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市場調查報告書

Brexit (英國脫歐) 對英國和歐盟B2C電子商務的影響

The Implications of Brexit for UK and EU B2C E-Commerce 2019

出版商 yStats.com GmbH & Co. KG 商品編碼 916826
出版日期 內容資訊 英文 53 Pages/Charts
商品交期: 最快1-2個工作天內
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Brexit (英國脫歐) 對英國和歐盟B2C電子商務的影響 The Implications of Brexit for UK and EU B2C E-Commerce 2019
出版日期: 2019年11月19日內容資訊: 英文 53 Pages/Charts
簡介

本報告研究Brexit (英國脫歐) 對英國和歐盟B2C電子商務的影響,針對主要趨勢提供系統性情報。

第1章 管理摘要

第2章 區域概述

  • 英國:Brexit對B2C電子商務的影響概述
  • 英國:Brexit背景下電子商務相關主要歐盟規範概要

第3章 英國電子商務市場概述

  • 全球:按零售電子商務銷售之全球前10名國家 (加拿大、中國、印度、德國、法國、日本、俄國、韓國、英國、美國)
  • 英國:零售電子商務銷售額之前年同期比
  • 英國:零售銷售額細項,按電子商務/非電子商務
  • 英國:線上購物者普及率,按年齡層和性別
  • 英國:線上購物頻率細項 (3個月內) ,按年齡層和性別;其他

第4章 英國電子商務商家對Brexit的期待

  • 英國:相信「無協議脫歐」的B2B、D2C企業之電子商務決策者占比
  • 英國:「無協議脫歐」對電子商務的預期影響
  • 英國:認為尚未對Brexit做充分準備的B2B、D2C企業之電子商務決策者占比
  • 英國:針對Brexit沒有預定計畫的零售業者占比
  • 英國:考量國際營運和策略的零售商行動;其他

第5章 對英國、歐盟跨境電子商務的影響

  • 歐洲:歐洲前3名國家之歐洲線上跨境購物者占比
  • 歐洲:歐洲主要國家之跨境線上購物者占比
  • 愛爾蘭:愛爾蘭買家從英國賣家購物的次數細項 (過去2年)
  • 愛爾蘭:Brexit後線上購物行為之愛爾蘭買家從英國線上購物的期待;其他

第6章 對從歐盟到英國的跨境電子商務進口的影響

  • 英國:英國跨境線上購物者普及率
  • 英國:從歐洲網站跨境購物之英國線上購物者占比
  • 英國:英國跨境線上購物者之前3名國家;其他
目錄
Product Code: 1462

Brexit's Impact on European B2C E-Commerce revealed in a new report by yStats.com

Cross-border E-Commerce to be affected by Brexit

The UK is the world's third largest online retail market, and the top market in Europe. The looming Brexit on 31 January 2020 is expected to have significant consequences for regional and domestic B2C E-Commerce. In particular, a no-deal Brexit could negatively affect cross-border online exports of UK sellers to the EU, as online shoppers would refrain from buying internationally if additional costs apply after checkout, according to the survey data cited in the yStats.com report. At the same time, non-EU destinations are already more popular among UK online shoppers when buying cross-border, and their lead over EU sellers could strengthen after Brexit.

E-Commerce could increase its share of UK retail thanks to Brexit

As another potential consequence, Brexit could help E-Commerce gain an even higher share of overall retail sales in the UK, already reaching above one-fifth, according to some estimates referenced in the yStats.com report. Weaker demand for non-food items as a result of consumers' worries over the outcome of Brexit hit store-based retail more severely than it did E-Commerce. By 2023, more than one-quarter of UK's overall retail sales could be online.

Companies Mentioned

Amazon.com Inc., ASOS PLC, NEXT PLC

Table of Contents

1. Management Summary

2. Regional Overview

  • UK: Overview of The Impact of Brexit on B2C E-Commerce, November 2019
  • UK: Overview of Selected EU Regulations Related to E-Commerce in the Brexit Context, Oct. 2019

3. UK E-Commerce Market Snapshot

  • Global: Top 10 Countries Worldwide by Retail E-Commerce Sales, in USD billion, by Canada, China, India, Germany, France, Japan, Russia, South Korea, the UK, the USA, 2018 & 2019f
  • UK: Retail E-Commerce Sales, in GBP billion, and Year-on-Year Change, in %, 2017 - 2023f
  • UK: Breakdown of Retail Sales by E-Commerce and Non-E-Commerce, in %, 2018 - 2023f
  • UK: Online Shopper Penetration, in % of Adults, by Age Group and Gender, 2013 - 2019
  • UK: Breakdown of Frequency of Shopping Online During a Three-Month Period, in % of Online Shoppers, by Age Group and Gender, 2019
  • UK: Breakdown of Online Spending During a Three-Month Period, in GBP, in % of Online Shoppers, by Age Group and Gender, 2019
  • UK: Product Categories Purchased Online, in % of Adults, 2019

4. UK E-Commerce Merchant Expectations of Brexit

  • UK: Share of E-Commerce Decision-Makers at B2B and D2C Companies Who Believe That a No-Deal Brexit Will Impact Their E-Commerce Offering, in %, October 2019
  • UK: Expected Impacts of a No-Deal Brexit on E-Commerce, in % of E-Commerce Decision-Makers at B2B and D2C Companies, October 2019
  • UK: Share of E-Commerce Decision-Makers at B2B and D2C Companies Who Believe That Their Organization Is Not Fully Prepared for Brexit, in %, October 2019
  • UK: Share of Retailers Who Have No Plans In Place For Brexit, in %, June 2019
  • UK: Retailers' Actions Concerning Their International Operations and Strategies Since The 2016 Referendum, in %, June 2019
  • UK: Examples of UK E-Commerce Merchants Preparing for Brexit, 2019

5. Implications for UK-EU Cross-Border E-Commerce

  • Europe: Top 3 European Countries That Online Shoppers in Europe Buy Cross-Border From, in %, 2018
  • Europe: Share of Cross-Border Online Shoppers in Selected Countries in Europe Who Made Their Latest Cross-Border Online Purchase From the UK, in %, 2018
  • Ireland: Breakdown of the Number of Purchases Made by Shoppers in Ireland from Sellers in the UK in the Past 2 Years, in %, August 2019
  • Ireland: Expectations of Shoppers in Ireland Who Bought Online From the UK Regarding Their Online Shopping Behavior After Brexit, in %, August 2019
  • Ireland: Expectations of Consumers in Ireland Regarding Adjusting Their Online Shopping Behavior if Brexit Went Ahead in October 2019, in %, September 2019
  • Europe: Share of Online Shoppers in Europe Currently Buying Cross-Border from UK Websites Who Would Stop Buying From Foreign Websites In Case of Additional Costs After Checkout, in %, June 2019
  • Europe: Share of Online Shoppers in Europe Currently Buying Cross-Border from UK Websites Who Would Stop Buying In Case of Additional Costs After Checkout, in %, by Selected Countries, June 2019
  • EU and North America: Breakdown of Cross-Border Online Shoppers' Expectations Regarding Purchasing from UK E-Commerce Websites After Brexit, in % of Cross-Border Online Shoppers in the EU and North America, July 2018
  • EU and North America: Factors That Would Deter Cross-Border Online Shoppers in the EU and North America From Buying From UK E-Commerce Websites After Brexit, in % of Cross-Border Online Shoppers in the EU and North America, July 2018
  • UK: Share of Cross-Border E-Commerce Retailers in the UK Who Believe That Selling to Shoppers Internationally Will Become More Complex After Brexit, in %, June 2019
  • UK: Share of Retailers Believing That Sales to The European Economic Area (EEA) Will Decrease After Brexit, in %, June 2019
  • UK: Share of E-Commerce Sellers Who Rely on the EU for Some or Most of Their E-Commerce Export Revenue Growth, in %, September 2018
  • UK: Most Desired International Markets Outside the EU According to UK E-Commerce Sellers, in %, September 2018

6. Implications for Cross-Border E-Commerce Imports From the EU to the UK

  • UK: Cross-Border Online Shopper Penetration in the UK, by Online Shoppers Buying From Other EU Countries and from the Rest of the World, in % of Online Shoppers in the UK, 2013 - 2019
  • UK: Share of Online Shoppers in the UK Buying from European Websites Cross-Border Who Would Stop Buying Cross-Border In Case of Additional Costs After Checkout, in %, June 2019
  • UK: Top 3 Countries That Cross-Border Online Shoppers in the UK Made Their Latest Purchase From, in %, 2018
  • Germany: Breakdown of Expectations of German-Speaking E-Commerce and Digital Service Companies Regarding the Effects of Brexit on Their Business, in %, January 2019
  • Germany: Specific Effects That German-Speaking E-Commerce and Digital Service Companies Expect Brexit to Have on Their Businesses, in %, January 2019
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