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市場調查報告書

印尼的B2C 電子商務市場:2019年

Indonesia B2C E-Commerce Market 2019

出版商 yStats.com GmbH & Co. KG 商品編碼 902995
出版日期 內容資訊 英文 58 Pages/Charts
商品交期: 最快1-2個工作天內
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印尼的B2C 電子商務市場:2019年 Indonesia B2C E-Commerce Market 2019
出版日期: 2019年07月25日內容資訊: 英文 58 Pages/Charts
簡介

本報告提供印尼的B2C 電子商務市場相關調查分析,銷售額資料,趨勢,消費者的付款偏好,及其他相關資訊。

第1章 管理摘要

第2章 概要、與全球比較

  • B2C 電子商務市場概要
  • 在零售電子商務銷售額全體中行動商務的佔有率:中國,印度,印尼,韓國,泰國,英國及美國
  • 零售電子商務的銷售額:馬來西亞,印尼,菲律賓,新加坡,泰國,越南
  • B2C 電子商務的銷售額:印尼,馬來西亞,菲律賓,新加坡,泰國,越南
  • 數位付款服務的普及率:印尼,馬來西亞,菲律賓,新加坡,泰國,越南
  • 到訪數最多的電子商務平台的前10名:印尼,馬來西亞,菲律賓,新加坡,泰國,越南
  • 每月有效用戶數最多的消費應用的前10名:印尼,馬來西亞,菲律賓,新加坡,泰國,越南

第3章 趨勢

  • 行動電話用戶中智慧型手機用戶的比率
  • 網際網路的點閱存取使用的設備的明細,網路用戶比:各頻率
  • 網際網路流量的明細:各設備
  • 線上被進行的消費相關的活動:網路用戶比
  • 電子商務網站的點閱存取所使用的設備的明細:電子商務用戶比、其他

第4章 銷售額、佔有率

  • 網際網路經濟的市場規模:各部門
  • 零售電子商務的銷售額
  • 在零售銷售額中電子商務的佔有率

第5章 網路用戶、網路消費者

  • 網際網路普及率:人口比
  • 網路用戶數
  • 網路購物頻率的明細:網路用戶比、其他

第6章 產品

  • 線上所購買的產品分類的前3名:網路消費者比
  • 線上所購買的產品的明細:網路消費者比

第7章 付款

  • 電子商務使用的付款方式:網路消費者比
  • 電子貨幣交易數:數量,金額
  • 最被利用的電子貨幣服務:行動用戶比

第8章 發送

  • 網路購物的主要的促進因素的明細:電子商務用戶比
  • 網路購物的障礙:不進行網路購物的受訪者中比率、其他

第9章 企業

  • B2C 電子商務企業概要
  • 最常利用的電子商務的網站:網路消費者比
  • 在主要的當地網路購物網站售出的產品分類、其他
目錄
Product Code: 1444

"Mobile use spurs growth of online shopping in Indonesia", says new yStats.com report.

Online commerce growth attributed to mobile use.

The high penetration of smartphones in Indonesia and their use for shopping is one of the main drivers of B2C E-Commerce growth. The yStats.com report includes the fining that most Internet access in the country is through mobile phone and the device is increasingly used for shopping online. The expansion of online shopping has led to draft legislation, not yet implemented by the government, to regulate the practice.

Trends in products, payment and delivery

Indonesia's online shoppers have made footwear and apparel the leading product category purchased digitally. In paying for those fashion items and other goods, bank transfer is the leading payment method, though digital wallets are beginning to make inroads on the payment scene, according to data cited in the yStats.com report. Surveys of online shoppers consistently reflect the importance of low cost or free and quick delivery in the final decision to make a purchase.

Domestic merchants compete with global online sellers.

International E-Commerce giants such as China's JD.com and Go-Jek, along with Singapore's Lazada.com have taken note of Indonesia's expansion in online shopping and have established their presence in the country. Local merchants as Bukalapak have moved to counter the competition from abroad in the online marketplace, according to sources cited in the new yStats.com publication.

Covered Regions:

Southeast Asia.

Companies Mentioned:

Tokopedia, Bukalapak, Go-Jek, Blibli, JD.id, Orami, Sociolla, Zalora, Bhinneka, Shopee, Lazada Group SA.

Table of Contents

1. Management Summary

2. Overview & International Comparisons

  • B2C E-Commerce Market Overview, May 2019
  • M-Commerce Share of Total Retail E-Commerce Sales, in %, by China, India, Indonesia, South Korea, Thailand, the UK and the USA, 2018
  • Retail E-Commerce Sales, in USD billion, by Malaysia, Indonesia, Philippines, Singapore, Thailand, Vietnam, 2015, 2018e & 2025f, and CAGR, in %, 2018e-2025f
  • B2C E-Commerce Sales, by Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam, in USD billion, and CAGR, in %, 2018e & 2023f
  • Digital Payment Service Penetration, Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam, in % of Respondents, Q2 2018
  • Top 10 Most Visited E-Commerce Platforms, by Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam, in % of Online Shoppers, Q1 2019
  • Top 10 Shopping Apps by Most Active Monthly Users, by Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam, Q1 2019

3. Trends

  • Smartphone User Penetration, in % of Mobile Phone Users, 2015 - 2018
  • Breakdown of Device Usage to Access the Internet, by Frequency, in % of Internet Users, 2018
  • Breakdown of Internet Traffic by Device, in %, 2018
  • Shopping-Related Activities Carried Out Online, in % of Internet Users, 2018
  • Breakdown of Devices Used to Access E-Commerce Websites, in % of E-Commerce Users, 2018e
  • M-Commerce Share of Total Retail E-Commerce Sales, in %, 2018
  • Breakdown of E-Commerce by Local and Cross-Border, According to Buyers and Sellers, in %, 2018e
  • Top 3 Countries Purchased From in the Latest Cross-Border Online Purchase, in % of Cross-Border Online Shoppers, 2018
  • Breakdown of E-Commerce Sales by Social Commerce and Retail E-Commerce, in USD billion, 2017 & 2022f

4. Sales & Shares

  • Internet Economy Market Size, in USD billion, by Sector, 2015, 2018e & 2025f
  • Retail E-Commerce Sales, in USD billion, 2018 & 2023f
  • E-Commerce Share of Retail Sales, in %, 2018 & 2023f
  • E-Commerce Share of Retail Sales, in %, 2019f

5. Internet Users & Online Shoppers

  • Internet Penetration, in % of Individuals, 2017 - 2022f
  • Number Internet Users, in millions, 2010 - 2018
  • Breakdown of Frequency of Online Shopping, in % of Internet Users, March 2019
  • Average E-Commerce Spending per Month in IDR, in %, 2018e
  • Breakdown of E-Commerce Users, by Age Group and Gender, in %, 2018e

6. Products

  • Top 3 Product Categories Purchased Online, in % of Online Shoppers, 2018
  • Breakdown of Product Categories Purchased Online, in % of Online Shoppers, 2018e

7. Payment

  • Payment Methods Used in E-Commerce, in % of Online Shoppers, September 2018
  • Number of E-Money Transactions, in millions, and Value, in IDR billion, 2012 - 2018e
  • Most Used E-Money Services, in % of Mobile Users, January 2018

8. Delivery

  • Breakdown of Main Drivers to Online Shopping, in % of E-Commerce Users, 2018e
  • Barriers to Online Shopping, in % of Respondents Who Do Not Shop Online, 2018
  • Breakdown of Problems Encountered When Using a Particular Shopping Website, incl. Delivery-Related, in % of Online Shoppers, May 2018

9. Players

  • B2C E-Commerce Players Overview, May 2019
  • Most Used E-Commerce Websites, in % of Online Shoppers, 2018
  • Product Categories Purchased from the Top Local Online Shopping Websites, May 2018
  • Breakdown of Positive Aspects of a Particular Shopping Website, in % of Online Shoppers, May 2018
  • Top 10 E-Commerce Websites, by Average Monthly Visits, in millions, Q1 2019
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