表紙
市場調查報告書

B2C 電子商務的中國市場

China B2C E-Commerce Market 2019

出版商 yStats.com GmbH & Co. KG 商品編碼 910758
出版日期 內容資訊 英文 62 Pages/Charts
商品交期: 最快1-2個工作天內
價格
B2C 電子商務的中國市場 China B2C E-Commerce Market 2019
出版日期: 2019年09月11日內容資訊: 英文 62 Pages/Charts
簡介

本報告提供中國的B2C 電子商務市場相關調查分析,提供市場趨勢,銷售量和佔有率,網路用戶和網路購物者,產品,付款,發送,主要企業等相關的系統性資訊。

第1章 管理摘要

第2章 概要與國際比較

  • B2C電子商務市場概述和國際比較
  • 2019f中國,德國,韓國,英國和美國零售電子商務銷售額排名前五的國家
  • 前兩個電子商務市場中的全球零售電子商務佔有率,包含中國
  • 中國,印度,印度尼西亞,韓國,泰國,英國和美國的移動電子商務在零售電子商務總銷售額中所佔的百分比
  • 比起離線消費更偏好網路購物,各國 (中國,香港,印度,印尼,日本,馬來西亞,菲律賓,新加坡,韓國,台灣,泰國,越南)
  • 最新的跨境網路購物前10名國家,各國 (澳洲,中國,法國,德國,香港,日本,韓國,荷蘭,英國,美國)

第3章 趨勢

  • 行動商務銷售量,美金
  • 行動網際網路用戶數,普及率
  • 行動購物,普及率
  • 網路購物所使用的設備明細
  • 在線實行的消費相關活動
  • 消費者參與度活動和線上/離線購買的決策
  • 社群電子商務市場規模,與前一年同期比較
  • 產品購買和服務偏好的社群媒體流通管道
  • 跨境的零售電子商務進口,與前一年同期比較
  • 跨境的零售電子商務買主數,普及率
  • 最新的跨境網路購物的前3名國家

第4章 銷售量和佔有率

  • 零售電子商務銷售量,美金,年複合成長率,2次比較估計
  • 零售電子商務銷售量,人民幣,年複合成長率,4次比較估計
  • 按對零售總銷售額的電子商務的佔有率,4次比較估計
  • 農村的零售電子商務銷售量,人民幣

第5章 網路用戶和網路購物者

  • 網路用戶數,普及率
  • 網路購物者數,普及率
  • 總人口明細和網路用戶,都市區/農村
  • 網路購物的頻率的明細
  • 線上支出的增加的可能性,離線/傳統支出的比較

第6章 產品

  • 電子商務商人主要市場區隔
  • 網路購物的主要產品類別
  • 服飾上B2C 電子商務銷售量,人民幣,與前一年同期比較
  • 服飾買主的明細,線上/離線消費各流通管道
  • 生鮮食品的電子商務銷售量,人民幣,與前一年同期比較
  • 生鮮食品的網路購物的頻率的明細
  • 機票的線上預約的銷售量,人民幣,與前一年同期比較

第7章 付款

  • 電子商務的付款方法的明細,各市場佔有率
  • 第三方手機付款交易,人民幣,與前一年同期比較
  • 第三方線上付款的明細,各市場佔有率,各企業

第8章 發送

  • 宅急便數,與前一年同期比較
  • 潛在網上購物原因的細分,包括發送相關

第9章 企業

  • B2C 電子商務企業概要
  • 前十名企業,零售電子商務銷售量的不同市場佔有率
  • B2C 電子商務市場佔有率的明細,市場各企業
  • B2C 電子商務網站前3名,每月有效用戶
目錄
Product Code: 1451

"Over half of all the world's online retail purchases take place in China."

China's domination of global online retail will continue through “new retail” and M-Commerce

Through the continued integration of online and offline retail sales, termed “new retail” as well as other trends, China's piece of the worldwide online retail pie, already over half, will grow even larger in the next few years. Varying sources cited in the yStats.com report project continued double digit year to year growth in online sales in China through 2023. Contributing to this growth are the trends of social media shopping and mobile commerce. Close to 80% of all mobile shopping globally takes place in this one nation. Another trend is cross-border shopping as online shoppers in China are increasingly shopping outside of their borders, and China is a popular destination for web shoppers around the world.

Two online merchants prevail in Chinese B2C E-Commerce

Global online merchant Alibaba controlled over half of online retail sales in China last year according to sources referred to in the yStats.com publication, closely followed by JD.com, another China-based global seller. Both enterprises have recently advanced the move toward omnichannel or “new” retail as Alibaba invested in a large furniture retailer and JD.com bought into a domestic appliance chain. JD.com has also opened its first clerk-less convenience store. Both large companies have taken note of the social commerce trend and have explored partnership with social media platforms.

Covered Regions:

Asia-Pacific.

Companies Mentioned:

Alibaba Group Holding Ltd, Amazon.com Inc, E-Commerce China Dangdang Inc., GOME Electrical Appliances Holding Ltd, JD.com Inc., Suning.com Co. Ltd., Vipshop Holdings Ltd., Taobao China Holding Ltd, Pinduoduo Inc., Tencent Holdings Ltd.

Table of Contents

1. Management Summary

2. Overview & International Comparisons

  • Overview of B2C E-Commerce Market and International Comparisons, August 2019
  • Top 5 Countries Worldwide by Retail E-Commerce Sales, in USD billion, by China, Germany, South Korea, the UK and the USA, 2019f
  • Global Retail E-Commerce Shares of Top 2 E-Commerce Markets, in %, incl. China, 2019f
  • M-Commerce Share of Total Retail E-Commerce Sales, in %, by China, India, Indonesia, South Korea, Thailand, the UK and the USA, 2018
  • Preference of Online Shopping Over Offline Shopping, in % of Consumers, by China, Hong Kong, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand and Vietnam, August 2018
  • Top 10 Countries Bought From in the Latest Cross-Border Online Purchase, by Australia, China, France, Germany, Hong Kong, Japan, South Korea, the Netherlands, the UK and the USA, in % of Cross-Border Online Shoppers, 2018

3. Trends

  • M-Commerce Sales, in USD billion, 2018 & 2023f
  • Number of Mobile Internet Users, in millions, and Penetration, in % of Internet Users, 2012 - 2018
  • Mobile Shoppers, in millions, and Penetration, in % of Mobile Internet Users, 2012 - 2018
  • Breakdown of Devices Used for Shopping Online, in % Consumers Who Buy Daily or Weekly, 2019e
  • Shopping-Related Activities Carried Out Online, in % of Internet Users, 2018
  • Consumer Engagement Activities and Decision to Buy Online and Offline, in % of Consumers, 2018
  • Social E-Commerce Market Size, in CNY billion, and Year-on-Year Change, in %, 2015 - 2021f
  • Social Media Channels Preferred to Purchase Products and Services, in % of Urban Respondents, October 2018
  • Cross-Border Retail E-Commerce Imports, in CNY billion, and Year-on-Year Change, in %, Q2 2017 - Q2 2019
  • Number of Cross-Border Retail E-Commerce Buyers, in millions, and Penetration, in % of Digital Buyers, 2017 - 2022f
  • Top 3 Countries Purchased From in the Latest Cross-Border Online Purchase, in % of Cross-Border Online Shoppers, 2018

4. Sales & Shares

  • Retail E-Commerce Sales, in USD billion, and CAGR, in %, by Two Comparative Estimates, 2018 - 2023f
  • Retail E-Commerce Sales, in CNY billion, and CAGR, in %, by Four Comparative Estimates, 2017 - 2020f & 2023f
  • E-Commerce Share of Total Retail Sales, in %, by Four Comparative Estimates, 2017 - 2023f
  • Retail E-Commerce Sales in Rural Areas, in CNY billion, 2015 - 2018

5. Internet Users & Online Shoppers

  • Number of Internet Users, in millions, and Penetration, in % of Population, 2012 - 2018
  • Number of Online Shoppers, in millions, and Penetration, in % of Internet Users, 2013 - 2018
  • Breakdown of Total Population and Internet Users by Urban and Rural, in %, 2018
  • Breakdown of Frequency of Shopping Online, in % Respondents, 2019e
  • Willingness to Increase Online Spending Compared to Offline and Traditional Spending in The Coming Year, in % of Urban Respondents, October 2018

6. Products

  • Top E-Commerce Merchant Segments, in % of Total E-Commerce Value, 2018
  • Top Product Categories Purchased Online, in % of Rural Online Shoppers, in % of Urban Online Shoppers, Q1 2019
  • B2C E-Commerce Sales of Clothing, in CNY billion, and Year-on-Year Change, in %, 2015 - 2019
  • Breakdown of Clothing Buyers by Online and Offline Shopping Channels, in %, April 2019
  • Fresh Food E-Commerce Sales, in CNY billion, and Year-on-Year Change, in %, 2014 - 2021f
  • Breakdown of Frequency of Purchasing Fresh Food Online, in % Online Fresh Food Shoppers, 2018
  • Online Flight Ticket Booking Sales, in CNY billion, Year-on-Year Change, in %, 2015 - 2022f

7. Payment

  • Breakdown of Payment Methods in E-Commerce by Market Share, in %, 2018
  • Third-Party Mobile Payment Transactions, in CNY trillion, Year-on-Year Change, in %, Q1 2018 - Q1 2019
  • Breakdown of Third-Party Online Payment by Market Share, by Players, in %, 2018

8. Delivery

  • Number of Express Delivery Parcels, in billions, and Year-on-Year Change, in %, 2014 - 2018
  • Breakdown of Reasons To Potentially Shop Online, incl. Delivery-Related, in % of Urban Respondents, October 2018

9. Players

  • Overview of B2C E-Commerce Players, August 2019
  • Top 10 Companies by Share of Retail E-Commerce Sales, in %, 2019f
  • Breakdown of B2C E-Commerce Market Share, by Market Players, in %, Q3 2018 - Q2 2019
  • Top 3 B2C E-Commerce Websites, by Monthly Active Users Net Growth, in millions, October 2017 - October 2018