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市場調查報告書

全球線上機票預約市場:2019年

Global Online Airline Booking Market 2019

出版商 yStats.com GmbH & Co. KG 商品編碼 919016
出版日期 內容資訊 英文 82 Pages/Charts
商品交期: 最快1-2個工作天內
價格
全球線上機票預約市場:2019年 Global Online Airline Booking Market 2019
出版日期: 2019年12月10日內容資訊: 英文 82 Pages/Charts
簡介

本報告提供全球線上機票預約的市場調查,彙整收益規模的轉變·預測,世界及各地區·主要國家航班預訂的各種行動·認識·愛好分析,網站·應用程式利用趨勢,航空旅行網站的排行榜等。

第1章 管理摘要

第2章 世界市場趨勢

  • 線上機票預訂市場的概述和趨勢
  • 航空旅行預訂細分:線上/離線
  • 線上航空旅行收入預測/ CAGR(年復合增長率)
  • 重視數位體驗質量的航班預訂佔有率
  • 希望透過附加功能個性化預訂的航班預訂的佔有率
  • 對無法輕鬆理解標準包含的內容感到沮喪的航班預訂者所佔的百分比
  • 對不記得自己的旅行偏好的公司感到不滿的航班預訂者所佔的百分比
  • 特定行業的購物車放棄率
  • 購物車放棄的主要原因
  • 急於通過航空應用購買的乘客比例
  • 旅行者智慧型手機上安裝的旅行應用程序的類型
  • 下載旅行應用程序的原因
  • 通過手機購買的配件
  • 寬頻支援輔助設備收益:各類型
  • 乘客需要的機上技術
  • 喜歡在航空公司網站上購買的航空乘客的比例
  • 排名前20位的航空旅行網站等

第3章 北美

  • 地區趨勢
  • 美國
  • 加拿大

第4章 亞太地區

  • 中國
  • 日本
  • 韓國
  • 印度
  • 印尼
  • 菲律賓

第5章 歐洲

  • 地區趨勢
  • 英國
  • 德國
  • 法國
  • 西班牙

第6章 南美

  • 地區趨勢
  • 巴西
  • 墨西哥
  • 阿根廷

第7章 中東·非洲

  • 地區趨勢
  • UAE
  • 沙烏地阿拉伯
  • 南非
目錄
Product Code: 1464

"Online airline booking competition becomes more intense."

Digital flight bookings on the growth path globally

Above one-half of air travel sales worldwide are generated online, and the growth is projected to continue through 2023, according to the yStats.com report. The airlines' direct booking channel is faced with growing competition from online travel agencies specialized in flight, as well as new entrants such as Amazon. In response to competitive pressure, airlines are investing in improving their digital offerings, adding features powered by innovative technology into their mobile and desktop platforms.

Air travel bookings via mobile apps becoming more popular

Mobile apps especially are growing in popularity as a major channel for booking flights and ancillaries. Close to one-third of respondents in an international survey from 2019 downloaded airline apps, as cited in the yStats.com report. Above one-quarter of respondents in another global survey would use such apps to purchase last-minute air travel items, such as extra luggage. Overall, above seven in ten air travellers valued the digital experience that airlines and travel companies offered to them.

Covered Regions:

Asia-Pacific, Europe, North America, Latin America, Middle East & Africa

Companies Mentioned:

Alphabet Inc, Booking Holdings Inc, Trip.com Group Ltd, Expedia Group Inc, Skyscanner Ltd, Ryanair Holdings Plc, easyJet Plc, Southwest Airlines Co, Traveloka Indonesia PT, Travelstart Online Travel Operations Pty Ltd.

Table of Contents

1. Management Summary

2. Global Developments

  • Online Airline Booking Market Overview & Trends, November 2019
  • Breakdown of Air Travel Bookings by Online and Offline, in %, 2018
  • Online Air Travel Revenue, in USD billion, and CAGR, in %, 2019f & 2023f
  • Share of Flight Bookers Who Value The Quality Of The Digital Experience on Offer, in %, 2018 & 2019
  • Share of Flight Bookers Who Want to Personalize Their Booking Through Add-Ons, in %, 2019
  • Share of Flight Bookers Who Felt Frustrated That They Could Not Easily Understand What Was Included as Standard, in %, 2018 & 2019
  • Share of Flight Bookers Who Felt Annoyed With Companies Not Remembering Their Preferences For Future Trips, in %, 2018 & 2019
  • Cart Abandonment Rate by Selected Industries, in %, 2018
  • Top Reasons Cart Abandonment in Travel and Airline Booking, in % of Respondents, 2018
  • Share of Airline Passengers Who Would Pay for Last-Minute Purchases With An Airline App, in %, 2019
  • Types of Travel Apps Installed on a Smartphone, in % of Travelers, 2018
  • Reasons for Downloading a Travel App, in % of Travelers Who Downloaded a Travel App, 2018
  • Ancillaries Bought via Mobile, in % of Travelers, 2018
  • Broadband-Enabled Ancillary Revenue, by Type, in USD million, 2018e, 2028f & 2035f
  • In-Flight Technology That Air Travelers Would Like To Have, in % of Air Travelers, June 2019
  • Share of Airline Passengers Who Prefer To Book Their Trip Via Airline Website, in %, 2019
  • Top 20 Air Travel Websites, by Website Rank, incl. Website Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and Top 5 Countries by Share of Visits, in %, October 2019

3. North America

  • 3.1. Regional
    • Breakdown of Air Travel Booking by Online and Offline, in %, 2018
  • 3.2. USA
    • Online Air Travel Revenue, in USD billion, and CAGR, in %, 2018 & 2023f
    • Share of Leisure Travelers Discovering and Booking Airline Tickets Online, in %, November 2018
    • Share of Leisure Travelers Who Searched for Flight and Accommodation and Booked Them on Mobile, in %, November 2018
    • Travel Booking Channels Used, in % of Travelers, by Generation, October 2018
    • Share of Travelers Who Are Likely to Book a Flight After Receiving a Personalized Notification Digitally, by Generation, 2018
    • Channels Used by Travel Agents to Book Flights, in % of Travel Agents, by Travel Agent Type, April 2019
    • Top 5 Flight Booking Apps by Store Rank, by Apple App Store and Google Play Store, December 2019
    • Share of Leisure Travelers Discovering and Booking Airline Tickets Online, in %, November 2018
  • 3.3. Canada
    • Top 5 Flight Booking Apps by Store Rank, by Apple App Store and Google Play Store, December 2019

4. Asia-Pacific

  • 4.1. China
    • Online Flight Ticket Booking Sales, in CNY billion, Year-on-Year Change, in %, 2015 - 2022f
    • Market Shares of Top 3 OTAs in the Online Air Travel Sector, in %, Q2 2019
  • 4.2. Japan
    • Breakdown of Online Travel Sales by Segment, in %, 2018
    • Online Share of Air Travel Bookings, in %, 2018 & 2022f
  • 4.3. South Korea
    • Breakdown of Online Air Travel Bookings by Channels, in %, H1 2018 & H1 2019
    • Top 2 Specialized Air Travel Website/Apps by Market Share, in %, H1 2019
  • 4.4. India
    • Online Share of Air Travel Bookings, in %, 2015 & 2018
  • 4.5. Indonesia
    • Total Travel Sales and Online Travel Sales, by Category, in USD billion, 2018
    • Top 3 Travel Booking Apps Used by the Millennials, in % of Respondents, April 2019
  • 4.6. Philippines
    • Product Categories Purchased in E-Commerce, in % of Online Shoppers, July 2018

5. Europe

  • 5.1. Regional
    • Online Air Travel Revenue, in USD billion, and CAGR, in %, 2018 & 2023f
    • Online Air Travel Revenue, in USD billion, and CAGR, in %, by EU-5 Countries, 2018f & 2023f
    • Average Revenue per User in Online Air Travel Booking, by France, Germany, Italy, Spain and the United Kingdom, in USD, 2018 & 2023f
    • Mobile Flight Booking Share, in % of Total Online Flight Bookings, Q4 2016, Q4 2017, Q3 2018, Q4 2018 & Q3 2019
  • 5.2. UK
    • Number of User Conversions on Selected Airline Booking Websites, in thousands, by Desktop and App, April 2018 & April 2019
    • Monthly Mobile Flight App Downloads, by Selected Apps, in thousands, January 2018 - April 2019
    • Top 5 Flight Booking Apps by Store Rank, by Apple App Store and Google Play Store, December 2019
    • Share of Leisure Travelers Discovering and Booking Airline Tickets Online, in %, November 2018
  • 5.3. Germany
    • Number of Travelers Who Searched Information About Flights Online, in millions, 2008 & 2018
    • Share of Travelers Who Used Mobile Internet for Booking Flight, Train, Bus, in % of Travelers Who Use Mobile Internet for Travel Purposes, March 2019
    • Online Providers Used to Book Flights via Website or App, in % of Online Airline Ticket Bookers, Q1 2019
  • 5.4. France
    • Share of Leisure Travelers Discovering and Booking Airline Tickets Online, in %, November 2018
    • Top 20 Travel Websites/Applications, by Number of Unique Visitors per Month, in thousands, incl. Airlines, January 2019
  • 5.5. Spain
    • Top 5 Flight Booking Apps by Store Rank, by Apple App Store and Google Play Store, December 2019

6. Latin America

  • 6.1. Regional
    • Online Share of Air Travel Bookings, in %, 2018
  • 6.2. Brazil
    • Share of Leisure Travelers Discovering and Booking Airline Tickets Online, in %, November 2018
    • Use of Channels for Planning and Booking the Last Trip, in % of Online Travel Bookers, March 2018
  • 6.3. Mexico
    • Use of Channels for Planning and Booking the Last Trip, in % of Online Travel Bookers, March 2018
  • 6.4. Argentina
    • Use of Channels for Planning and Booking the Last Trip, in % of Online Travel Bookers, March 2018

7. Middle East & Africa

  • 7.1. Regional
    • Share of Airline Passengers Who Prefer To Book Their Trip Via Airline Mobile App, in %, 2019
  • 7.2. UAE
    • Product and Service Categories Purchased Online, in % of Online Shoppers, incl. “Flight Bookings”, 2017 & 2018
  • 7.3. Saudi Arabia
    • Top 5 Travel Websites, by Website Rank, incl. Category, Website Visits, in millions, Saudi Arabia's Share of Total Visits, in %, October 2019
  • 7.4. South Africa
    • Estimated Market Share of Travelstart, by Online Travel and Total Travel, in %, April 2019