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市場調查報告書

拉丁美洲的B2C 電子商務市場:2018年

Latin America B2C E-Commerce Market 2018

出版商 yStats.com GmbH & Co. KG 商品編碼 742410
出版日期 內容資訊 英文 121 Pages/Charts
商品交期: 最快1-2個工作天內
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拉丁美洲的B2C 電子商務市場:2018年 Latin America B2C E-Commerce Market 2018
出版日期: 2018年11月02日 內容資訊: 英文 121 Pages/Charts
簡介

拉丁美洲地區的線上零售銷售額,雖然趕不上北美、歐洲亞洲的大幅成長,但已出現今後會急速成長的預兆。

本報告調查了拉丁美洲的B2C 電子商務市場,統整了電子商務零售銷售額的變化與預測、整體零售銷售額中電子商務零售銷售額所佔份額、網路用戶數及線上購買客戶數的變化、行動商務趨勢、國內線上購買、跨境線上購買的各項數據、客戶喜好的結帳方式、配送方式等、拉丁美洲整體及主要國家的B2C 電子商務的使用趨勢。

第1章 Management Summary

第2章 概要、與全球市場的比較

  • 世界電子商務零售銷售額的各項數字:地區別
  • B2C 電子商務銷售額預測:設備別
  • 拉丁美洲的電子商務零售銷售額的各項數據:國別
  • 拉丁美洲主要國家的B2C 電子商務銷售額的實績、預測、CAGR
  • 拉丁美洲主要國家的電子商務普及率
  • 拉丁美洲主要國家的電子商務銷售額與前一年相比的成長率
  • 線上旅行銷售額的變化、預測、CAGR:阿根廷、墨西哥、巴西、其他
  • 網路用戶數中線上購買客所佔比例:地區別
  • 線上結帳中行動支付所佔份額
  • 網路用戶數中行動結帳用戶所佔比例:地區別
  • 電子商務結帳的各項數據:通路、設備別
  • 線上購買客戶中跨境線上購買客戶所佔比例:主要國家
  • B2C 電子商務網站Top 10等

第3章 巴西

  • 概述
  • 趨勢
    • 電子商務結帳數的各項數據:設備別
    • 行動商務銷售額的變化、預測
    • 以行動方式購買的產品類型
    • 跨境線上支出額的變化
    • 跨境網路用戶數中線上購買客所佔比例
    • 跨境線上購物所購買的產品類型
  • 銷售額、市場份額
    • B2C 電子商務銷售額的變化
    • B2C 電子商務銷售額的預測
    • 整體零售銷售額中電子商務的份額
  • 用戶&購買客
    • 網路普及率
    • 線上購買客數的變化
  • 產品
    • 線上購買產品的類別
    • B2C 電子商務產品類別Top 10
    • 線上旅行銷售額的變化、預測
  • 結帳
    • 電子商務中受喜愛的結帳方式
    • B2C 電子商務結帳方式Top 10的份額
  • 配送
    • 線上零售業者使用的物流服務
  • 企業
    • B2C 電子商務網站Top 10
    • 電子商務零售業者Top 15等

第4章 阿根廷

  • 概述
  • 趨勢
    • 行動商務銷售額、電子商務銷售額零售整體的份額:變化、預測
    • 使用設備的各項數據
    • 跨境線上購買客的比例
    • 跨境線上購買的產品類別Top 3
    • 購買客數
  • 銷售額、市場份額
    • 電子商務零售銷售額的變化:依B2C、C2C分類
    • B2C 電子商務的零售銷售額整體的份額
  • 用戶&購買客
    • IT普及率
    • 網路用戶數中線上購買客的比例
    • 線上購物的頻率
    • 線上購物的動機
    • 線上購物的壞處
  • 產品
    • B2C 電子商務銷售額的變化:依產品類別分
  • 結帳
    • 電子商務銷售額的各項數據:依結帳方式分
  • 配送
    • 配送方式的各項數據
    • 配送所需時間的各項數據
  • 企業
    • 電子商務網站/應用程式Top 10
    • 電子商務網站Top 4等

第5章 墨西哥

  • 概述
  • 趨勢
    • 網路用戶數:設備別
    • 線上購買產品的類別
    • 行動商務銷售額的變化、預測
    • 行動應用程式的結帳數
    • 全通路購物趨勢
    • 跨境線上購買客的比例
    • 跨境線上購物的購買地區、國家
    • 線上購買客的各項數據:依跨境、國內分
  • 銷售額、市場份額
    • B2C 電子商務銷售額的變化、預測
    • B2C 電子商務的總零售銷售額的份額
  • 用戶&購買客
    • 網路用戶數、普及率
    • 線上購買客、普及率
    • 網路用戶數中線上購買客的比例
    • 使用線上購物的原因、不使用的原因
  • 產品
    • 線上購買產品的類別
  • 結帳
    • 線上結帳方式
    • 線下結帳方式
  • 配送
  • 企業
    • 電子商務網站Top 10等

第6章 哥倫比亞

  • 概述
  • 趨勢
    • 網路存取設備
    • 電子商務使用設備的各項數據
  • 銷售額、市場份額
    • B2C 電子商務銷售額
    • 零售整體中電子商務銷售額的份額
  • 用戶&購買客
    • 網路普及率
    • 線上購買客的各項數據:性別、年齡別
  • 產品
    • B2C 電子商務銷售額的變化、預測:依產品類別分
  • 結帳
    • 電子商務結帳方式的各項數據
  • 配送
    • 不使用線上購物的主要原因
  • 企業
    • 電子商務網站/應用程式Top 20等
目錄
Product Code: 1401

"Online Retail in Latin America set for growth."

Online retail sales volume in Latin America lags the phenomenal growth seen in North America, Europe and Asia, yet there are indications that the region may be set for rapid growth. yStats.com CEO Yücel Yelken notes that “Latin America is influenced by Global E-Commerce trends such as mobile shopping and payments as well as cross-border purchases.” More details are revealed in yStats.com's newest report “Latin America B2C E-Commerce Market 2018”.

Brazil leads the region in B2C E-Commerce

Brazil is the regional leader in online retail sales volume and is expected to see continued growth. Purchases through mobile devices accounted for about a third of total online transactions in 2017, and the yStats.com report discloses that smartphones are used more often for online shopping research than purchases. The items frequently purchased online in Brazil through mobile include clothing, food and electronics.

M-commerce well accepted in Latin America.

Thanks to burgeoning smartphone penetration, mobile commerce has seen growth rates in the double digits in some nations of the including Argentina, where smartphone app for MercadoLibre is the most used shopping app. In Columbia and Mexico, smartphones are used to connect to the Internet at a rate nearly twice that of laptop Internet connection. Though M-commerce has recently propelled online shopping, surveys cited in the yStats.com report show that factors such as security concerns and delivery issues restrain more rapid adoption of B2C E-Commerce in Latin America.

Covered Regions:

Latin America.

Companies Mentioned:

Alibaba Group Holding Ltd, Amazon.com Inc., Americanas.com SA, Apple Inc, B2W Companhia Digital, Booking.com Ltd., BuscaPe.com Inc., Cnova N.V. Co. Ltd, eBay Inc., Falabella Retail S.A., Google LLC, Groupon Inc., Ifood, Linio, Magazine Luiza S.A., MasterCard International Inc, Mercadolibre Inc., OLX Inc., Via Varejo S.A., Visa Inc., Walmart Inc., Wish Inc..

Table of Contents

1. Management Summary

2. Overview & International Comparisons

  • Breakdown of Global Retail E-Commerce Sales by Regions, incl. Latin America, in %, 2017
  • B2C E-Commerce Sales, by Desktop, Mobile and Total, in USD billion, and CAGR, in %, 2017 - 2022f
  • Breakdown of Retail E-Commerce Sales in Latin America by Country, in %, 2017
  • B2C E-Commerce Sales in Selected Countries in Latin America, in USD billion, 2017 & 2020f, and CAGR, in %, 2017-2020f
  • E-Commerce Penetration in Selected Countries in Latin America, in % Total Retail Sales, 2018f
  • Year-on-Year E-Commerce Sales Growth in Selected Countries in Latin America, in %, 2017 vs. 2016 and 2018f vs. 2017
  • Online Travel Sales, by Argentina, Mexico, Brazil, Other Countries of Latin America, in USD billion, and CAGR, in %, 2016 - 2021f
  • Online Shopper Penetration, in % of Internet Users, by Region, 2017e
  • Share of Transactions Conducted via Mobile, in % Online Transactions, by Region, Q2 2018
  • Mobile Payment User Penetration, in % of Internet Users, by Regions and China, Q4 2015 & Q2 2017
  • Breakdown of E-Commerce Transactions by Channel/ Device, in %, Q4 2017
  • Cross-Border Online Shopper Penetration, by Selected Countries, in % of Online Shoppers, May 2018
  • Use of Second Factor Authentication Systems in E-Commerce, incl. Methods Used and Attitude, in % of Banked Online Shoppers, by Selected Countries, 2017
  • Top 10 B2C E-Commerce Sites, by Unique Visitors, in millions, May 2018

3. Brazil

  • 3.1. Overview
    • B2C E-Commerce Market Overview, October 2018
  • 3.2. Trends
    • Breakdown of E-Commerce Transaction Volume, by Device Used, in % Transactions, February 2017
    • M-Commerce Sales, in USD billion, and Year-on-Year Change, in %, 2016 - 2021f
    • M-Commerce Sales, in BRL million, Average M-Commerce Order Value, in BRL, and Number of Purchases, in millions, Q1 2017 & Q1 2018
    • B2C E-Commerce Conversion Rate, in %, by Computer and Mobile, 2017
    • Product Categories Purchased via Mobile, in % of Mobile Shoppers, March 2018
    • Cross-Border Online Spending, in USD billion, and Year-on-Year Change, in %, 2014 - 2017
    • Cross-Border Online Shopper Penetration, in % of Internet Users in Brazil, October 2017
    • Product Categories Purchased in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers in Brazil, 2016 & 2017
    • Breakdown of Frequency of Webrooming and Showrooming, in % of Online Shoppers, 2017
  • 3.3. Sales & Shares
    • B2C E-Commerce Sales, in BRL billion, and Year-on-Year Change, in %, 2011 - 2018e
    • B2C E-Commerce Sales Forecasts, by 4 Comparative Estimates, in BRL billion and in USD billion, and CAGR, in %, 2015 - 2022f
    • E-Commerce Share of Retail Sales, in %, 2018f
    • E-Commerce Share of Total Retail Sales, in %, 2018e & 2022f
  • 3.4. Users & Shoppers
    • Internet Penetration, in % of Individuals, 2017 & 2022f
    • Number of Online Shoppers, in millions, and Year-on-Year Change, in %, 2013 - 2017
  • 3.5. Products
    • Product Categories Purchased Online, in % of Online Shoppers, May 2018
    • Top 10 B2C E-Commerce Product Categories by Share of Number of Purchases and Value of Sales, in %, 2017
    • Online Travel Sales, in USD billion, and in % Year-on-Year Change, 2016 - 2021f
  • 3.6. Payment
    • Payment Methods Preferred in E-Commerce, in % of Online Shoppers, May 2018
    • Share of Top 10 B2C E-Commerce Payment Methods of Orders Placed and Approved Orders, in %, and Approval Rate by Payment Method, in %, 2017
    • Breakdown of Payment Methods Used in M-Commerce, in % of Mobile Shoppers, August 2018
  • 3.7. Delivery
    • Share of Online Purchases Made With Free Shipping, by Market Average and Top 10 Online Retailers, in %, Q2 2016 - Q2 2018
    • Logistics Services Used, in % of Online Retailers, 2015 & 2017e
    • Top 10 Factors Influencing Where to Make an Online Purchase, incl. Delivery-Related, in % of Online Shoppers, May 2018
  • 3.8. Players
    • Top 10 B2C E-Commerce Sites, by Unique Visitors, in millions, May 2018
    • E-Commerce Apps or Websites Most Used for Mobile Shopping, in % of Mobile Shoppers, March 2017 & March 2018
    • Top 15 E-Commerce Retailers, by Revenues, incl. E-Comm. Websites, Company Type, Category, E-Commerce Revenues, in BRL million, Growth, in %, and E-Commerce Share of Revenues, in %, 2016

4. Argentina

  • 4.1. Overview
    • B2C E-Commerce Overview and International Comparisons, October 2018
  • 4.2. Trends
    • M-Commerce Sales, in USD billion, and M-Commerce Share of Retail E-Commerce Sales, in %, 2017 - 2022f
    • Breakdown of Devices Used in Last Online Purchase, in % of Online Shoppers, 2016 & 2017
    • Cross-Border Online Shopper Penetration, in %, May 2018
    • Top 3 Product Categories Purchased Cross-Border, in % Cross-Border Online Shoppers, May 2018
  • 4.3. Sales & Shares
    • Retail E-Commerce Sales, in ARS billion, by B2C and C2C, 2014 - 2017
    • Retail E-Commerce Sales, in ARS billion, 2008 - 2017
    • B2C E-Commerce Share of Total Retail Sales, in %, 2017
  • 4.4. Users & Shoppers
    • Information Technology Penetration, by Internet, Computer and Mobile Phone, in % of Individuals, by Age Group, Q4 2016 & Q4 2017
    • Online Shopper Penetration, in % of Internet Users, in %, 2008 - 2017
    • Breakdown of Frequency of Shopping Online, in % of Online Shoppers, 2016 & 2017
    • Top 5 Motivations to Purchase Online, in % of Online Shoppers, 2017
    • Perceived Disadvantages of Online Shopping, in % of Online Shoppers, 2016 & 2017
  • 4.5. Products
    • B2C E-Commerce Sales by Product Categories, in ARS billion, 2014 - 2017
  • 4.6. Payment
    • Breakdown of E-Commerce Sales by Payment Methods, in %, 2016 & 2017
  • 4.7. Delivery
    • Breakdown of Delivery Methods Used in E-Commerce, in % Deliveries, 2016 & 2017
    • Breakdown of E-Commerce Shipments, by Delivery Time, in %, 2016 & 2017
  • 4.8. Players
    • Top 10 E-Commerce Websites/Apps Ranked by Number of Orders Received, February 2018
    • Top 4 E-Commerce Websites, incl. Total Website Visits on Desktop and Mobile, in millions, Argentina's Share of Total Visits on Desktop, in %, September 2018

5. Mexico

  • 5.1. Overview
    • B2C E-Commerce Market Overview, October 2018
  • 5.2. Trends
    • Number of Internet Users by Device Used to Access the Internet, in millions, and Penetration, in % of Internet Users, May 2016 & May 2017
    • Product Categories Purchased Online by Device, in % of Online Shoppers, August 2017
    • M-Commerce Sales, in USD billion, and Year-on-Year Change, in %, 2016 - 2021f
    • Transactions Conducted via Mobile App, in % of Mobile Device Owners, August 2017
    • Omnichannel Shopping Behavior, in % of Internet Users, July 2018
    • Cross-Border Online Shopper Penetration, in % of Online Shoppers in Mexico, 2016 & 2017
    • Top Countries/Regions for Cross-Border Online Purchases, in % of Cross-Border Online Shoppers in Mexico, 2016 & 2017
    • Breakdown of Online Shoppers by Cross-Border and Domestic Shoppers, in %, May 2017
  • 5.3. Sales & Shares
    • B2C E-Commerce Sales, in MXN billion, 2016 - 2018f & 2020f
    • B2C E-Commerce Share of Total Retail Sales, in %, 2018f
  • 5.4. Users & Shoppers
    • Number of Internet Users, in millions, and Penetration, in % of Individuals, 2011 - 2017
    • Number of Online Shoppers, in millions, and Penetration, in % of Internet Users, May 2015 - May 2017
    • Online Shopper Penetration, in % of Internet Users, July 2018
    • Top 3 Reasons for Shopping Online, in % of Online Shoppers, December 2016 & July 2018
    • Top 3 Reasons for Not Shopping Online, in % of Internet Users Who Do Not Shop Online, December 2016 & July 2018
  • 5.5. Products
    • Product Categories Purchased Online, in % of Online Shoppers, May 2017
    • Product Categories Purchased Online, in % of Online Shoppers, and Average Quarterly Online Spending per Category, in MXN, 2016 & 2017
  • 5.6. Payment
    • Online Payment Methods Used in E-Commerce, by Device Used, in % of Online Shoppers, August 2017
    • Offline Payment Methods Used in E-Commerce, by Device Used, in % of Online Shoppers, August 2017
  • 5.7. Delivery
    • Actions Taken by Online Shoppers to Qualify for Free Shipping, in % of Online Shoppers, Q3 2017
  • 5.8. Players
    • Top 10 E-Commerce Sites, by Unique Visitors, in millions, May 2018

6. Colombia

  • 6.1. Overview
    • B2C E-Commerce Overview and International Comparisons, October 2018
  • 6.2. Trends
    • Devices Used to Access the Internet, in % of Internet Users, July 2017
    • Breakdown of Devices Used in E-Commerce, in % of Online Purchases, 2017
  • 6.3. Sales & Shares
    • B2C E-Commerce Sales, in COP trillion, 2016 & 2017
    • E-Commerce Share of Retail Sales, in %, 2017
  • 6.4. Users & Shoppers
    • Internet Penetration, in % of Individuals, 2016 & 2017
    • Breakdown of Online Shoppers, by Age Group and Gender, in %, July 2017
    • Online Activities Performed at Least Weekly, by Smartphone and Desktop/ Laptop, in % of Internet Users, April 2017
  • 6.5. Products
    • B2C E-Commerce Sales by Product Categories, in COP billion, 2016 - 2018f & 2022f
  • 6.6. Payment
    • Breakdown of Payment Methods Used in E-Commerce, in % of Online Shoppers, 2016 & 2017
    • Breakdown of E-Commerce Card Payment Transactions, by Credit Card and Debit Card, in %, 2016 & 2017
  • 6.7. Delivery
    • Top Reasons for Not Shopping Online, incl. Delivery-Related, in % of Internet Users Who Do Not Shop Online, 2017
  • 6.8. Players
    • Top 20 E-Commerce Websites/Apps Ranked by Number of Orders Received, H1 2017
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