Cover Image

越南的B2C 電子商務市場 (2015年)

Vietnam B2C E-Commerce Market 2015

出版商 GmbH & Co. KG 商品編碼 306343
出版日期 內容資訊 英文 61 Pages/Charts
商品交期: 最快1-2個工作天內
Back to Top
越南的B2C 電子商務市場 (2015年) Vietnam B2C E-Commerce Market 2015
出版日期: 2015年08月28日 內容資訊: 英文 61 Pages/Charts


本報告提供越南的B2C 電子商務市場相關調查分析,提供您市場概要,市場趨勢,銷售額,佔有率,用戶,主要企業等相關彙整資訊。

第1章 經營管理摘要

第2章 概要與國際比較

  • B2C 電子商務的概要與國際比較
  • 線上消費者的普及率:成人的網際網路使用者比率 (主要國家的情況 (含越南))
  • 線上購買日用品(FMCG)一次以上的家庭比率 (主要國家的情況 (含越南))
  • 網路用戶數 (今後6年份,含亞太地區各國 (越南))
  • 網際網路普及率:對人口比 (今後6年份,亞太地區各國 (含越南))
  • 過去3個月以內一次以上網路購物的調查受訪者比率 (亞太地區各國 (含越南))
  • 行動消費普及率 (過去3年份,亞太地區各國 (含越南))
  • 跨國·網路購物的頻率 (主要國家的情況)
  • 網際網路普及率:對人口比 (東南亞各國 (含越南))
  • B2C 電子商務對零售總銷售額的比率 (東南亞各國 (含越南))
  • 網路購物最常使用的設備 (線上消費者比率):全球和平均數的比較 (東南亞各國 (含越南))
  • 最近在網路購物中所利用的設備明細 (東南亞各國 (含越南))
  • 1週以內在智慧型手機上進行的行動 (智慧型手機·用戶比率) (東南亞各國 (越南))
  • 網路購物的動機:前三種 (東南亞各國 (含越南) 的情況)
  • 對在線上提供信用卡資訊抱持懷疑的網路用戶比率:全球和平均數的比較 (東南亞各國 (含越南))

第3章 趨勢

  • B2C 電子商務的最新趨勢:概要
  • 所使用的設備(包含行動裝置):佔調查受訪者的比率
  • 行動商務佔B2C 電子商務總銷售額的比率
  • 透過智慧型手機的網路購物利用頻率:智慧型手機用戶整體比率
  • 線上·流行用品店舖的買主中,透過Facebook訂購流行用品的消費者比率
  • 透過Facebook購買產品類別:利用Facebook的線上消費者比率
  • 透過Facebook購買物品時的付款方法:各年齡層 (Facebook的線上消費者比率)
  • 線上/離線研究後,在線上/離線所實行的購買行動:網路用戶比率

第4章 銷售額·佔有率

  • B2C 電子商務的銷售額 (單位:美金,過去2年份)
  • B2C 電子商務的佔有率 (零售總銷售額比率)
  • B2C 電子商務的佔有率 (最新值·預測值)

第5章 用戶/買東西客人

  • 網際網路普及率 (對個人,過去5年份)
  • 網路用戶數及普及率預測 (今後6年份)
  • 網路購物的普及率:網路用戶比率

第6章 產品

  • 線上所購買的產品類別:線上買東西客人比率
  • 網路購物佔零售總銷售額的比率:食品雜貨的情況

第7章 付款方法

  • 網路購物的付款方法:線上買東西客人比率
  • 網路購物的付款方法的選擇要素:線上買東西客人比率

第8章 發送方法

  • 電子商務網站所受理的申訴 (包含發送的問題)

第9章 企業

  • 電子商務企業概要
  • 最多點閱者的電子商務網站:調查受訪者比率
  • 網路消費最常使用的網站:網路購物的大學生比率
  • 購買流行商品所使用的電子商務網站 (各年齡層):網路購物使用者比率
  • 點閱者最多的/排行榜前幾名的電子商務網站前10件
  • 電子商務市場明細 (市場佔有率)


Product Code: 1225


Key findings:

Online Retail Is Gaining Momentum in Vietnam

Although Vietnam was ranked as the smallest B2C E-Commerce market in Southeast Asia in terms of sales two year ago, online retail is gaining momentum there. Growing Internet and online shopper penetration, as well as increasing online spending per shopper, are driving up online retail sales in Vietnam. In the next five years, the Vietnamese B2C E-Commerce market is expected to experience strong double-digit growth rates. Improvement in the two important infrastructure factors, payment and delivery, could give a further boost to B2C E-Commerce in Vietnam. Last year, close to two thirds of E-Commerce websites in Vietnam received complaints from online shoppers regarding delivery times. Furthermore, nearly half of Internet users who do not yet shop online admitted to not having a credit card to pay in online stores, while cash on delivery was by far the leading payment method among current online shoppers.

Social commerce is one of the most important trends in the online shopping market in Vietnam. Close to 90% of online buyers of fashion products made at least one online purchase from this category via Facebook. The shopping orders of items displayed via this social network are accepted via Facebook messages and phone calls, and paid for mostly by cash on delivery. With smartphone ownership increasing, M-Commerce is also becoming a trend. In 2014, a popular online shopping portal in Vietnam,, received funding from Japanese investors in order to launch a smartphone shopping website.

Other leading players on the emerging online shopping market in Vietnam include online retailer and marketplace,'s marketplace, online classifieds websites such as and, and electronics merchant Mobile World JSC with its online store As B2C E-Commerce in Vietnam grows, more companies, including local and foreign players, are entering the market and rivalry is intensifying.

Questions Covered in the report:

  • How high are sales generated in the B2C E-Commerce market in Vietnam?
  • How fast is online retail in Vietnam predicted to grow?
  • What are the product categories most purchased by online shoppers in Vietnam?
  • Which online retail trends are prominent in Vietnam?
  • How does Vietnam rank among other countries by criteria related to online retail?

Countries Covered: Vietnam


  • aliexpress
  • Big C Supercenter
  • Mobile World JSC
  • Nguyen Kim Trading JSC
  • Sendo
  • Vietrade
  • Vingroup
  • Amazon
  • Cdiscount
  • Q&Me
  • Vien Thong A Import Export Trading Production Corp
  • VinEcom

For individual Market Report purchases:

  • 1. A “Single User License” means that only one (1) individually named user of an organization shall be entitled to access the report
  • 2. A “Site License” means that up to ten (10) users within a given geographical location (i.e. country) of an organization shall be entitled to access the report
  • 3. A “Global Site License” means that up to ten (10) worldwide users of an organization shall be entitled to access the report

In all cases, the term “organization” refers to the purchaser's specific company only and excludes any third parties, including affiliates. All purchases are bound by GmbH & Co. KG official terms & Conditions.

Table of Contents

1. Management Summary

2. Overview and International Comparisons

  • B2C E-Commerce Overview and International Comparisons, August 2015
  • Online Shopper Penetration, by Selected Emerging Markets, incl. Vietnam, in % of Adult Internet Users, May 2014
  • Share of Households Buying FMCG Products Online at Least Once in 2014, by Selected Countries Worldwide, incl. Vietnam, in %, 2014
  • Number of Internet Users in Asia-Pacific, by Country, incl. Vietnam, in millions, 2013 - 2018f
  • Internet Penetration in Asia-Pacific, by Country, incl. Vietnam, in % of Population, 2013 - 2018f
  • Share of Respondents who Made at Least One Purchase Online in the Previous Three Months in Asia-Pacific, by Selected Countries, incl. Vietnam, in %, Q4 2014
  • Mobile Shopper Penetration in Asia-Pacific, by Selected Countries, incl. Vietnam, in % of Respondents, 2012 - 2014
  • Breakdown of Frequency of Cross-Border Online Shopping, in % of Online Shoppers, by Selected Countries, April 2015
  • Internet Penetration in Southeast Asia, by Country, incl. Vietnam, in % of Population, 2014
  • B2C E-Commerce Share of Total Retail Sales in Southeast Asia, by Country, incl. Vietnam, in %, 2013
  • Devices Most Used for Online Shopping in Southeast Asia, by Country, incl. Vietnam, Compared to Global Average, in % of Online Shoppers, Q1 2014
  • Breakdown of the Last Online Purchase in Southeast Asia, by Device Used, in % of Online Shoppers, by Country, incl. Vietnam, 2014/Q1 2015
  • Activities Carried Out on Smartphones at Least Weekly in Southeast Asia, incl. Purchase, by Country, incl. Vietnam, in % of Smartphone Users, 2014/Q1 2015
  • Top 3 Drivers of Online Shopping in Southeast Asia, by Countries, incl. Vietnam, Q1 2014
  • Share of Internet Users Who Do Not Trust to Provide Credit Card Information Online in Southeast Asia, by Country, incl. Vietnam, Compared to Global Average, in % of Internet Users, Q1 2014

3. Trends

  • B2C E-Commerce Trends Overview, August 2015
  • Devices Used, incl. Mobile, in % of Respondents, April 2015
  • M-Commerce Share of Total B2C E-Commerce Sales, in %, 2018f
  • Breakdown of Frequency of Online Shopping via Smartphone, in % of Smartphone Users, November 2014
  • Share of Online Buyers of Fashion Products who Ordered Fashion Products Online via Facebook Pages, in %, December 2014
  • Product Categories Purchased Online via Facebook, in % Online Shoppers Who Purchase On Facebook, December 2014
  • Payment Methods Used When Purchasing Items on Facebook, by Age Group, in % Online Shoppers Who Purchase on Facebook, December 2014
  • Online/Offline Purchase Behavior after Online/Offline Research, in % of Internet Users,
  • 2014/April 2015

4. Sales & Shares

  • B2C E-Commerce Sales, in USD billion, 2013 & 2014
  • B2C E-Commerce Share of Total Retail Sales, in %, 2014
  • B2C E-Commerce Sales, in USD million, 2013 & 2018f

5. Users and Shoppers

  • Internet Penetration, in % of Individuals, 2010 – 2014
  • Number of Internet Users, in millions, and in % Penetration, 2013 – 2018f
  • Online Shopper Penetration, in % of Internet Users, 2013 & 2014

6. Products

  • Product Categories Purchased Online, in % Online Shoppers, 2013 & 2014
  • Online Share of Total Modern Retail Sales of Grocery, in %, 2013 & 2014

7. Payment

  • Payment Methods Used in Online Shopping, in % of Online Shoppers, 2013 & 2014
  • Factors Considered in Online Shopping, incl. Payment, in % of Online Shoppers, 2014

8. Delivery

  • Complaints Received by E-Commerce Websites, incl. Delivery, in % of E-Commerce Websites, 2014

9. Players

  • E-Commerce Player Overview, August 2015
  • Most Often Visited E-Commerce Websites, in % of Respondents, 2014
  • Websites Most Often Used for Online Shopping, in % of University Students Who Shop Online, February 2015
  • E-Commerce Websites Used to Purchase Fashion Products from, in % of Online Shoppers who Purchased Fashion Products, by Age Group, December 2014
  • Top 10 E-Commerce Websites by Visits, by Website Rank, August 2015
  • Breakdown of E-Commerce Marketplaces, by Market Share, in %, 2014
Back to Top