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市場調查報告書

越南的B2C 電子商務市場:2019年

Vietnam B2C E-Commerce Market 2019

出版商 yStats.com GmbH & Co. KG 商品編碼 909286
出版日期 內容資訊 英文 61 Pages/Charts
商品交期: 最快1-2個工作天內
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越南的B2C 電子商務市場:2019年 Vietnam B2C E-Commerce Market 2019
出版日期: 2019年08月27日內容資訊: 英文 61 Pages/Charts
簡介

本報告提供越南的B2C 電子商務市場相關調查分析,銷售額資料,趨勢,消費者的付款偏好,及其他相關資訊。

第1章 管理摘要

第2章 概要、與全球比較

  • B2C 電子商務市場概要、與全球比較
  • B2C 電子商務的銷售額:印尼,馬來西亞,菲律賓,新加坡,泰國,越南,年複合成長率
  • 數位付款服務的普及率,印尼,馬來西亞,菲律賓,新加坡,泰國,越南,受訪者比:各國
  • 到訪數最多的電子商務平台的前10名,印尼,馬來西亞,菲律賓,新加坡,泰國,越南:各國
  • 每月有效用戶數最多的消費應用的前10名,印尼,馬來西亞,菲律賓,新加坡,泰國,越南:各國

第3章 趨勢

  • 網際網路流量的明細:各設備
  • 線上進行的消費相關的活動:網路用戶比
  • 網路購物所使用的設備:線上購買比
  • 網路購物所使用的流通管道:網路消費者比
  • 使用社群媒體的理由的明細:社群媒體用戶比
  • 經由社群網路線上購買的產品分類:網路消費者比
  • 社群網路上及電子商務市場上進行業務的企業的佔有率、其他

第4章 銷售額、佔有率

  • B2C 電子商務的銷售額,YoY變動
  • 網際網路經濟市場規模:各部門
  • 零售電子商務銷售額
  • 在零售銷售額全體所佔的B2C 電子商務的佔有率

第5章 網路用戶、網路消費者

  • 網際網路普及率:人口比
  • 網路消費者的滲透率:網路用戶比
  • 網路購物頻率的明細:網路用戶比
  • 平均年度線上支出的明細:網路消費者比
  • 網路購物的障礙:不進行網路購物的網路用戶比

第6章 產品

  • 電子商務購買的產品的分類:網路消費者比、其他

第7章 付款

  • 對網路消費者來說線上購買時最重要的要素:網路消費者比
  • 最近,線上購買使用的付款方式的明細:網路消費者比
  • 網路消費者喜好的付款方式的明細:受訪者比、其他

第8章 發送

  • 含網路購物相關認識的明細:發送相關,受訪者比
  • 不進行網路購物的理由:包含發送相關,不做網路消費者比,網路購物的網路用戶比
  • 取消線上訂貨的理由:網路消費者比

第9章 企業

  • 電子商務企業概要
  • 電子商務的網站的前10名:每月的平均到訪數
  • 網路購物使用的網站:網路消費者比
  • 網路購物最使用的網站的明細:網路消費者比
  • 4大網路商店:各類別產品,流行,美容保養,食品,IT/電子產品等,各分類的網路消費者比
目錄
Product Code: 1449

"New report from yStats.com suggests continued expansion of online retail in Vietnam."

Online retail sales year on year to increase at a double-digit rate for next 6 years

Even though the logistics infrastructure presents challenges and digital payment options are limited, Vietnam is projected to have one of the Southeast Asia region's fastest B2C E-Commence sales growth rates through 2025. The yStats.com publication cites information indicating that part of the background of this rapid growth is the young tech-savvy population and the growing number of smartphones that permits access to the Internet and web-based merchants.

Social and M-Commerce contribute to B2C E-Commerce growth

The smartphone's role in increased online retail sales in Vietnam is reflected in the numbers of shoppers who make purchases through digital merchants' apps. The yStats.com report also cites surveys indicating that social commerce is a driver of online retail sales as over forty percent of social media users purchased goods or services through social media such as Facebook.

Regional and global E-Commerce sellers compete in growing Vietnamese market

The recent expansion of online retail in Vietnam attracts the attention of merchants prepared to capture a share of the market. As cited in the yStats.com report, the most popular E-Commerce websites in the country were Shopee, Tiki and Alibaba-supported Lazada, which had been the leader until recently. Other players in the top five were local retailers Sendo and Thegiodidong.com. China's JD.com has recently invested heavily in Vietnam's Tiki.vn, an indication of the competition for attention of the growing number of online shoppers in the country.

Covered Regions:

Southeast Asia.

Companies Mentioned:

Shopee, Tiki Corporation, Lazada Group SA, Sendo JSC, Thegioididong.com, Facebook Inc, FPT Corporation, Adayroi.com, Aliexpress, Amazon.com Inc, eBay Inc., Alibaba Group Holdings Ltd., Lotte Group, Dien May Xanh, Phong Vu Trading Service Jsc, VNG Corporation, Hotdeal Co. Ltd., Mobile World Investment Corporation.

Table of Contents

1. Management Summary

2. Overview & International Comparisons

  • B2C E-Commerce Market Overview and International Comparisons, August 2019
  • B2C E-Commerce Sales, in USD billion, by Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam, 2018e & 2023f, and CAGR, in %, 2018e - 2023f
  • B2C E-Commerce Sales by Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam, in USD billion, 2015, 2018e & 2025f, and CAGR, in %, 2018e - 2025f
  • Digital Payment Service Penetration, Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam, in % of Respondents, Q2 2018
  • Top 10 Most Visited E-Commerce Platforms, by Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam, Q1 2019
  • Top 10 Shopping Apps by Most Active Monthly Users, by Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam, Q1 2019

3. Trends

  • Breakdown of Internet Traffic by Device, in %, 2018
  • Shopping-Related Activities Carried Out Online, in % of Internet Users, 2018
  • Devices Used for Shopping Online, in % of Online Shoppers, 2018
  • Devices Used for Shopping Online, in % of Online Shoppers, 2017 & 2018
  • Channels Used to Shop Online, in % of Online Shoppers, 2018e
  • Breakdown of Reasons to Use Social Media, in % of Social Media Users, September 2018
  • Product Categories Purchased Online via Social Networks, in % of Online Shoppers, 2018
  • Share of Companies Doing Business on Social Networks, and on E-Commerce Marketplaces, in %, 2018
  • Top 3 Countries Purchased From in the Latest Cross-Border Online Purchase, in % of Cross-Border Online Shoppers, 2018

4. Sales & Shares

  • B2C E-Commerce Sales, in USD billion, and Year-on-Year Change, in %, 2014-2017 & 2020f
  • Internet Economy Market Size, in USD billion, by Sector, 2015, 2018e & 2025f
  • Retail E-Commerce Sales, in USD billion, 2018e & 2023f
  • B2C E-Commerce Share of Total Retail Sales, in %, 2012-2017 & 2020f

5. Internet Users & Online Shoppers

  • Internet Penetration, in % of Population, 2017-2022f
  • Online Shopper Penetration, in % of Internet Users, 2018e
  • Breakdown of Frequency of Shopping Online, in % Urban Internet Users, 2018e
  • Breakdown of Average Annual Online Spending, in % of Online Shoppers, 2018e
  • Barriers to Online Shopping, in % of Internet Users Who Do Not Shop Online, 2018e

6. Products

  • Product Categories Purchased Online, in % of Online Shoppers, 2017 & 2018e
  • Product Categories Purchased Online, in % of Online Shoppers, 2018
  • Share of Respondents Who Prefer to Purchase a Product Category Online Rather Than via Other Channels, by Product Category, in % of Respondents, 2018
  • E-Commerce Share of Total Retail Sales of FMCG in Urban Areas, in %, 2017 & 2018

7. Payment

  • Factors Most Important to Online Shoppers When Buying Online, in % of Online Shoppers, 2018e
  • Breakdown of Payment Methods Used in Latest Online Purchase, in % Online Shoppers, 2018
  • Breakdown of Preferred Payment Methods for Online Purchases, in % Respondents, 2018
  • Payment Methods Used in E-Commerce, in % of Online Shoppers, 2016 & 2018e
  • Payment Providers Used, in % of E-Commerce Companies Using Payment Providers, 2017

8. Delivery

  • Breakdown of Perceptions on Online Shopping, incl. Delivery-Related, in % Respondents, 2018
  • Reasons to Shop and Not to Shop Online, incl. Delivery-Related, in % of Online Shoppers and Internet Users Who Do Not Shop Online, 2018
  • Reasons For Cancelling an Online Order, in % of Online Shoppers, 2017 & 2018

9. Players

  • Overview of B2C E-Commerce Players, August 2019
  • Top 10 B2C E-Commerce Websites, by Average Monthly Visits, in millions, Q2 2019
  • Websites Used for Online Shopping, in % of Online Shoppers, 2018
  • Breakdown of Websites Mostly Used for Shopping Online, in % of Online Shoppers, 2018
  • Top 4 Online Shops by Product Category, incl. “Fashion”, “Beauty Care”, “Food”, and “IT/ Electronics”, in % of Online Shoppers in Each Category, 2018
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