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市場調查報告書

B2C 電子商務的東南亞市場:2019年

Southeast Asia B2C E-Commerce Market 2019

出版商 yStats.com GmbH & Co. KG 商品編碼 910757
出版日期 內容資訊 英文 116 Pages/Charts
商品交期: 最快1-2個工作天內
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B2C 電子商務的東南亞市場:2019年 Southeast Asia B2C E-Commerce Market 2019
出版日期: 2019年09月03日內容資訊: 英文 116 Pages/Charts
簡介

本報告提供東南亞的B2C 電子商務市場相關調查分析,地區、國家的市場趨勢,銷售量的成果與預測,市場佔有率,產品類型,購買者,普及率,主要企業等相關的系統性資訊。

第1章 管理摘要

第2章 地區

  • B2C 電子商務的銷售額 (美金) 、各國 (印尼,馬來西亞,菲律賓,新加坡,泰國,越南) 、年複合成長率
  • B2C 電子商務的銷售額,各國 (印尼,馬來西亞,菲律賓,新加坡,泰國,越南) 、年複合成長率
  • 最大量訪問的電子商務平台前十名,各國 (印尼,馬來西亞,菲律賓,新加坡,泰國,越南)
  • 最積極的每月用戶的消費應用程式前十名,各國 (印尼,馬來西亞,菲律賓,新加坡,泰國,越南)

第3章 印尼

  • 概要
  • 趨勢
  • 銷售額、佔有率
  • 網路用戶、網路購物者
  • 產品
  • 付款
  • 發送
  • 企業

第4章 越南

  • 概要
  • 趨勢
  • 銷售額、佔有率
  • 網路用戶、網路購物者
  • 產品
  • 付款
  • 發送
  • 企業

第5章 泰國

  • 概要
  • 趨勢
  • 銷售額、佔有率
  • 網路用戶、網路購物者
  • 產品
  • 付款
  • 發送
  • 企業

第6章 馬來西亞

  • 概要
  • 趨勢
  • 銷售額、佔有率
  • 網路用戶、網路購物者
  • 產品
  • 付款
  • 發送
  • 企業

第7章 新加坡

  • 概要
  • 趨勢
  • 銷售額、佔有率
  • 網路用戶、網路購物者
  • 產品
  • 付款
  • 發送
  • 企業

第8章 菲律賓

  • 概要
  • 趨勢
  • 銷售額、佔有率
  • 網路用戶、網路購物者
  • 產品
  • 付款
  • 發送
  • 企業
目錄
Product Code: 1450

"Retail E-Commerce in Southeast Asia on a growth path."

Online retail sales volume in Indonesia highest in Southeast Asia

The leading economy among the six nations included in the yStats.com report is Indonesia, one of the most populous countries in the world. The principal portal to the Internet and the pathway for the majority of online purchases in 2018 in Indonesia was a smartphone. Projections of rapid growth of online commerce in Vietnam move it to second place in the region by the end of this year, bumping Thailand to third among the Southeast Asian sales volume leaders. A trend propelling digital sales in several countries of the region is social commerce.

B2C E-Commerce expanding rapidly in the Philippines

While rapid growth rates of online sales is characteristic of the six countries covered in this report other than Singapore, already a mature market, it is the Philippines that is the growth leader in Southeast Asia. The new yStats.com publication indicates that the growth in this part of the world has attracted the attention of regional and global online merchants as exemplified by Alibaba's partnership with Singapore-based Lazada.

Covered Regions:

Southeast Asia.

Companies Mentioned:

Tokopedia, Bukalapak.com, Shopee, Tiki Corporation, Lazada Group SA, JD.com Inc, Sendo JSC, Thegioididong.com, Alibaba Group Holdings Ltd., CP Group, Sea Group, Lelong.my, Qoo10 Pvt. Ltd, StrawberryNet, ezbuy Holdings Limited, Zalora, eBay Inc, Traveloka Holding Ltd, VNG Corporation, Facebook Inc, Dien May Xanh, FPT Corporation, AliExpress, Amazon.com Inc, 11 Street Co Ltd, Argomall Inc.

Table of Contents

1. Management Summary

2. Regional

  • B2C E-Commerce Sales, in USD billion, by Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam, 2018e & 2023f, and CAGR, in %, 2018e - 2023f
  • B2C E-Commerce Sales by Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam, in USD billion, 2015, 2018e & 2025f, and CAGR, in %, 2018e - 2025f
  • Top 10 Most Visited E-Commerce Platforms, by Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam, Q1 2019
  • Top 10 Shopping Apps by Most Active Monthly Users, by Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam, Q1 2019

3. Indonesia

  • 3.1. Overview
    • B2C E-Commerce Market Overview, May 2019
  • 3.2. Trends
    • Smartphone User Penetration, in % of Mobile Phone Users, 2015 - 2018
    • Breakdown of Devices Used to Access E-Commerce Websites, in % of E-Commerce Users, 2018e
    • M-Commerce Share of Total Retail E-Commerce Sales, in %, 2018
    • Breakdown of E-Commerce by Local and Cross-Border, According to Buyers and Sellers, in %, 2018e
    • Breakdown of E-Commerce Sales by Social Commerce and Retail E-Commerce, in USD billion, 2017 & 2022f
  • 3.3. Sales & Shares
    • Internet Economy Market Size, in USD billion, by Sector, 2015, 2018e & 2025f
    • Retail E-Commerce Sales, in USD billion, 2018 & 2023f
    • E-Commerce Share of Retail Sales, in %, 2019f
  • 3.4. Internet Users & Online Shoppers
    • Internet Penetration, in % of Individuals, 2017 - 2022f
    • Breakdown of Frequency of Online Shopping, in % of Internet Users, March 2019
  • 3.5. Products
    • Top 3 Product Categories Purchased Online, in % of Online Shoppers, 2018
  • 3.6. Payment
    • Payment Methods Used in E-Commerce, in % of Online Shoppers, September 2018
  • 3.7. Delivery
    • Breakdown of Main Drivers for Online Shopping, in % of E-Commerce Users, 2018e
  • 3.8. Players
    • B2C E-Commerce Players Overview, May 2019
    • Most Used E-Commerce Websites, in % of Online Shoppers, 2018
    • Product Categories Purchased from the Top Local Online Shopping Websites, May 2018

4. Vietnam

  • 4.1. Overview
    • B2C E-Commerce Market Overview and International Comparisons, August 2019
  • 4.2. Trends
    • Breakdown of Internet Traffic by Device, in %, 2018
    • Devices Used for Shopping Online, in % of Online Shoppers, 2018
    • Breakdown of Reasons to Use Social Media, in % of Social Media Users, September 2018
  • 4.3. Sales & Shares
    • B2C E-Commerce Sales, in USD billion, and Year-on-Year Change, in %, 2014-2017 & 2020f
    • Internet Economy Market Size, in USD billion, by Sector, 2015, 2018e & 2025f
    • Retail E-Commerce Sales, in USD billion, 2018e & 2023f
    • B2C E-Commerce Share of Total Retail Sales, in %, 2012-2017 & 2020f
  • 4.4. Internet Users & Online Shoppers
    • Internet Penetration, in % of Population, 2017-2022f
    • Online Shopper Penetration, in % of Internet Users, 2018e
  • 4.5. Products
    • Product Categories Purchased Online, in % of Online Shoppers, 2018
  • 4.6. Payment
    • Breakdown of Payment Methods Used in Latest Online Purchase, in % Online Shoppers, 2018
    • Payment Methods Used in E-Commerce, in % of Online Shoppers, 2016 & 2018
  • 4.7. Delivery
    • Breakdown of Perceptions on Online Shopping, incl. Delivery-Related, in % Respondents, 2018
  • 4.8. Players
    • Overview of B2C E-Commerce Players, August 2019
    • Top 10 B2C E-Commerce Websites, by Average Monthly Visits, in millions, Q2 2019
    • Websites Used for Online Shopping, in % of Online Shoppers, 2018

5. Thailand

  • 5.1. Overview
    • B2C E-Commerce Market Overview and International Comparisons, May 2019
  • 5.2. Trends
    • M-Commerce Sales, in USD million, and Penetration, in %, 2017-2021f
    • Share of Internet Users Who Consider Social Media as the Top Channel for Product Discovery, in %, and Share of Online Shoppers Who Made Purchases via This Channel, in %, 2018
  • 5.3. Sales & Shares
    • Retail E-Commerce Sales, in USD billion, 2016, 2018e, 2025f
    • B2C E-Commerce Share of Total Retail Sales, in %, 2018
  • 5.4. Internet Users & Online Shoppers
    • Internet Penetration, in % of Individuals, 2011 - 2018e
    • Number of Online Shoppers, in thousands, and Penetration, in % of Internet Users, by Location, Gender, and Age Group, Q1 2017 & Q1 2018
  • 5.5. Products
    • Product Categories Purchased in E-Commerce, in % of Online Shoppers, Q1 2018
  • 5.6. Payment
    • Payment Methods Used in E-Commerce, by Number of Online Shoppers and Percentage of Online Shoppers, Q1 2017 & Q1 2018
  • 5.7. Delivery
    • Breakdown of Positive Aspects of Lazada and Shopee, in % of Online Shoppers, May 2018
  • 5.8. Players
    • Overview of E-Commerce Players, May 2019
    • Top 5 E-Commerce Players by Market Share, in %, 2018

6. Malaysia

  • 6.1. Overview
    • B2C E-Commerce Market Overview and International Comparisons, June 2019
  • 6.2. Trends
    • Cross-Border Online Shopper Penetration, in % of Online Shoppers, November 2018
    • Share of Online Shoppers Who Made Purchases via Social Media, in % of Online Shoppers, February 2019
  • 6.3. Sales & Shares
    • Internet Economy Market Size, in USD billion, by Sector, 2015, 2018e & 2025f
    • B2C E-Commerce Share of Total Retail Sales, in % of Respondents, Q3 2018
  • 6.4. Internet Users & Online Shoppers
    • Internet Penetration, in % of Individuals, 2013 - 2018
    • Online Shopper Penetration, in % of Internet Users, 2018
  • 6.5. Products
    • Product Categories Purchased in E-Commerce, in % of Online Shoppers, 2018
  • 6.6. Payment
    • Payment Methods Used in E-Commerce, in % of Online Shoppers, 2018
  • 6.7. Delivery
    • Most Important Factors in E-Commerce Delivery, in % of Online Shoppers, 2018
  • 6.8. Players
    • Overview of E-Commerce Players, June 2019
    • Top 10 E-Commerce Websites, by Average Monthly Visits, in millions, Q1 2019

7. Singapore

  • 7.1. Overview
    • B2C E-Commerce Market Overview and International Comparisons, June 2019
  • 7.2. Trends
    • Breakdown of Devices Used for Online Shopping, in % of Online Purchases, 2018
    • Cross-Border Online Shopper Penetration, in % of Adult Online Shoppers, May 2018
  • 7.3. Sales & Shares
    • Internet Economy Market Size, in USD billion, by Sector, 2015, 2018e & 2025f
    • Retail E-Commerce Sales, in USD billion, 2018e & 2023f
    • B2C E-Commerce Share of Total Retail Sales, in %, April 2019
  • 7.4. Internet Users & Online Shoppers
    • Internet User Penetration, in % of Individuals, 2010 - 2018e
    • Online Shopper Penetration, in % of Internet Users, May 2018
  • 7.5. Products
    • Top 5 Product Categories Purchased Online, in % of Online Shoppers, 2018
  • 7.6. Payment
    • Top 3 Payment Methods For Online Purchase, in % of Online Shoppers, January 2018
  • 7.7. Delivery
    • Delivery-Related Options Encouraging Online Shopping, in % of Online Shoppers, 2018e
  • 7.8. Players
    • Overview of B2C E-Commerce Players, June 2019
    • Top 10 E-Commerce Websites, by Average Monthly Visits, in thousands, Q1 2019

8. Philippines

  • 8.1. Overview
    • B2C E-Commerce Market Overview and International Comparisons, June 2019
  • 8.2. Trends
    • Breakdown of Internet Traffic by Device, in %, 2018
    • Breakdown of Devices Used for Online Shopping, in % of Online Purchases, 2018
    • Breakdown of Online Shoppers by Domestic Shoppers Only, Domestic and Cross-Border Shoppers, and Cross-Border Shoppers Only, in %, May 2018
  • 8.3. Sales & Shares
    • Internet Economy Market Size, in USD billion, by Sector, 2015, 2018e & 2025f
    • B2C E-Commerce Share of Total Retail Sales, in %, 2018e
  • 8.4. Internet Users & Online Shoppers
    • Internet Penetration, in % of Individuals, 2010 - 2018e
    • Breakdown of Frequency of Online Shopping, by Gender, in % of Online Shoppers, 2018e
  • 8.5. Products
    • Product Categories Purchased in E-Commerce, in % of Online Shoppers, July 2018
  • 8.6. Payment
    • Payment Account Ownership, incl. E-Money Account, in % of Adults, February 2018
  • 8.7. Delivery
    • Breakdown of Reasons of Preference to Shop on Lazada and Shopee, in % of Online Shoppers, May 2018
  • 8.8. Players
    • Overview of E-Commerce Players, June 2019
    • Top 10 E-Commerce Websites, by Average Monthly Visits, in millions, Q1 2019
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