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市場調查報告書

B2C 電子商務、線上付款的西歐市場:2019年

Western Europe B2C E-Commerce and Online Payment Market 2019

出版商 yStats.com GmbH & Co. KG 商品編碼 913419
出版日期 內容資訊 英文 169 Pages/Charts
商品交期: 最快1-2個工作天內
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B2C 電子商務、線上付款的西歐市場:2019年 Western Europe B2C E-Commerce and Online Payment Market 2019
出版日期: 2019年10月07日內容資訊: 英文 169 Pages/Charts
簡介

本報告提供西歐的B2C 電子商務、線上付款市場調查,各地區以及各國的B2C 電子商務銷售情況與預測,網路用戶數及網路消費者數的變化,國內線上購買、跨境線上購買的明細,愛好的付款方式、發送方法等彙整資料。

第1章 管理摘要

第2章 地區概要

  • 歐洲的B2C 電子商務銷售情況
  • 歐洲的B2C 電子商務銷售額的佔有率:各二級地區
  • 歐盟5國的零售電子商務銷售情況、預測
  • 全球零售電子商務銷售額前10名國家:加拿大,中國,印度,德國,法國,日本,俄羅斯,韓國,英國,美國
  • 歐盟5國的零售電子商務銷售額:各國
  • 線上購買的熱門產品類型:EU
  • EU的網際網路普及率的變化:各國
  • EU的開欄購買者的普及率的變化:各國
  • EU的跨境開欄購買者的普及率
  • 線上購買的產品類型:比利時,德國,法國,義大利,荷蘭,北歐各國,西班牙,英國
  • 發送的最大容許時間
  • 線上、行動付款趨勢、企業相關新聞
  • 電子商務交易數的明細:各付款方式
  • 電子商務偏好的主要付款方式:網路消費者比、其他

第3章 英國

  • 趨勢
  • 銷售額、佔有率
  • 網路用戶數、開欄購買者數
  • 產品
  • 付款
  • 發送
  • 主要企業

第4章 德國

第5章 法國

第6章 西班牙

第7章 義大利

目錄
Product Code: 1456

"Top E-Commerce and payment trends in Western Europe revealed in a new report by yStats.com."

Online retail sales forecast in Western Europe

B2C E-Commerce sales in the EU-5 and the rest of Western Europe remain on the growth path, according to the forecasts cited in the yStats.com report. The growth rates are projected to decline through 2022, but the online share of overall retail sales is to continue to rise. The UK is the region's leader both in terms of the market size and maturity: close to 20% of this country's retail sales were online as of H1 2019.

Top E-Commerce payment trends in Western Europe

The leading payment methods used by online shoppers in the EU-5 include bank cards and digital wallets, such as PayPal. Payment security remains one of the top concerns of digital buyers and E-Commerce merchants, while the adoption of Strong Customer Authentication rules is projected help mitigate risks, on the one hand, but lead to losses in overall economic activity during the first year due to the low levels of readiness among shoppers and sellers, on the other.

Covered Regions:

Western Europe.

Companies Mentioned:

Amazon.com Inc, eBay Inc, J Sainsbury PLC, Tesco PLC, Otto GmbH & Co KG, Zalando SE, Media Markt E-Business GmbH, Cdiscount SA, Vente-privee.com SA, Alibaba Group, El Corte Ingles SA, Carrefour SA, Apple Inc, Mastercard Inc., PayPal Holdings Inc, Visa Inc., Wirecard AG, Worldpay Inc., Ingenico Group SA.

Table of Contents

1. Management Summary

2. Regional Overview

  • B2C E-Commerce Sales in Europe, in EUR billion, and Year-on-Year Change, in %, 2013 - 2019f
  • Breakdown of B2C E-Commerce Sales in Europe by Sub-Regions, in %, 2018
  • Retail E-Commerce Sales in the EU5, in USD billion, and Year-on-Year Change, in %, 2018-2022f
  • Top 10 Countries Worldwide by Retail E-Commerce Sales, in USD billion, by Canada, China, India, Germany, France, Japan, Russia, South Korea, the UK, the USA, 2018 & 2019f
  • Retail E-Commerce Sales in the EU5, in USD billion, by Country, 2019f
  • Top Product Categories Purchased Online, in % of Online Shoppers in the EU, 2018
  • Internet Penetration in the EU, by Country, in % of Individuals, 2012 - 2018
  • Online Shopper Penetration in the EU, by Country, in % of Individuals, 2012 - 2018
  • Cross-Border Online Shopper Penetration in the EU, by Country, in % of Online Shoppers, 2017 & 2018
  • Product Categories Purchased Online, in % of Individuals, by Belgium, Germany, France, Italy, the Netherlands, the Nordics, Spain and the UK, May 2018
  • Breakdown of Maximum Acceptable Delivery Times, in % of Online Shoppers, by Belgium, Germany, France, Italy, the Netherlands, the Nordics, Spain and the UK, May 2018
  • Online and Mobile Payment Trends and News about Players, February 2019
  • Breakdown of E-Commerce Transactions by Payment Method, in %, April 2018
  • Top Payment Methods Preferred in E-Commerce, in % of Online Shoppers, 2016 - 2018
  • Payment Methods Preferred in Online Shopping, in % of Online Shoppers, by Belgium, Germany, France, Italy, the Netherlands, the Nordics, Spain and the UK, May 2018
  • Top Payment Methods Preferred in E-Commerce, in % of Online Shoppers, by Selected Countries, 2018
  • Share of Internet Users Who Say They Would Never Use Selected Payment Providers to Pay for Goods and Services (Online or In-Store), in % of Internet Users, April 2018
  • Attitudes to Security of Online Shopping, incl. Payment-Related, in % of Online Shoppers, by the UK, Germany and Austria, April 2018
  • Payment Methods Accepted in Online Stores, in % of Online Stores, February 2018
  • Overview of Strong Customer Authentication Requirements Under PSD2, April 2019
  • Overview of The Strong Customer Authentication Perceptions by Industry Participants, June 2019
  • E-Commerce Merchants' Readiness to Support Strong Customer Authentication, in %, November 2018
  • Levels of Awareness and Preparation of E-Commerce Merchants to Strong Customer Authentication Requirements, by SMEs and Large Businesses, June 2019
  • Share of Consumers Who Are Unaware of the Strong Customer Authentication Requirements for Online Purchases, in %, June 2019
  • Share of Consumers Who Prefer One-time Passcodes for Authentication, Compared to Fingerprint Recognition, in %, June 2019
  • Barriers to Buying Online, in % of Online Shoppers, July 2018
  • Mobile Payment Transaction Value in the EU-7, in EUR billion, and Year-on-Year Change, in %, 2016-2022f
  • Breakdown of Mobile Payment Transaction Value in the EU-7 by Payment Types, in %, 2022f
  • Mobile Wallet User Penetration, in % of Respondents, by France, Germany, Spain and the UK, 2018
  • Main Barriers to Mobile Payment Adoption, in % of Respondents, by France, Germany, Spain and the UK, 2018

3. UK

  • 3.1. Trends
    • B2C E-Commerce Market Overview and International Comparisons, September 2019
    • M-Commerce Sales, in GBP billion, 2019f & 2024f
    • Key Figures about Click and Collect, incl. Click & Collect Growth Rate, 2018-2023f, Click & Collect Sales, in GBP billion, 2023f, Click & Collect Share of Total E-Commerce Sales, in %, 2023f, Clothing and Footwear's Share of Click & Collect Sales, in %, 2018, Click & Collect Customer Satisfaction Rate, in %, 2018, and Share of Customers Who Bought an Additional Item When Collecting an Order, in %, 2018
    • Cross-Border Online Shopper Penetration, by Online Shoppers Buying From Other EU Countries and from the Rest of the World, in % of Online Shoppers in the UK, 2013 - 2019
  • 3.2. Sales & Shares
    • Retail E-Commerce Sales, in GBP billion, and Share of Total Retail Sales, in %, 2017 - 2023f
    • Retail E-Commerce Sales, in GBP billion, 2018 & 2023f
    • B2C E-Commerce Share of Total Retail Sales, in %, 2013 - 2018 & Q1-Q2 2019
  • 3.3. Internet Users & Online Shoppers
    • Number of Internet Users, in millions, and Penetration, in % of Adults, by Frequency of Use, 2013 - 2019
    • Online Shopper Penetration, in % of Adults, 2013-2019
    • Online Shopper Penetration, in % of Adults, by Age Group and Gender, 2013 - 2019
    • Breakdown of Frequency of Shopping Online During a Three-Month Period, in % of Online Shoppers, by Age Group and Gender, 2019
    • Breakdown of Online Spending During a Three-Month Period, in GBP, in % of Online Shoppers, by Age Group and Gender, 2019
  • 3.4. Products
    • Product Categories Purchased Online, in % of Adults, 2019
    • Online Grocery Sales, in GBP billion, 2018, 2019f & 2023f
  • 3.5. Payment
    • Breakdown of E-Commerce Transactions by Payment Method, in %, April 2018
    • Top 10 Reasons for Shopping Cart Abandonment, in % of Online Shoppers, 2018e
    • Share of Online Shoppers Who Want Merchants to Offer a Range of Payment Options, in %, July 2018
    • Share of Online Shoppers Who Have Abandonment an Online Transaction Due to the Payment Process, in %, 2014 & 2018
    • Attitudes to Slow Payment Process, in % of Online Shoppers, July 2018
    • E-Commerce Fraud Loss on UK-Issued Cards, in GBP million, and Share of Total Card Purchase Fraud Loss, in %, 2013 - 2018
    • Breakdown of Consumers' Perception of Whether They Currently Undergo Enough Security Checks When Making an Online Payment, in % of Consumers, 2018
    • Breakdown of the Preferred Way of Receiving a One-time Passcode to Verify a Payment Transaction, in % of Consumers, 2018
    • Knowledge of Technology Trends, incl. Mobile Payments, in % of Consumers, 2016 - 2018
    • Innovative Payment Methods That Millennial Online Shoppers Plan to Use in the Future, July 2018
    • Current and Future Use of Apple Pay, Google Pay and Samsung Pay, Compared to Debit/Credit Cards, in % of Online Shoppers, by Age Group, July 2018
    • Usage of FinTech Disruptors Compared to Banks, in % of Internet Users, July 2018
  • 3.6. Delivery
    • Delivery-Related Reasons for Shopping Cart Abandonment, in % of Online Shoppers Who Abandoned a Shopping Cart for a Delivery-Related Reason, 2018
  • 3.7. Players
    • Top 10 E-Commerce Websites by Audience Reach, in % of Internet Users, September 2018
    • Breakdown of Frequency of Purchasing from Amazon, in % of Consumers, February 2019

4. Germany

  • 4.1. Trends
    • B2C E-Commerce Market Overview and International Comparisons, September 2019
    • Devices Used for Shopping Online, in % of Online Shoppers, 2017 & 2018
    • Breakdown of Research and Purchase Channels Used, in % of Consumers, 2015, 2019e & 2021f
    • Breakdown of Awareness of Click & Collect, in %, 2018
  • 4.2. Sales & Shares
    • B2C E-Commerce Sales, in EUR billion, by Three Comparative Estimates, and CAGR, in %, 2017 - 2023f
    • B2C E-Commerce Share of Total Retail Sales, in %, by Two Comparative Estimates, 2017 - 2023f
  • 4.3. Internet Users & Online Shoppers
    • Number of Internet Users, in millions, and Penetration, in % of Individuals, 2012 - 2018
    • Number of Online Shoppers, in millions, and Penetration, in % of Internet Users, 2012 - 2018
  • 4.4. Products
    • Product Categories Purchased Online, in % of Online Shoppers, 2017 & 2018
    • B2C E-Commerce Sales, by Product Category, in EUR billion, 2017 & 2018
  • 4.5. Payment
    • Breakdown of B2C E-Commerce Product Sales by Payment Methods, in %, 2017 & 2018
    • Payment Methods Preferred in E-Commerce, by Type of Seller Purchased From, in % of Online Shoppers, April 2018
    • Breakdown of Attitude to Paying by Invoice, in % of Online Shoppers, April 2018
    • Breakdown of Importance of Payment Topics in Merchants' Payment Strategy Until 2020, in % of E-Commerce Merchants, 2018
    • Payment Methods that E-Commerce Merchants Plan to Start Accepting in 2018/2019, in % of E-Commerce Merchants, 2018
    • Share of E-Commerce Merchants Who Faced Fraud or Fraud Attempts in Their Online Shops, in %, 2018
    • Perceived Development of Fraud and Fraud Attempts Over the Past Year, in % of E-Commerce Merchants, 2018
    • Types of Fraud and Fraud Attempts Faced by E-Commerce Merchants in Their Online Stores, in % of E-Commerce Merchants, 2018
    • Measures Taken by E-Commerce Merchants to Prevent Fraud in Their Online Stores, in % of E-Commerce Merchants, 2018
    • Breakdown of Usage of 3D Secure for Credit Card Payments, in % of E-Commerce Sellers, 2017 - 2019
    • Breakdown of the Perceived Change in Shopping Cart Abandonment Rates After Choosing Credit Card Payment as a Result of 3D Secure, in % of E-Commerce Sellers Using 3D Secure, 2019
    • Preference for Paying via Smartphone Compared to Cash and Cards, by Type of Payment, in % of Consumers, August 2018
    • Mobile Payment User Penetration, in % of Consumers, and Mobile Payment Apps Used, in % of Mobile Payment Users, August 2018
    • Most Trusted Mobile Payment Providers, in % of Consumers, August 2018
  • 4.6. Delivery
    • Criteria Applied to Choosing an Online Shop to Buy From, in % of Online Shoppers, 2018
  • 4.7. Players
    • Breakdown of B2C E-Commerce Sales by Player Type, in %, 2018
    • Amazon's Market Share of B2C E-Commerce Sales, in %, 2018
    • Top 10 Online Shops, by Sales, in EUR million, 2018

5. France

  • 5.1. Trends
    • M-Commerce Share of B2C E-Commerce Sales, in %, 2014 - 2018
    • M-Commerce Share of Retail E-Commerce Sales, in %, 2019f
    • Devices Used for Shopping Online, in % of Online Shoppers, 2018
  • 5.2. Sales & Shares
    • B2C E-Commerce Sales, in EUR billion, 2016 - 2019f
    • B2C E-Commerce Share of Retail E-Commerce Sales, in %, 2018
    • Retail E-Commerce Sales, in EUR billion, and Share of Total Retail Sales, in %, 2017 - 2023f
  • 5.3. Internet Users & Online Shoppers
    • Internet Penetration, in % of Individuals, 2012 - 2018
    • Online Shopper Penetration, in % of Individuals, 2012 - 2018
  • 5.4. Products
    • Product Categories Purchased Online, in % of Online Shoppers, 2017 & 2018
  • 5.5. Payment
    • Breakdown of B2C E-Commerce Sales by Payment Methods, in %, 2018
    • Payment Methods Preferred in E-Commerce, in % of Online Shoppers, July 2018
    • Attitude Towards Alternative Payment Methods in E-Commerce, in % of Online Shoppers, March 2018
    • Breakdown of Main Barriers That Make Consumers Hesitant to Purchase Online, in %, by Total Population and Online Shoppers, June 2018
    • Share of 3D Secure Payments, in % of Online Card Payments, April 2011 - April 2018
    • Top 5 Services and Obligations of E-Commerce Merchants in 2019 According to Online Shoppers, in % of Online Shoppers, December 2018
    • Preferred Biometric Authentication Methods in E-Commerce, in % of Online Shoppers, 2019
    • Breakdown of Attitudes Towards Mobile Payments, in % of Internet Users, February 2018
  • 5.6. Delivery
    • Delivery Methods Used in E-Commerce, in % of Online Shoppers, 2018
  • 5.7. Players
    • Online Merchants' Share of Total B2C E-Commerce Websites and B2C E-Commerce Market Sales, by Annual B2C E-Commerce Turnover, in %, 2017 & 2018
    • Top 5 E-Commerce Websites by Number of Monthly Visitors, in millions, Q1 2019
    • Top 10 Online Shops, by Sales, in EUR million, 2018

6. Spain

  • 6.1. Trends
    • Devices Used for Shopping Online, in % of Online Shoppers, June 2019
    • Breakdown of Research & Purchase Channels Used, in % Online Shoppers, June 2019
  • 6.2. Sales & Shares
    • B2C E-Commerce Sales, in EUR billion, and Year-on-Year Change, in %, 2015 - 2019f
    • B2C E-Commerce Share of Retail Sales, in %, 2018 & 2022f
  • 6.3. Internet Users & Online Shoppers
    • Internet Penetration, in % of Individuals, 2012 - 2018
    • Online Shopper Penetration, in % of Individuals, 2012 - 2018
  • 6.4. Products
    • Product Categories Purchased Online, in % of Online Shoppers, 2017 & 2018
  • 6.5. Payment
    • Payment Methods Used in E-Commerce, in % of E-Commerce Professionals, July 2018
    • Payment Methods Used in E-Commerce, in % of Online Shoppers, 2017 & 2018
    • Breakdown of Factors Most Important in Online Payment Methods, in % of Online Shoppers, October 2018
    • Breakdown of Preferred Payment Methods, by Store Type, incl. Online, in % of Internet Users, June 2018
  • 6.6. Delivery
    • Factors Most Important to Customer Satisfaction in E-Commerce, in % of Online Shoppers, June 2019
  • 6.7. Players
    • Top 10 Online Shops, by Sales, in EUR million, 2018
    • Top 5 Online Shops by Number of Orders, in millions, 2018

7. Italy

  • 7.1. Trends
    • M-Commerce Sales, in EUR billion, and M-Commerce Share of B2C E-Commerce Sales, in %, 2017 - 2019f
    • Cross-Border Imports Share of B2C E-Commerce Sales, in %, 2018e
  • 7.2. Sales & Shares
    • B2C E-Commerce Sales, in EUR billion, 2015 - 2019f
    • B2C E-Commerce Share of Retail Sales, in %, 2018 & 2019f
  • 7.3. Internet Users & Online Shoppers
    • Internet Penetration, in % of Individuals, 2012 - 2018
    • Online Shopper Penetration, in % of Individuals, 2012 - 2018
  • 7.4. Products
    • Breakdown of B2C E-Commerce Sales by Products and Services, in %, 2015 - 2019f
    • B2C E-Commerce Sales by Category, by Products and Services, in EUR million, and Year-on-Year Change, in %, 2018 & 2019f
    • Product Categories Purchased Online, in % of Online Shoppers, 2017 & 2018
  • 7.5. Payment
    • Payment Methods Preferred in E-Commerce, in % of Online Shoppers, July 2018
    • Breakdown of the Number of Online Purchase Transactions by Payment Methods, in %, Q1 2018
    • Breakdown of Number of Online Purchase Transactions by Payment Methods, by Purchase of Physical Products and of Digital Goods and Services, in %, Q1 2018
    • Average Online Purchase Transaction Value by Payment Method, in EUR, Q1 2018
    • Breakdown of Awareness and Usage of New FinTech Services, in % of Internet Users, 2018
  • 7.6. Delivery
    • New Delivery Options Introduced, in % of E-Commerce Companies, 2018
  • 7.7. Players
    • Top 10 Online Shops, by Sales, in EUR million, 2018
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