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市場調查報告書

全球行動商務市場

Global M-Commerce 2017

出版商 yStats.com GmbH & Co. KG 商品編碼 518822
出版日期 內容資訊 英文 175 Pages/Charts
商品交期: 最快1-2個工作天內
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全球行動商務市場 Global M-Commerce 2017
出版日期: 2017年06月21日 內容資訊: 英文 175 Pages/Charts
簡介

本報告提供全球行動商務市場相關調查分析,世界市場趨勢,各國的智慧型手機用戶數,智慧型手機普及率,網路購物的銷售額,B2C 電子商務整體銷售額,行動商務的銷售額,及B2C 電子商務銷售額佔的行動商務的佔有率等相關彙整。

第1章 經營管理摘要

第2章 全球發展趨勢

  • 全球活性行動寬頻加入數
  • 智慧型手機連線數:各地區
  • B2C 在電子商務整體銷售額中行動商務的佔有率
  • B2C 在電子商務交易總數中行動的佔有率:主要國家
  • 網路購物偏好的設備分析:網路消費者
  • 行動消費者的滲透率,網路用戶比,各地區
  • 在線上設備實行消費相關活動的理由,網路用戶比
  • 經由行動購買的網站/應用類型,行動消費者比,各主要地區
  • 行動消費用的付款手法,行動消費者比,主要地區
  • 經由行動裝置購買的產品分類,行動消費者比、其他

第3章 亞太地區

  • 中國
  • 日本
  • 韓國
  • 澳洲
  • 印度
  • 印尼
  • 泰國
  • 新加坡
  • 馬來西亞
  • 越南
  • 菲律賓

第4章 歐洲

  • 地區
  • 英國
  • 德國
  • 法國
  • 俄羅斯
  • 西班牙
  • 義大利
  • 荷蘭
  • 比利時

第5章 北美

  • 美國
  • 加拿大

第6章 南美

  • 地區
  • 巴西
  • 墨西哥
  • 阿根廷

第7章 中東、非洲

  • 地區
  • UAE
  • 沙烏地阿拉伯
  • 南非
  • 奈及利亞
目錄
Product Code: 1327

"M-Commerce's share of global online retail forecasted to exceed 50% by 2021, highlights yStats.com report."

As of 2016, mobile sales accounted for a double-digit share of B2C E-Commerce sales globally and are forecasted to surpass 50% by 2021, underlines the yStats.com report. In specific countries like China, South Korea, and India, M-Commerce's share already exceeds one-half and continues growing. These countries also had the largest share of digital users who completed purchases through apps, a trend gaining traction worldwide. In Asia, North America, and Europe, apps were also more preferred than mobile browsers. In an effort to contend with this demand, a hefty double-digit share of the world's leading retailers will invest towards developing more apps this year.

Consumer surveys cited in the yStats.com report reveal that clothes, electronics, books and games made up the leading product categories purchased via mobile. Mobile shoppers were motivated to make purchases due to convenience and the fact that they can do online shopping from anywhere. Mexico provides an example where two in three mobile shoppers preferred mobile devices because shopping apps saved time.

Despite its wide success, M-Commerce is still seeing certain obstacles. The yStats.com report showcases how in a country like France, nearly half of shoppers stated that personal data security is a major concern in mobile buying, and in the USA, where secure access was digital buyers' leading issue when accessing shopping apps. In addition, the complication of mobile website usability still exists as admitted by nearly one in three digital shoppers in various markets across the globe, including Russia, South Africa, Brazil, Singapore and Switzerland.

Covered Regions:

Africa, Asia-Pacific, Europe, Latin America, Middle East, North America.

Companies Mentioned:

Alibaba Group Holding Ltd., Amazon.com Inc., eBay Inc., eBay Korea Co. Ltd., Groupon Inc., JD.com Inc., Rakuten Inc., SK Planet, Tencent Holdings Ltd., Walmart Stores Inc., Yahoo Japan Corp.

Table of Contents

1. Management Summary

2. Global Developments

  • Number of Active Mobile Broadband Subscriptions Worldwide, in millions and per 100 Inhabitants, by Regions, 2011 - 2016e
  • Number of Smartphone Connections, in millions, by Region, 2010-2021f
  • M-Commerce Share of Total B2C E-Commerce Sales, in %, 2016 & 2021f
  • Mobile Share of B2C E-Commerce Transactions, in %, by Selected Countries, Q2 2016
  • Breakdown of Devices Preferred for Online Shopping, in % of Online Shoppers, 2016
  • Mobile Shopper Penetration, by Total and Via App, in % of Internet Users, by Region, March 2016
  • Reasons to Conduct Shopping-Related Activities On Mobile Devices, in % of Internet Users, by Region, March 2016
  • Types of Websites/Apps Purchased from via Mobile, in % of Mobile Shoppers, by Region, August 2016
  • Payment Methods Used in Mobile Shopping, in % of Mobile Shoppers, by Selected Regions, August 2016
  • Product Categories Purchased via Mobile Devices, in % of Mobile Shoppers, August 2016
  • Top 6 Countries by Share of Internet Users Who Made a Purchase via Mobile App, in %, March 2016
  • Mobile Shopper Penetration, in % of Online Shoppers, by Selected Countries and Territories, February 2017
  • Share of Online Shoppers Who Believe that Mobile Sites Are Not Easy to Use, in % of Online Shoppers, by Selected Countries and Territories, February 2017
  • Top 3 Technology Investments Planned by Retailers, by In-Store and Outside of Store, in % of Retailers, February 2017

3. Asia-Pacific

  • 3.1. China
    • M-Commerce Sales, in CNY billion and in % of Total Retail E-Commerce Sales, by Four Comparative Estimates, 2014 - 2020f
    • Number of Mobile Internet Users, in millions, and Penetration, in % of Internet Users, 2012 - 2016
    • Number of Mobile Shoppers, in millions, and Penetration, in % of Mobile Internet Users, 2012 - 2016
    • Ways Used to Access E-Commerce Websites, in % of Online Shoppers, 2016
    • Mobile Shopping Apps Installed, in % of Online Shoppers, 2016
    • Breakdown of Number of Mobile Shopping Apps Used, in %, 2015
    • Share of WeChat Users Who Have Shopped from WeChat, in %, and Breakdown of Channels Used for Shopping from WeChat, in %, January 2016
  • 3.2. Japan
    • M-Commerce Sales, in JPY trillion, and Share of B2C E-Commerce Sales, in %, 2015 & 2016
    • M-Commerce Sales, in USD billion, and Share of B2C E-Commerce Sales, in %, 2013 - 2016e & 2020f
    • Number of Smartphone Users, in millions, and Penetration, in % of Mobile Phone Users, 2014-2020f
    • Top 3 Mobile Shopping Platforms by Number of Users, in millions, Audience Reach, in %, and Year-on-Year Change, in %, May 2016
  • 3.3. South Korea
    • M-Commerce Share of B2C E-Commerce Sales, in %, 2016
    • M-Commerce Sales, in KRW trillion, and Share of E-Commerce Sales, in %, 2014-2016
    • M-Commerce Sales by Product Category, in KRW billion, and M-Commerce Share of E-Commerce Sales in Each Category, in %, 2016
    • Smartphone Penetration by Age Group, in % of Individuals, Q3 2016
    • Online Shopper Penetration, by Device and Total, in % of Internet Users, Q3 2016
    • Breakdown of Devices Most Used for Online Shopping, in % of Online Shoppers, January 2017
    • Mobile Shopper Penetration, in % of Internet Users, by Age Group and Total, Q3 2016
    • Top E-Commerce Platforms Purchased from, in % of Mobile Shoppers and PC Shoppers, January 2017
  • 3.4. Australia
    • Smartphone Penetration, in % of Adults, June 2015 and June 2016
    • Frequency of Mobile Shopping, in % of Mobile Shoppers, August 2016
    • Reasons for Online Shopping Via Mobile Devices, in % of Mobile Shoppers, August 2016
    • Product Categories Purchased Via Mobile Devices, in % of Mobile Shoppers, August 2016
  • 3.5. India
    • M-Commerce Sales, in USD billion, and Share of Retail E-Commerce Sales, in %, 2015 - 2020f
    • Smartphone Users, in millions, 2016e & 2020f
    • Breakdown of Online Spending by Mobile and Desktop/PC, in %, May 2016
    • Mobile Shopper Penetration, in % of Smartphone Users, and Breakdown of Intention to Shop via Mobile in the Future Among Non-Mobile Shoppers, in %, 2016
    • Breakdown of Mobile Shoppers by Preferring Mobile Apps and Mobile Websites for Shopping Through Mobile Phone, 2016
  • 3.6. Indonesia
    • Breakdown of Devices Used to Access the Internet, in % of Internet Users, 2016
    • Breakdown of Devices Used for Online Shopping, in % of Online Shoppers, by Age Group, August 2016
    • Share of Mobile Connected Device Owners Who Purchase via Mobile Device and Who Use a Mobile App to Make a Purchase, in %, Q1 2016
    • Share of Smartphone Users Who Bought a Product or Service Within an App, in %, and Share of Online Shopping Done Through Mobile Apps, in %, June 2016
  • 3.7. Thailand
    • M-Commerce Spending, in THB billion, and Share of Total Online Spending, in %, 2016e - 2018f
    • Smartphone Penetration, in % of Individuals, 2012-2016
    • Devices Used to Access the Internet, in % of Internet Users, Q1 2016
    • Share of Smartphone Users Who Bought a Product or Service Within an App, in %, and Share of Online Shopping Done Through Mobile Apps, in %, June 2016
    • Top Smartphone Activities, incl. “Purchase”, in % of Internet Users, October 2015
    • Share of Internet Users Conducting Selected E-Commerce Activities via Mobile Devices Compared to Computers, in %, May 2016
  • 3.8. Singapore
    • M-Commerce Share of B2C E-Commerce Sales, in %, 2011 - 2015
    • Average M-Commerce Share of Online Spending, in %, 2016
    • Number of Mobile Phone Subscriptions by 2G, 3G and 4G, in thousands, 2011-2016
    • Breakdown of Devices Used for Research and Purchase Online, in % of Online Shoppers, September 2016
    • Share of Smartphone Users Who Bought a Product or Service Within an App, in %, and Share of Online Shopping Done Through Mobile Apps, in %, June 2016
    • Drivers and Barriers to Mobile Purchases, in % of Mobile Shoppers, August 2016
  • 3.9. Malaysia
    • M-Commerce Sales, in MYR million, and Share of Total B2C E-Commerce Sales, in %, 2013 - 2020f
    • Devices Used to Access the Internet, in % of Internet Users, 2015
    • Top 20 Activities Conducted via Connected Mobile Devices, incl. Shopping-Related, in % of Internet Users, March 2016
    • Share of Online Shoppers Buying via Smartphones, in %, November 2016
    • Share of Smartphone Users Who Bought a Product or Service Within an App, in %, and Share of Online Shopping Done Through Mobile Apps, in %, June 2016
  • 3.10. Vietnam
    • Mobile 3G Connections, in millions, 2013 -2016
    • Smartphone Users, in millions, and Penetration, in % of Population, 2015 - 2020f
    • Devices Used for Online Shopping, in % of Online Shoppers, August 2016
    • Share of Smartphone Users Who Bought a Product or Service Within an App, in %, and Share of Online Shopping Done Through Mobile Apps, in %, June 2016
  • 3.11. Philippines
    • Smartphone Users, in millions, and Penetration, in % of Mobile Phone Users, 2014 - 2020f
    • Breakdown of Internet Traffic, by Device, in %, April 2016 & April 2017
    • Share of Smartphone Users Who Bought a Product or Service Within an App, in %, and Share of Online Shopping Done Through Mobile Apps, in %, June 2016

4. Europe

  • 4.1. Regional
    • Devices Used to Access the Internet, in % of Individuals in the EU, by Country, 2016
    • Mobile Shopper Penetration, by Selected Countries and Regional, in % of Mobile Device Owners, April 2016
    • Product Categories Purchased via Mobile Devices, in % of Mobile Device Owners, April 2016
    • Number of Mobile Shoppers, in millions, Mobile Shopper Penetration, in % of Online Shoppers, Annual Mobile Spending per Shopper, in EUR, by Selected Countries, January 2017
    • Breakdown of Online Spending by Device, in %, by Selected Countries, January 2017
    • M-Commerce Share of B2C E-Commerce Transactions, in %, by Selected Countries, Q4 2015 & Q4 2016
    • Breakdown of Frequency of Mobile Shopping, in % of Mobile Shoppers, by Selected Countries, August 2016
    • Reasons for Purchasing Online via Mobile Devices, in % of Mobile Shoppers, by August 2016
    • Share of Online Shoppers Who Consider the Adaptation of Website to Mobile as an Important Criteria When Buying Online, in %, October 2016
  • 4.2. UK
    • M-Commerce Sales, in GBP billion, and M-Commerce Share of Retail E-Commerce Sales, in %, 2014 - 2020f
    • M-Commerce Sales by Device, in GDP billion, and Share of M-Commerce Sales, in %, 2014 - 2020f
    • Breakdown of M-Commerce Sales by Smartphone and Tablet, in %, December 2015 & December 2016
    • Mobile Shopper Penetration, in % of Online Shoppers, 2016 & 2017f
    • Product Categories Purchased via Mobile Devices, in % of Mobile Device Owners, April 2016
    • Shopping-Related Activities Conducted via Mobile, in % of Smartphone Owners, July 2016
    • Top 3 Mobile Shopping Apps Installed, in % of Smartphone Owners Who Installed Mobile Shopping Apps, July 2016
    • Top 10 Retail Websites Visited on Smartphones and Tablets, by Rank, December 2016
  • 4.3. Germany
    • M-Commerce Sales, in USD billion, and M-Commerce Share of Retail E-Commerce Sales, in %, 2015 - 2020f
    • Breakdown of Online Purchases by Mobile and PC, in %, 2015 & 2016
    • Devices Used for Online Shopping, in % of Online Shoppers, 2014 & 2016
    • Share of Mobile Shoppers Who Use Apps for Purchase, in %, by Tablet and Smartphone Shoppers, 2016
    • Product Categories Purchased via Mobile, in % of Mobile Shoppers, by Smartphone and Tablet, February 2016
  • 4.4. France
    • M-Commerce Sales, in USD billion, and M-Commerce Share of Retail E-Commerce Sales, in %, 2015 - 2020f
    • M-Commerce Share of B2C E-Commerce Sales, in %, Q1 2016 & Q1 2017
    • Activities Conducted via Mobile Devices Before Purchasing, in % of Online Shoppers, September 2016
    • Top 3 Barriers to M-Commerce, in % of Internet Users, February 2016
    • Top 5 E-Commerce Platforms by Monthly Unique Visitors on Mobile, in millions, Q2 2016
  • 4.5. Russia
    • M-Commerce Share of B2C E-Commerce Sales, in %, 2016
    • Mobile Devices Used to Access the Internet, in % of Internet Users by Gender, Area and Total, 2016
    • Mobile Shopper Penetration, in % of Online Shoppers Who Use Smartphones for Product Search, November 2016
    • Product Categories Purchased via Smartphone, in % of Online Shoppers Who Use Smartphones for Product Search, November 2016
    • Breakdown of Latest Mobile Purchase by Purchase Made through App and Browser, in % of Mobile Shoppers, in %, 2016
    • Top 10 E-Commerce Platforms Purchased From via Mobile Devices, in % of Mobile Shoppers, 2016
  • 4.6. Spain
    • M-Commerce Share of B2C E-Commerce Sales, in %, 2015 & 2016e
    • Mobile Shopper Penetration, in % of Online Shoppers, 2015 & 2016
    • Product Categories Purchased via Mobile Devices, in % of Online Shoppers, 2016
  • 4.7. Italy
    • M-Commerce Sales, in EUR billion, and M-Commerce Share of Retail E-Commerce Sales, in %, 2015 & 2016
    • Breakdown of M-Commerce Sales by Product Categories, in %, 2016
  • 4.8. Netherlands
    • Breakdown of Online Purchases by Device, in %, Q1 2016 & Q1 2017
  • 4.9. Belgium
    • Breakdown of Online Spending by Device, in %, Q1 2016 & Q1 2017
    • Devices Used for Online Shopping, in % of Online Shoppers, 2016
    • Top 20 Product Categories to Purchase via Mobile Devices, in % of Future Mobile Shoppers, April 2016

5. North America

  • 5.1. USA
    • Smartphone Penetration, in % of Adults, by Age Group and Total, November 2016
    • Mobile Shopper Penetration, in % of Online Shoppers Who Use Smartphone, Q1 2016 & Q1 2017
    • M-Commerce Sales, in USD billion and in % of B2C E-Commerce Sales, by Three Comparative Estimates, 2015 - 2020f
    • Breakdown of M-Commerce Sales by Device, in %, 2015 - 2020f
    • Breakdown of M-Commerce Sales, by Smartphone, Tablet, App and Browser, in %, 2015
    • Mobile Share of Time Spent on Retail Category and of E-Commerce Spending, in %, 2016
    • Product Categories Purchased via Smartphone, in % of Mobile Shoppers, October 2016
    • Preference for Apps and Mobile Websites When Performing Shopping-Related Activities via Smartphone, in % of Mobile Shoppers, October 2016
    • Preferred Mobile Shopping App Features, in % of Mobile Shoppers, October 2016
    • Top 4 Retail Mobile Apps by Unique Visitors, in thousands, and Year-on-Year Change, in %, June 2016
  • 5.2. Canada
    • Smartphone Penetration, in % of Population, 2016e
    • Mobile Shopper Penetration, in % of Mobile Device Users, October 2016
    • Product Categories Purchased via Mobile Devices, in % of Mobile Shoppers, October 2016

6. Latin America

  • 6.1. Regional
    • Breakdown of E-Commerce Sales by Device, in USD billion, 2015-2019f
    • M-Commerce and E-Commerce Sales CAGR, in %, by Selected Countries, 2015-2019f
    • Mobile Commerce Sales, by Smartphone and Tablet, in USD billion, by Selected Countries, 2015
    • Number of Smartphone Users, in millions, by Selected Countries, 2014-2020f
    • Breakdown of Frequency of Mobile Shopping, in % of Mobile Shoppers, by Selected Countries, August 2016
    • Reasons for Purchasing Online via Mobile Devices, in % of Mobile Shoppers, by Selected Countries, August 2016
  • 6.2. Brazil
    • Breakdown of E-Commerce Sales by Device, by Segment, in USD billion, and M-Commerce Share of E-Commerce Sales, in %, 2015
    • M-Commerce Sales Share of B2C E-Commerce Transactions, in %, January 2011 - January 2017
  • 6.3. Mexico
    • Mobile Shopper Penetration, in % of Mobile Internet Users, August 2016
    • Product Categories Purchased Via Mobile Devices, in % of Mobile Shoppers, August 2016
    • Reasons to Choose a Specific Device for Online Shopping, in % of Online Shoppers on the Respective Device, 2016
  • 6.4. Argentina
    • M-Commerce Share of E-Commerce Companies' Revenues, in %, 2015 & 2016
    • Breakdown of Devices Used in Last Online Purchase, in % of Online Shoppers, 2016

7. Middle East & Africa

  • 7.1. Regional
    • Smartphone Penetration, in % of Population, by Selected Countries in the Middle East and Africa, April 2017
    • M-Commerce Share of B2C E-Commerce Transactions in GCC, in %, 2016
    • Devices Used for Online Shopping, in % of Online Shoppers, 2014 & 2015
  • 7.2. UAE
    • M-Commerce Share of B2C E-Commerce Sales, in %, 2013 & 2015
  • 7.3. Saudi Arabia
    • Mobile Shopper Penetration, in % of Smartphone Users, November 2016
  • 7.4. South Africa
    • Breakdown of Devices Preferred for Online Shopping, in % of Online Shoppers, March 2016
  • 7.5. Nigeria
    • Mobile Shopper Penetration, in % of Online Shoppers, 2016
    • M-Commerce Sales, in NGN billion, 2015 - 2017f
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