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市場調查報告書

行動商務的全球市場:2018年

Global M-Commerce 2018

出版商 yStats.com GmbH & Co. KG 商品編碼 754782
出版日期 內容資訊 英文 122 Pages/Charts
商品交期: 最快1-2個工作天內
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行動商務的全球市場:2018年 Global M-Commerce 2018
出版日期: 2018年12月05日內容資訊: 英文 122 Pages/Charts
簡介

本報告提供全球行動商務市場調查,全球整體,主要地區,及主要國家的行動商務趨勢、預測分析。

第1章 管理摘要

第2章 全球發展趨勢

  • 行動商務市場概要
  • 行動電話的網路用戶數,普及率,網路用戶比
  • 全球網際網路流量明細:各設備,地區比
  • 零售行動商務的銷售額,佔零售電子商務銷售額的佔有率
  • 電子商務銷售額的明細:行動應用程式,桌面,行網路瀏覽器,電子商務整體銷售額,各地區
  • 經由行動所進行的交易的佔有率,線上交易比,各地區
  • 中國佔全球行動商務銷售額的佔有率
  • 過去1週利用的消費流通管道:商店,PC,平板電腦,行動,全球網路消費者比
  • 行動付款用戶的普及率,網路用戶比,各地區,中國
  • 商人利用的行動商務詐欺檢測工具、服務,商人比

第3章 亞太地區

  • 地區
  • 中國
  • 日本
  • 韓國
  • 澳洲
  • 印度
  • 印尼
  • 新加坡
  • 馬來西亞
  • 越南

第4章 歐洲

  • 地區
  • 英國
  • 德國
  • 法國
  • 俄羅斯
  • 義大利
  • 荷蘭
  • 西班牙
  • 比利時
  • 波蘭
  • 土耳其

第5章 北美

  • 美國
  • 加拿大

第6章 南美

  • 地區
  • 巴西
  • 阿根廷
  • 墨西哥

第7章 中東、非洲

  • 地區
  • 沙烏地阿拉伯
  • 南非
  • 埃及
  • 奈及利亞
目錄
Product Code: 1406

"Over half of worldwide online retail sales is through mobile device."

Asia leads increase in global M-Commerce.

While all world regions have experienced expansion of M-Commerce, the growth in Asia has been particularly rapid. According to sources cited in the yStats.com report, shoppers in Asia generated about half of all mobile online purchases last year, with China leading the region. With Asia's lead, global M-Commerce is forecast to double between 2018 and 2021, by which time mobile devices will account for nearly 75% of online retail purchases.

Spread of mobile technology drives shopping growth.

Many of the new connections to the Internet worldwide are due to the increasing penetration of smartphones. Online merchants have responded by developing mobile shopping apps and mobile-friendly websites to facilitate online shopping. The yStats.com publication reports that last year nearly a third of B2C E-Commerce was transacted through a mobile app.

Security concerns grow with increased mobile shopping.

One challenge for merchants engaging in mobile commerce is the detection and prevention of fraud. The yStats.com report includes details on the methods used in this effort, such as authentication and velocity checks, card verification value and address verification.

Covered Regions:

Asia-Pacific, Europe, North America, Latin America, Middle East & Africa.

Companies Mentioned:

11Street Co. Ltd., Coupang Corp., Lazada Group SA , Blibli.com, Wemakeprice Inc. , ebay Gmarket Co Ltd , Tokopedia PT, Alibaba Group Holding Ltd, Amazon.com Inc, eBay Inc, Otto GmbH & Co KG, Cdiscount SA, FNAC SA, Vente-privee.com SA, Groupon Inc., MercadoLibre Inc., Lojas Americanas S.A, Wish Inc, AliExpress Ltd.

Table of Contents

1. Management Summary

2. Global Developments

  • Overview of M-Commerce Market, November 2018
  • Mobile Phone Internet Users, in billion, and Penetration, in % of Internet Users, 2016 - 2021f
  • Breakdown of Internet Traffic Worldwide by Device, in %, by Region, February 2018
  • Retail M-Commerce Sales, in USD billion, and Share of Retail E-Commerce Sales, in%, 2016 - 2021f
  • Breakdown of E-Commerce Sales by Mobile App and Desktop and Mobile Web Browser, in %, and Total E-Commerce Sales, in USD billion, by Region, 2017
  • Share of Transactions Conducted via Mobile, in % Online Transactions, by Region, Q2 2018
  • China' Share of Global M-Commerce Sales, in %, 2017 & 2021f
  • Shopping Channels Used at Least Weekly, by In-Store, PC, Tablet and Mobile, in % of Global Online Shoppers, 2013 & 2018e
  • Mobile Payment User Penetration, in % of Internet Users, by Regions and China, Q4 2015 & Q2 2017
  • M-Commerce Fraud Detection Tools and Services Used by Merchants, in % Merchants, March 2018

3. Asia-Pacific

  • 3.1. Regional
    • M-Commerce Sales in Asia-Pacific, in USD billion, and Share of Retail E-Commerce Sales, in%, 2016 - 2021f
    • Share of Internet Users Accessing the Internet via Smartphone, in %, by Australia, China, India, Indonesia, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, Vietnam, 2017
    • Mobile Share of Traffic to E-Commerce Sites, in %, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, June 2017
  • 3.2. China
    • M-Commerce Sales, in CNY billion, and Share of Retail E-Commerce Sales, in %, 2015 - 2020f
    • Number of Mobile Internet Users, in millions, and Penetration, in % of Internet Users, 2012 - 2017
    • Number of Mobile Shoppers, in millions, and Penetration, in % of Mobile Internet Users, 2012 - 2017
    • Devices Used for Shopping Online, in % of Online Shoppers, 2013 - 2017
    • Breakdown of the Use of Browsers and Apps in Online Shopping, by Use for Placing Orders and for Browsing, by Device, in % of Urban Middle-Class Internet Users, January 2017
  • 3.3. Japan
    • M-Commerce Sales, in JPY trillion, and Share of B2C E-Commerce Sales, in %, 2015-2017
    • M-Commerce Sales, in USD billion, in % of Total Retail E-Commerce Sales, in %, 2016 - 2021f
  • 3.4. South Korea
    • M-Commerce Sales, in KRW trillion, and Share of E-Commerce Sales, in %, 2013-2017
    • Online Shopper Penetration, by Device, in % of Internet Users, 2016 & 2017
    • M-Commerce Sales by Product Category, in KRW million, and M-Commerce
    • Share of E-Commerce Sales in Each Category, in %, 2016 & 2017
    • Top 10 E-Commerce Mobile Applications by Unique Users, in millions, and Reach, in %, March 2018
  • 3.5. Australia
    • Breakdown of Devices Used For Shopping Online, in % of Online Shoppers, February 2017
  • 3.6. India
    • Mobile Internet Users, in millions, October 2015, December 2016 & 2017 and June 2018f
    • Categories Researched on the Mobile Internet, in % of Mobile Internet Users, and Breakdown of Daily Time Spent on Mobile Internet by Category, in %, incl. “Shopping”, Q2 2017
    • Share of Online Shoppers Who Installed 2 to 5 Retail and Shopping Apps on Their Smartphone, in %, 2017
  • 3.7. Indonesia
    • Breakdown of Devices Used to Access the Internet, in % of Internet Users, 2017
    • Activities Performed via Smartphone, incl. “Shopping Online”, in % of Smartphone Users, July 2017
    • Top Local E-Commerce Websites by Unique Visitors, in thousands, by Total, Mobile and Desktop, incl. Total Minutes Spent, in millions, Total Views, in millions, and Average Minutes per View, June 2017
  • 3.8. Thailand
    • Devices Used to Access the Internet, in % of Internet Users, Q1 2016 & Q1 2017
    • Breakdown of Devices Used for Online Shopping, in % of Online Shoppers, by Age Group, June 2017
    • Breakdown of B2C E-Commerce Sales by Mobile and Desktop, in %, 2017e & 2021f
  • 3.9. Singapore
    • Breakdown of Online Shoppers by Device Used, in %, 12 Months to July 2017
  • 3.10. Malaysia
    • Portable Devices Used to Access the Internet, in % of Internet Users, Q2 2017
    • Share of Online Shoppers Who Made Their Most Recent Purchase via Mobile, in % of Online Shoppers, August 2017
  • 3.11. Vietnam
    • Breakdown of Internet Traffic by Device, in %, March 2018
    • Devices Used for Shopping Online, in % of Online Shoppers, 2016 & 2017

4. Europe

  • 4.1. Regional
    • M-Commerce Share of Retail E-Commerce Sales, by Selected Countries in Western Europe, in %, 2016 - 2021f
    • Mobile Shopper Penetration in Selected Countries in Europe, in % of Online Shoppers, June 2018
  • 4.2. UK
    • M-Commerce Sales, in GBP billion, and M-Commerce Share of Retail E-Commerce Sales, in %, 2016 - 2021f
    • Payment Methods Preferred in E-Commerce, in % of Online Shoppers, June 2017
  • 4.3. Germany
    • M-Commerce Sales, in USD billion, and M-Commerce Share of Retail E-Commerce Sales, in %, 2016 - 2021f
    • Breakdown of B2C E-Commerce Sales by Device, in %, 2016 & 2017
    • Devices Used for Online Shopping, in % of Online Shoppers, 2014, 2016 & 2017
    • Reasons for Cancelling a Purchase via Smartphone, in % of Smartphone Shoppers, 2017
    • Share of Purchases Preceded by Online Research via Smartphone, in %, by Online and Offline Purchases, 2017
    • Top 10 E-Commerce Platforms by Market Share, 2017/2018
  • 4.4. France
    • M-Commerce Sales, in USD billion, and M-Commerce Share of Retail E-Commerce Sales, in %, 2016 - 2021f
    • Devices Used in Online Shopping, in % of Online Shoppers, 2016 & 2017
    • Top 15 E-Commerce Websites/Applications, by Number of Unique Visitors per Month, in thousands, and Devices Used for Access, in % of Unique Visitors, Q1 2018
  • 4.5. Russia
    • Mobile Shopper Penetration, in % of Online Shoppers, 2017
    • Breakdown Mobile Purchase by Purchase Made Through App and Browser, in % of Mobile Shoppers, in %, 2017
    • Payment Methods Used in Online Shopping, in % of Online Shoppers, by Gender, Location Type and Total, 2017
  • 4.6. Italy
    • M-Commerce Sales, in EUR billion, and M-Commerce Share of B2C E-Commerce Sales, in %, 2015 - 2017e
  • 4.7. Netherlands
    • Breakdown of Online Purchases by Device, in %, 2017
  • 4.8. Spain
    • Mobile Shopper Penetration, in % of Online Shoppers, 2016 & 2017
  • 4.9. Belgium
    • Breakdown of Online Spending by Device, in %, Q1 2017 & Q1 2018
    • Share of Online Shoppers Who Made Their Latest Online Purchase via Smartphone, in % of Online Shoppers in Belgium, Q3 2016 & Q3 2017
  • 4.10. Poland
    • Devices Used for Online Shopping, in % of Online Shoppers, April 2017 & April 2018
  • 4.11. Turkey
    • Breakdown of Page Views and Orders in Online Stores, by Desktop and Mobile, in %, 2017

5. North America

  • 5.1. USA
    • M-Commerce Sales, in USD billion, and M-Commerce Share of Retail E-Commerce Sales, in %, 2018f - 2022f
    • Breakdown of the Number of Retail Apps Installed on the Smartphone, in % of Online Shoppers, and Frequency of Online Shopping via App, in % of Online Shoppers With Shopping App, March 2018
    • Awareness and Usage of Emerging Technologies in Shopping, in % of Consumers, December 2017
  • 5.2. Canada
    • Devices Used to Access the Internet, in % of Internet users, 2016 - 2018e
    • Devices Used to Make Purchases Online, in % of Online Shoppers, 2016 - 2018e

6. Latin America

  • 6.1. Regional
    • M-Commerce Sales, in USD billion, and M-Commerce Share of Retail E-Commerce Sales, in %, 2017 - 2022f
    • Breakdown of E-Commerce Transactions by Channel/ Device, in %, Q4 2017
  • 6.2. Brazil
    • Breakdown of E-Commerce Transaction Volume, by Device Used, in % Transactions, February 2017
    • M-Commerce Sales, in USD billion, and Year-on-Year Change, in %, 2016 - 2021f
    • M-Commerce Sales, in BRL million, Average M-Commerce Order Value, in BRL, and Number of Purchases, in millions, Q1 2017 & Q1 2018
    • B2C E-Commerce Conversion Rate, in %, by Computer and Mobile, 2017
    • Product Categories Purchased via Mobile, in % of Mobile Shoppers, March 2018
    • Breakdown of Payment Methods Used in M-Commerce, in % of Mobile Shoppers, August 2018
    • E-Commerce Apps or Websites Most Used for Mobile Shopping, in % of Mobile Shoppers, March 2017 & March 2018
  • 6.3. Argentina
    • M-Commerce Sales, in USD billion, and M-Commerce Share of Retail E-Commerce Sales, in %, 2017 - 2022f
    • Breakdown of Devices Used in Last Online Purchase, in % of Online Shoppers, 2016 & 2017
    • Top 10 E-Commerce Websites/Apps Ranked by Number of Orders Received, February 2018
  • 6.4. Mexico
    • Number of Internet Users by Device Used to Access the Internet, in millions, and Penetration, in % of Internet Users, May 2016 & May 2017
    • Product Categories Purchased Online by Device, in % of Online Shoppers, August 2017
    • M-Commerce Sales, in USD billion, and Year-on-Year Change, in %, 2016 - 2021f
    • Transactions Conducted via Mobile App, in % of Mobile Device Owners, August 2017
    • Online Payment Methods Used in E-Commerce, by Device Used, in % of Online Shoppers, August 2017
    • 6.5. Colombia 109-110
    • Devices Used to Access the Internet, in % of Internet Users, July 2017
    • Breakdown of Devices Used in E-Commerce, in % of Online Purchases, 2017

7. Middle East and Africa

  • 7.1. Regional
    • Smartphone Penetration, in % of Adults, by Jordan, Lebanon, Qatar, Saudi Arabia, and UAE, March 2017
    • Devices Used to Access the Internet, in % of Adults, by Jordan, Lebanon, Qatar, Saudi Arabia, and UAE, March 2017
    • Share of Internet Users Accessing the Internet via Smartphone, in %, by Egypt, Kenya, Morocco, Nigeria, South Africa, Q2 2017
    • Online Activities Performed via Smartphone at Least Weekly, in % of Internet Users, by Kenya, Morocco, Nigeria and South Africa, 2017
  • 7.2. Saudi Arabia
    • Devices Used to Connect to the Internet, in % of Adults, March 2017
    • Share of Online Shoppers Who Make Purchases via Smartphone, in %, May 2017
  • 7.3. South Africa
    • Breakdown of Devices Preferred in Online Shopping, in % of Online Shoppers, August 2017
  • 7.4. Egypt
    • Devices Used to Access the Internet, in % of Adults, July 2017
    • Shopping Activities Conducted Online, in % of Individuals, 2016 & 2017
  • 7.5. Nigeria
    • Breakdown of Internet Traffic by Device, in %, February 2018
    • Share of Internet Users Shopping Online via Smartphone At Least Weekly, in % of Internet Users, 2017
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