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市場調查報告書

亞太地區的跨國B2C 電子商務市場

Asia-Pacific Cross-Border B2C E-Commerce 2018

出版商 yStats.com GmbH & Co. KG 商品編碼 705012
出版日期 內容資訊 英文 98 Pages/Charts
商品交期: 最快1-2個工作天內
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亞太地區的跨國B2C 電子商務市場 Asia-Pacific Cross-Border B2C E-Commerce 2018
出版日期: 2018年09月13日內容資訊: 英文 98 Pages/Charts
簡介

本報告提供亞太地區各國的跨國B2C 電子商務 (跨境網路購物)的市場趨勢的分析,銷售額的整體趨勢預測,及網路購物整體 (顧客數,銷售額) 比率,各商品分類的詳細趨勢,今後的機會及目前的課題等調查,域內主要國家的詳細情況、趨勢等的趨勢也考察。

第1章 管理摘要

第2章 全球市場的發展趨勢

  • 跨境EC的零售銷售額 (以金額為準):最新值、預測值
  • 電子商務零售銷售額對於,跨境交易的佔有率:最新值、預測值
  • 跨境網路購物的普及率:佔線上消費者整體比率
  • 跨境網路購物最近購買的產品領域:佔線上消費者整體比率
  • 跨境網路購物最受歡迎的前2種付款方式:佔跨境線上消費者整體比率
  • 對跨境EC的主要的顧慮事項
  • 跨境網路購物普及率:主要國家、地區的情況
  • 經由智慧型手機利用跨境網路購物的消費者的比率:主要2個國家的情況

第3章 亞太地區

  • 地區整體趨勢
    • 跨境網路購物普及率:佔線上消費者比率 (過去6年份)
    • 利用跨境網路購物的前四大理由
    • 域內主要國家的跨境網路購物普及率
    • 跨境網路購物的使用率:各種類 (桌上型電腦/筆記型電腦/筆記型電腦、智慧型手機、平板電腦等)
    • 近期的跨境網路購物的訂貨處:前3名國家
  • 中國
  • 香港
  • 台灣
  • 日本
  • 韓國
  • 澳洲
  • 印度
  • 紐西蘭
  • 泰國
  • 越南
  • 馬來西亞
  • 菲律賓
目錄
Product Code: 1393

“yStats.com report says half of online shoppers in Asia make purchases cross-border”

A new publication from Hamburg-based secondary market research firm yStats.com, “Asia-Pacific Cross-Border B2C E-Commerce 2018,” covers online retail imports and exports in 10 nations of the Asia-Pacific region. The company's CEO and founder, Yücel Yelken, comments “over half of online shoppers in this populous region shop on websites based outside their own nation”.

Highest concentration of cross-border shopper is in Hong Kong and Singapore

While more than 50% of online shoppers in the Asia Pacific region made purchases from abroad, the percentage is much higher in the city-state of Singapore and in Hong Kong. Australia and New Zealand also have a significantly higher share of cross-border shoppers than the regional average, according to surveys cited in the yStats.com report. One nation that shuns the cross-border trend is Japan, as over 90% of online shoppers there only buy in-country.

Handheld connections used for cross-border shopping in Asia-Pacific region

A recent survey cited in the yStats.com report indicates that cross-border purchases in the most populous nations in the Asia-Pacific region, China and India, are made through smartphones and tablets more than on desktop computers. The report also reflects that China, the USA and Japan are the most popular destinations for Asia-Pacific's cross-border shoppers.

Apparel leads other product categories in cross-border trade

Clothing and accessories is top product category in cross-borders shopping in the Asia-Pacific region, according to data included in the yStats.com publication. Sales of this product grouping made up over a third of cross-border volume in South Korea.

Covered Regions:

Asia-Pacific.

Companies Mentioned:

Alibaba Group Holding Ltd, Amazon.com Inc, JD.com Inc, Lotte Co. Ltd, NetEase Inc, Vipshop Holdings Ltd., eBay.com Inc.

Table of Contents

1. Management Summary

2. Global Developments

  • Cross-Border Retail E-Commerce Sales, in USD billion, 2017e & 2022f
  • Cross-Border Share of Retail E-Commerce Sales, in %, 2016 & 2022f
  • Cross-Border Online Shopper Penetration, in % of Online Shoppers, 2016 & 2017
  • Product Categories Purchased in the Latest Cross-Border Online Purchase, in % Cross-Border Online Shoppers, October 2017
  • Top Two Payment Methods Preferred in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers, 2016 & 2017
  • Main Concerns Related to Cross-Border E-Commerce, in % of Businesses, 2017e
  • Cross-Border Online Shopper Penetration, by Selected Countries and Regions, in % of Online Shoppers, Q3 2017
  • Selected Top Countries by Share of Cross-Border Online Shoppers Preferring to Shop via Smartphone, in %, October 2017

3. Asia-Pacific

  • 3.1. Regional
    • Cross-Border Online Shopper Penetration, in % of Online Shoppers, 2017
    • Top 4 Reasons for Cross-Border Online Shopping, in % of Cross-Border Online Shoppers, 2017
    • Cross-Border Online Shopper Penetration, by Selected Markets, in % of Online Shoppers, May 2018
    • Average Share of Cross-Border Online Purchases Made on Each Device, by Desktop/ Laptop/ Netbook, Smartphone, Tablet and Other Device, in %, According to Cross-Border Online Shoppers in China, Hong, Kong, India, Japan, Philippines, Singapore, Thailand, April 2018
    • Top 3 Countries Purchased From in the Latest Cross-Border Online Purchase, in % of Cross-Border Online Shoppers in Australia, China, India, South Korea and New Zealand, October 2017
  • 3.2. China
    • Cross-Border B2C E-Commerce Market Overview and Trends, July 2018
    • Retail E-Commerce Imports, in CNY billion, and CAGR, in %, by Six Comparative Estimates, 2015-2021f
    • Breakdown of Cross-Border E-Commerce Imports, by B2C and C2C, in %, 2013 - 2017e
    • Cross-Border Online Shopper Penetration, in % of Online Shoppers, 2013 - 2017
    • Cross-Border Online Shoppers, in millions, and Penetration, in % of Online Shoppers in China, 2016 - 2021f
    • Breakdown of Cross-Border Shopping Frequency and Average Order Value in CNY of Cross-Border Pucrases, in % of Cross-Border Online Shoppers, H1 2017
    • Breakdown of Cross-Border Online Shoppers, by Gender and Age Group, in % of Cross-Border Online Shoppers, 2016
    • Top Product Categories in Cross-Border Online Shopping, by Purchased Last Year and Wanted for Purchase in the Future, in % of Cross-Border Online Shoppers in China, March 2018
    • Product Categories Purchased Cross-Border at Least Once a Month, in % Cross-Border Online Shoppers, May 2018
    • Top 5 Reasons for Cross-Border Online Shopping, in % of Cross-Border Online Shoppers in China, May 2018
    • Factors Important for Cross-Border Online Purchase Decision, in % of Cross-Border Online Shoppers in China, March 2018
    • Breakdown of Problems Experienced When Shopping Cross-Border, in % of Cross-Border Online Shoppers in China, 2017
    • Important Factors When Choosing Where to Buy Cross-Border, in % of Cross-Border Online Shoppers in China, 2017e
    • Preferred Vendor Origin Countries for Cross-Border Online Shopping, in % Cross-Border Online Shoppers in China, May 2018
    • Breakdown of Types of Channels Used for Cross-Border Online Shopping, by Domestic and Overseas Shopping Websites, in % of Cross-Border Online Shoppers, 2017e
    • Types of E-Commerce Platforms Used for Cross-Border Online Shopping, in % of Cross-Border Online Shoppers in China, May 2018
    • Breakdown of Cross-Border Retail E-Commerce Imports, by Platform, in %, Q1 2018
    • Cross-Border E-Commerce Exports, in CNY trillion, and Breakdown by B2B and B2C/C2C, 2011 - 2017
  • 3.3. Hong Kong
    • Cross-Border Online Shopper Penetration, in % of Online Shoppers in Hong Kong, 2017e
    • Annual E-Commerce Sales Turnover of Hong Kong Merchants, in HKD billion, by Local, Inbound and Outbound, 2016
  • 3.4. Taiwan
    • Average Annual Cross-Border Online Spending per Shopper, in TWD, 2016 & 2017
    • Cross-Border Online Shopper Penetration, in % of Internet Users in Taiwan, 2017
    • Product Categories Purchased in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers in Taiwan, 2017
    • Platforms Purchased From in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers in Taiwan, 2017
  • 3.5. Japan
    • Cross-Border B2C E-Commerce Imports from China and the USA to Japan, in JPY billion, 2017e - 2021f
    • Cross-Border B2C E-Commerce Exports from Japan to China and the USA, in JPY billion, 2017e - 2021f
    • Top 5 E-Commerce Export Destinations for Merchants in Japan, by Total, Large Companies and SMEs, by Current and Considered, in % of Surveyed Merchants in Japan, 2016
  • 3.6. South Korea
    • Cross-Border E-Commerce Imports, in KRW billion, 2014 - 2017
    • Cross-Border E-Commerce Exports, in KRW billion, 2014 - 2017
    • Top 3 Countries Purchased From in Latest Cross-Border Online Purchase, in % of Cross-Border Online Shoppers, October 2017
    • Breakdown of Cross-Border E-Commerce Imports, by Region/Country of Origin, in %, 2015 & 2017
    • Breakdown of Cross-Border E-Commerce Exports, by Region/Country of Destination, in %, 2015 & 2017
    • Breakdown of Cross-Border E-Commerce by Product Category, by Imports and Exports, in %, 2016 & 2017
    • Cross-Border E-Commerce Imports and Exports, by Product Category, in KRW billion, and Year-on-Year Change, in %, 2016 & 2017e
  • 3.7. Australia
    • Cross-Border Online Shopper Penetration, in % of Online Shoppers in Australia, 2017e
    • Breakdown of Online Spending by Domestic and Cross-Border, by Product Category, in %, and Year-on-Year Change of Online Spending, by Product Category, in %, 2016 & 2017
    • Breakdown of Cross-Border Online Spending by Age Group of Shoppers, in %, 2017
    • Top 3 Countries Purchased From in the Latest Cross-Border Online Purchase, in % of Cross-Border Online Shoppers, October 2017
    • Share of Cross-Border Online Shoppers Who Had Their Latest Cross-Border Online Purchase Delivered by Post, in %, 2017
    • Breakdown of Problems Encountered When Shopping Cross-Border, in % of Cross-Border Online Shoppers, April 2017
  • 3.8. India
    • Selected Product Categories Purchased in the Latest Cross-Border Online Purchase, in % Cross-Border Online Shoppers in India, October 2017
    • Top 3 Countries Purchased From in the Latest Cross-Border Online Purchase, in % of Cross-Border Online Shoppers, October 2017
    • Annual Cross-Border B2C E-Commerce Market Size Estimate, in USD billion, Compared to Total Exports, as of April 2017
  • 3.9. New Zealand
    • Cross-Border Share of E-Commerce Spending, in % and in NZD billion, 12 Months to February 2018
    • Top 3 Countries Purchased From in the Most Resent Cross-Border Online Purchase, in % of Cross-Border Online Shoppers, October 2017
  • 3.10. Thailand
    • Top Platforms Used to Purchase Products Online, in % of Online Shoppers, February 2017
    • Breakdown of E-Commerce Sales (incl. B2C, B2B, B2G) by Domestic Sales and Exports, in %, 2014 - 2016
    • E-Commerce Sales of SMEs in Thailand Generated via Foreign Websites, in THB million, by Sector, 2015 & 2016
  • 3.11. Vietnam
    • Cross-Border Online Shopper Penetration, in % of Online Shoppers, 2017e
    • Breakdown of E-Commerce Companies by Scope of Operations, in %, 2016
    • Breakdown of the Percentage Share of Orders Received via Electronic Means in Total Value of Export Orders, in % of Companies Involved in Exporting, 2016
  • 3.12. Malaysia
    • Breakdown of Online Shoppers by Local Only, Cross-Border Only and Local and Cross-Border, in %, February 2017
  • 3.13. Philippines
    • Cross-Border B2C E-Commerce Spending, in PHP billion, 2017 & 2018f
    • Breakdown of Online Shoppers by Domestic Shoppers Only, Domestic and Cross-Border Shoppers, and Cross-Border Shoppers Only, in %, April 2018
    • Top 3 Barriers to Cross-Border Online Shopping, in % Cross-Border Online Shoppers in Philippines, April 2018
    • Product Categories Purchased Cross-Border, in % Cross-Border Online Shoppers, April 2018"
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