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市場調查報告書

新加坡B2C電子商務市場:2019年

Singapore B2C E-Commerce Market 2019

出版商 yStats.com GmbH & Co. KG 商品編碼 905705
出版日期 內容資訊 英文 52 Pages/Charts
商品交期: 最快1-2個工作天內
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新加坡B2C電子商務市場:2019年 Singapore B2C E-Commerce Market 2019
出版日期: 2019年08月07日內容資訊: 英文 52 Pages/Charts
簡介

本報告研究分析新加坡B2C電子商務市場,提供銷售數據、趨勢、消費者支付偏好、以及其他相關情報。

第1章 管理摘要

第2章 概要和全球比較

  • B2C電子商務市場概要及全球比較
  • B2C電子商務銷售:印尼、馬來西亞、菲律賓、新加坡、泰國、越南
  • 數位支付服務的普及率、回答者比率:按國家
  • 前10大最多訪位數的電子商務平台:按國家
  • 前10大每月最多活躍使用者數應用程式:按國家

第3章 趨勢

  • 網路流量細項:按裝置
  • 使用於線上購物的裝置細項:線上購買者比率
  • 線上的購物相關活動:網路使用者比率
  • 購物管道細項:按產品分類別、線上、應用程式、社群媒體等之消費者比率
  • 跨境線上購買者普及率:線上購買者比率
  • 行動電子商務支出占比、成人跨境電子商務支出比率
  • 最新跨境線上購買中前3大購買國家:跨境線上購買者比率
  • 跨境購物的主要產品類別:跨境線上購買者比率
  • 跨境線上購物的主要推動因素:跨境線上購買者比率

第4章 銷售和占比

  • 網路經濟市場規模:按部門
  • 零售電子商務的銷售
  • B2C電子商務佔整體零售銷售的比率

第5章 網路使用者和線上購買者

  • 網路普及率:人口比率
  • 線上購買者滲透率:網路使用者比率
  • 過去1個月內進行購買的線上購買者:回答者比率
  • 線上購買者細項:按年齡層、性別

第6章 產品

  • 前5大線上購買產品類別:線上購買者比率
  • 電子商務FMCG滲透率:FMCG總銷售比率

第7章 支付

  • 前3大線上購入支付方法:線上購買者比率
  • 線上購物時重要的付款相關因素:線上購買者比率
  • 行動支付交易額

第8章 配送

  • 促進線上購物的配送相關選項:線上購買者比率
  • 跨境線上購物3大阻礙:包含配送相關等

第9章 企業

  • B2C電子商務企業概要
  • 電子商務前10名網站:按每月平均訪問數
  • B2C電子商務主要企業:市場占比
目錄
Product Code: 1446

yStats.com report projects continued expansion of online retail in Singapore

Singapore's internet connectivity facilitates online shopping.

Even though Singapore has a much smaller population that most of its neighbors in the Southeast Asia region, its developed infrastructure and comparatively wealthy residents who engage in online shopping move the nation to the fifth spot in B2C E-Commerce sales ranking. A 2018 survey cited in the new yStats.com publication reflected that better than eight out of ten web-connected Singaporeans shopped and bought online.

Online shopping in Singapore enhanced by mobile and cross-border purchasing trends.

As might be expected for a small wealthy nation, a high percentage of online shopping in Singapore is done beyond the island's borders. The yStats.com report points to Singapore as having one of the highest cross-border shopping rates in Asia last year. Another trend affecting B2C E-Commerce in Singapore is mobile shopping. Around three-fourths of internet connectivity in 2018 was through mobile device. Another developing trend is social media shopping.

Singapore is served by local and global E-Commerce merchants.

The top three most-visited online shopping websites in Singapore, Qoo10, Lazada, and Shopee, are all based in the country. Qoo10 garnered almost a third of the retail commerce market and recently launched a new marketplace site, allowing smaller merchants to compete for online shoppers. Other popular shopping sites in a survey done early this year referenced in the yStats.com report include StrawberryNet, EZBuy, Zalora, eBay, and Amazon.

Covered Regions

Southeast Asia

Table of Contents

1. Management Summary

2. Overview & International Comparisons

  • B2C E-Commerce Market Overview and International Comparisons, June 2019
  • B2C E-Commerce Sales, in USD billion, by Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam, 2018e & 2023f, and CAGR, in %, 2018e - 2023f
  • B2C E-Commerce Sales by Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam, in USD billion, 2015, 2018e & 2025f, and CAGR, in %, 2018e - 2025f
  • Digital Payment Service Penetration in Southeast Asia, in % of Respondents, by Country, Q2 2018
  • Top 10 Most Visited E-Commerce Platforms by Country, Q1 2019
  • Top 10 Shopping Apps by Most Active Monthly Users, by Country, Q1 2019

3. Trends

  • Breakdown of Internet Traffic by Device, in %, 2018
  • Breakdown of Devices Used for Online Shopping, in % of Online Purchases, 2018
  • Shopping-Related Activities Carried Out Online, in % of Internet Users, 2018
  • Breakdown of Shopping Channels by Product Category, incl. Online, In-App and Social Media, in % of Consumers, Q2 2018
  • Cross-Border Online Shopper Penetration, in % of Adult Online Shoppers, May 2018
  • Share of M-Commerce Spending, in % of Adult Cross-Border E-Commerce Spending, May 2018
  • Top 3 Countries Purchased From in the Latest Cross-Border Online Purchase, in % of Cross-Border Online Shoppers, 2018
  • Top Product Categories Purchased Cross-Border, in % of Cross-Border Online Shoppers, May 2018
  • Top Drivers to Cross-Border Online Shopping, in % of Cross-Border Online Shoppers, May 2018

4. Sales & Shares

  • Internet Economy Market Size, in USD billion, by Sector, 2015, 2018e & 2025f
  • Retail E-Commerce Sales, in USD billion, 2018e & 2023f
  • B2C E-Commerce Share of Total Retail Sales, in %, April 2019

5. Internet Users & Online Shoppers

  • Internet User Penetration, in % of Individuals, 2010 - 2018e
  • Online Shopper Penetration, in % of Internet Users, May 2018
  • Online Shoppers Who Made Purchases in the Last Month, in % of Respondents, January 2018
  • Breakdown of Online Shoppers, by Age Group and Gender, in %, 2018

6. Products

  • Top 5 Product Categories Purchased Online, in % of Online Shoppers, 2018
  • E-Commerce FMCG Penetration, in % of Total FMCG Sales, 2018

7. Payment

  • Top 3 Payment Methods For Online Purchase, in % of Online Shoppers, January 2018
  • Important Payment-Relates Factors When Shopping Online, in % of Online Shoppers, January 2018
  • Mobile Payment Transaction Value, in USD billion, 2016 & 2021f

8. Delivery

  • Delivery-Related Options Encouraging Online Shopping, in % of Online Shoppers, 2018e
  • Top 3 Barriers to Cross-Border Online Shopping, incl. Delivery-Related, in % of Non Cross-Border Online Shoppers, May 2018

9. Players

  • Overview of B2C E-Commerce Players, June 2019
  • Top 10 E-Commerce Websites, by Average Monthly Visits, in thousands, Q1 2019
  • Top B2C E-Commerce Players by Market Share, in %, 2017

Companies Mentioned

Qoo10 Pvt. Ltd, Giosis Pte. Ltd., Lazada Group S.A., Shopee, StrawberryNet, ezbuy Holdings Limited, Zalora, eBay Inc., Amazon.com Inc.

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