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市場調查報告書

菲律賓的B2C 電子商務市場:2019年

Philippines B2C E-Commerce Market 2019

出版商 yStats.com GmbH & Co. KG 商品編碼 909285
出版日期 內容資訊 英文 52 Pages/Charts
商品交期: 最快1-2個工作天內
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菲律賓的B2C 電子商務市場:2019年 Philippines B2C E-Commerce Market 2019
出版日期: 2019年08月21日內容資訊: 英文 52 Pages/Charts
簡介

本報告提供菲律賓的B2C 電子商務市場相關調查分析,銷售額資料,趨勢,消費者的付款偏好,及其他相關資訊。

第1章 管理摘要

第2章 概要、與全球比較

  • B2C 電子商務市場概要、與全球比較
  • 零售行動商務銷售額的滲透率:巴西,印度,印尼,墨西哥,菲律賓,俄羅斯,越南,零售電子商務銷售額比
  • B2C 電子商務的銷售額:印尼,馬來西亞,菲律賓,新加坡,泰國,越南,年複合成長率
  • 零售電子商務的銷售額:馬來西亞,印尼,菲律賓,新加坡,泰國,越南
  • 數位付款服務的普及率,印尼,馬來西亞,菲律賓,新加坡,泰國,越南,受訪者比:各國
  • 到訪數最多的電子商務平台的前10名,印尼,馬來西亞,菲律賓,新加坡,泰國,越南:各國
  • 每月有效用戶數最多的消費應用的前10名,印尼,馬來西亞,菲律賓,新加坡,泰國,越南:各國

第3章 趨勢

  • 網際網路流量的明細:各設備
  • 網路購物使用設備的明細:線上購買比
  • 線上進行的消費相關的活動:網路用戶比
  • 行動商務銷售額,YoY的變動
  • 跨境B2C 電子商務支出
  • 網路消費者的明細,僅國內購買者,國內 & 跨境購買者,僅跨境購買者
  • 跨境網路購物的促進因素前五名,菲律賓的跨境網路消費者比
  • 跨境買的產品類型,跨境網路消費者比、其他

第4章 銷售額、佔有率

  • 網際網路經濟市場規模:各部門
  • B2C 電子商務支出
  • 在零售銷售額全體所佔的B2C 電子商務的佔有率

第5章 網路用戶、網路消費者

  • 網際網路普及率:人口比
  • 網路消費者的明細:各年齡層、性別
  • 網路購物頻率的明細:性別,網路消費者比
  • 每一線上購買的支出的明細:性別,網路消費者比

第6章 產品

  • 電子商務購買的產品的分類:網路消費者比

第7章 付款

  • 付款戶頭擁有,電子貨幣戶頭含,成人人口比
  • 6大付款服務,認知度,成人人口比

第8章 發送

  • 偏好在Lazada and Shopee買東西的理由的明細:網路消費者比
  • 跨境網路購物的障礙前五名,含發送相關,菲律賓的跨境網路消費者比

第9章 企業

  • 電子商務企業概要
  • 電子商務的網站的前10名:每月的平均到訪數
  • 電子商務平台的前3名:各類別,FMCG,美容產品,鞋,服裝,袋子,珠寶 & 飾品,網路消費者比
目錄
Product Code: 1448

“Philippines online retail lags in Southeast Asia but is prepared for growth”, says new yStats.com report.

Philippine's low share of online retail sale in SEA region expected to change in next decade.

Though the population of the Philippines is the second largest in the Southeast Asia region, its share of retail sales compared to other markets is low. However, the young population and growing middle class, couple with increased Internet connectivity especially through smartphones and government initiatives are combining to prepare the way for rapid growth. The yStats.com report includes forecasts of the Philippines surpassing Singapore and Malaysia in total online retail sales by the middle of the next decade.

Philippine Internet connectivity spurs online shopping.

Internet connectivity reached well over half of the Philippine population last year. With the growth in web connections through smartphone, well over half of online shopping in the country was done through mobile device in 2018, as cited in the yStats.com report. Shopping through social media is becoming more popular, with Facebook reaching the rank of third most used site for online purchases of some products.

Regional merchants dominate Philippine E-Commerce

Online shoppers in the Philippines have made two Singapore-based platforms the most popular sites for purchases. Lazada and Shopee were also the top two most used shopping applications in mobile commerce. The yStats.com report lists other merchants in the top five players as Zalora, Argomall, and eBay. Lazada and Zalora have recently announced plans to establish new distribution centers in the Philippines to help overcome the poor logistics infrastructure of the geographically dispersed nation.

Covered Regions:

Southeast Asia.

Companies Mentioned:

Lazada Group S.A., Shopee, Zalora.com.ph, Argomall, Inc., eBay Inc, Facebook, Inc.

Table of Contents

1. Management Summary

2. Overview & International Comparisons

  • B2C E-Commerce Market Overview and International Comparisons, June 2019
  • Retail M-Commerce Sales Penetration, by Brazil, India, Indonesia, Mexico, Philippines, Russia and Vietnam, in % of Total Retail E-Commerce Sales, 2019e
  • B2C E-Commerce Sales, by Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam, in USD billion, and CAGR, in %, 2018e & 2023f
  • Retail E-Commerce Sales, in USD billion, by Malaysia, Indonesia, Philippines, Singapore, Thailand, Vietnam, 2015, 2018e & 2025f, and CAGR, in %, 2018e-2025f
  • Digital Payment Service Penetration, Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam, in % of Respondents, Q2 2018
  • Top 10 Most Visited E-Commerce Platforms, by Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam, Q1 2019
  • Top 10 Shopping Apps by Most Active Monthly Users, by Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam, Q1 2019

3. Trends

  • Breakdown of Internet Traffic by Device, in %, 2018
  • Breakdown of Devices Used for Online Shopping, in % of Online Purchases, 2018
  • Shopping-Related Activities Carried Out Online, in % of Internet Users, 2018
  • M-Commerce Sales, in USD billion and in % Year-on-Year Change, 2017 - 2021f
  • Cross-Border B2C E-Commerce Spending, in PHP billion, 2017 & 2018f
  • Breakdown of Online Shoppers by Domestic Shoppers Only, Domestic and Cross-Border Shoppers, and Cross-Border Shoppers Only, in %, May 2018
  • Top 5 Drivers to Cross-Border Online Shopping, in % Cross-Border Online Shoppers in the Philippines, May 2018
  • Product Categories Purchased Cross-Border, in % Cross-Border Online Shoppers, May 2018
  • Top 3 Countries Purchased From in the Latest Cross-Border Online Purchase, in % of Cross-Border Online Shoppers, 2018
  • Top 5 Payment Methods in Cross-Border Online Shopping, in % Cross-Border Online Shoppers in the Philippines, May 2018

4. Sales & Shares

  • Internet Economy Market Size, in USD billion, by Sector, 2015, 2018e & 2025f
  • B2C E-Commerce Spending, in PHP billion, 2017 & 2018e
  • B2C E-Commerce Share of Total Retail Sales, in %, 2018e

5. Internet Users & Online Shoppers

  • Internet Penetration, in % of Individuals, 2010 - 2018e
  • Breakdown of Online Shoppers, by Age Group and Gender, in %, 2018
  • Breakdown of Frequency of Online Shopping, by Gender, in % of Online Shoppers, 2018e
  • Breakdown of Spending per Online Purchase, by Gender, in % of Online Shoppers, 2018e

6. Products

  • Product Categories Purchased in E-Commerce, in % of Online Shoppers, July 2018

7. Payment

  • Payment Account Ownership, incl. E-Money Account, in % of Adults, February 2018
  • Top 6 E-Payment Providers, by Awareness, in % of Adults, February 2018

8. Delivery

  • Breakdown of Reasons of Preference to Shop on Lazada and Shopee, in % of Online Shoppers, May 2018
  • Top 5 Barriers to Cross-Border Online Shopping, incl. Delivery-Related, in % Cross-Border Online Shoppers in the Philippines, May 2018

9. Players

  • Overview of E-Commerce Players, June 2019
  • Top 10 E-Commerce Websites, by Average Monthly Visits, in millions, Q1 2019
  • Top 3 E-Commerce Platforms by Category, incl. FMCG, Beauty Products, Shoes, Apparel, Bags, Jewelry and Accessories, in % of Online Shoppers, July 2018
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