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市場調查報告書

亞太地區的行動商務市場:2017年

Asia-Pacific M-Commerce 2017

出版商 yStats.com GmbH & Co. KG 商品編碼 517574
出版日期 內容資訊 英文 98 Pages/Charts
商品交期: 最快1-2個工作天內
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亞太地區的行動商務市場:2017年 Asia-Pacific M-Commerce 2017
出版日期: 2017年06月16日內容資訊: 英文 98 Pages/Charts
簡介

本報告提供亞太地區的行動商務市場相關調查分析,彙整世界市場趨勢,各國智慧型手機用戶數,智慧型手機普及率,網路購物的銷售額,B2C 電子商務整體銷售額,行動商務的銷售額,及B2C 電子商務銷售額佔行動商務的佔有率等相關資料。

第1章 經營管理摘要

第2章 全球發展趨勢

  • 全球活性行動寬頻加入數
  • 智慧型手機連線數:各地區
  • 行動商務佔B2C電子商務整體銷售額之佔有率
  • 行動商務佔B2C電子商務交易總數之佔有率:主要國家
  • 網路購物偏好的裝置分析:網路消費者、其他

第3章 中國

  • 行動網際網路用戶數,滲透率,網路用戶比
  • 行動消費者數,滲透率,行動網際網路用戶比
  • 行動商務銷售額,零售電子商務整體銷售額比較預測、其他佔的佔有率,4個

第4章 日本

  • 智慧型手機用戶數,滲透率,行動電話用戶比
  • 行動商務銷售額佔B2C電子商務整體銷售額的佔有率
  • 行動商務銷售額佔B2C電子商務銷售額的佔有率、其他

第5章 韓國

  • 智慧型手機滲透率,各年齡層
  • 網路消費者滲透率,各設備,網路用戶比
  • 網路購物最常使用的設備明細,網路消費者比、其他

第6章 澳洲

  • 智慧型手機普及率
  • 行動消費頻率,行動消費者比
  • 透過行動裝置在線購物的理由,行動消費者比、其他

第7章 印度

  • 智慧型手機用戶數
  • 線上支出的明細:行動,桌上型電腦(桌面)/PC的比率
  • 行動商務的銷售額,零售電子商務銷售額的佔有率、其他

第8章 印尼

  • 上網的設備明細:網路用戶比
  • 網路購物利用的設備明細:網路消費者比,各年齡層
  • 使用行動應用程式來透過行動裝置購物的行動連網型設備所有者的佔有率,購買誰

第9章 泰國

  • 智慧型手機普及率
  • 上網服務利用的設備,網路用戶比
  • 在應用內購買了產品與服務的智慧型手機用戶的佔有率,透過行動應用程式網路購物的佔有率、其他

第10章 新加坡

  • 行動商務支出佔線上支出總額的佔有率
  • 行動商務佔B2C電子商務銷售額之佔有率
  • 線上支出的平均行動商務佔有率、其他

第11章 馬來西亞

  • 上網服務利用的設備,網路用戶比,包含消費方面,網路用戶比
  • 透過連網行動裝置進行的活動的前20名
  • 透過智慧型手機購買的網路消費者的佔有率、其他

第12章 越南

  • 行動3G連線數
  • 智慧型手機用戶數,滲透率,人口比
  • 網路購物利用的設備,網路消費者比、其他

第13章 菲律賓

  • 智慧型手機用戶數,滲透率,行動電話用戶比
  • 網際網路流量的明細:各設備
  • 在應用內購買了產品或服務的智慧型手機用戶的佔有率、其他
目錄
Product Code: 1326

The new yStats.com report highlights how as of 2016, Asia-Pacific had the highest number of mobile Internet connections, smartphone users and the highest rate of mobile shopper penetration worldwide, making it the global leader in the field of M-Commerce. Close to half of Internet users there made mobile purchases, almost a double digit percentage over the global average. Nevertheless, room for growth prevails, especially as online purchasing via messaging apps becomes more popular.

China leads both Asia-Pacific and the world regarding mobile shopper penetration. The yStats.com report underlines how over three-quarters of online shoppers in China have a minimum of one mobile shopping app, the most popular being Taobao, Tmall and JD.com. South Korea is also a top mobile shopping player. M-Commerce exceeded 50% of online retail sales over the last year, stemming from a nearly 100% smartphone penetration rate in specific age groups. India has long overcome this milestone, with mobile shopping also being a future potential interest for over half of non-mobile buyers.

Following the same trend, the Southeast Asian countries of Indonesia, Malaysia, Thailand, Vietnam and the Philippines already utilize mobile devices to access the Internet and make purchases. Indonesia is a prime example where almost all Internet users connected to the Internet through a mobile device as well as that out of those who completed digital purchases, two in three used smartphones to do so in 2016. The yStats.com report also reveals a contrast to these trends in that Japan's smartphone penetration rate is merely over one-half of mobile users, leaving the share of mobile sales lower in comparison with other emerging markets in the same region.

Covered Regions:

Asia-Pacific.

Companies Mentioned:

Tencent Holdings Ltd., Amazon.com Inc., SK Planet Co. Ltd., eBay Korea Co. Ltd., Rakuten Inc., Yahoo Japan Corp., Alibaba Group Holding Ltd., JD.com Inc.

Table of Contents

1. Management Summary

2. Global Developments

  • Number of Active Mobile Broadband Subscriptions Worldwide, in millions and per 100 Inhabitants, by Region, 2011 - 2016e
  • Number of Smartphone Connections, in millions, by Region, 2010-2021f
  • M-Commerce Share of Total B2C E-Commerce Sales, in %, 2016 & 2021f
  • Mobile Share of Total B2C E-Commerce Transactions, in %, by Selected Countries, Q2 2016
  • Breakdown of Devices Preferred for Online Shopping, in % of Online Shoppers, 2016
  • Mobile Shopper Penetration, by Total and Via App, in % of Internet Users, by Region, March 2016
  • Reasons to Conduct Shopping-Related Activities On Mobile Devices, in % of Internet Users, by Region, March 2016
  • Types of Websites/Apps Purchased from via Mobile, in % of Mobile Shoppers, by Region, August 2016
  • Payment Methods Used in Mobile Shopping, in % of Mobile Shoppers, by Selected Regions, August 2016
  • Product Categories Purchased via Mobile Devices, in % of Mobile Shoppers, August 2016
  • Top 6 Countries by Share of Internet Users Who Made a Purchase via Mobile App, in %, March 2016
  • Mobile Shopper Penetration, in % of Online Shoppers, by Selected Countries and Territories, February 2017
  • Share of Online Shoppers Who Believe that Mobile Sites Are Not Easy to Use, in % of Online Shoppers, by Selected Countries and Territories, February 2017
  • Top 3 Technology Investments Planned by Retailers, by In-Store and Outside of Store, in % of Retailers, February 2017

3. China

  • Number of Mobile Internet Users, in millions, and Penetration, in % of Internet Users, 2012 - 2016
  • Number of Mobile Shoppers, in millions, and Penetration, in % of Mobile Internet Users, 2012 - 2016
  • M-Commerce Sales, in CNY billion and in % of Total Retail E-Commerce Sales, by Four Comparative Estimates, 2014 - 2020f
  • Ways Used to Access E-Commerce Websites, in % of Online Shoppers, 2016
  • Mobile Shopping Apps Installed, in % of Online Shoppers, 2016
  • Breakdown of Number of Mobile Shopping Apps Used, in %, 2015
  • Share of WeChat Users Who Have Shopped from WeChat, in %, and Breakdown of Channels Used for Shopping from WeChat, in %, January 2016

4. Japan

  • Number of Smartphone Users, in millions, and Penetration, in % of Mobile Phone Users, 2014-2020f
  • M-Commerce Sales, in JPY trillion, and Share of Total B2C E-Commerce Sales, in %, 2015 & 2016
  • M-Commerce Sales, in USD billion, and Share of B2C E-Commerce Sales, in %, 2013 - 2016e & 2020f
  • Top 3 Mobile Shopping Platforms by Number of Users, in millions, Audience Reach, in %, and Year-on-Year Change, in %, May 2016

5. South Korea

  • Smartphone Penetration by Age Group, in % of Individuals, Q3 2016
  • Online Shopper Penetration, by Device and Total, in % of Internet Users, Q3 2016
  • Breakdown of Devices Most Used for Online Shopping, in % of Online Shoppers, January 2017
  • Mobile Shopper Penetration, in % of Internet Users, by Age Group and Total, Q3 2016
  • M-Commerce Share of B2C E-Commerce Sales, in %, 2016
  • M-Commerce Sales, in KRW trillion, and Share of E-Commerce Sales, in %, 2014-2016
  • M-Commerce Sales by Product Category, in KRW billion, and M-Commerce Share of E-Commerce Sales in Each Category, in %, 2016
  • Top E-Commerce Platforms Purchased from, in % of Mobile Shoppers and PC Shoppers, January 2017

6. Australia

  • Smartphone Penetration, in % of Adults, June 2015 and June 2016
  • Frequency of Mobile Shopping, in % of Mobile Shoppers, August 2016
  • Reasons for Online Shopping Via Mobile Devices, in % of Mobile Shoppers, August 2016
  • Product Categories Purchased Via Mobile Devices, in % of Mobile Shoppers, August 2016

7. India

  • Smartphone Users, in millions, 2016e & 2020f
  • Breakdown of Online Spending by Mobile and Desktop/PC, in %, May 2016
  • M-Commerce Sales, in USD billion, and Share of Retail E-Commerce Sales, in %, 2015 - 2020f
  • Mobile Shopper Penetration, in % of Smartphone Users, and Breakdown of Intention to Shop via Mobile in the Future Among Non-Mobile Shoppers, in %, 2016
  • Breakdown of Mobile Shoppers by Preferring Mobile Apps and Mobile Websites for Shopping Through Mobile Phone, 2016

8. Indonesia

  • Breakdown of Devices Used to Access the Internet, in % of Internet Users, 2016
  • Breakdown of Devices Used for Online Shopping, in % of Online Shoppers, by Age Group, August 2016
  • Share of Mobile Connected Device Owners Who Purchase via Mobile Device and Who Use a Mobile App to Make a Purchase, in %, Q1 2016
  • Share of Smartphone Users Who Bought a Product or Service Within an App, in %, and Share of Online Shopping Done Through Mobile Apps, in %, June 2016

9. Thailand

  • Smartphone Penetration, in % of Individuals, 2012-2016
  • Devices Used to Access the Internet, in % of Internet Users, Q1 2016
  • Share of Smartphone Users Who Bought a Product or Service Within an App, in %, and Share of Online Shopping Done Through Mobile Apps, in %, June 2016
  • Top Smartphone Activities, incl. “Purchase”, in % of Internet Users, October 2015
  • Share of Internet Users Conducting Selected E-Commerce Activities via Mobile Devices Compared to Computers, in %, May 2016
  • M-Commerce Spending, in THB billion, and Share of Total Online Spending, in %, 2016e - 2018f

10. Singapore

  • M-Commerce Spending, in THB billion, and Share of Total Online Spending, in %, 2016e - 2018f
  • Breakdown of Devices Used for Research and Purchase Online, in % of Online Shoppers, September 2016
  • Share of Smartphone Users Who Bought a Product or Service Within an App, in %, and Share of Online Shopping Done Through Mobile Apps, in %, June 2016
  • M-Commerce Share of B2C E-Commerce Sales, in %, 2011 - 2015
  • Average M-Commerce Share of Online Spending, in %, 2016
  • Drivers and Barriers to Mobile Purchases, in % of Mobile Shoppers, August 2016

11. Malaysia

  • Devices Used to Access the Internet, in % of Internet Users, 2015
  • Top 20 Activities Conducted via Connected Mobile Devices, incl. Shopping-Related, in % of Internet Users, March 2016
  • Share of Online Shoppers Buying via Smartphones, in %, November 2016
  • Share of Smartphone Users Who Bought a Product or Service Within an App, in %, and Share of Online Shopping Done Through Mobile Apps, in %, June 2016
  • M-Commerce Sales, in MYR million, and Share of Total B2C E-Commerce Sales, in %, 2013 - 2020f

12. Vietnam

  • Mobile 3G Connections, in millions, 2013 -2016
  • Smartphone Users, in millions, and Penetration, in % of Population, 2015 - 2020f
  • Devices Used for Online Shopping, in % of Online Shoppers, August 2016
  • Share of Smartphone Users Who Bought a Product or Service Within an App, in %, and Share of Online Shopping Done Through Mobile Apps, in %, June 2016

13. Philippines

  • Smartphone Users, in millions, and Penetration, in % of Mobile Phone Users, 2014 - 2020f
  • Breakdown of Internet Traffic, by Device, in %, April 2016 & April 2017
  • Share of Smartphone Users Who Bought a Product or Service Within an App, in %, and Share of Online Shopping Done Through Mobile Apps, in %, June 2016
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