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市場調查報告書

馬來西亞的B2C 電子商務市場:2019年

Malaysia B2C E-Commerce Market 2019

出版商 yStats.com GmbH & Co. KG 商品編碼 907152
出版日期 內容資訊 英文 53 Pages/Charts
商品交期: 最快1-2個工作天內
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馬來西亞的B2C 電子商務市場:2019年 Malaysia B2C E-Commerce Market 2019
出版日期: 2019年08月13日內容資訊: 英文 53 Pages/Charts
簡介

本報告調查分析了馬來西亞的B2C 電子商務市場,提供銷售額資料、趨勢、消費者支付喜好及其他相關資訊。

第1章 Management Summary

第2章 概要、與全球市場的比較

  • B2C 電子商務市場概要、與全球市場的比較
  • B2C 電子商務銷售額:印尼、馬來西亞、菲律賓、新加坡、泰國、越南
  • 數位支付服務的普及率、回答者比例:國別
  • 前10大造訪數最多的電子商務平台:國別
  • 前10大每月活躍用戶數最多的購物應用程式:國別

第3章 趨勢

  • 用於上網的裝置:網路用戶比例
  • 網路流量的細項資料:設備別
  • 線上進行購物相關活動:網路用戶比例
  • 跨境線上購買顧客的普及率:線上購買顧客比例
  • 最近在跨境線上購買量最多的前3大國家:跨境線上購買顧客比例
  • 最近在跨境線上購買量最多的前10大國家:跨境線上購買顧客比例
  • 透過社群媒體購物的線上購買顧客比例:線上購買顧客比例
  • 主要社群購物平台:社群媒體購買顧客比例

第4章 銷售額、市佔率

  • 網路經濟市場規模:部門別
  • 零售電子商務銷售額
  • 企業電子商務收入細項:B2B、B2C、B2G及整體
  • B2C 電子商務在零售銷售額整體所佔比例
  • 電子商務在國家GDP所佔比例

第5章 網路用戶、線上購買客戶

  • 網路普及率:人口比例
  • 線上購買顧客滲透率:網路用戶比
  • 線上購買顧客滲透率:地區別、網路用戶比
  • 線上購買顧客來源細項:年齡層別、性別
  • 線上進行活動:線上消費/預約等、網路用戶比
  • 不在線上購買的原因、不在線上購買的用戶比例
  • 線上購買頻率的詳細資訊:線上購買顧客比例

第6章 產品

  • 在電子商務購買的產品分類:線上購買顧客比例
  • 在線上購買的前3大產品分類:Z世代、線上購買顧客在Z世代佔的比例

第7章 支付

  • 在電子商務使用的支付方法:線上購買顧客比
  • 在電子商務使用的前5大第三方支付服務:第三方支付服務用戶比

第8章 配送

  • 在電子商務配送最重要的因素:線上購買顧客比

第9章 企業

  • 電子商務企業概要
  • 前10大電子商務網站:每月平均造訪數別
目錄
Product Code: 1447

"New report from yStats.com projects continued growth in online retail in Malaysia."

Malaysia is expected to maintain a leadership role in online sales in the Southeast Asia region

Already a regional leader in the area of online retail sales growth rate and total sales, Malaysia is projected to keep this position in the near future, thanks to the high Internet penetration rate and growing comfort of connected individuals with buying online. Sources cited in the yStats.com foresee double-digit growth of online retail sales through 2025.

Social media and mobile shopping help drive the expansion of online commerce

Recent surveys cited in the yStats.com report indicate that well over half of Internet shoppers in Malaysia use a mobile device for their purchases. The spread of smartphones leads to increased digital shopping. Another related trend driving increased online sales in Malaysia is social media commerce, especially through WhatsApp and Facebook applications. Cross-border shopping from Malaysia is a further active trend helping increase total B2C E-Commerce sales in the country.

Regional online merchants compete with international sellers for the attention of Malaysian online shoppers

The Malaysian branches of two online shopping platforms based in nearby Singapore, Lazada and Shoppee are the leading websites in shopping traffic and have been in close competition in recent months in monthly total website visits. Even as these two leaders expand their product offerings and services to consumers, other regional players, such as Indonesia's Bukalapak and Chinese players such as Taobao and AliExpress are increasing their presence on the peninsula.

Covered Regions:

Southeast Asia.

Companies Mentioned:

Lazada Group S.A., Shopee, Lelong.my, Bukalapak.com, Taobao China Holding Ltd, 11 Street Co Ltd, AliExpress.

Table of Contents

1. Management Summary

2. Overview & International Comparisons

  • B2C E-Commerce Market Overview and International Comparisons, June 2019
  • B2C E-Commerce Sales, in USD billion, by Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam, 2018e & 2023f, and CAGR, in %, 2018e - 2023f
  • B2C E-Commerce Sales by Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam, in USD billion, 2015, 2018e & 2025f, and CAGR, in %, 2018e - 2025f
  • Digital Payment Service Penetration, Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam, in % of Respondents, Q2 2018
  • Top 10 Most Visited E-Commerce Platforms, by Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam, Q1 2019
  • Top 10 Shopping Apps by Most Active Monthly Users, by Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam, Q1 2019

3. Trends

  • Devices Used to Access the Internet, in % of Internet Users, 2016 & 2018
  • Breakdown of Internet Traffic by Device, in %, 2018
  • Shopping-Related Activities Carried Out Online, in % of Internet Users, 2018
  • Cross-Border Online Shopper Penetration, in % of Online Shoppers, November 2018
  • Top 3 Countries Purchased From in the Latest Cross-Border Online Purchase, in % of Cross-Border Online Shoppers, 2018
  • Top 10 Countries Purchased From in the Latest Cross-Border Online Purchase, in % of Cross-Border Online Shoppers, August 2018
  • Share of Online Shoppers Who Made Purchases via Social Media, in % of Online Shoppers, February 2019
  • Top Social Shopping Platforms, in % of Social Media Shoppers, February 2019

4. Sales & Shares

  • Internet Economy Market Size, in USD billion, by Sector, 2015, 2018e & 2025f
  • Retail E-Commerce Sales, in USD billion, 2018e & 2023f
  • Breakdown of E-Commerce Income of Companies by B2B, B2C, B2G and Total, in MYR billion, 2015 & 2018
  • B2C E-Commerce Share of Total Retail Sales, in % of Respondents, Q3 2018
  • Share of E-Commerce in National GDP, in %, 2016 & 2017

5. Internet Users & Online Shoppers

  • Internet Penetration, in % of Individuals, 2013 - 2018
  • Online Shopper Penetration, in % of Internet Users, 2018
  • Online Shopper Penetration by Region, in % of Internet Users, 2018
  • Breakdown of Online Shoppers, by Age Group and Gender, in %, 2018
  • Activities Performed Online, incl. “Online Shopping/ Booking”, in % of Internet Users, August 2018
  • Reasons for Not Shopping Online, in % of Internet Users Who Do Not Shop Online, 2018
  • Breakdown of Frequency of Shopping Online, in % of Online Shoppers, 2018

6. Products

  • Product Categories Purchased in E-Commerce, in % of Online Shoppers, 2018
  • Top 3 Product Categories Purchased Online by Generation Z, in % of Generation Z Online Shoppers, 2018

7. Payment

  • Payment Methods Used in E-Commerce, in % of Online Shoppers, 2018
  • Top 5 Third-Party Payment Services Used in E-Commerce, in % of Third-Party Payment Services Users, 2018

8. Delivery

  • Most Important Factors in E-Commerce Delivery, in % of Online Shoppers, 2018

9. Players

  • Overview of E-Commerce Players, June 2019
  • Top 10 E-Commerce Websites, by Average Monthly Visits, in millions, Q1 2019
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