit Cards and Debit Cards, Q1 2018 - Q3 2019
    • Proximity Mobile Payment User Penetration, in % of Smartphone Users, 2019
    • Selected Mobile Payment Apps Used, incl. Penetration, in % of Devices, and Active Users, in % of All Users, July 2019
  • 4.7. Delivery
    • Perceived Changes in Delivery Times and Costs During COVID-19, in % of Online Shoppers, April 2020
    • Delivery Methods Used During The Hot Sale Online Shopping Holiday, in % of Online Shoppers, June 2020
  • 4.8. Players
    • Top 9 B2C E-Commerce Websites Purchased From, in % of Online Shoppers, May 2019
    • Top 5 E-Commerce Websites, by Total Visits, March 2020 & May 2020

5. Argentina

  • 5.1. Overview
    • Overview of COVID-19 Impact on B2C E-Commerce Market, June 2020
  • 5.2. Sales & Shares
    • Retail E-Commerce Sales, in ARS billion, by B2C and C2C, 2014 - 2019
    • B2C E-Commerce Sales, in USD billion, in % Year-on-Year Change, 2016-2022f
    • B2C E-Commerce Share of Total Retail Sales, in %, 2019
    • E-Commerce Growth in Sales, Orders, and Items Purchased, in %, April 2020 vs. Monthly Average for January-March 2020
    • Perceived COVID-19 Impact On E-Commerce Sales, in % of Retail & Wholesale Companies, May 2020
  • 5.3. Users & Shoppers
    • Information Technology Penetration, by Internet, Computer and Mobile Phone, in % of Individuals, by Age Group, Q4 2018 & Q4 2019
    • Breakdown of Frequency of Shopping Online, in % of Online Shoppers, October 2019
    • Share of Consumers Shopping Online In Order To Avoid Going To Stores, in %, March 12-13 and March 20-21, 2020
    • Breakdown of Changes in Frequency of Buying Online Due To COVID-19, in % of Online Shoppers, March 2020
  • 5.4. Products & Verticals
    • B2C E-Commerce Sales by Product Categories, in ARS billion, 2016 - 2019
    • E-Commerce Sales Growth, by Selected Merchant Categories, in %, April 2020 vs. Monthly Average for January-March 2020
    • Online Sales of Supermarkets, in ARS million, and Year-on-Year Change, in %, January-April 2020
    • Online Share of Total Supermarket Sales, in %, January 2020 - April 2020
    • Selected Digital Activities Conducted More Often Or Tried For the First Time Since the COVID-19 Outbreak, in % of Adults, May 2020
  • 5.5. Payment
    • Breakdown of Payment Methods Preferred in E-Commerce, in %, 2019
    • Payment Methods Used in E-Commerce, in % of Online Shoppers, July 2019
    • Breakdown of Consumer Expectations Regarding The Use of Online Payment Methods Post-COVID-19 Outbreak, in %, April 2020
    • Share of Retail & Wholesale Companies Who Introduced New Payment Methods During COVID-19, May 2020
  • 5.6. Delivery
    • Breakdown of E-Commerce Shipments, by Delivery Time, in %, 2018 & 2019
  • 5.7. Players
    • Top 3 E-Commerce Websites, by Total Visits, in millions, March 2020 & May 2020
    • Top 9 Supermarket Websites, by Unique Visitors, in thousands, February 2020 & March 2020

6. Colombia

  • 6.1. Sales & Shares
    • B2C E-Commerce Sales, in USD billion, 2018 & 2019
    • B2C E-Commerce Share of Total Retail Sales, in %, 2019
    • Weekly E-Commerce Sales Value, in COP billion, February - May 2020
    • Number of Weekly E-Commerce Orders, in millions, Feb-May 2020
    • Value of E-Commerce Purchases, in COP billion, and Number, in millions, June 19, 2020 (First Day Without VAT)
  • 6.2. Users & Shoppers
    • Share of Internet Users Making More Purchases Online During COVID-19, in %, May 2020
  • 6.3. Products & Verticals
    • Change in Weekly E-Commerce Sales During COVID-19 Outbreak, By Category, in %, Week of February 23, 2020 vs Week of May 3, 2020
  • 6.4. Payment
    • Payment Methods Used in E-Commerce, in % of Online Shoppers, July 2019
    • Breakdown of Consumer Expectations Regarding The Use of Online Payment Methods Post-COVID-19 Outbreak, in %, April 2020
  • 6.5. Delivery
    • Share of Online Shoppers Reporting Delayed Delivery for Online Purchases Made During COVID-19, in %, May 2020
  • 6.6. Players
    • Top 5 Online Stores by B2C E-Commerce Sales (excl. Marketplaces), in USD million, 2019
    • Top 5 E-Commerce Websites, by Total Visits, in millions, March 2020 & May 2020

7. Chile

  • 7.1. Sales & Shares
    • B2C E-Commerce Sales, in USD billion, and Year-on-Year Change, in %, 2015-2019
    • Breakdown of Total Retail Sales, by B2C E-Commerce and Other Retail, in %, 2019, 2020f, 2023f
    • M-Commerce Share of B2C E-Commerce Sales, in %, 2015 - 2019
  • 7.2. Users & Shoppers
    • Online Shopper Penetration, in % of Internet Users, March 16-22, 2020, - June 16-30, 2020
    • Changes In Shopping Behavior Due To Coronavirus Outbreak, in % of Consumers, 6-12 April, 2020
  • 7.3. Payment
    • Payment Methods Used in E-Commerce, in % of Online Shoppers, July 2019
    • Year-on-Year Change in Online Card Payment Transactions, in %, H1 2016 - H2 2019
    • Year-on-Year Change in Card Payment Transactions, by Online and in-Store, in %, Week 1 - Week 4 of March 2020
    • Online Share of Card Payments, in %, Week 1 - Week 4 of March 2019 & 2020
    • Breakdown of Consumer Expectations Regarding The Use of Online Payment Methods Post-COVID-19 Outbreak, in %, April 2020
  • 7.4. Delivery
    • Selected Delivery Methods Used by Online Shoppers, in % of Online Shoppers, 2018 & Q3 2019
    • Average Duration of B2C E-Commerce Delivery, in days, 2018 & 2019
  • 7.5. Players
    • Top 5 E-Commerce Websites, by Total Visits, in millions, March 2020 & May 2020

8. Peru

  • 8.1. Sales & Shares
    • B2C E-Commerce Sales, in USD billion, and Year-on-Year Change, 2015-2019
    • B2C E-Commerce Share of Retail Sales, in %, 2019
    • M-Commerce Share of B2C E-Commerce Sales, in %, 2019
  • 8.2. Users & Shoppers
    • Internet Penetration and Smartphone Penetration, in % of Individuals, and Number of Online Shoppers, in millions, 2019
  • 8.3. Payment
    • B2C E-Commerce Share of Total Card Transaction Value, in %, by Pre-COVID & During COVID-19, incl. January-March 15, 2020, March 15-30, 2020, & April 2020
    • Payment Methods Used in E-Commerce, in % of Online Shoppers, July 2019
    • Breakdown of Online Purchases by Payment Methods Used, in %, 2019
  • 8.4. Players
    • Top 5 E-Commerce Websites, by Total Visits, in millions, March 2020 & May 2020

9. Ecuador

  • 9.1. Sales & Shares
    • Value of E-Commerce Transactions, in USD million, 2016-2019
    • Cross-Border E-Commerce Transactions, in USD million, in % of Total E-Commerce Sales, 2016-2019
    • E-Commerce's Share of GDP, in %, 2016-2019
  • 9.2. Users & Shoppers
    • Internet Penetration, in %, January 2020
    • Share Of Online Shoppers Buying Good And Services On Domestic and International Websites, in %, 2017 - 2018 & March 2020
    • Breakdown of Frequency of Shopping Online During COVID-19, in % of Online Shoppers, May 2020
  • 9.3. Products & Verticals
    • Top Four Products Purchased Online, By Category, in % of Online Shoppers, March 2020
  • 9.4. Payment
    • Breakdown of Payment Methods Used in E-Commerce During COVID-19, in % of Online Shoppers, May 2020
  • 9.5. Players
    • Top 5 Preferred E-Commerce Platforms, by Product Category and by National and International Websites, in % of Online Shoppers, March 2020

10. Dominican Republic B2C E-Commerce Country Profile

11. Guatemala B2C E-Commerce Country Profile

12. Uruguay B2C E-Commerce Country Profile

13. Costa Rica B2C E-Commerce Country Profile

14. Panama B2C E-Commerce Country Profile

15. Paraguay B2C E-Commerce Country Profile

16. El Salvador B2C E-Commerce Country Profile

17. Bolivia B2C E-Commerce Country Profile

18. Jamaica B2C E-Commerce Country Profile

19. Honduras B2C E-Commerce Country Profile