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市場調查報告書

泰國的B2C 電子商務市場:2019年

Thailand B2C E-Commerce Market 2019

出版商 yStats.com GmbH & Co. KG 商品編碼 904065
出版日期 內容資訊 英文 53 Pages/Charts
商品交期: 最快1-2個工作天內
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泰國的B2C 電子商務市場:2019年 Thailand B2C E-Commerce Market 2019
出版日期: 2019年07月31日內容資訊: 英文 53 Pages/Charts
簡介

本報告提供泰國的B2C 電子商務市場相關調查分析,銷售額資料,趨勢,消費者的付款偏好,及其他相關資訊。

第1章 管理摘要

第2章 概要、與全球比較

  • B2C 電子商務市場概要、與全球比較
  • 在零售電子商務銷售額全體中行動商務的佔有率:中國,印度,印尼,韓國,泰國,英國及美國
  • B2C 電子商務的銷售額:印尼,馬來西亞,菲律賓,新加坡,泰國,越南
  • 數位付款服務的普及率,受訪者比:各國
  • 到訪數最多的電子商務平台的前10名:各國
  • 每月有效用戶數最多的消費應用的前10名:各國

第3章 趨勢

  • 網際網路流量的明細:各設備
  • 網際網路的點閱存取使用的設備的明細,網路用戶比
  • 線上被進行的消費相關的活動:網路用戶比
  • 行動商務的銷售額、普及率
  • 跨境網路消費者的普及率:網路消費者比
  • 最新的跨境線上購買上購買最多的國家前3名:跨境網路消費者比
  • 跨境購買的主要的產品分類:跨境網路消費者比、其他

第4章 銷售額、佔有率

  • 企業的B2C 電子商務的銷售額
  • 零售電子商務的銷售額
  • 在零售銷售額中電子商務的佔有率

第5章 網路用戶、網路消費者

  • 網際網路普及率:人口比
  • 網際網路普及率:各年齡層,人口比
  • 含消費,線上實行的活動:網路用戶比
  • 網路消費者的明細:各年齡層、性別
  • 線上年度的平均線上支出明細:網路消費者比

第6章 產品

  • 線上所購買的產品分類的明細:網路消費者比
  • 電子商務購買的產品分類:網路消費者比

第7章 付款

  • 電子商務使用的付款方式:網路消費者數,網路消費者比

第8章 發送

  • Lazada Shopee的Plus的方面的明細:網路消費者比
  • 跨境網路購物的主要障礙,含發送相關:非跨境網路消費者比

第9章 企業

  • 電子商務企業概要
  • 電子商務的網站的前10名:每月的平均到訪數
  • 電子商務企業的前五名:各市場佔有率
  • Lazada 與 Shopee的網路消費者的明細:各年齡層
目錄
Product Code: 1445

"Online retail sales in Thailand projected to continue strong growth: yStats.com report."

Internet connection increase and social media shopping result in more online shoppers

Thailand's constant rate of growth of internet connectivity and the growing comfort of connected individuals in making purchases online have made the country the second largest B2C E-Commerce market in the Southeast Asia region, after Indonesia. The trends of mobile and social shopping combine to a degree that forecasts cited in the yStats.com reflect an annual grow rate of online retail sales above 20% through 2025.

Thai online shoppers buy from regional merchants as well as global providers

The top two online shopping sites in Thailand, have their home base in regional neighbor Singapore. Lazada and Shopee are the most visited destinations from both fixed computers and mobile screens, according to the yStats.com publication. Thailand's leading retail conglomerate, Central group, is partnering with China's JD.com to provide locally flavored competition for the attention of the nation's growing number of online shoppers.

Covered Regions:

Southeast Asia.

Companies Mentioned:

Lazada Group SA, Alibaba Group Holding Ltd, CP Group, Shopee TH, Sea Group, Amazon.com Inc, JD.com Inc, JD Central, Tesco PLC.

Table of Contents

1. Management Summary

2. Overview & International Comparisons

  • B2C E-Commerce Market Overview and International Comparisons, May 2019
  • M-Commerce Share of Total Retail E-Commerce Sales, in %, by China, India, Indonesia, South Korea, Thailand, the UK and the USA, in % of Total Retail E-Commerce Sales, 2018
  • B2C E-Commerce Sales by Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam, in USD billion, 2015, 2018e & 2025f, and CAGR, in %, 2018e - 2025f
  • B2C E-Commerce Sales, in USD billion, by Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam, 2018e & 2023f, and CAGR, in %, 2018e - 2023f
  • Digital Payment Service Penetration, in % of Respondents, by Country, Q2 2018
  • Top 10 Most Visited E-Commerce Platforms by Country, Q1 2019
  • Top 10 Shopping Apps by Most Active Monthly Users, by Country, Q1 2019

3. Trends

  • Breakdown of Internet Traffic by Device, in %, 2018
  • Devices Used to Access the Internet, in % of Internet Users, Q1 2017 & Q1 2018
  • Shopping-Related Activities Carried Out Online, in % of Internet Users, 2018
  • M-Commerce Sales, in USD million, and Penetration, in %, 2017-2021f
  • Cross-Border Online Shopper Penetration, in % of Online Shoppers, May 2018
  • Top 3 Countries Purchased From in the Latest Cross-Border Online Purchase, in % of Cross-Border Online Shoppers, 2018
  • Top Product Categories Purchased Cross-Border, in % of Cross-Border Online Shoppers, May 2018
  • Share of Internet Users Who Consider Social Media as the Top Channel for Product Discovery, in %, and Share of Online Shoppers Who Made Purchases via This Channel, in %, 2018

4. Sales & Shares

  • B2C E-Commerce Sales of Companies in Thailand, in THB billion, 2014-2018e
  • Retail E-Commerce Sales, in USD billion, 2016, 2018e, 2025f
  • B2C E-Commerce Share of Total Retail Sales, in %, 2018

5. Internet Users & Online Shoppers

  • Internet Penetration, in % of Individuals, 2011 - 2018e
  • Internet Penetration, by Age Group, in % of Individuals, Q1 2017 & Q1 2018
  • Activities Carried Out Online, incl. Shopping, in % of Internet Users, July 2018
  • Number of Online Shoppers, in thousands, and Penetration, in % of Internet Users, by Location, Gender, and Age Group, Q1 2017 & Q1 2018
  • Breakdown of Online Shoppers, by Age Group and Gender, in %, Q1 2018
  • Breakdown of Average Online Spending Amount per Year, in % of Online Shoppers, Q1 2017 & Q1 2018

6. Products

  • Breakdown of Product Category Purchased Online, in % Online Shoppers, 2018e
  • Product Categories Purchased in E-Commerce, in % of Online Shoppers, Q1 2018

7. Payment

  • Payment Methods Used in E-Commerce, by Number of Online Shoppers and Percentage of Online Shoppers, Q1 2017 & Q1 2018

8. Delivery

  • Breakdown of Positive Aspects of Lazada and Shopee, in % of Online Shoppers, May 2018
  • Top Barriers to Cross-Border Online Shopping, incl. Delivery-Related, in % of Non Cross-Border Online Shoppers, May 2018

9. Players

  • Overview of E-Commerce Players, May 2019
  • Top 10 E-Commerce Websites, by Average Monthly Visits, in millions, Q1 2019
  • Top 5 E-Commerce Players by Market Share, in %, 2018
  • Breakdown of Online Shoppers of Lazada and Shopee by Age Group, in %, 2018e
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